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Thinking vs. Feeling: The Psychology of Advertising Do ads with facts work better than ads that appeal through emotion and aspiration? Shutterstock Imagine two commercials for a new light beer. The first ad begins with a super-zoom of the luxurious, golden liquid tumbling into a tall clear glass. There is a man's voice: "All of the taste you want in a rich beer. Yuki Matsueda ‘While most designers are busying adding more and more elements into their artworks, Japan-based Yuki Matsueda has, however, managed to let some elements escape from his art pieces. The result seems quite amazing… A vivid 3D image is successfully created and all the elements are believed to be more shocking than those stay still on paper.’ Top 10 Thinking Traps Exposed Our minds set up many traps for us. Unless we’re aware of them, these traps can seriously hinder our ability to think rationally, leading us to bad reasoning and making stupid decisions. Features of our minds that are meant to help us may, eventually, get us into trouble.

‘Magic Mushrooms’ Cause Positive Personality Change New research from Johns Hopkins School of Medicine indicates that the psychedelic component in magic mushrooms may have lasting medical and spiritual benefits to psychological health. The mushroom-derived hallucinogen, called psilocybin, is known to cause transformative spiritual states, but at high doses it can also bring about “bad trips” marked by terror and panic. The trick is to get the dose just right, which the Johns Hopkins researchers report having accomplished. In their study, the Hopkins scientists were able to reliably induce transcendental experiences in volunteers, which offered long-lasting psychological growth and helped people find peace in their lives — without the negative effects.

Howard Gardner, multiple intelligences and education Howard Gardner, multiple intelligences and education. Howard Gardner’s work around multiple intelligences has had a profound impact on thinking and practice in education – especially in the United States. Here we explore the theory of multiple intelligences; why it has found a ready audience amongst educationalists; and some of the issues around its conceptualization and realization. Twelve Virtues of Rationality The first virtue is curiosity. A burning itch to know is higher than a solemn vow to pursue truth. To feel the burning itch of curiosity requires both that you be ignorant, and that you desire to relinquish your ignorance. Mind-Blowing Story: “Talking to God…” I met god the other day. I know what you’re thinking. How the hell did you know it was god? Well, I’ll explain as we go along, but basically he convinced me by having all, and I do mean ALL, the answers. Every question I flung at him he batted back with a plausible and satisfactory answer.

10 Enormous Numbers Technology One of the first questions that kids often ask is “What is the biggest number?” This question is an important step in transitioning to a world of abstract concepts. The answer is of course that numbers are generally considered endless, but there gets to be a point were numbers become so big that there really is no point in having them, they have no real importance outside of the fact that yes technically they do exist. To make a list like this I could simply write down a massive number for the first number, and then write +1, +2, +3 and so on for the rest of the list. Instead I chose to take out 10 numbers that do have some effect on the world and place them in ascending order, giving a brief explanation as to what they are and how they have some relevance on the world, albeit very small relevance, especially when compared to the size of the number itself.

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