The Arcane Art Of Cold Emailing Bloggers The big day has arrived. Your product is ready to launch, you know exactly which bloggers you need to target, and all you have to do now is well, convince them to write about your product with only a few lines of email. Very few. In both of my companies I managed the marketing of products which were anything but “sexy” – not usual blogger material and still – we received coverage. I also guest posted for TechCrunch, LifeHacker, The Next Web and others without much (or any) writing references. Here are the emails which led me there and what stands behind them. It’s not about your users, it’s about the blog’s readers The biggest leap I made to get more press coverage was by changing the main question I asked myself when writing the email. Following are different techniques for achieving this goal. Get personal One of the most basic tips when it comes to blogger outreach is to personalize your email. Please don’t do this. OK, let’s go into my inbox – Bloggers are not analysts. Why now?
Mobile App Analytics Tools Guide To PR | Publicize Find out about our PR service focused on tech startups. More information is HERE Welcome The Beginners Guide To PR The Beginner’s Guide To PR New to PR? Why Read This Guide? One of the best forms of advertising for businesses is publicity via editorial coverage. Along with its importance, a question arises: How can companies approach and optimize opportunities for press coverage? Because, if your business can do this, there is a big reward: in today’s volatile market having a good public reputation is more important than ever before. The following is dedicated to showing you how a company can get press. The Beginner’s Guide to PR is an in depth tutorial on how to receive professional quality PR.
App Booster SDK by Appsfire 155 countries, 25 app stores | Dave Addey I’ve been doing some research into the kinds of apps that tend to get Apple promotion on the App Store. This research is still a work in progress, so I thought it might be useful to share an initial finding about the App Stores themselves. It turns out that there are actually very few App Stores in the world. You can buy apps in 155 countries, but there are only 25 separate stores. Many countries share their App Store with several other countries, and show exactly the same curated selection of featured apps – with localised names and metadata where available – as those other countries. As of 21 February 2013, there are fourteen countries with their own dedicated App Store: BrazilCanadaChinaFranceIndiaItalyJapanRepublic of KoreaMexicoNetherlandsRussiaSwitzerlandTurkeyUnited States Four pairs of countries share a store with each other: United Kingdom and IrelandAustria and GermanyAustralia and New ZealandBelgium and Luxembourg Three small groups of countries each share a store:
arashpayan/appirater How We Got From 0 to 500,000 Downloads On A Budget Think global, start early Being from Israel – population of 8M – means no sizeable market on the home front. Therefore, we knew we needed to look for our market elsewhere from the onset. Many app developers believe that the US is their target market, and while it may be true for some, it’s definitely not true for all. We first launched our product in English to target the US market, but pretty soon after we translated our app’s AppStore description to Russian, a language two of my co-founders are fluent in. The Result? Since we had no money to afford a professional translation service, I took advantage of the fact that Israel is very much a country of immigrants and asked for help from my relatives from Brazil and Argentina to do our Portuguese and Spanish localizations (thank you Luciana and Jaco!). Later, we used Fiverr translators for the German and French localizations ($5 each) and ran it by some native speaking friends to make sure all is well. You get the picture. ASO like a pro
Appirater: Help remind your users to review your app on the 15 Twitter Hacks That Will Turn You Into a Twitter Ninja Admit it. Sometimes, your Twitter life is messy. You follow hundreds of people — maybe thousands. How do you bring organization to your Twitter life? You learn these 14 Twitter hacks. Once you pick up on these power user features, you’ll become a Twitter pro in no time. Exclusive Resource: Get a free, 30-page ebook of Twitter Tips! 1. Want to turn your Twitter feed into a streamlined and swift way of accessing only the information you want? Create a follow list. According to Twitter, “A list is a curated group of Twitter users. Click on your profile → “More” → “Lists.” Type in a name for your list and a brief description. To survey your newly-minted list feed, go to your profile page and click on “Lists.” Add Twitter users to your list by clicking on the gear icon next to the Follow button on any user’s account. Choose “Add or remove from lists…” and check the list you want. 2. To gauge your popularity level, you can find out what public lists you’ve been added to. 3. 4. 5. 6. 7. 8. 9. 10.
Blog influant This Woman Has Landed Millions of App Installs — How She Does It - First Round Review You may not know Tamara Steffens by name, but you’ve downloaded her apps. Running business development for companies like Path, Color, and most recently breakout email app Acompli, she’s responsible for millions of mobile downloads and blockbuster deals with the likes of Sprint and Verizon that have brought in even more. In doing so, she’s come to signify a new breed of BD professional — a hybrid of quantitative marketer and sales leader who is laser focused on delivering what young startups need most: Users. And not just any users, either — valuable users who will stick with you and generate revenue. With the data available to startups today, it’s easier than ever to find these people and keep them happy. It’s also easier than ever to get distracted by the wrong metrics. First, dismantle your silos. Ironically, Steffens’ number one acquisition strategy doesn’t involve users at all: Keep information flowing between all teams at your startup at all times. The same goes for sales.
An App Analytics Tools Round-Up - Learn How People Use Your App Knowing how many people download your app, how much money you’re making or what users think of your app is important. But it’s definitely not the only thing you should be tracking. It’s not all about the number of downloads. Of course you can get a sense of that when you have people trying your app in front of you…But if you really want to know how well your app is doing, you need some more data. What to track and why An interesting post from Dave McLure explains the key metrics startups should use. You can measure some of the acquisition/revenue metrics using app downloads and revenue tracking tools, but if you use only that you will still be missing some important data. By monitoring the right things, you’ll be able to learn a lot about your users and improve your app or your game. A couple of other things before jumping to our thoughts on the different tools: In-App Usage Analytics Luckily, there are several tools for in-app analytics and some are free or have free versions. Mixpanel
How to Find Influencers to Help You Market Your App to Millions of Potential Users - Sensor Tower App Marketing Blog About the Author: Puneet Yamparala is the founder of the App Entrepreneurs Association and is located in the San Francisco Bay Area. He has been involved in building app businesses for the last 5 years and helps people build a Minimum Viable Product (MVP) from their ideas. Puneet has also built one of the largest app related communities on Facebook. Find out more about how he did it at the end of this post. When I started marketing apps 5 years ago, just like most app entrepreneurs I had absolutely no clue what was the right way to market apps. What I realized is that not all marketing strategies are created equal and to really succeed on the app store you need to implement High Impact strategies. Low Cost, Low Downloads, Long Term Strategies The first type of strategies involves finding marketing channels which will give you a consistent stream of downloads for a very long time, for a really low cost. High Downloads, Quick Results Strategies Finding Influencers Conclusion