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A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.
SAN FRANCISCO--Adobe Systems, retooling as fast as it can for a future of Web publishing and Web apps, sees the technology as mostly caught up to the Flash technology that Adobe previously preferred.
The iPhone was revolutionary for its use of direct manipulation – the feeling that you’re really holding content in your hands and manipulating it with your fingertips. While many mobile platforms have touch, it is the realistic physics and fluid animation of the iPhone that sets it apart from its competitors.
Over the centuries, there have been some crackers when it comes to bad business decisions. Craig Donaldson lists 10 of the classic additions to the hall of bad business decisions fame. Napoleon wasn’t a gifted realtor In 1803, Bonaparte acquired the Louisiana territory – roughly half of the land that became the US – after France made a treaty with Spain.
Oscar Wilde: 'Man is made for something better than distributing dirt. All work of that kind should be done by a machine.' Photograph: Corbis
Why Silicon Valley is better than the rest of the places I've visited Gizmodo tries its best to bring Google's geeks back down to earth http://gizmodo.com/5921823
Effectivement ils ont l'air surs d'eux ! GO pour enlever le test flight SDK ! by Jun 27
May 2003 (This essay is derived from a guest lecture at Harvard, which incorporated an earlier talk at Northeastern.) When I finished grad school in computer science I went to art school to study painting.
Il y a une dizaine de jours à Bordeaux, dans le cadre de la première rencontre hommes-entreprise organisée par le CECA * (Centre Entreprise et Communication Avancée), j’ai eu la chance d’assister à une conférence passionnante d ‘Emmanuel Toniutti, d octeur en théologie et philosophie, spécialiste de l’accompagnement du changement . Le thème de son intervention? Le leadership éthique et responsable, ou comment remettre l’Homme au coeur du dispositif en prenant des décisions adaptées aux valeurs de l’entreprise. Qu’est-ce que l’éthique en entreprise ? Emmanuel Toniutti a débuté sa présentation en marquant la différence entre éthique et morale : initialement, les deux notions se référaient aux bonnes moeurs, aux comportements justes en société ( note: un comportement « juste » ne doit pas être confondu avec un comportement « gentil ») .
EdgeRank is one of the most important algorithms in marketing. Despite this, very few people have heard of it and fewer still can claim that they fully understand it.
“Hundreds more” social tool providers will be gaining access to Google+ Page management APIs in the next few weeks, Google employee Eduardo Thuler announced in a posting on the network today. A select few companies that provide social media management tools were invited to test Google+ APIs in November 2011 as the Pages functionality was rolled out for use by businesses and other organizations.
This article was featured in Times Magazine, 5 November . There's a shorter version in the Ideas Bank section on the current Wired magazine . Thanks to WPP's Stream for making my little experiment possible...
economie / politique
19 June 2012 Last updated at 13:10 GMT World leaders probably spend more time worrying about the eurozone crisis than anything else nowadays.
10 choses que je ne savais pas la semaine dernière