Online Marketing Resources: Search Engines, Social Media, Content, Analytics etc. Tech & Startups by Dylan Kissane Sabina Dobrean is the Chief Content Strategist at Beaglecat. She is an intuitive and easygoing person who likes to take on new challenges and live an active life. She has a Bachelor’s Degree in English and a Master’s Degree in Marketing and Communication. After being a dedicated English teacher for some time, Sabina turned to...Read more » Marketing Resources How To Do Keyword Research - The Beginners Guide to SEO It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.
5 Tools to Curate Content like a Pro Have you noticed more content curation sites popping up in the last few months? Would you like to learn a content curation strategy that can help you share valuable content and generate social media engagement? In this article I will teach you how to use 5 of the most popular content curation platforms and how to integrate these into a daily content curation campaign. Matt Cutts: Gadgets, Google, and SEO Recently I’ve seen several interesting conversations about ad blocking, and I wanted to remind people about a great offering called Google Contributor. With Google Contributor, you contribute a certain amount of money each month. That subscription means that you see fewer ads on the web, and you support the sites that you visit with your money. You get to decide how much to contribute (I do $10/month, but for example you can do $2/month if you prefer). The more you contribute, the fewer ads you see.
How we manage SEO for a site the size of The Next Web In this series of articles, I’d love to shed some light on how The Next Web approaches marketing through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media and more. This time around, we’re focusing on SEO and how we analyze and audit a website the size of The Next Web. Why do we run SEO audits? We publish 30-40 articles a day and try to improve the site the best we can. It’s becoming an increasing challenge to analyze all the pages we have online, but sometimes we can’t always abide by the guidelines and best practices of our big friend, Google. Before we dive into the data, analyze problems and get the website into the best shape we can, we need to know what is happening to the site in real time.
Real Life. Real Insight. Real Action. Marketers want to reach the right people at the right time, but success will always look different for each campaign. What works for one brand or campaign won’t necessarily work for another. Measurement is the great equalizer—a tool to help marketers evaluate and improve campaign strategies against their definitions of “success.” Read more Glade, Jordan and GMC. Check out Facebook video ads from these brands and more in August’s Video Ads Creative Spotlight.
Google Keyword Planner - The Ultimate Guide Google Keyword Tool was an excellent keyword research tool, but Google has killed it. So what are you going to use for your keyword research? You can pay for a keyword tool or use the new Google Keyword Planner instead .
How to do an SEO site audit like a boss The No. 1 rule in SEO is to check your site for on-site search engine optimization problems. The reality is that no matter how amazing your webmaster is, there’s a 99.9% chance your site will still have some problems. Visibility is usually at the top of the list, followed by missing, incomplete or broken copy, links and images. Ignoring a site audit can mean leaving a lot of money on the table when it comes to site traffic and conversions.
How External Deep Linking and More Content Can Boost Your Rankin Everyone wants a better ranking. Heck, we all know that that nice boost from position 8 to 5, or 2 to 1 for your targeted search term can mean a world of difference in the pageviews and clicks you receive, and that’s probably a metric you’re aggressively tracking. But how can you surpass the competition in your targeted search rankings? External deep linking is something a lot of websites neglect, which can cause you to be at a big disadvantage with your SEO strategy.
Help - Verifying your site with Google Search Console Google Search Console is a free service that helps you manage your site's presence in Google search results. Through Google Search Console, you can request that Google index your site, meaning changes you've made will show up in search results sooner. Note: Google recently rebranded Google Webmaster Tools as Google Search Console. For more information, visit Google's blog post. Before you begin[top] Social Media Counter Facebook 18 New users Share 6 New mobile users Share 7,500 Messages Share 14,649 Status updates Share 2,499 Shared links Share 5,001 Friends requests Share 6,801 Uploaded photos Share Twitter Top 10 Search Engine Optimization (SEO) Guides Are you motivated to use SEO to build your brand? Before starting with the importance of SEO and guides on this subject, let us clear some misconceptions that have plagued many. Source: www.serp.co.za