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Butterick’s Practical Typography

Butterick’s Practical Typography
This is a bold claim, but I stand be­hind it: if you learn and fol­low these five ty­pog­ra­phy rules, you will be a bet­ter ty­pog­ra­pher than 95% of pro­fes­sional writ­ers and 70% of pro­fes­sional de­sign­ers. (The rest of this book will raise you to the 99th per­centile in both categories.) All it takes is ten min­utes—five min­utes to read these rules once, then five min­utes to read them again. Ready? The ty­po­graphic qual­ity of your doc­u­ment is de­ter­mined largely by how the body text looks. That’s it. Then, if you’re ready for a lit­tle more, try the sum­mary of key rules. If you’re ready for a lot more, start at the fore­word and keep reading. Related:  Fonts/typographyGrowth hacking

What Font is | Thinking with Type | Home Créer le meilleur Call to action pour sa landing page Getting prospective customers to do what you want them to do can be like herding cats. They abandon shopping carts before checking out, they don’t sign up for your beautifully written newsletter, and they don’t even have the common courtesy to read your blog posts all the way to the end. However, there is hope. Well, actually, call to action marketing is harder than it sounds. In today’s post, I’m going to show you 11 kick-ass call to action examples, and explain why these call to action phrases work so well. MORE: 7 Ways to Upgrade Your CTA 1. We’re big fans of Crazy Egg here at WordStream, and not just because they offer a cool product. Why It Works This CTA hits several major marks. It lists several reasons why you’d want to do this, using simple verbs. 2. Speak your prospective customers’ language and you can get them to do pretty much whatever you want. 3. Let’s face it – gift certificates and off-the-shelf greetings cards are pretty much the laziest ways to show someone you care.

Using DataTable with Editable plugin - Getting the data source via ajax request HomeWiki Preamble DataTable Editable plugin works with DataTables that dinamically read cells that should be displayed via ajax call. Live example Processing... Showing 1 to 10 of 57 entries Initialization code In the initialization code you will need to pass URL of the data source that contains data that will be loaded. Additional HTML code Html code is same as in the other cases, however you will need to add one change into the "Add" form. <! Other examples

100 Websites You Should Know and Use Entertainment Meet David Peterson, who developed Dothraki for Game of Thrones There are seven different words in Dothraki for striking another person with a sword. Among them: “hlizifikh,” a wild but powerful strike; “hrakkarikh,”a quick and accurate strike; and “gezrikh,” a fake-out or decoy strike. But you won’t find these words in George R. R. Culture My Year of TED: How 54 talks changed a life By Kylie Dunn What do you get when you cross a 39-year-old perfectionist with 54 TED Talks and far more honesty than any person probably needs to experience?

Commercial Type fonts, typefaces and all things typographical — I love Typography (ILT) Trouver le bon prix (3) I get this question from time to time: “Lincoln, is it okay to offer discounts right on your pricing page?” Short answer: No. The longer answer, with some nuanced yesses thrown in, along with some tactics that you can employ, is below… First, if you haven’t read my article about optimizing your “Contact Us for Enterprise Pricing” process, read it to understand how I view Pricing Pages. Don’t want to read it? Reluctantly Acceptable Discount The typical “annual discount” is just about the only one that is acceptable for a public pricing page, but as I’ve said before that there’s a better way to do discounts. Rather than reducing the price on something your customer is going to pay for anyway, I’d rather see you add value and charge the same price (or more). The main reason I’m not a fan of offering a discount on your pricing page is that your prospect may sign-up for the discounted plan when they would have otherwise signed-up for the regular priced plan. Why’d they Take the Discount? 1. 2. 3.