Advertising Technique: Symbolic Metaphors and Similes. This technique is especially useful to communicate complex or abstract ideas.
Here you use metaphors and similes to snap your concept. An insurance company, for instance, could picture a man about to step on a banana to represent unexpected risks in life. Metaphors and similes are two excellent ways to communicate symbolic ideas. You can create a metaphor by using two images or statements that are completely different, but when placed together create a new idea. You can use words. To create a metaphor, use one thing - a vivid statement or dramatic visual - to suggest another thing - your company, product or service. A metaphor, by the way, is like a simile, but more powerful. . - Start with the most basic idea, the key concept for your product. . - Complete the sentence, "This brand, service or product is like…. " - Fill in the blank: "The benefit to the consumer of this brand, product or service is like __________________" A metaphor can be used to characterize the brand's personality.
Symbolism and advertising. Occult Symbolism in Advertising, Merchandise & Print: For many a year have they been putting secret symbols in advertisments to get you to buy stuff you probably do not need, feel a certain way, or simply showing allegiance to their masters.
In a lot of cases, ALL OF THE ABOVE. Flick My NWO Given in giftbaskets at The Bohemian Grove? Anyone for a "sexplosion"? ...I REALLY hope they're washing their hands over at Starbucks! Laid by the Best Seems normal at first glance... Underage pregnancy is "OK"! ..or you can go the other route. Occult Symbolism: "OK" Can You see it? Is It In You? Is that a sex doll? Disneys new summer movie Hannah Montana & the Quest for Phallus Candy Look closely at what he is holding. Sears not ashamed to rock out with their cocks out. Ad from the 70's Hopefully, I won't have to point this one out. ...now, go smoke some ciggs kidz! Levi's Blatent Racism from Kentucky Fried Chicken (KFC) Time shows Bill Clinton's true nature?
...Vogue loves you Old Navy Ad rockin' the Horns. Hard Rock Cafe Related: Advertising Synchs/Programming Find more at: Symbolism of Popular Culture: Introduction. Symbolism of Popular Culture Introduction “There are two possible approaches to the problems and disturbances which life presents.
We can see them as symptomatic deviations from the desired normalcy of 'what things should be like,' caused by some wrongness and hence the expressions of trouble or illness. We can on the other hand suspect that the known facts may attempt to point further and deeper, to a development still called for and a meaningfulness so far unrealized. Only then do we think or live not merely symtomatically but also symbolically. Edward Whitmont The Symbolic Quest The nexus of this investigation started with a relatively simple question about modern products. When a successful product appears, the marketing influenced tendency is to isolate it and show how it has "carved a niche" for itself in the marketplace by being unique. But the real truth of successful groundbreaking "hits" and "blockbusters" might be in connection rather than separation. Symbolism and advertising.