background preloader

Réseaux sociaux : 4 outils pour augmenter son influence

Réseaux sociaux : 4 outils pour augmenter son influence

Brand Content, les 8 règles à suivre ! Face à un consommateur qui réagit en temps réel, et dont les avis, commentaires, notes sur un blog, tweet, sont partagés par ses amis, les amis de ses amis, et parfois au final des millions d’internautes, les marques commencent à faire évoluer leur stratégie de communication. Si cela a donné des sueurs froides à certains annonceurs, victimes de badbuzz plus ou moins organisés (WeWantFurniture.com, Air France), de nombreux publicitaires ont compris que l’important n’est pas le message qu’ils veulent transmettre, mais comment ce dernier est perçu ! Les leviers sont multiples : du storytelling, au Brand Content, en passant par le rich media. Intéressons-nous ici au Brand Content. Les marques ne se contentent plus de se rapprocher des contenus éditoriaux existants (articles, vidéos, musique, films…) mais elles créent et produisent ou font produire du contenu pour devenir un média à part entière afin d’accroître leur notoriété, créer de la préférence de marque, etc…. 2 – Le concept 4 – Résultats

Comment identifier et analyser les performances de vos actions De nos jours, 45% des entreprises passent 5 heures et plus sur les réseaux sociaux par semaine. La digitalisation des entreprises est désormais incontournable ! En effet, la tendance digitale est propulsée sur le devant de la scène depuis quelques années avec l’explosion des réseaux sociaux et des TIC. Ce qu’il faut mettre en avant, ce n’est pas l’efficacité des réseaux sociaux mais comprendre comment les utiliser à bon escient. Les principaux réseaux : - Facebook : Fidélisez votre clientèle ! Source : Econsultancy - Youtube : Indispensable pour partager les contenus vidéos ! - Les réseaux professionnels performants : Linkedin et Viadeo sont des médias très performants qui ont pour objectif de mettre en relation des personnes en vue de développer leurs affaires et carnets d’adresses, générant du business. Comment identifier et analyser les performances de vos actions ? Voici quelques indicateurs clés pouvant être associés aux problématiques les plus courantes : 1. @Sarratad Tags :

How to Attract More Followers, Likes, Etc. By Mark Evans - Wednesday, August 3rd, 2011 at 7:30 am ShareThis Within social media – at least the corporate variety – there is the belief that more is better. The more “Likes” on Facebook, the more followers on Twitter, the more readers and RSS subscribers to your blog, the better. So how does a brand attract more attention? There are lots of different techniques but I would argue that the best approach is not to worry about it too much. It may strike you as an against the grain strategy but the obsession with getting more attention is, in the long-term, unhealthy. It’s one thing to strive for a large following but if there is any interest in quality as well as quantity, it makes sense not to be blatantly obvious about your efforts to get more followers, likes, readers, etc. Instead, there are better ways to get the job done. 1. For companies, it means generating a steady flow of content on a regular basis to meet demand. 2. 3. ShareThis Tags: followers, Social Media

5 Essential Social Media Metrics to Track and How to Improve Them “I like to go with my gut!” is something I’ve told myself many times in the past. “Yes, all those other people need to track their social media metrics, I don’t, I’ve got a good intuition.” That was probably one of my biggest mistakes for a long time. Tracking things all the time and developing a data-driven mindset is one of the most important things I’ve learnt in the past 2 years. And there is still a long way to go. Here are some of the social media metrics worth your time and what I’ve discovered by analyzing each of them for Buffer. 1.) Here is something that took me a long time to get around to do: Tracking our traffic from social properly. For Buffer’s blog, these were the results for the past 30 days in terms of traffic coming from social: Google Analytics makes it very easy to dig deeper from your initial overview. The 2 takeaways we learnt for the Buffer blog from this: Google+ is growing strong: We hadn’t been posting consistently on Google+ at all until that point. 2.) 3.) 4.)

How To Do Keyword Research Chapter 3 Understand what your audience wants to find. Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines. The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products. Keyword research provides you with specific search data that can help you answer questions like: What are people searching for? In this chapter, you'll get tools and strategies for uncovering that information, as well as learn tactics that'll help you avoid keyword research foibles and build strong content. Before you can help a business grow through search engine optimization, you first have to understand who they are, who their customers are, and their goals. This is where corners are often cut. Here’s an example. What types of ice cream, desserts, snacks, etc. are people searching for?

What is Link Building? Strategies & Examples For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. Since the late 1990's search engines have used links as votes - representing the democracy of the web's opinion about what pages are important and popular. The engines themselves have refined the use of link data to a fine art, and complex algorithms create nuance evaluations of sites and pages based on this information. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-based factors (see Search Engine Ranking Factors). used by search engines Before embarking on a link building effort, it's critical to understand the elements of a link used by the search engines as well as how those elements factor into the weighting of links in the algorithms. Global Popularity Local/Topic-Specific Popularity Anchor Text TrustRank Link Neighborhood

The Beginners Guide to SEO SEOs tend to use a lot of tools. Some of the most useful are provided by the search engines themselves. Search engines want webmasters to create sites and content in accessible ways, so they provide a variety of tools, analytics and guidance. Below we explain the common elements that each of the major search engines support and identify why they are useful. 1. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. You can read the full details of the protocols at Sitemaps.org. Extensible Markup Language (Recommended Format) This is the most widely accepted format for sitemaps. Really Simple Syndication or Rich Site Summary Easy to maintain. Txt Text File Extremely easy. 2 Robots.txt The robots.txt file, a product of the Robots Exclusion Protocol, is a file stored on a website's root directory (e.g., www.google.com/robots.txt). The following commands are available: Disallow Sitemap Indicates the location of a website’s sitemap or sitemaps.

Social Media: The Free Beginner's Guide from Moz Chapter 1 Introduction What is social media? "Social media" is a way for people to communicate and interact online. Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility. Is social media just a fad? Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. Looking for sources? Why does my company need social media? Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. There are tons of opportunities to add value—even to delight! If you ever find yourself in a bind, your advocates will help remind the rest of the world who they're rooting for. Relationships Feedback

How to recover from a Google penalty - Penguin, Panda, manual action According to Google, more than 400.000 manual web spam actions are taken, every month. Matt Cutts claims that only 5% of the webmasters that have received a manual penalty are submitting a reconsideration request. But, what happens when your website is penalized? Identifying your penalty There are two types of penalties, manual and algorithmic. If you have received a message on your Webmaster Tools account, check if Google has provided any samples of links that are hurting your search engine rankings. If your rankings have suddenly dropped and no message has been sent to you, most likely your website has suffered from a recent algorithm change. In 95% of the cases, both types of penalties are caused by the backlinks pointing to your website. To get your rankings back, you have to identify the low quality backlinks that are hurting your rankings. What are the bad links that can cause a penalty The times when all links were considered good are long gone. 1. 2. 3. 4. 5. 6. Conclusion

Increase Your Chances of .EDU Backlinks With SM Ads Many SEOs may consider .edu backlinks to be very valuable, while others think they are worthless. From my perspective, .edu links are difficult to get and offer a great deal of authority, which makes them quite valuable. But, these links don’t have to be hard obtain, if you know how to get your website in front of the right people. With a bit of strategy and well thought-out content, you can run an affordable campaign using social media to attract the right eye balls and possibly get .edu links naturally, no shady buying schemes necessary. Here’s how: Think About Your Client’s Needs If your client is in XYZ industry, how can that client’s products, services, or content be used in a classroom? Think about the teachers, students, and departments that link to resources about study abroad or careers or guidance. Look at Classroom Schedules, Topics, or The Required Reading List The trick is making sure the end-user of your service finds it useful and it is beneficial to the page. Image Credits

Le blog d'1min30 Définition : Social media Le social media regroupe l’ensemble des réseaux sociaux et des médias sociaux. Il définit donc les sites internet permettant de mettre en relation des internautes qui vont communiquer et échanger via différents outils. L’internet social Internet est un véritable média d’échanges et de partages. Cela peut se faire via des messages, des vidéos, des fichiers, des photos, de la musique, etc. Parmi les plus connus, on peut citer YouTube, Twitter, Facebook, Instagram ou des réseaux plutôt professionnels comme Viadeo ou LinkedIn. Le social media se révèle être autant utile aux internautes souhaitant partager une passion, à ceux voulant discuter des actualités, qu’aux entreprises désirant recruter de nouveaux employés, ou aux marques et sites internet qui vont y développer leur e-réputation. L’intérêt marketing Pour le webmarketing, le social media est devenu incontournable. Posté par Gabriel Dabi-Schwebel

Rival IQ. Outil de veille strategique et concurrentielle Rival IQ. Outil de veille strategique et concurrentielle Rival IQ est un outil professionnel de veille stratégique et concurrentielle en ligne. Il permet de mesurer un certain nombre d’indicateurs sur la présence d’une ou plusieurs marques sur le web et de surveiller ce que vos concurrents disent ou partagent sur le web social. Rival IQ se prête aussi bien à une utilisation simple pour une seule entreprise souhaitant surveiller son marché et ses concurrents qu’a une agence ayant des besoins plus importants et plus complexes pour couvrir de nombreuses marques et des secteurs différents. Le principe est somme toute assez simple et classique. Sur les réseaux sociaux, Rival IQ est d’une redoutable efficacité. De la même manière sur Twitter, Rival IQ vous montrera les meilleurs tweets par société, les meilleurs tweets par type de contenu et les sociétés qui ainsi réussissent le mieux sur ce canal social. Lien: Rival IQ

Related: