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Why Facebook is blue: The science of colors in marketing

Why Facebook is blue: The science of colors in marketing
33.5K Flares 33.5K Flares × Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says: “Blue is the richest color for me; I can see all of blue.” Not highly scientific right? After all, the visual sense is the strongest developed one in most human beings. So how do colors really affect us and what is the science of colors in marketing really? First: Can you recognize the online brands just based on color? Before we dive into the research, here are some awesome experiments that show you how powerful color alone really is. Example 1 (easy): Example 2 (easy): Example 3 (medium): Example 4 (hard): These awesome examples from Youtube designer Marc Hemeon, I think show the real power of colors more than any study could. How many were you able to guess? Which colors trigger which feeling for us? Black: Green: Blue:

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30 creative and professional letterhead designs for your inspiration You know…often the first impression is the last impression, and an eye-catching letterhead is really important for any business and any office. In this collection i have compiled 30 fantastic, creative and professional letterhead designs for your inspiration. I’m sure you’ll find something that you’ll love :)

3 Must-Have Productivity Tools for Creating Visual Content for Social Channels You are on a roll! You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media. With your metrics in hand, you know that visual content like infographics or text overlay images work really well with your audience. Unfortunately, you don’t have an in-house designer to create this content for you and you barely have enough time to get all the tasks on the to-do list complete. What to do? Keep calm and create some text overlay images!

❍ IcoMoon IcoMoon is striving to build and provide the best iconography and icon management tool for perfectionists. IcoMoon's icon library features only the very best icon sets out there. All of our icons are designed on a precise pixel grid. These pictures are what dreams are made of... These wonderful photographs by Elena Shumilova plunge the viewer into a beautiful world that revolves around two boys and their adorable dog, cat, duckling and rabbit friends. Taking advantage of natural colors, weather conditions and her enchanting surroundings, the gifted Russian artist creates cozy and heartwarming photography that leaves you amazed. “Children and animals – it’s my life. I’m a mom with two sons and we spend a lot of time on the farm.” – the photographer said. All pictures by Elena Shumilova. See her gallery on Flickr and 500px.

40 Professional Examples of Letterhead and Print Work The Internet is an incredibly powerful tool for the modern business owner. It’s possible to share contact information with people all across the world in just a few seconds. But when it comes to actually doing business you’ll always want to be working in person. This is where print design and branding effects come into play. 4 Simple Tools To Watermark Images It may come to you that images of your blog are sometimes hotlinked and it may affect the bandwidth of your site while losing visitors. Do not worry. One of the way you can do is by watermarking all your images, which gives you an option to promote your blog or site even when someone is using your images.

Contrast Analyser for Windows and Mac About the Colour Contrast Analyser This native application (available for both Windows and Mac) allows you to evaluate the color visibility and contrast of foreground/background color combinations. It provides an initial pass/fail assessment against WCAG 2.0 color contrast success criteria. In addition, the Colour Contrast Analyser provides functionality to simulate certain visual conditions such as dichromatic color blindness (protanopia, deuteranopia, tritanopia) and cataracts. Note: the image simulation features are currently not available in the Mac version.

Build a Responsive, Mobile-Friendly Website From Scratch: Semantic HTMLBuildMobile In the last article, as promised, we’ve begun doing some practical work with the planning and creation of a mockup. Now, we’ve focused on how to build a personal project wireframe thinking responsively and—consequently—how a responsive design can adapt to three target layouts: Default (PC desktop), Portrait Tablet, and Smartphone. We’ve seen how to arrange the elements of a typical website in the three main devices’ categories by creating a template that represents the common content elements. In this third part of this series, I’ll concentrate on writing the HTML code and work on the structure of the homepage, while in the very next, I’ll be setting the first CSS styling rules to build the initial design of our project.

London College of Fashion: Principles of Personal Fashion Styling 1 This course is suitable for personal stylists, personal shoppers, fashion buyers and fashion designers who wish to understand what clothes suit which women, and why. It will teach you the styling concepts to help you confidently select, buy and design womenswear for your clients. The course includes: How to identify figure shapesHow to choose cut and fabricHow to choose and combine coloursHow to create current looksStyling tricksPersonalising looks with accessoriesWorking with clients

Creative Workshop — David Sherwin Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you. Within Creative Workshop, you'll find 80 creative challenges that will help you achieve a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. 85 Free High Quality Silhouette Sets Initially silhouette was applied on portraits or pictorial which were be used for thin black card. But nowadays, we can easily find silhouette images in many media forms like artworks, illustration, photography, movies, graphic design or even fashion and fitness. Modern designers use silhouette to create dramatic effect in many art works because silhouette emphasizes the outline and view of an object. The mystery of silhouette objects create a space for viewers’ imagination. Apple’s iPod advertisement is a successful example of using silhouette.

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