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You're Pricing It Wrong: Software Pricing Demystified

You're Pricing It Wrong: Software Pricing Demystified
Advertisement Pricing your own product is always a tricky proposition, and the more critical the price is to your product’s success, the more difficult it is to set. It’s easy to look at another product and say how much you would be willing to pay for it, but how can you know how much people would be willing to pay for yours? There are no absolute truths or perfect formulas for finding the best price, assuming that the “best price” even exists. Instead, take a structured approach to finding a good starting point, and improve it through feedback and testing. But first, you need to understand what the best price actually is. Riding the Demand Curve When we price a product, our goal (assuming we’re running a business) is to maximize revenue. Economic theory suggests that as we raise the price, the number of sales will drop. The sweet point is where the intersection forms the largest rectangle. Once you’ve determined what your product is, you need to consider its value to your customers. 1.

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4 Ways To Design Better Login Screens The login form doesn't immediately come to mind as something that needs better design standards. Once you think about it, though, it's obvious: How many times has a login screen coughed up a nondescript error, then refused to tell you if you got your password or your username wrong? Or how many times have you entered your login details, hit enter, then sat there for a minute, only to discover that you had to click the "submit" button instead? Over on its blog, analytics company GoSquared has posted an enlightening rundown of how it designed a sleek and frictionless login screen.

Web Designer, Be Your Best Promoter - Smashing Magazine Advertisement Have you ever had someone flirt with you and they did nothing but demean themselves the whole time? Did that make you attracted to them? Doubtful. Yet, this is how so many individuals seem to handle their business today. With the advent of social media, the Web has been overflooded with individuals claiming that they are experts at everything. 8 Things Your Employees Need Most Pay is important. But pay only goes so far. Getting a raise is like buying a bigger house; soon, more becomes the new normal.

How These 3 Companies Grew 1000% in Days “Growth Hacking” is a hot term these days, because growth is something that all startups need. However, despite the allure of this term, there is no magic “hack” that can universally drive growth, because each company is unique. In practice, growth hacking is simply the process of religiously integrating data analysis, optimization, and automation into your day-to-day marketing. In order to provide some clarity on growth hacking, I’ve analyzed the written experiences of some people who have “hacked”, or more accurately, enabled, staggering growth for their startups.

23 Examples of Screenshots in Web Design Whether you’re developing apps or websites, it’s a good idea to show potential customers what they’re getting in the form of screenshots. And if your product is good looking enough, you might just want to put them front and center, making them the focal point of the home page. For your inspiration, we’ve gathered some sites that are doing just that. In these examples, you’ll notice that many, if not all, of the screenshots are famed by a browser or the device their ment to be viewed on. This helps add context and is another layer of interest.

14 Ways To Be A Great Startup CEO Everyone thinks that being a startup CEO is a glamorous job or one that has to be a ton of fun. That's what I now refer to as the "glamour brain" speaking aka the startup life you hear about from the press. You know the press articles I'm talking about... the ones that talk about how easy it is to raise money, how many users the company is getting, and how great it is to be CEO. Very rarely do you hear about what a bitch it is to be CEO and how it's not for every founder that wants to be an entrepreneur. Building Codeless Products I met with someone the other week who was looking for advice on breaking into product management. Given my non-technical background, I’m always happy to take those meetings and help more talented people make the transition. When I asked what she’d been doing to learn product, she rattled off the books she’s been reading and the blogs she’s been following — they were all the right ones. As we spoke more, she demonstrated that most essential of product manager traits: technical curiosity.

Negative Space in Logo Design Here on WDL we really like to keep our readers updated on everything we believe can be a good source of inspiration, including logos. The result of negative space in logo design is an elegant visual effect. Reach a good result and communicate the right message using negative space is not an easy task and demands creativity and talent from designers. Since we really like negative space in logo design we decided to gather a new list of beautiful examples to show you. About the Author Gisele Muller loves communication, technology, web, design, movies, gastronomy and creativity.

Product Development: 9 Steps for Creative Problem Solving [INFOGRAPHIC] Ronald Brown is a successful startup CEO with an extensive background in technology and consumer marketing. His new book, Anticipate. The Architecture of Small Team Innovation and Product Success is available via iTunes, Amazon, Barnes & Noble, and Kobo. Creativity is the main prerequisite for innovation. We Don’t Sell Saddles Here The memo below was sent to the team at Tiny Speck, the makers of Slack, on July 31st, 2013. It had been a little under seven months since development began and was two weeks before the launch of Slack’s ‘Preview Release’. It is presented verbatim, as written (including original pull-quotes), with two exceptions: the removal of an introductory section discussing launch logistics and replacement of a link which pointed to an internal company resource with the equivalent public link. Build Something People Want

Inspiration: Minimalist Posters Our minimalism tag is filled with eye candy images to help you get inspired remembering that old and wise premise “less is more.” To add content to our tag and to keep showing you good examples of minimal designs that work we decided to show some posters designed by Pedro Vidotto. Pedro is a Graphic Designer and Art Director originally from Brazil who is currently based in London. His background is in Advertising and he has five years of experience working in the industry. Here you will be able to see that quality is better than quantity in design.

It’s the CEO’s job to email the first 1000 signups Until you’ve passed a thousand signups, the CEO should be personally emailing every new user. I’m going to cover: PracticalitiesHow to mess it upCommon objectionsGoals, perks & benefits The signup thank you note Slack is Rewriting the Rules on SaaS Pricing @OpenViewLabs Slack has won a lot of attention over the past few months, mostly for its high valuation and rapid growth, but there is much more to the Slack story than this. Slack is solving the internal communication problem through an elegant use of channels, search, tags and document sharing. But it is doing more than this. 24 Examples of Texture Usage in Web Design Using texture is a good way to add depth, detail, and a layer of interest to a web design. Whether it’s in big doses or just a few subtle patches here and there, texture can help give personality to your website. So for this post we’ve gathered some excellent examples of texture usage in web design, in which you’ll see a variety of texture applications – giving you plenty of inspiration for your next project. Big Daddy Weave