10 Social Media Plan Templates & Free Resources for Beginners When I first started my consultancy business as a Social Media Marketer, I spent tons of time drafting, formulating and perfecting my proposals and presentations. In the process, I read and referred to many a posts and articles on various sites. A few of them really did help and add value to my learning. Link Building 101: How to Conduct a Backlink Analysis Every day, individuals who are new to SEO need to learn the basics of link building and important concepts and strategies within a campaign. This link building 101 post will continue the education of new link builders, this time on the topic of how to perform a backlink analysis Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign. What's more, running backlink analyses can help develop your fundamental knowledge of links, link building strategies, and link quality. What are the elements of a thorough backlinks analysis: Total number of linksNumber of unique domainsLinking domains vs total linksAnchor text usage and variance – branded, keyword rich, etc.Fresh/incoming linksPage performanceLink quality*
Screaming Frog SEO Spider Tool & Crawler Software About The Tool The Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites, where manually checking every page would be extremely labour intensive, and where you can easily miss a redirect, meta refresh or duplicate page issue. 5 Easy Steps to a Winning Social Media Plan So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too. But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan? This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks. #1: Find Your Target Audience.
32 White Hat Ways to Build Inbound Links This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts. But it's probably just a last ditch effort since, although there's much talk about generating inbound links, the nitty gritty ways to actually do that are rarely discussed.
The Beginner's Checklist to Planning Your Social and Digital Media Strategy The Internet and social media doesn’t sleep. It’s alive, and active, 24 hours a day, seven days a week, and 365 days per year. But, how is it that marketers and social media managers are near the top of the list of professionals with the greatest work-life balance? If you are new to digital marketing and social media as a career, or just want to have more time for doing the things you love outside of work, here’s a checklist to get you started as a newcomer to social media marketing. 1. Audit the brand’s current activity across platforms
Link Building Tactics (Complete List) - Point Blank SEO Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Just like with getting people to see you content, I realized a lot of the tactical ways to build relationships aren’t direct ways to get links, I decided to delete that section in this guide, and list all of them here instead. So here they are. Web design project plan template How will this web project planning template help me? Our template is based on real plans used to plan and manage progress on web projects. It's mainly intended for client-side marketers, but will also be useful as a cross-check for web design agencies to review the activities they manage.
What is Link Building? Strategies & Examples - The Beginners Guide to SEO For search engines that crawl the vast metropolis of the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. Since the late 1990s search engines have treated links as votes for popularity and importance in the ongoing democratic opinion poll of the web.
Social media marketing strategy guide How will this guide help me and my business? Today, many companies are using social media tactically by posting updates to Facebook, Instagram, LinkedIn, and Twitter. However, few companies have a social media strategy which helps them use social media to support their business goals. Social media works best when it's part of an integrated e-communications strategy where it works in conjunction search, email, and content marketing. Our social media strategy guide will help you create an integrated social media marketing strategy that shows you how to increase engagement to boost leads and sales using the social networks. Our social media strategy guide shows you: Link building from a holistic SEO perspective At Yoast, we hardly write about link building. Of course, links from other sites are a really important ranking factor. We do know that ;-)! Link building done the wrong way can easily backfire though (see Joost’s recent post about Google Penguin), resulting in a ban from Google all together.