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You're Pricing It Wrong: Software Pricing Demystified - Smashing Magazine

You're Pricing It Wrong: Software Pricing Demystified - Smashing Magazine
Advertisement Pricing your own product is always a tricky proposition, and the more critical the price is to your product’s success, the more difficult it is to set. It’s easy to look at another product and say how much you would be willing to pay for it, but how can you know how much people would be willing to pay for yours? There are no absolute truths or perfect formulas for finding the best price, assuming that the “best price” even exists. Instead, take a structured approach to finding a good starting point, and improve it through feedback and testing. Riding the Demand Curve When we price a product, our goal (assuming we’re running a business) is to maximize revenue. Economic theory suggests that as we raise the price, the number of sales will drop. The sweet point is where the intersection forms the largest rectangle. This makes sense… until you consider that your clients are people, and people do not often make rational purchasing decisions. Pricing Higher And Selling More 1. 2.

Web Designer, Be Your Best Promoter - Smashing Magazine Advertisement Have you ever had someone flirt with you and they did nothing but demean themselves the whole time? Did that make you attracted to them? Doubtful. Yet, this is how so many individuals seem to handle their business today. With the advent of social media, the Web has been overflooded with individuals claiming that they are experts at everything. How many great designers do you know out there who struggle to find clients, while the world’s worst Microsoft Frontpage jockey can’t keep client offers out of his inbox? Being An Annoyance The problem I find is that I don’t want to be annoying like the other people I see hawking their wares. When you are promoting your work it is hard to look at your acts of promotion from an outsider’s perspective. Be Proud I believe we do design because we are proud of our work. If you write or design, you must believe in what you do. Not too long ago, some fellow informed me that he was going to unfollow Drawar on Twitter due to my arrogance.

8 Things Your Employees Need Most Pay is important. But pay only goes so far. Getting a raise is like buying a bigger house; soon, more becomes the new normal. Higher wages won’t cause employees to automatically perform at a higher level. To truly care about your business, your employees need these eight things—and they need them from you: 1. Autonomy and latitude breed engagement and satisfaction. Whenever possible, give your employees the freedom to work they way they work best. 2. Without a goal to shoot for, work is just work. 3. Let employees know what you want to achieve, for your business, for customers, and even your community. Caring starts with knowing what to care about—and why. 4. Few things are more stressful than not knowing what your boss expects from one minute to the next. When standards change make sure you communicate those changes first. 5. Robots don't care. Make it easy for employees to offer suggestions. 6. 7. While you should treat each employee differently, you must treat each employee fairly. 8.

23 Examples of Screenshots in Web Design Whether you’re developing apps or websites, it’s a good idea to show potential customers what they’re getting in the form of screenshots. And if your product is good looking enough, you might just want to put them front and center, making them the focal point of the home page. For your inspiration, we’ve gathered some sites that are doing just that. In these examples, you’ll notice that many, if not all, of the screenshots are famed by a browser or the device their ment to be viewed on. This helps add context and is another layer of interest. Theme Trust Fork Bellstrike Luccaco Kickoff innove Shopify Podio Syxer EEHarbor Tapp3 Media sketchdock webcontact.de nealite nosotros nclud Stylapps Due River of News envero GlobeConvert Foundation Six Pulse Source: The Best DesignsPattern Tap About the Author Gisele Muller loves communication, technology, web, design, movies, gastronomy and creativity. Related Posts 366 shares Colorful Logos for Your Inspiration Read More 727 shares

14 Ways To Be A Great Startup CEO Everyone thinks that being a startup CEO is a glamorous job or one that has to be a ton of fun. That's what I now refer to as the "glamour brain" speaking aka the startup life you hear about from the press. You know the press articles I'm talking about... the ones that talk about how easy it is to raise money, how many users the company is getting, and how great it is to be CEO. Very rarely do you hear about what a bitch it is to be CEO and how it's not for every founder that wants to be an entrepreneur. Be A Keeper Of The Company Vision The CEO is the keeper of the company's overall vision. Absorb The Pain For The Team A startup CEO needs to be the personal voodoo doll for a startup. Find The Smartest People And Defer On Domain Expertise A startup CEO has a great knack for finding talent. Be A Good Link Between The Company + Investors Whether you want to believe it or not, you are not an investor's only portfolio company. Be A Good Link Between The Company + Product Be A Great Communicator

Negative Space in Logo Design Here on WDL we really like to keep our readers updated on everything we believe can be a good source of inspiration, including logos. The result of negative space in logo design is an elegant visual effect. Reach a good result and communicate the right message using negative space is not an easy task and demands creativity and talent from designers. Since we really like negative space in logo design we decided to gather a new list of beautiful examples to show you. About the Author Gisele Muller loves communication, technology, web, design, movies, gastronomy and creativity. Related Posts 389 shares Colorful Logos for Your Inspiration We’ve rounded up some examples of logo designs that make excellent use of color. Read More 745 shares 11 Inspiring Examples of Dark Colors in Web Design Deciding when to go dark can be tricky, but the decision should always be about enhancing the content and the user experience.

Deadly Meetings in the Workplace Inspiration: Minimalist Posters Our minimalism tag is filled with eye candy images to help you get inspired remembering that old and wise premise “less is more.” To add content to our tag and to keep showing you good examples of minimal designs that work we decided to show some posters designed by Pedro Vidotto. Pedro is a Graphic Designer and Art Director originally from Brazil who is currently based in London. His background is in Advertising and he has five years of experience working in the industry. Here you will be able to see that quality is better than quantity in design. About the Author Gisele Muller loves communication, technology, web, design, movies, gastronomy and creativity. Related Posts 399 shares Colorful Logos for Your Inspiration We’ve rounded up some examples of logo designs that make excellent use of color. Read More 751 shares 11 Inspiring Examples of Dark Colors in Web Design Deciding when to go dark can be tricky, but the decision should always be about enhancing the content and the user experience.

Product Development: 9 Steps for Creative Problem Solving [INFOGRAPHIC] Ronald Brown is a successful startup CEO with an extensive background in technology and consumer marketing. His new book, Anticipate. The Architecture of Small Team Innovation and Product Success is available via iTunes, Amazon, Barnes & Noble, and Kobo. Creativity is the main prerequisite for innovation. What constitutes creative thinking? In business, the process of generating and commercializing a good idea has been honed by creative industries for more than a hundred years.

24 Examples of Texture Usage in Web Design Using texture is a good way to add depth, detail, and a layer of interest to a web design. Whether it’s in big doses or just a few subtle patches here and there, texture can help give personality to your website. So for this post we’ve gathered some excellent examples of texture usage in web design, in which you’ll see a variety of texture applications – giving you plenty of inspiration for your next project. Big Daddy Weave tabspresso griffinabox Cheese Survival Kit Foreign Policy Design Fueled by Design Moment Skis One Design Company Solo Gale Recovery Kyle Steed War Child The Peach Design innove Urbanoff hanging up the moon Sunday Best Neutral Milk Hotel Designer Gleb ps.design mediovski Mid-Carolina Timber Co Leaderbe The Best Designs Source: The Best DesignsunmatchedstyleAwwwards About the Author Gisele Muller loves communication, technology, web, design, movies, gastronomy and creativity. Related Posts shares 11 Inspiring Examples of Dark Colors in Web Design Read More 11 Impressive Service & App Websites

It’s the CEO’s job to email the first 1000 signups Until you’ve passed a thousand signups, the CEO should be personally emailing every new user. I’m going to cover: PracticalitiesHow to mess it upCommon objectionsGoals, perks & benefits The signup thank you note It’s not a big message. Hey Jackie,Thanks for taking the time to check out STK. The specifics (like the footer) are just my personal preference[1]. What I hope you’ll extract from the example is the casual tone and brevity. How to mess this up There are only two ways to mess this up and they’re both easy to avoid. The first is to be demanding. You’re just politely putting your hand up and saying: Hey, here I am. The second way to mess up is by forgetting common courtesy. Also, make sure you do it every day. I’ve seen some intros come through with a survey, which I [personally] find to be fairly disrespectful toward your new users’ time (aka my time). Common objections This is an easy list to make because I rattled it off to my investors practically every Friday for a year.

63 Popular And Promising Web Design Blogs It’s difficult to create something exceptional when you are working to a strict deadlines. If you can’t come up with a good idea in a stressful situation, it’s best to take a break and look for inspiration. Here here is a list or websites with outstanding articles, which will wake up your brain for sure. However this is not a classic huge blog roundup – here you’ll find only the best of the best ones you should really add to your RSS reader! These sites have been proven their value in long timeline as irreplaceable sources for daily inspiration, tutorials, tips and resources for every designer! Websites are list in random order to make you at least scroll through whole article and get everything out of it! 1. removed 2. Recently blog has been sold to SmashingMagazine, so there should be interesting things happening. 3. Six Revisions is a weblog that provides practical, useful information for the modern, standards-compliant web designer and web developer. 4. 5. 6. 7. 8. 9. 10. 11. 12.

How To Build a Web Startup – Lean LaunchPad Edition If you’re an experienced coder and user interface designer you think nothing is easier than diving into Ruby on Rails, Node.js and Balsamiq and throwing together a web site. (Heck, in Silicon Valley even the waiters can do it.) But for the rest of us mortals whose eyes glaze over at the buzzwords, the questions are, “How do I get my great idea on the web? What are the steps in building a web site?” And the most important question is, “How do I use the business model canvas and Customer Development to test whether this is a real business?” My first attempt at helping students answer these questions was by putting together the Startup Tools Page - a compilation of available web development tools. So today, I offer my next attempt. How To Build a Web Startup – The Lean LaunchPad Edition Here’s the step-by-step process we suggest our students use in our Lean LaunchPad classes. (Use the Startup Tools Page as the resource for tool choices) Step 1: Set Up Team Logistics Step 2. For non-coders:

20 Beautiful Logos for your Inspiration Here at WDL we really believe that logos are a great source of inspiration. We already showcased typographic logos, negative space logos and minimalistic logos. To keep going with our logo collection, today we decided to gather a few new logo examples to inspire you. From beautiful typography to nice an minimal designs, you will definitely find inspiration in this list, check it out. About the Author Gisele Muller loves communication, technology, web, design, movies, gastronomy and creativity. Related Posts 398 shares 11 Inspiring Examples of Textures and Patterns in Web Design Here at WDL we like to browse the web to find inspiring websites to show our readers. Read More 450 shares Colorful Logos for Your Inspiration We’ve rounded up some examples of logo designs that make excellent use of color.

20 Inspiring Navigation Menus Navigation is certainly a very important part of web design and an important aspect to think about while designing a page. Today we gathered a few examples of navigation menus to show you. From clean and simple typography based menus to colorful and fixed positioned ones, there are a lot of examples to inspire you. In Motion In Motion is using nice and colorful icons to navigate the page. zoo. Fixed header with clean and elegant typography based menu. New Gotham Another good example of effective typography based menu. Timberland Drop down menu that ‘come and go’ as you need it. Kenneth Cachia Clean website with a minimalist and beautiful menu. sparks A nice HTML5 website with a menu that allow you to drag the marker to navigate or simply click the options. New Citroen DS5 Another good example of hidden menu that you use it just when you need it. Moment Skis Nice and clean typography based menu. solo Also a nice example of clean typographical menu with hover effects. Cameron Reynolds-Flatt Hermetik divups

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