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How Search Engines Work - The Beginners Guide to SEO

How Search Engines Work - The Beginners Guide to SEO
Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant. Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is a unique document (usually a web page, but sometimes a PDF, JPG, or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available—links. Crawling and IndexingCrawling and indexing the billions of documents, pages, files, news, videos, and media on the World Wide Web. Providing Answers Providing answers to user queries, most frequently through lists of relevant pages that they've retrieved and ranked for relevancy. The link structure of the web serves to bind all of the pages together. Links allow the search engines' automated robots, called "crawlers" or "spiders," to reach the many billions of interconnected documents on the web.

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What is an Unnatural Link? An in-depth Look at the Google Quality Guidelines - YouMoz Do you know how to recognize an unnatural link? Sometimes unnatural links are easy to spot. But, other times they are not. In this article we will take an in depth look at the link schemes section of the Google Quality Guidelines and discuss what this document says in regards to unnatural links. Along the way I will share some of my experiences in dealing with websites who have been given unnatural links penalties.

Options for Styling Text Links and Hover States Because the web is built on links, how we style our links (i.e, anchors, or <a> tags) should always be an important part of a site’s overall design, branding, and feel. I’ve seen so many variations on the link style/color and hover style/color combination, that I thought it would be interesting to list as many of them here as possible. Some of these will be quite common and humdrum, while others may be ugly and impractical. I tried to stay away from really bizarre animated stuff, but instead chose to stick to those that you might actually see on a web page. You can view the code for all of them at this Dabblet. Some Notes

How People Use Search Engines - The Beginners Guide to SEO One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what the average searcher, and more specifically, your target market, is looking for, you can more effectively reach and keep those users. We like to say "Build for users, not search engines." When users have a bad experience at your site, when they can't accomplish a task or find what they were looking for, this often correlates with poor search engine performance. On the other hand, when users are happy with your website, a positive experience is created, both with the search engine and the site providing the information or result.

now-play-21-card-rummy-paplumarriage-online MUMBAI, October 22, 2013 /PRNewswire/ -- Making Diwali 2013 Extra Special, RummyCircle Today Announced the Launch of the Popular 21 Card Rummy Game Online Also Known as Marriage Rummy or Paplu in Places Like Gujarat, Delhi, Maharashtra... today announced the launch of the popular 21 Card Rummy game online. With this launch, is the first and only site to offer a full suite of popular Indian rummy games online. 21 Card Rummy is popularly known as Paplu or Marriage Rummy in places like Gujarat, Maharashtra, Rajasthan, Haryana and Delhi. Almost all sports clubs and gymkhanas across India offer this popular rummy variant in their card rooms. (Photo:

Keyword Searching vs. Subject Searching Are you wondering which option to choose in the library catalog and databases? These search tips will help you to get relevant results from library databases and catalogs. What's the difference? Here are some key differences between keyword searching and subject searching: When you do a keyword search or an "any word anywhere" search in a library catalog or a database, you can type in words that describe your research topic in any order and retrieve records containing those search terms. 40+ Tools to Advance Your International SEO Process The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. One of the most frequent questions I get is about the tools that I use for international SEO, and although I included most of them in my international SEO presentation at MozCon, since I didn't had the time to focus on them, I would like to share how I use them to support my international SEO activities. There are tools to support every part of your journey, including identifying the potential, targeting an international audience, optimizing and promoting the websites, earning international popularity, and measuring and achieving benefit with the international SEO process. Let's get started! Your initial international search status Identify your initial international search visibility, from the volume and trends of queries to pages' impressions, clicks, and the CTR you get per country.

How to Use the SITS Girls Website Welcome to the SITStahood! We’re so glad you’re here. When The Secret is in the Sauce (aka The SITS Girls) was founded in 2008, its objective was simple: To create a space where bloggers could find their tribe and grow their audience. Although the site has evolved over the years, its commitment to this mission has not changed. Why SEO is Important - The Beginners Guide to SEO An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users. A Common Argument Against SEO

Entertainment Articles - Why Mummy Needs a Game of Rummy Who can deny that today's women need a break to rejuvenate themselves, what with endless juggling of chores in their professional and personal lives! This is exactly where a game of online rummy can help! It's easy to play, rewarding and does not consume a lot of time. What better way to break the monotony at times and return back to daily chores with full vigor. Most online rummy sites operate 24x7 which is a big plus! For those not sure of the rules, there are interactive demos and easy learning guides on the good online rummy websites. Keywords: Learning to Focus Internet Research State Standards NCTE/IRA National Standards for the English Language Arts This resource has been aligned to the Common Core State Standards for states in which they have been adopted.

Link Building Survey 2013 - The Results [INFOGRAPHIC] Many of us faced a challenging 2012 and 2013 has been no different. Rankings were won and lost, a lot of bad links were removed and quite frankly a lot of businesses and departments had to be re-designed. We all know it’s a pretty “interesting” time to be in the link-building and SEO space. Since we are now over half way through 2013 we decided it was time to gain a better understanding of how this year is going for those in the industry. The purpose of the survey was to really capture the current market sentiment and better understand how industry peers are faring. We produced an infographic from the results (embedded in its full form at the end of this post) but I also wanted to write up an analysis here just for Moz readers simply because I feel there are quite a few interesting bits of data that are well worth discussing.

8 Blogging 'Legalities' That Will Surprise You (That You're Probably Not Following) Remember when blogging used to be fun? No? Me either. The Basics of SEO Friendly Design and Development - The Beginners Guide to SEO Search engines are limited in how they crawl the web and interpret content. A webpage doesn't always look the same to you and me as it looks to a search engine. In this section, we'll focus on specific technical aspects of building (or modifying) web pages so they are structured for both search engines and human visitors alike. This is an excellent part of the guide to share with your programmers, information architects, and designers, so that all parties involved in a site's construction can plan and develop a search-engine friendly site. In order to be listed in the search engines, your most important content should be in HTML text format. Images, Flash files, Java applets, and other non-text content are often ignored or devalued by search engine spiders, despite advances in crawling technology.

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