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Why Facebook is blue: The science of colors in marketing

Why Facebook is blue: The science of colors in marketing
33.5K Flares Filament.io 33.5K Flares × Why is Facebook blue? According to The New Yorker, the reason is simple. “Blue is the richest color for me; I can see all of blue.” Not highly scientific right? After all, the visual sense is the strongest developed one in most human beings. So how do colors really affect us and what is the science of colors in marketing really? First: Can you recognize the online brands just based on color? Before we dive into the research, here are some awesome experiments that show you how powerful color alone really is. Example 1 (easy): Example 2 (easy): Example 3 (medium): Example 4 (hard): These awesome examples from Youtube designer Marc Hemeon, I think show the real power of colors more than any study could. How many were you able to guess? Which colors trigger which feeling for us? Being completely conscious about what color triggers us to think in which way isn’t always obvious. Black: Green: Blue: How to improve your marketing with better use of colors: Related:  Communication

Web Help: Color Palette Generator I use photoshop’s eyedropper tool to pull color profiles from images, but I know that not everyone has photoshop…and even if you do, you might just fall in love with this Color Palette Generator (found via Nicole Tattersall) because it will do all the work for you. Simply insert the direct image link and presto-change-o before your eyes will appear a lovely little color palette for you to use it whatever inspiring way you’d like. Have fun! Here’s how it works: Open image page (images must be hosted online (such as flickr, blogs, etc.) for this program to work)Right-click the imageSelect “View Image”Select and copy the URL at the top of the screen (this should look like a link that ends with .jpg)Copy and paste this link into the proper section on the Color Palette Generator site and click the “Color-palette-ify” button.Ta-daa! Note: If you are using images on flickr or another site they may be copyright protected and therefore will not show up when you follow the steps above. xox Ez

Evernote Launches Reminders In the years I’ve spent using and recommending Evernote, I’ve always noticed a chasm between people who rely on the service to store reference material and notes, and those who want to also use Evernote as a “getting things done” system to keep track of their todos. The topic has been widely discussed on the Internet, with smart folks such as Sven Fechner and Fraser Speirs delving deeper into the subject of Evernote as a GTD system. Tutorials and eBooks have been published with tips on how to use tags and saved searches to turn Evernote into an app capable of equally handling documents, notes, and todos under a single, searchable archive. Clearly, there was a demand for a task management feature built right into Evernote. Today, Evernote is releasing updates to its Mac and iOS clients to introduce a major new feature: native reminders. First and foremost, you won’t find the complexity of OmniFocus or the feature set of Due in Evernote’s reminders.

How to Set Up a Marketing Strategy Using WordPress Some people seem to think all they need to do is setup their WordPress site and walk away. However, as you might’ve guessed, this just isn’t true. In fact, you need to put together a marketing strategy and stick to it if you want to see your WordPress site succeed over the long haul. With that said, below are six steps you can take to build a marketing strategy for your site from the ground up. Step 1: Consider (and Test) Your Design Creating a website that you like looking at is a real accomplishment. The only way to truly know if your site is successful is to test it. There’s a WordPress plugin (Google Content Experiments Free WordPress Plugin) that makes it very simple to conduct these experiments within your WordPress site that’s well worth checking out if you’re serious about making your site as marketable as it can be. You might also wish to leverage the custom post types feature to build post templates that can be executed at a moment’s notice. Step 2: SEO is Marketing Conclusion

The Social Media Automation Strategy Every Marketer Needs 5.3K Flares Filament.io 5.3K Flares × When I was in elementary school, my wardrobe was fully automated. I had a certain pair of sweatpants for Mondays, jeans for Tuesdays, Zubaz for Wednesdays, and so on. Automation has been a big part of my life ever since. The same holds for automation of one’s social media marketing. Curious for myself, I researched and delved into this question of automation and came up with some intriguing answers. First things first: Social media marketing should not begin and end with automation Have you seen the infomercials for the Ronco rotisserie oven? Social media is not a rotisserie oven. Instead, I like to imagine social media automation as more like baking cookies. Automate what you can while still remaining engaged on a consistent basis. The goal of automation is not to remove work entirely but rather to help you work more efficiently. With that in mind, let’s begin. The simple system for automating social media Step 1: Understand when to automate Takeaways

Radar Chart Overview A radar chart is a graphical method of displaying multivariate data in the form of a two-dimensional chart of three or more quantitative variables represented on axes starting from the same point. The relative position and angle of the axes is typically uninformative. The radar chart is also known as web chart, spider chart, star chart, cobweb chart, star plot, irregular polygon, polar chart, or kiviat diagram. Chart Building AnyChart allows to display three types of series on Radar chart: Line, Area and Marker. As you can see each point is represented by category set using name attribute and value set using y attribute. Here is a basic Radar sample: Live Sample: Radar Chart Simple sample Radar plot configuration Radar plot has several distinctive configuration options, which are presented in this section: chart radius settings, chart rotation and background settings. Radius size Radar plot radius can be set absolute or relative. Here is a sample of the radar chart with fixed radius:

List of colors (compact) The following list shows a compact version of the colors in the List of colors A–F, G–M, and N–Z articles. The list shows the color and its name. Hovering over the color box shows the HSV, RGB, and #hex values for the color in the tool tip. List of Colors 6 Fantastic To-Do Apps for Getting Organized From executing projects at work to remembering to pick up a new toothbrush on your way home, there are so many little things that need to get done each day. But the age-old answer to this problem — the to-do list — can be a challenge in itself. Crumpled up pieces of paper and half-written lists are bound to get lost or trashed, and that doesn't do much for productivity or task management. Thankfully, there are many great options to bring your to-do list into the digital age. Not sure which app makes the most sense for you? 1. If you're a to-do list beginner or just like keeping it simple, Astrid is a great way to get on the to-do train. Developing a task system is also easy. The free version of Astrid offers the mobile and desktop apps synced through the cloud. 2. If your work style is more focused on getting things done without all the bells and whistles, then Todoist is the low-key tool for you. Though it's minimalist, Todoist has plenty of integration with other platforms. 3. 4. 5.

25 Trendy Websites with Header Images Web designers seek new features to adopt in their projects all the time. True professionals perfect their designs to make the projects cool and stylish. Today you have a chance to meet one of the best 2014 trends in web design: the Header Image. The header is a hero area of any website and you need to make the design classy in order to get your visitors interested in what you do. The Use of Header Images in Website Design The use of images in the Header is very diverse: ImageImage with textImage sliderFixed imageUnfixed image Header Image Photographic headers are simple but rather effective. Header Image with Text The image in the header zone can work as the background for the product’s description or the information about the website owner. Image Slider The gallery of header images is nothing but perfect for fashion websites, online stores or food related designs. Fixed Image A fixed image appears on every website page, not on the front page only. Unfixed Image Examples Evolution Fresh Website

Google Plus as Popular as Twitter in U.S., According to Forrester 120 Crayons For the last 100 years or so kids have been exploring and creating worlds of color with Crayons. For a lot of us, our life long love affairs with color began with these wax sticks and a blank sheet of paper. According to a Yale University study, the scent of Crayola crayons is among the 20 most recognizable to American adults. Photo by Sir Fish Crayola crayons currently come in 120 colors including 23 reds, 20 greens, 19 blues, 16 purples, 14 oranges, 11 browns, 8 yellows, 2 grays, 2 coppers, 2 blacks, 1 white, 1 gold and 1 silver. 120 Crayon Names and Color Codes Aaron at ColorSchemer.com created a fun list of all 120 Crayon Colors with their hex codes and RGB values. Sort by: Crayon Color Fun Facts & Photo Inspiration Photo by bookgrl The first box of Crayola crayons was sold in 1903 for a nickel and included the same colors available in the eight-count box today: red, blue, yellow, green, violet, orange, black and brown. Photo by scottwills Photo by Robem Photo by EJP Photo Photo by laffy4k

How to Break Free from Email Jail - Daniel Markovitz by Daniel Markovitz | 9:05 AM August 27, 2012 How often are people’s email privileges suspended (aka, “mail jail”) because they’re inundated with a blizzard of questions, status updates, notifications, and other non-mission critical information? Most inboxes — and calendars — are gorged with junk because the dominant paradigm of communication is information “push.” A lesson from lean manufacturing One of the critical steps in lean manufacturing (or bringing lean to any other process, for that matter) is shifting to a “pull” system. In an office environment, of course, the work-in-process is information. Many people are already doing this in their private lives: they use RSS feeds, webpage bookmarks, Instapaper, etc. to consume information when they’re ready for it — they “pull” it when they want, rather than have it pushed on them. Web-based project collaboration software like Kanban Flow, Trello, and Asana provide another way of shifting communication from a push to a pull mode.

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