The Arcane Art Of Cold Emailing Bloggers The big day has arrived. Your product is ready to launch, you know exactly which bloggers you need to target, and all you have to do now is well, convince them to write about your product with only a few lines of email. Very few. In both of my companies I managed the marketing of products which were anything but “sexy” – not usual blogger material and still – we received coverage. I also guest posted for TechCrunch, LifeHacker, The Next Web and others without much (or any) writing references. Here are the emails which led me there and what stands behind them. App Engagement: The Matrix Reloaded App Engagement: The Matrix Reloaded Posted by Peter Farago on Mon, Oct 22, 2012 Regardless of a company’s earlier success, thriving in the new mobile app economy depends on engagement and retention. After acquiring users, the real battle to keep and ultimately monetize consumers begins. In the brave new world of “mobile first,” engagement is the new battleground.
Guide To PR Find out about our PR service focused on tech startups. More information is HERE Welcome The Beginners Guide To PR How To Succeed With Your Mobile App Advertisement Most apps fail. This cruel reality has led many disillusioned developers to conclude, often subconsciously, that succeeding on the App Store is like striking it rich in the gold rush: you just need to get lucky. The idea of luck is a dangerous sedative to ease the pain of failure. Pain is a good thing. It shows something is wrong.
Get Started It only takes a few minutes to get started. You can upload your existing app to the Pieceable Viewer service right from the command line - no code changes needed. 1. Build for the simulator. You're already doing this during normal development - we just need to make note of where Xcode is placing your compiled binary (the .app folder). You can build for Debug or Release mode - it doesn't matter.
155 countries, 25 app stores I’ve been doing some research into the kinds of apps that tend to get Apple promotion on the App Store. This research is still a work in progress, so I thought it might be useful to share an initial finding about the App Stores themselves. It turns out that there are actually very few App Stores in the world. You can buy apps in 155 countries, but there are only 25 separate stores. Many countries share their App Store with several other countries, and show exactly the same curated selection of featured apps – with localised names and metadata where available – as those other countries. 9 tricks to ensure your mobile game gets the best PR There's no silver bullet when it comes to good PR for your mobile games. As with pretty much everything in life, success comes from a combination of thinking about what outcomes you want, longterm planning, hard work and having a great game to present. Still, that doesn't mean there aren't some tricks that are well worth knowing. Indeed, more than just improving your PR, reading and implementing this article might even make your game better.
Why Do Startups Fail? An Analysis of 3,200 High-growth Technology Startups I read a very interesting article on TechCrunch today about why startups fail. They shared data from research that Blackbox conducted for their Startup Genome project, which is trying to uncover what makes Silicon Valley startups succeed vs. fail. You can gain access to the free full report here. I highly recommend that you take the time to read through it. SeedInvest - Startup Investing. Simplified. The investment process may be slightly different for each investor, depending on their personal investing preferences, but it can generally be described as follows:Investors must first create an account and register as an accredited investor.Once you identify a potential investment opportunity, you should review the terms of the offering (this information can be found in the respective company's dataroom in the Funding folder); you will have an opportunity to review the investment documents again during the funding process.Once you are comfortable with the investment terms, you can invest by clicking on the Invest button located on the company profile page or the browse company page.This will initiate the funding process under which you will be asked to:Enter your investment amountVerify your identity and accreditation statusExecute the required legal agreementsEnter the account information of your funding account (checking or savings)
How We Got From 0 to 500,000 Downloads On A Budget Think global, start early Being from Israel – population of 8M – means no sizeable market on the home front. Therefore, we knew we needed to look for our market elsewhere from the onset. Many app developers believe that the US is their target market, and while it may be true for some, it’s definitely not true for all. How To Track Your App Downloads and Revenue (Tools Round-Up) You want your app to succeed, right? But how are you going to measure that success? From your market research, you should already have a good idea of your objectives before your app hits the mobile app stores. No matter what your goals are for your app, you need some key metrics to evaluate how you are doing: downloads, revenue, ranks, reviews, etc.
+ WebinarJam Studio is LIVE WebinarJam Studio On a good webinar, you're going to: Demonstrate, Teach, Interact and Sell WebinarJam Studio's core functions allow you to do that with: Your Web Camera, Your Presentation Software, and Screen Sharing with your Audience, there's never been a feature like Video Inject™ in any Webinar Software. It's Like Your Personal On-Demand TV Studio. Pre-Load up to 5 videos with High Definition and CD Quality Sound. 15 Twitter Hacks That Will Turn You Into a Twitter Ninja Admit it. Sometimes, your Twitter life is messy. You follow hundreds of people — maybe thousands.
7 ways to boost app downloads – for under $1000 Editor’s note: This is a guest post by Iris Shoor, a co-founder at Takipi, a new startup looking to change the way developers work in the cloud. Previously, she was co-founder at VisualTao, a B2B startup acquired by Autodesk. This article was originally published in Hebrew by Newsgeek. Marketing is not just about picking the right strategy, or having the perfect positioning, it’s also about small tactics – increasing daily downloads one small step after another.