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Why Facebook is blue: The science of colors in marketing

Why Facebook is blue: The science of colors in marketing
33.5K Flares Filament.io 33.5K Flares × Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says: “Blue is the richest color for me; I can see all of blue.” Not highly scientific right? After all, the visual sense is the strongest developed one in most human beings. So how do colors really affect us and what is the science of colors in marketing really? First: Can you recognize the online brands just based on color? Before we dive into the research, here are some awesome experiments that show you how powerful color alone really is. Example 1 (easy): Example 2 (easy): Example 3 (medium): Example 4 (hard): These awesome examples from Youtube designer Marc Hemeon, I think show the real power of colors more than any study could. How many were you able to guess? Which colors trigger which feeling for us? Black: Green: Blue:

http://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue

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Evernote Launches Reminders In the years I’ve spent using and recommending Evernote, I’ve always noticed a chasm between people who rely on the service to store reference material and notes, and those who want to also use Evernote as a “getting things done” system to keep track of their todos. The topic has been widely discussed on the Internet, with smart folks such as Sven Fechner and Fraser Speirs delving deeper into the subject of Evernote as a GTD system. Tutorials and eBooks have been published with tips on how to use tags and saved searches to turn Evernote into an app capable of equally handling documents, notes, and todos under a single, searchable archive. Clearly, there was a demand for a task management feature built right into Evernote.

Color Psychology by David Johnson Like death and taxes, there is no escaping color. It is ubiquitous. Yet what does it all mean? Web Help: Color Palette Generator I use photoshop’s eyedropper tool to pull color profiles from images, but I know that not everyone has photoshop…and even if you do, you might just fall in love with this Color Palette Generator (found via Nicole Tattersall) because it will do all the work for you. Simply insert the direct image link and presto-change-o before your eyes will appear a lovely little color palette for you to use it whatever inspiring way you’d like. Have fun! Here’s how it works: Open image page (images must be hosted online (such as flickr, blogs, etc.) for this program to work)Right-click the imageSelect “View Image”Select and copy the URL at the top of the screen (this should look like a link that ends with .jpg)Copy and paste this link into the proper section on the Color Palette Generator site and click the “Color-palette-ify” button.Ta-daa! Note: If you are using images on flickr or another site they may be copyright protected and therefore will not show up when you follow the steps above. xox Ez

List of colors (compact) The following list shows a compact version of the colors in the List of colors A–F, G–M, and N–Z articles. The list shows the color and its name. Hovering over the color box shows the HSV, RGB, and #hex values for the color in the tool tip. List of Colors Google URL Shortener Posted by Michael Hermanto, Software Engineer, Firebase We launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online. Since then, many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants, and more. To refocus our efforts, we're turning down support for goo.gl over the coming weeks and replacing it with Firebase Dynamic Links (FDL). FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app.

6 Fantastic To-Do Apps for Getting Organized From executing projects at work to remembering to pick up a new toothbrush on your way home, there are so many little things that need to get done each day. But the age-old answer to this problem — the to-do list — can be a challenge in itself. Crumpled up pieces of paper and half-written lists are bound to get lost or trashed, and that doesn't do much for productivity or task management. Brainstorming 2.0: Making Ideas That Really Happen One of the most common questions we hear at 99U is: “How do I get more out of my brainstorming sessions?” While brainstorming sessions have become perhaps the most iconic act of creativity, we still struggle with how to give them real utility. The problem of course is that most brainstorming sessions conclude prematurely. We all love to dream big and come up with “blue sky” ideas. We’re less fond of diving into the nitty-gritty details of creative execution.

Color Palette Generator Color Palette Generator #ffeeff #ffccdd #eeaaaa 120 Crayons For the last 100 years or so kids have been exploring and creating worlds of color with Crayons. For a lot of us, our life long love affairs with color began with these wax sticks and a blank sheet of paper. According to a Yale University study, the scent of Crayola crayons is among the 20 most recognizable to American adults.

The Literacy Shed - Visual Resources for Writing Lessons While researching tools that promote digital storytelling, I came across The Literacy Shed. It is a collection of visual resources that teachers can use as a stand-alone lesson, be the basis of a literacy unit, or enhance a unit already in use. The creators of The Literacy Shed has categorized the clips and images in thematic “sheds”. They share details of each, with a little historic background, places the clip in context, and then offer numerous lesson suggestions.

How to Break Free from Email Jail - Daniel Markovitz by Daniel Markovitz | 9:05 AM August 27, 2012 How often are people’s email privileges suspended (aka, “mail jail”) because they’re inundated with a blizzard of questions, status updates, notifications, and other non-mission critical information? Most inboxes — and calendars — are gorged with junk because the dominant paradigm of communication is information “push.”

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