SEO – Étude sémantique, ou comment bien choisir des mots clés ? | La Crémerie - Le blog de l'agence Milky Interactive SEO – Étude sémantique, ou comment bien choisir des mots clés ? Identifier des mots clés pour créer un contenu optimisé ou réaliser une campagne adwords n’est pas évident. Je vous propose donc de faire une introduction aux études sémantiques Étude sémantique ? Alors, commençons par le commencement, pourquoi est-il important de réaliser une étude sémantique ? Pour identifier des expressions qui nous permettront de rédiger un contenu optimisé pour les moteurs de recherchePour effectuer une campagne d’achat de mots clésPour éviter de regarder inspecteur Derrick sur RTL9 aux côtés de mémé Les pré-requis pour réaliser une bonne étude sémantique sont : Absolument maîtriser son sujet. Le bla-bla c’est bien beau mais il va falloir mettre les mains dans le cambouis maintenant ! Étape 1 : Créer un tableau La première étape (et pas forcément la plus marrante) c’est d’ouvrir un tableur (beurk!). Je ne sais pas vous mais moi Excel ça m’excite énormément. Étape 2 : Recherche des mots clés Conclusion
Analyse SEO & audit de site - Outil gratuit Open Site Explorer You entered the URL which redirects to Because it's likely to have more accurate metrics, we're showing data for the redirected URL instead. Click here to analyze instead? Request CSV We can email you a CSV containing the info shown below, but you must log in or register for an account. 1 - 16 commonly used anchor text terms Although we do not currently display a count of total links for this filter set, you can still view all the links by paginating or downloading a CSV (up to 25 links per domain). Hi! PendingWaiting politely in line while other users' reports finish up! If you close this box, your report will continue to be created. DownloadClose
Duplicate content - Webmaster Tools Help Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include: Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices Store items shown or linked via multiple distinct URLs Printer-only versions of web pages If your site contains multiple pages with largely identical content, there are a number of ways you can indicate your preferred URL to Google. However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Google tries hard to index and show pages with distinct information. There are some steps you can take to proactively address duplicate content issues, and ensure that visitors see the content you want them to.
Keyword Research - Investigación de palabras clave para SEO La investigación de palabras clave (keyword research) es el primer y más importante paso en cualquier estrategia SEO. Esta investigación de palabras clave es una tarea importantísima por dos motivos: Si posicionas tu tienda online o web para las keywords equivocadas, puede que termines empleando un montón de tiempo y esfuerzo en posicionarte para términos que apenas reciben búsquedas, por lo que tu web no recibirá casi tráfico proveniente de esas keywords.Otro error común, si analizas previamente las keywords seleccionadas, es que intentes posicionarte para keywords inalcanzables ya que su competencia es demasiado elevada. Dentro de los errores comunes en SEO la elección de palabras clave inadecuadas quizás sea el más importante y el que está detrás de muchos fracasos relacionados con el posicionamiento. En este artículo te voy a contar como evitar ambas situaciones y como encontrar las mejores keywords para tu proyecto. ¿Qué es una keyword y qué tipos de keywords existen? Mergewords
Intellilinks - Intelligent Text Link Marketing Outiref : Audit SEO en ligne pour mieux optimiser et référencer son site web 5 Free Tools for Competitor Keyword Research If you’re trying to figure out what keywords to go for, chances are you are going to take a look at some of your competitors to see what keywords they are ranking for. But if you don’t have access to professional and premium SEO tools, how do you find out this kind of information? Here are five free tools to get you started in finding a variety of keywords being used by your competitors. These tools will help you see what keywords bring them traffic as well as other interesting details that can help your SEO campaign. 1. SEOmoz Term Extractor To use this tool, you will need to register for a free account at SEOmoz. Once you’re logged in, head over to the SEO Tools section and choose the Term Extractor. Needless to say, the bottom area is a good way to learn some on-site optimization tips as well! 2. Open Site Explorer also falls under the SEOmoz tools umbrella, so once you’re logged in to SEOmoz, you have access to this as well. 3. 4. 5. Your Free Tool Suggestions
The Purpose of Repurposing Content Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. We started with a set of notecards, each with a marketing topic, such as "getting the most out of a website redesign" or "repurposing content." When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard. But as we worked, I noticed two themes that weren't on that board. Repurposing content sounds pretty self-explanatory -- it's when you take a piece of content and change it so it serves a different purpose. First, the Difference Between Revamping and Repurposing Content Revamping and repurposing content are not the same thing. When you revamp a piece of content, you're continuing to use it for the same purpose it was originally intended, but updating it so it remains relevant and attractive to that audience.
SEO On Page. Guía Completa Google 2017 SEO On Page son un conjunto de acciones y técnicas sobre un sitio web para optimizar su indexación en buscadores y que nuestros contenidos y páginas puedan ser posicionados de una manera más efectiva. Un buen SEO On Page en nuestra página nos va ayudar a que Google nos posicione por las palabras clave que nos interesan y además es una oportunidad con la que podemos mejorar el rendimiento general de nuestro sitio web, lo que a su vez influirá positivamente en su posicionamiento general. Este artículo constituye una guía imprescindible para todo aquel que quiera conocer las mejores técnicas SEO On Page y cómo tienen que ser aplicadas para conseguir posicionar nuestras páginas por las palabras clave que nos interesan. Los objetivos principales del SEO On Page son: La ventaja del SEO On Page frente al SEO Off Page, es que a menudo el primero resulta mucho más sencillo y accesible. Como estructurar tu web para conseguir un buen posicionamiento SEO URLs amigables Ejemplo: Sitemaps.xml Robots.txt
Nouvel outil de recherche de mots-clés Google Google vient de lancer un nouvel outil de recherche de mots-clés pour les marchés américain et britannique… Celui-ci permet, en entrant l’URL d’un site, de trouver des mots-clés potentiellement intéressants et les URL des landings pages associées. Rattaché à un compte Adwords, celui-ci permet d’identifier les mots-clés que l’on n’utilise pas encore dans la campagne… Un nouvel outil pour identifier des mots-clés… Le Search Based Keyword Tool vous permet donc de trouver les mots-clés que vos clients peuvent potentiellement rechercher, ces mots-clés pourront être ensuite utilisés dans vos campagnes. Cet outil est donc le parfait complément du générateur de mots-clés. Le générateur de mots-clés vous permet de trouver des mots-clés complémentaires par rapport à une liste de mots-clés déjà identifiés, ce dernier outil, quant-à lui permet de trouver des mots-clés par rapport à un site donné. Dans tous les cas, l’outil est encore en beta et s’améliorera dans les prochains mois.
Q&A From E-Commerce SEO: Fix and Avoid Common Issues Webinar The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Mozzers just can't get enough of e-commerce. On July 31st, Everett did a webinar for us about tips and tricks for making your e-commerce sites SEO-friendly. Because Everett's super generous with his time and knowledge, he went through the many questions left unanswered. Q: In terms of bounce rate, what do you do if a product is temporarily out of stock? A: This is a great question because it ties into what to do with out of stock products. An alert signup form that sends an email when the product comes back in stock. Q: We are planning on migrating from a Zen Cart site to a Magento Cart. A: Develop a plan on what you’re going to do about the layered navigation. There are a ton of general e-commerce tips included in the webinar, like content on category pages, that would apply to a new site. Q: How do e-commerce sites optimize for countries? Yes and no.
SEO: The Free Beginner’s Guide From Moz Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization Ever heard of Maslow's hierarchy of needs? Here's what it looks like: