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Butterick’s Practical Typography

Butterick’s Practical Typography
This is a bold claim, but I stand be­hind it: if you learn and fol­low these five ty­pog­ra­phy rules, you will be a bet­ter ty­pog­ra­pher than 95% of pro­fes­sional writ­ers and 70% of pro­fes­sional de­sign­ers. (The rest of this book will raise you to the 99th per­centile in both categories.) All it takes is ten min­utes—five min­utes to read these rules once, then five min­utes to read them again. Ready? Go. The ty­po­graphic qual­ity of your doc­u­ment is de­ter­mined largely by how the body text looks. That’s it. Then, if you’re ready for a lit­tle more, try the sum­mary of key rules. If you’re ready for a lot more, start at the fore­word and keep reading.

http://practicaltypography.com/typography-in-ten-minutes.html

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