Copy tone — Mozilla Style Guide Introduction These guidelines are for website content, campaigns and other communications intended for a general audience. If you’re looking for documentation guidelines, please visit the MDN Style Guide at the Mozilla Developer Network. If you’re looking for information about writing support articles, please see “How to write Knowledge Base articles” at Mozilla Support. Mozilla is people. (It’s people!) So many people. Mozillians live all over the world. Whenever a user — or anyone else, for that matter — reads a piece of Mozilla communication, they should feel like there's a person on the other end who recognizes that they are the same. So what does that mean, practically speaking? We should not, however, talk down to people or use overly technical language. The point is, we never want our users to forget that there are real live people behind our products and our words. If you're a real stickler for detail, read all about our copy rules.
11 Email Blast Examples That Rock | Friendbuy Standalone email blasts are one of the best ways to promote your referral program and generate more referral revenue immediately. Your email list represents a big batch of folks who are the most likely to refer their friends to your business. And because they’re all in one place, they’re the easiest to reach. Help them help you by sending tightly focused and regularly scheduled solo email blast to remind them of how, where and why they should refer. There are several best practices around the individual components of an effective standalone email campaign. Quick technology note: Email clients (Outlook, Mac Mail, etc.) don’t play well with JavaScript, which is the underlying technology in a referral widget. So here’s how to get the most out of promoting your referral program with email – and promoting anything for that matter… 1. Enticing subject lines are necessary for ensuring your email is opened and not deleted on first sight. Say you’re an ecommerce brand that sells toasters. 2. 3.
The 7 High-Converting Places to Add Email Sign-Up Forms to Build Your List - Social Triggers If you have a website, the best way to get more email subscribers is simple: Use more email sign-up forms. Yes, you can overdo it, but the truth is, even when you think you have too many, your forms may be invisible to your visitors. Question is where do you put them? There’s 7 high-converting places, and now I’ll go through each of them. #1 The Feature Box It’s no secret. See it here: This example is from SocialTriggers.com Right now, before you continue, think about how you can add a feature box to your site, and you WON’T regret it. #2 Top of Sidebar If you’re not placing your email signup form at the top of your sidebar, you’re losing out on valuable email subscribers. And yes, even if you place it slightly down your sidebar, under some ads, you’re losing email subscribers. I know this sounds like common sense, but even some large blogs fail to gather emails at the top of their sidebar. #3 After Single Post Think about this: So, why not ask them to sign up right after the post ends? Every.
4 High-Converting Places for Email Sign-up Forms (and How to Add Them In Thesis) No matter what business you’re in, you need an email list. And how do you get people on that list? Email signup forms on your website. The problem is where do you put them, and how do you get them there? The 4 High-Converting Places for Email Signup Forms Last week I wrote an article about high-converting places for email signup forms. “Great, but how do I build them into my website?” Luckily, if you own Thesis, it’s easy. #1 Top of Sidebar The top of your sidebar is one of the most visible places on your site. To place your email sign-up form at the top of your sidebar, simply paste this code into your custom_functions.php file: function sidebar_email() { ? For tips on increasing the conversion rate of your “top of sidebar” email sign-up form, check out these split testing results. #2 After Single Post If people read an entire article on your site, they often look for what they can do next. Think about it. function afterpost_email() { if (is_single()) { ? #3 The Footer function footer_email() { ?
What Is Tag Management? On October 1st, Google announced Google Tag Manager, a free tool for managing marketing and tracking tags on your site. I've sensed a lot of confusion around its launch, so I'd like to discuss what tag management is and why it's so powerful. There are a number of companies that have been providing tag management software as a paid service for years (I'm sure they're wild about Google making it free). I won't discuss the pros and cons of different tag management software offerings, rather, just the concept in general, and some directly actionable tips using Google's service. At the end of the post, I'll include links to some of the other, likely more robust, tag management services. What and why? Tags are snippets of code that usually placed in the <head> of a page which enable 3rd-party tracking, analysis, and reporting. Tag management is a concept that was born out of the increasing need for more agile marketing measurement and tracking ability. Let's take the homepage of SEOmoz. Macros
Create a Content Marketing Strategy Your Customers will LOVE, in 7 St… The Buffer Blog Report, March 2014: 717,070 Uniques; 20,256 Email Subscribers - Open March was an incredible month for the Buffer blog, not only in terms of traffic but also in terms of change—so much so that calling this update the Buffer Blog Report doesn’t seem to do the month justice. At the very least, we’d have to call it the Blogs Report (plural on blog; more on that below). Big changes were afoot in March: blog strategies, audits, goodbyes, and so much more. Quick summary of the Buffer blog In March, we passed the 700,000 mark in unique visitors—a 7 percent jump from the previous period. March stats for the Buffer blog 717,070 unique visitors (+7.66% from last month)939,386 total visits (+6.14% from last month)1,175,759 pageviews (+4.69% from last month)21 total posts published (-1 from last month)20 in-house posts: 10 from Kevan, 8 from Belle, 1 from Courtney, and 1 from Joel1 guest post: from James ClearEmail subscribers: 20,256 total subscribers, 1,567 new subscribers in March (8.3% list growth from 18,814 last month) Top 3 referral sites: Top referral sources 1.
Podcasts - PharmaVOICE : PharmaVOICE Thought Leader: Heather Gartman, Managing Director, inVentiv Health Public Relations Group Washington, D.C. operations June 1, 2015 In this episode, Ms. Gartman discusses the findings from their recent research on Patient Advocacy Groups and their relationship with pharmaceutical companies. Tony Street, Director, Clinical Trial Supplies and Logistics, PAREXEL March 30, 2015 In this interview, Tony Street addresses questions about the role of technology in a fully integrated clinical trial supply chain, from forecasting and proactive planning, to distribution to sites and patients, to final reconciliation. Thought Leaders: Michael Griffith, Executive Vice President of inVentiv Health and President of inVentiv Commercial Mark Archer, Global Head of Business Development of inVentiv Health February 19, 2015 Dan Brilot, Digital Director, Cello Health Insight February 5, 2015 Arjen Akkerman, Sr. January 30, 2015 In this episode, Mr. Kevin D. January 12, 2015 In this episode, Kevin D. January 8, 2015
The Duct Tape Marketing Podcast Podcast: Play in new window | Download Marketing Podcast with Kate Kendall Running a thriving business, with or without employees has become so much easier today. You have at your fingertips, through the use of marketplaces and technology, access to the greatest talent available in the world. The Producer Model as I’ve taken to calling it (h/t to Brian Clark) allows anyone with a game plan and some hustle to assemble teams of talent to take on much larger projects and competitors while staying nimble enough to pivot towards the next promising opportunity. Tapping talent marketplaces for programming, legal, design and pretty much anything you might need on your team is a great way to build a thriving business while you work from anywhere in the world. My guest for this week’s episode of the Duct Tape Marketing Podcast is Kate Kendall, CEO of CloudPeeps and founder of The Fetch. Questions I ask Kate: • How do you get the most out of freelance or remote work? Podcast Transcript
YouTube discontinues branding intros - Fullscreen Creators! It was only last year that YouTube debuted branding intros—a new feature that allowed you to tack on three-second intros at the beginning of your videos. Many creators have used these intros to brand their videos, remind their viewers to like and subscribe, and announce new projects they’re launching. However, YouTube has recently posted an alert saying that they’re discontinuing the branding intros feature at the end of March. What this means for you After March 31, you’ll no longer be able to add, update, or remove a branding intro from your videos. Keep current branding intro will burn your current three-second branding intro to the beginning of all videos that you uploaded before March 31. Which should you choose? The decision will be different for every creator. Choose carefully, because if you decide to keep your current branding intro, it’ll be difficult to remove it after March 31. Act quickly! March 31 is just around the corner!