Google Now Includes Twitter Feeds in Search Results - What You Need To Know | Featured, Search Engine News, Social Media. Now, more than ever, real-time marketing takes the lead. On 21st August, Google officially announced on Twitter, and Google blog, that the engine will be including Twitter feeds in Google desktop search results.
During May, Google already started showing Tweets in mobile search results. However, now the big news is that Tweets will increasingly begin to show up in all English language search results on desktop. How Will the Tweets Appear? Since the announcement, Google has been experimenting with how content is pulled from Twitter in desktop results. We’ve tested the search engine to see what Twitter feeds end up on searches. We searched our agency’s name + location for a more targeted result, “MediaVision London”. The Twitter account comes up with its description. However, when searching: “MediaVision Twitter”, the result looks slightly different.
For Twitter accounts with massive followings we are seeing more than one post’s snippet. Why are Google and Twitter Doing This? The Implications. Google Mobile Update | Google Mobile-Friendly Test | MediaVision. In early March, Google announced the roll out of one of the most important algorithm updates since Penguin. The user has always been at the centre of Google updates, and through this most recent update, Google aims to better the user experience for the search engine’s mobile browsers.
Google will give a boost to mobile-friendly sites and apps in order to help users “get the most relevant and timely results”. This can be seen as a response to the growth of access via mobile, as well as the larger trend towards more personalised search results. How to Check & Fix Your Website The Google mobile update is expect to roll-out from today, 21 April 2015.
Here’s what you should know about Google’s mobile optimising guidelines. A web page will be tagged as “mobile-friendly” if Google detects the following conditions on the page: Want to know how your web page scores? If you would like to evaluate your entire site, view the Mobile usability report in Google Webmaster Tools. More on Responsive Design. The Power of Digital PR for SEO & Search Visibility (Infographic) | Digital PR, Featured. All too often it seems that Digital PR is pegged against Traditional PR as an either-or approach, and clients believe they need to employ only one at the expense of the other. There is often a feeling that one needs to go either “all traditional” or “all digital”. This is then further perpetuated by agencies fighting for their specific cause. Eventually, this results in clients falling short of the potential PR success they may have experienced had they opted to integrate the two approaches, and enjoyed the unique benefits of each.
The Danger of Dichotomy Dichotomous thinking, also known as all-or-nothing thinking, is a common characteristic of perfectionists. However, as we do more of “life” online (shopping, working, socialising etc.), our online and offline worlds are becoming increasingly intertwined. The Value of Visibility This isn’t to say that references and traffic from a variety of other sites isn’t valuable. Google’s got game. Another added benefit of going digital? 11 Things We Should Never Ever Do In Link Building Again. Okay friends, we need to have a little talk. I am frustrated. All of us Link Week columnists genuinely care about giving away good (and free, I might add) information on how to do link building the right way. So why, why, pray tell, do we continue to see so much crap? Clearly, we’re going to have to try another approach to turn link building into a “legitimate” online marketing tactic.
“We gave you all a chance, but since you little **** teases can’t follow INSTRUCTIONS, I guess we’ll have to try something else, won’t we?” – Dazed and Confused I’ve narrowed it down to the Top 11 things, in no particular order, that we should never ever do for link building again – like, ever. 1. I will take my one link on a site people actually read over your 25 links on sites we don’t even know if Google’s bots can find. 2. Maybe it’s our fault that mass article submission still exists. 3. Note that this isn’t repurposing content, where you take a topic and convert it to different mediums. 4. Stop. 5. 6. Oh, the Horror! What You Can Learn From Truly Scary Websites | Boostability Blog. When leaves start to fall, the wind causes chills, and frost forms on grass, you know one thing is near: Halloween. Witches, goblins, and spiders decorate doors, and horror movie marathons abound. This spooky season is fun, but one place you don’t want to encounter ghastly and grim design is your website.
Learn from the mistakes others have made to take your website from ghoulish to stylish. Some small and medium-sized businesses don’t have much internet-savvy—let alone SEO or web design training. To get around this barrier, many will use templates to create their site. This makes sense, as templates appear to save time and money. You can avoid their mistakes by understanding what they did wrong. Before we look at in-depth examples, however, let’s discuss why website design is so important for your online visitors.
Designs Depend on the Business For example, the reader might not expect a concise Home Page from a taxidermy business. Unreadability. Learn from Improvable Examples. Information Now: The Evolution of Search and SEO. 10 Things Learnt About SEO in 2014. Looking Back, Moving Forward – Google’s Evolution. Click to enlarge As we celebrate our 10th birthday and a decade of success as a digital agency, we‘re looking back at how Google evolved from a garage start-up to one of the most powerful enterprises in the industry today. The Google Evolution It doesn’t take a Google search to discover the profound impact this search engine has had on the world.
Just ask someone a difficult question and wait for their response… ‘Google it’. A phrase so engrained in our culture that it’s hard to remember a time it didn’t exist. All It Took Was One Page (and a Brin) to Build an Empire In 1998, after setting up a work space in the garage of the most important Googler you’ve never heard of, Larry Page and Sergey Brin hired their first employee and got to work.
Why Does Everyone Love Google So Much? How Other Search Engines Compare With Google’s search engine market share of 67,6 percent for U.S. desktop searches in 2014, the short answer is that many simply don’t. So, Tell Us. Farewell Google Authorship - But Here's What To Do Now | Hot off the Press. Towards the end of June, Google had bloggers and content marketers up in arms when they completely removed Google authorship photos from search results.
These changes normally come as no surprise, as anyone who works in digital knows that Google giveth and Google taketh away. However, this development left more than the usual sting, seeing that Google spent considerable time and energy encouraging webmasters and content developers to make use of Google authorship, for the benefit of increased click throughs, personal branding and credibility. There was a flurry of controversy surrounding the removal of these authorship photos, the most accusatory argument being that the visual element distracted users from clicking on Google ads –the search engine’s cash cow. Other suggestions included a move towards a more mobile-friendly, clean user experience and author images being an endorsement of content quality, which in reality may not be the case. SEO Myths. The Origins and The Facts. There’s a lot of guessing and speculating that goes on when we talk about SEO and search rankings. 10 different SEO experts might tell you 10 different things.
How then, would you go about deciding who to listen to and to distinguish fact from fiction? Essentially, when discussing website rankings with an SEO person, always keep in mind that there are over 200 ranking factors out there. So, if you talk to 10 different people, you might get very different perspectives. Yet, it is highly possible that all 10 are right; it’s just that they’re giving you different pieces of the whole puzzle. SEO is very similar to the story of the Blind Men and an Elephant. There’s some sort of secret strategy to get your website to rank. Getting a huge load of backlinks from press release syndication will rank my website. Yes and no. I’ve done everything by the book, so I should rank #1. Meta tags help with how your search result appears and is presented to search users. The fact is: usability is SEO. The Importance of Setting GOALS! (and lots of them) | Paid Search, Uncategorized. By goals, I don’t mean kicking a ball between two posts (as we already know this is extremely difficult for England).
In this case I am referring to Goals set within Analytics and Adwords (as well as other 3rd party programmes), which are triggered when someone carries out a specific action within a website. This can be a visit to a key page, a newsletter sign-up, account registration, completing a transaction or even visiting a specific product/service page. Each and every one of these actions (or Goals) has a specific set of statistics, conversion rates, click through rates, bounce rates and ultimately monetary value to the advertiser. It is essential that we identify these goals and structure our advertising campaigns around these goals accordingly.
For example, a website that sells electrical appliances may have the following main Goals within its website: Each of the above goals will generate a different number of enquiries, sales and ultimately revenue. A Simplified Blogger's Guide To SEO. We understand that not everyone who blogs can easily wrap their head around SEO. In fact, we tried to help you out by suggestion a few SEO guides to begin with. We even went as far as to inform you of the deadliest SEO mistakes. However, this infograph by DigitalHawkins is probably the simplest way to explain SEO to the utmost beginner. Bear in mind that it isn’t the whole story. Best to fully understand SEO before implementing any. via Infographicals. Attention Local Businesses - Drive Foot Traffic with Web Assets | Local Search. In addition to the competition on the field, the FIFA World Cup is hotly contested by big brands, all vying to catch the fleeting attention of fans as Brazil takes centre stage.
From massive sponsorship deals to clever ambush marketing campaigns, millions of dollars are spent in order to capitalise on this sporting spectacle. But beneath the glamorous Adidas, Coca-Cola and McDonald’s billboards and TV ads, local businesses are also set to make a small fortune from the massive influx of visitors- that’s if their business can be found. Let’s think about it for a second. Remove the big brand exposure and consider the immediate needs of your average football fan – are they likely to buy a pair of Adidas sneakers or reach for their wallet to pay for a meal, a local tour or some other tourist service? There are 600,000 tourists visiting from abroad (estimated to spend an average of $2,500 each) and the way to make sure that they find and choose your business is through local search.
Is eBay A Big Loser In Google's Panda 4.0 Update? -- Winners & Losers Data. Yesterday, Google began rolling out their Panda 4.0 update designed to punch low-quality content. That’s generated both “winners” who have moved up in rankings as “losers” have dropped down — and eBay might be one of the big losers. Searchmetrics gave us their initial winners and loser charts, based on rankings they continually monitor. These show that one of the biggest losers was eBay. According to the data, eBay lost a tremendous amount of traffic from Google, much of it from the ebay.com/bhp/ area of its site. Another huge loser was Ask.com, yes, the search engine, that lost a tremendous amount of traffic in their Questions section at ask.com/question/. The Losers: Ask.com, eBay, Biography.com & Google-Backed RetailMeNot Among the top losers include Ask.com, ebay.com, biography.com and retailmenot.com. Here is a chart showing eBay’s UK drop by their main root domain versus the directory from Searchmetrics: Dr.
The Winners Only Losers Really Know If They Lost.