background preloader

SEO Pricing (Problems) Explained!

SEO Pricing (Problems) Explained!
Related:  SEO 2

Enable XML Sitemaps in the Yoast SEO plugin - Yoast Knowledge Base If you have a sitemap that is located on example.com/sitemap.xml, your sitemap is not being generated by our Yoast SEO plugin. It is probably generated by Google XML Sitemaps or another XML sitemaps plugin. Please disable other sitemap plugins and remove any sitemap files via FTP before enabling the sitemaps in our plugin. Log in to your WordPress website. The 'SEO' settings will expand providing you additional options. Check the following box to enable sitemaps. The screen automatically expands with additional options for the sitemaps. Click 'Save Changes' to activate XML Sitemaps. View your new XML Sitemap by clicking the 'XML Sitemap' button. If the sitemap doesn't work, it may be due to one of these common sitemap errors.

How to add a custom filter in functions.php SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided. Obviously, this data is imperfect - SEOmoz is not a professional data surveying firm and our only tool was a basic list of questions on SurveyMonkey. (via AYTM's infographic) Do note that while 600+ responses were received, we've elected to share data only from those regions with 10+ responses (490 total), which include: United States - 287 respondents United Kingdom - 76 respondents Canada - 34 respondents Australia/New Zealand - 28 respondents Germany/France/Italy/Netherlands - 34 respondents India - 31 respondents Top 9 Takeaways These are my personal takeaways from the data: Infographic from AYTM Data Dump Files

How Much Should I Charge for SEO Services? Good SEO might be the very reason you’re reading this article. As its name implies, SEO is the process of optimizing a website or web page to maximize visibility in search engine results, and it is hugely important for any business that maintains a web presence. If you're thinking about pursuing a career as an SEO freelancer, you first need to price your services. Unfortunately, there is no magic formula or online calculator to generate an accurate dollar amount. And if there is, it must not have very good SEO because it just ain’t coming up on the old Google. Instead, you need to evaluate a number of important factors. Pricing Model For the purposes of this article, we’re going to focus on two of the most popular pricing models: hourly and project-based. Hourly: According to a study conducted by the software as a service company Moz, the most common hourly rate for SEO professionals worldwide is between $76 and $200. Many people prefer charging by the project rather than by the hour.

Majestic®: Marketing Search Engine and SEO Backlink Checker Quix - Your Bookmarklets, On Steroids YSlow - Official Open Source Project Website Find broken links on your site with Xenu's Link Sleuth (TM) Find broken links on web sites Wikipedia article about Xenu's Link Sleuth Description Xenu's Link Sleuth (TM) checks Web sites for broken links. Link verification is done on "normal" links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets. It displays a continously updated list of URLs which you can sort by different criteria. Additional features: Simple, no-frills user-interfaceCan re-check broken links (useful for temporary network errors)Simple report format, can also be e-mailedExecutable file smaller than 1MBSupports SSL websites (" ")Partial testing of ftp, gopher and mail URLsDetects and reports redirected URLsSite Map Download System requirements: Microsoft Windows 95/98/ME/NT/2000/XP/Vista/7/8/10, WININET.DLL required (included with Internet Explorer). To have peace of mind, I recommend that you are using an up-to-date anti-virus software on your computer (so do I!). Ok, I have read all that, I want to download! 1. See here. 2. or

Moz Review 2015 | Find Best SEO Tools Moz is a top SEO tool provider that uses both basic and advanced research tools to help you in your search engine optimization. Moz offers keyword research tools and a SEO keyword generator; it also offers link analysis that provides detailed information on your inbound links and link quality. Moz offers a huge selection of research tools. This top SEO toolkit is the gold standard. Keyword Research Compare Moz Raven Tools Web CEO Online SEMrush UpCity Traffic Travis Cognitive SEO Advanced Web Ranking Market Samurai SECockpit Click to Enlarge Moz's keyword reports are easy to understand and quite thorough. The keyword-difficulty tool shows you which sites are ranking for terms you want to target, along with a few key metrics such as domain authority, page authority, number of searches on a local and global scale, and a broad match to exact match scale. Link Building The true power of Moz's link building tools can't be appreciated until you know how broad its Mozscape index is. Competitive Analysis

What is Domain Authority? - Learn SEO What is Domain Authority? Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. To determine Domain Authority, we employ machine learning against Google's algorithm to best model how search engine results are generated. How is Domain Authority Scored? We score Domain Authority on a 100-point, logarithmic scale. Domain Authority vs. Whereas Domain Authority measures the predictive ranking strength of entire domains or subdomains, Page Authority measures the strength of individual page. Where can you Find Domain Authority? Technical Definition of Domain Authority Domain Authority is Moz's calculated metric for how well a given domain is likely to rank in Google's search results. SEO Best Practice How do I influence this metric? Unlike other SEO metrics, Domain Authority is difficult to influence directly.

Beyond Responsive: Design and Development Trends for Adaptable Marketers A friend of mine recently asked me to review and explain a series of site recommendations sent over by a well-known digital marketing agency with roots in SEO. We talked through the (generally good) recommendations for content and search optimization, and then we got to this: "* Mobile accounts for 53% of your traffic. We recommend building a mobile-friendly responsive website. Google recommends using responsive design so that your site looks good on all devices, and it may help increase mobile rankings." And that was it. We, as professional marketers, need to realize that this advice is not good enough. If we're going to tell people to redesign their websites, we'd better have something more profound than a single bullet point on a 20-page document. It's fine if you're not well-versed in site architecture, design, user experience, and/or user intent. This post is a look at how companies are handling the future of the web, for better or worse. What about the competition? Smart. 1. 2. 3.

Google Organic Click-Through Rates in 2014 We've all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds: How much traffic would I actually get if I rank on the first page? I've been there, too. So I started searching for a way to find out how much organic traffic I could get for ranking on the top positions in Google. But I faced a big challenge. So I turned to the best source that I could get this data from, Google Webmaster Tools, which allowed me to see how many people click on my website when searching for the keywords I am interested in. Sounds like something you would be interested in? Read on to find out more about how my initial findings turned out into a full fledged organic CTR study and how you can use this data to make better and more informed decisions in the future. Previous CTR studies This is not the first study of its kind. Here is a comparison of the Click Through Rate for each study:

Google Analytics Search Engine Optimization Queries Report With "Not Set" I am seeing new reports via Twitter and the Google Analytics Help forum that the Google Analytics Search Engine Optimization Queries report, where you link up your Google Search Console with Google Analytics and the report funnels in there, now shows "not set" for the number one keyword. Here is a picture of my own report: It seems this started happening about a week ago. Of course, SEOs and webmasters are suppose to get their keyword data in full if they use the Google Search Console and that data should flow into the SEO report if they link it up. I suspect this is just a bug. I'll try to find out. Thanks for the hat tip @posizioneseo.

The 2015 Google Panda Update Is Here, and You Should Be Celebrating It looks like Google’s Panda 4.2 update has actually reversed any updates that have taken effect since the start of the update. Unfortunately, Webmasters are irked — all the gains they saw at the beginning of this rollout have reverted and returned to pre-update levels. While this may upset many SEOs, Google is simply following the same pattern they have since they began rolling out these types of updates. The 2015 Google panda update, Panda 28, has finally arrived. We typically see a few of them a year, but it took almost 10 months for Panda 28 to roll out.It’s rolling out over the course of a few months, where as a typical Google panda update rolls out in a few days.Compared to other updates where sites have suffered major losses, this 2015 Google panda refresh will actually be cause for many to celebrate. As for the third point: for many marketers, the Google Panda Update will be cause to celebrate. What You Need to Know about The Google Panda Update

Related: