信息图详解7大社交网络之Pinterest和LinkedIn 如今，社交网络已经渗透到人们生活的方方面面，目前的几大主流社交媒体网络包括 Facebook、Twitter、LinkedIn、YouTube、Instagram、Pinterest 和 Google+。而有关这些社交网络的数据统计已经成为很多公司制定媒体营销策略的重要参考准绳，因此全面了解各大社交网络的重要数据也变得尤为重要。 有关 Pinterest 的更详细的信息，可以参考下面这张信息图： 自今年年初到现在，Pinterest的日访问数量增长了145%。 在推荐流量方面，Pinterest 推荐流量所占比例为 3.6%，略低于 Twitter 3.61% 的推荐流量（根据最新的统计数据，Pinterest 的推荐流量已经超过 Twitter）。
The Arcane Art Of Cold Emailing Bloggers The big day has arrived. Your product is ready to launch, you know exactly which bloggers you need to target, and all you have to do now is well, convince them to write about your product with only a few lines of email. Very few. In both of my companies I managed the marketing of products which were anything but “sexy” – not usual blogger material and still – we received coverage. It’s not about your users, it’s about the blog’s readers The biggest leap I made to get more press coverage was by changing the main question I asked myself when writing the email. Following are different techniques for achieving this goal. Get personal One of the most basic tips when it comes to blogger outreach is to personalize your email. Hello _______ (fill in blogger name)I really liked your last article about ________ (fill in the topic of the last article) and I’ve been following the way you cover ________ (select according to blog) for a long time. Please don’t do this. OK, let’s go into my inbox –
Mobile App Analytics Tools Get Started | Pieceable It only takes a few minutes to get started. You can upload your existing app to the Pieceable Viewer service right from the command line - no code changes needed. 1. You're already doing this during normal development - we just need to make note of where Xcode is placing your compiled binary (the .app folder). You can build for Debug or Release mode - it doesn't matter. Xcode will tell you where it placed your compiled .app folder. The path to our .app in the above example is: /Users/fpotter/Library/Developer/Xcode/DerivedData/UICatalog-bszjqiuwfifzlycdqnfxdvulsrgk/Build/Products/Debug-iphonesimulator/UICatalog.ap 2. Pieceable needs you to upload your compiled .app folder. From your terminal, run this command: ditto -cz path/to/build/Debug-iphonesimulator/YourApp.app - | curl -F "email=YOUR_EMAIL_ADDRESS" -F "file=@-" The first time you run this command, you'll be asked to confirm your email address. Then, you'll see: Application loaded! 3.
Guide To PR | Publicize Find out about our PR service focused on tech startups. More information is HERE Welcome The Beginners Guide To PR The Beginner’s Guide To PR New to PR? Why Read This Guide? One of the best forms of advertising for businesses is publicity via editorial coverage. Along with its importance, a question arises: How can companies approach and optimize opportunities for press coverage? Because, if your business can do this, there is a big reward: in today’s volatile market having a good public reputation is more important than ever before. The following is dedicated to showing you how a company can get press. The Beginner’s Guide to PR is an in depth tutorial on how to receive professional quality PR.
App Booster SDK by Appsfire Why Do Startups Fail? An Analysis of 3,200 High-growth Technology Startups | Brilliant Forge I read a very interesting article on TechCrunch today about why startups fail. They shared data from research that Blackbox conducted for their Startup Genome project, which is trying to uncover what makes Silicon Valley startups succeed vs. fail. You can gain access to the free full report here. I highly recommend that you take the time to read through it. Pretty fascinating data. My biggest takeaway from all of this? Founders that learn are more successful. To view the rest of this article, simply share it by clicking one of the buttons below. 155 countries, 25 app stores | Dave Addey I’ve been doing some research into the kinds of apps that tend to get Apple promotion on the App Store. This research is still a work in progress, so I thought it might be useful to share an initial finding about the App Stores themselves. It turns out that there are actually very few App Stores in the world. You can buy apps in 155 countries, but there are only 25 separate stores. Many countries share their App Store with several other countries, and show exactly the same curated selection of featured apps – with localised names and metadata where available – as those other countries. In practice, this is almost certainly necessary to keep the weekly task of content curation feasible for Apple. As of 21 February 2013, there are fourteen countries with their own dedicated App Store: BrazilCanadaChinaFranceIndiaItalyJapanRepublic of KoreaMexicoNetherlandsRussiaSwitzerlandTurkeyUnited States Four pairs of countries share a store with each other:
arashpayan/appirater How We Got From 0 to 500,000 Downloads On A Budget Think global, start early Being from Israel – population of 8M – means no sizeable market on the home front. Therefore, we knew we needed to look for our market elsewhere from the onset. Many app developers believe that the US is their target market, and while it may be true for some, it’s definitely not true for all. WhatsApp founder Jan Koum is an Ukranian immigrant, and I’m betting it had helped him realize the potential of going global from day one. We first launched our product in English to target the US market, but pretty soon after we translated our app’s AppStore description to Russian, a language two of my co-founders are fluent in. The Result? Since we had no money to afford a professional translation service, I took advantage of the fact that Israel is very much a country of immigrants and asked for help from my relatives from Brazil and Argentina to do our Portuguese and Spanish localizations (thank you Luciana and Jaco!). You get the picture. ASO like a pro
Appirater: Help remind your users to review your app on the 15 Twitter Hacks That Will Turn You Into a Twitter Ninja Admit it. Sometimes, your Twitter life is messy. You follow hundreds of people — maybe thousands. Staring at your timeline is about as intelligible as reading a stock ticker. How do you bring organization to your Twitter life? You learn these 14 Twitter hacks. Once you pick up on these power user features, you’ll become a Twitter pro in no time. Exclusive Resource: Get a free, 30-page ebook of Twitter Tips! 1. Want to turn your Twitter feed into a streamlined and swift way of accessing only the information you want? Create a follow list. According to Twitter, “A list is a curated group of Twitter users. Click on your profile → “More” → “Lists.” Type in a name for your list and a brief description. To survey your newly-minted list feed, go to your profile page and click on “Lists.” Add Twitter users to your list by clicking on the gear icon next to the Follow button on any user’s account. Choose “Add or remove from lists…” and check the list you want. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
Blog influant This Woman Has Landed Millions of App Installs — How She Does It - First Round Review You may not know Tamara Steffens by name, but you’ve downloaded her apps. Running business development for companies like Path, Color, and most recently breakout email app Acompli, she’s responsible for millions of mobile downloads and blockbuster deals with the likes of Sprint and Verizon that have brought in even more. In doing so, she’s come to signify a new breed of BD professional — a hybrid of quantitative marketer and sales leader who is laser focused on delivering what young startups need most: Users. And not just any users, either — valuable users who will stick with you and generate revenue. First, dismantle your silos. Ironically, Steffens’ number one acquisition strategy doesn’t involve users at all: Keep information flowing between all teams at your startup at all times. Every time she meets with Google or Apple about Acompli’s position on their platforms, she takes meticulous notes and emails them out to the entire company. The same goes for sales. Get the word out.