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You're Pricing It Wrong: Software Pricing Demystified - Smashing Magazine

You're Pricing It Wrong: Software Pricing Demystified - Smashing Magazine
Advertisement Pricing your own product is always a tricky proposition, and the more critical the price is to your product’s success, the more difficult it is to set. It’s easy to look at another product and say how much you would be willing to pay for it, but how can you know how much people would be willing to pay for yours? There are no absolute truths or perfect formulas for finding the best price, assuming that the “best price” even exists. Instead, take a structured approach to finding a good starting point, and improve it through feedback and testing. Riding the Demand Curve When we price a product, our goal (assuming we’re running a business) is to maximize revenue. Economic theory suggests that as we raise the price, the number of sales will drop. The sweet point is where the intersection forms the largest rectangle. This makes sense… until you consider that your clients are people, and people do not often make rational purchasing decisions. Pricing Higher And Selling More 1. 2. Related:  SaaS

Web Designer, Be Your Best Promoter - Smashing Magazine Advertisement Have you ever had someone flirt with you and they did nothing but demean themselves the whole time? Did that make you attracted to them? Doubtful. Yet, this is how so many individuals seem to handle their business today. With the advent of social media, the Web has been overflooded with individuals claiming that they are experts at everything. How many great designers do you know out there who struggle to find clients, while the world’s worst Microsoft Frontpage jockey can’t keep client offers out of his inbox? Being An Annoyance The problem I find is that I don’t want to be annoying like the other people I see hawking their wares. When you are promoting your work it is hard to look at your acts of promotion from an outsider’s perspective. Be Proud I believe we do design because we are proud of our work. If you write or design, you must believe in what you do. Not too long ago, some fellow informed me that he was going to unfollow Drawar on Twitter due to my arrogance.

8 Things Your Employees Need Most Pay is important. But pay only goes so far. Getting a raise is like buying a bigger house; soon, more becomes the new normal. Higher wages won’t cause employees to automatically perform at a higher level. To truly care about your business, your employees need these eight things—and they need them from you: 1. Autonomy and latitude breed engagement and satisfaction. Whenever possible, give your employees the freedom to work they way they work best. 2. Without a goal to shoot for, work is just work. 3. Let employees know what you want to achieve, for your business, for customers, and even your community. Caring starts with knowing what to care about—and why. 4. Few things are more stressful than not knowing what your boss expects from one minute to the next. When standards change make sure you communicate those changes first. 5. Robots don't care. Make it easy for employees to offer suggestions. 6. 7. While you should treat each employee differently, you must treat each employee fairly. 8.

uk.businessinsider 23 Examples of Screenshots in Web Design Whether you’re developing apps or websites, it’s a good idea to show potential customers what they’re getting in the form of screenshots. And if your product is good looking enough, you might just want to put them front and center, making them the focal point of the home page. For your inspiration, we’ve gathered some sites that are doing just that. In these examples, you’ll notice that many, if not all, of the screenshots are famed by a browser or the device their ment to be viewed on. This helps add context and is another layer of interest. Theme Trust Fork Bellstrike Luccaco Kickoff innove Shopify Podio Syxer EEHarbor Tapp3 Media sketchdock nealite nosotros nclud Stylapps Due River of News envero GlobeConvert Foundation Six Pulse Source: The Best DesignsPattern Tap About the Author Gisele Muller loves communication, technology, web, design, movies, gastronomy and creativity. Related Posts 366 shares Colorful Logos for Your Inspiration Read More 727 shares

14 Ways To Be A Great Startup CEO Everyone thinks that being a startup CEO is a glamorous job or one that has to be a ton of fun. That's what I now refer to as the "glamour brain" speaking aka the startup life you hear about from the press. You know the press articles I'm talking about... the ones that talk about how easy it is to raise money, how many users the company is getting, and how great it is to be CEO. Very rarely do you hear about what a bitch it is to be CEO and how it's not for every founder that wants to be an entrepreneur. Be A Keeper Of The Company Vision The CEO is the keeper of the company's overall vision. Absorb The Pain For The Team A startup CEO needs to be the personal voodoo doll for a startup. Find The Smartest People And Defer On Domain Expertise A startup CEO has a great knack for finding talent. Be A Good Link Between The Company + Investors Whether you want to believe it or not, you are not an investor's only portfolio company. Be A Good Link Between The Company + Product Be A Great Communicator

4 Ways To Design Better Login Screens The login form doesn't immediately come to mind as something that needs better design standards. Once you think about it, though, it's obvious: How many times has a login screen coughed up a nondescript error, then refused to tell you if you got your password or your username wrong? Or how many times have you entered your login details, hit enter, then sat there for a minute, only to discover that you had to click the "submit" button instead? Over on its blog, analytics company GoSquared has posted an enlightening rundown of how it designed a sleek and frictionless login screen. Logins should be effortless This almost goes without saying, but a login screen is just something people want to get past as quickly as possible. Have a physical login button These days, it's common for sites to allow you to login just by hitting "return" after entering your password. Correct mistakes before they happen Nothing's more frustrating than getting a login error because of a stupid typo.

Negative Space in Logo Design Here on WDL we really like to keep our readers updated on everything we believe can be a good source of inspiration, including logos. The result of negative space in logo design is an elegant visual effect. Reach a good result and communicate the right message using negative space is not an easy task and demands creativity and talent from designers. Since we really like negative space in logo design we decided to gather a new list of beautiful examples to show you. About the Author Gisele Muller loves communication, technology, web, design, movies, gastronomy and creativity. Related Posts 389 shares Colorful Logos for Your Inspiration We’ve rounded up some examples of logo designs that make excellent use of color. Read More 745 shares 11 Inspiring Examples of Dark Colors in Web Design Deciding when to go dark can be tricky, but the decision should always be about enhancing the content and the user experience.

Deadly Meetings in the Workplace How These 3 Companies Grew 1000% in Days “Growth Hacking” is a hot term these days, because growth is something that all startups need. However, despite the allure of this term, there is no magic “hack” that can universally drive growth, because each company is unique. In practice, growth hacking is simply the process of religiously integrating data analysis, optimization, and automation into your day-to-day marketing. In order to provide some clarity on growth hacking, I’ve analyzed the written experiences of some people who have “hacked”, or more accurately, enabled, staggering growth for their startups. Glamour Sales (a Japanese flash sales fashion site which grew to 500K users in 1.5 years)Roommates (an app by ApartmentList whose marketing campaign received approximately 250K views in less than a week)Groove (A CRM tool that is growing its revenue by about 10% each month, and is nearing the $100K monthly mark) I’ve been able to find many similarities in their strategies and lessons learned. · Journalists · Brand bloggers Test

Inspiration: Minimalist Posters Our minimalism tag is filled with eye candy images to help you get inspired remembering that old and wise premise “less is more.” To add content to our tag and to keep showing you good examples of minimal designs that work we decided to show some posters designed by Pedro Vidotto. Pedro is a Graphic Designer and Art Director originally from Brazil who is currently based in London. His background is in Advertising and he has five years of experience working in the industry. Here you will be able to see that quality is better than quantity in design. About the Author Gisele Muller loves communication, technology, web, design, movies, gastronomy and creativity. Related Posts 399 shares Colorful Logos for Your Inspiration We’ve rounded up some examples of logo designs that make excellent use of color. Read More 751 shares 11 Inspiring Examples of Dark Colors in Web Design Deciding when to go dark can be tricky, but the decision should always be about enhancing the content and the user experience.

Product Development: 9 Steps for Creative Problem Solving [INFOGRAPHIC] Ronald Brown is a successful startup CEO with an extensive background in technology and consumer marketing. His new book, Anticipate. The Architecture of Small Team Innovation and Product Success is available via iTunes, Amazon, Barnes & Noble, and Kobo. Creativity is the main prerequisite for innovation. What constitutes creative thinking? In business, the process of generating and commercializing a good idea has been honed by creative industries for more than a hundred years.

Characteristics of B2B unicorn ideas Varying characteristics There are also many non-essential characteristics that vary among the sample group: Market Dynamics: Attacking a new market (or overlooked market)Market Dynamics: Entering a highly competitive marketEnabled by a trend/changeFocusing on tech “invention”Obvious value propositionClear path to marketNo strong buyer powerNo strong supplier powerUnfair advantageMixed models (B2C2B, B2B2C) These characteristics vary between the companies so it seems that none are necessary characteristics. Market Dynamics/Competition In terms of market dynamic, there are two clearly different types of markets: Competitive markets with many trying to solve the same problemNew or overlooked markets Most unicorns are in very competitive markets, but where no-one has been able to create a winning product. Some find non-competitive markets and just understand a need that is not being served at all by current player. Obvious value proposition Unfair advantage Mixed models

24 Examples of Texture Usage in Web Design Using texture is a good way to add depth, detail, and a layer of interest to a web design. Whether it’s in big doses or just a few subtle patches here and there, texture can help give personality to your website. So for this post we’ve gathered some excellent examples of texture usage in web design, in which you’ll see a variety of texture applications – giving you plenty of inspiration for your next project. Big Daddy Weave tabspresso griffinabox Cheese Survival Kit Foreign Policy Design Fueled by Design Moment Skis One Design Company Solo Gale Recovery Kyle Steed War Child The Peach Design innove Urbanoff hanging up the moon Sunday Best Neutral Milk Hotel Designer Gleb mediovski Mid-Carolina Timber Co Leaderbe The Best Designs Source: The Best DesignsunmatchedstyleAwwwards About the Author Gisele Muller loves communication, technology, web, design, movies, gastronomy and creativity. Related Posts shares 11 Inspiring Examples of Dark Colors in Web Design Read More 11 Impressive Service & App Websites

It’s the CEO’s job to email the first 1000 signups Until you’ve passed a thousand signups, the CEO should be personally emailing every new user. I’m going to cover: PracticalitiesHow to mess it upCommon objectionsGoals, perks & benefits The signup thank you note It’s not a big message. Hey Jackie,Thanks for taking the time to check out STK. The specifics (like the footer) are just my personal preference[1]. What I hope you’ll extract from the example is the casual tone and brevity. How to mess this up There are only two ways to mess this up and they’re both easy to avoid. The first is to be demanding. You’re just politely putting your hand up and saying: Hey, here I am. The second way to mess up is by forgetting common courtesy. Also, make sure you do it every day. I’ve seen some intros come through with a survey, which I [personally] find to be fairly disrespectful toward your new users’ time (aka my time). Common objections This is an easy list to make because I rattled it off to my investors practically every Friday for a year.