How to Leverage PPC to Discover High-Converting Keywords for SEO When starting out with a new search effort or performing a keyword refresh for an existing website, the options for discovering new keywords are limited only by the SEO’s imagination. From the Google Adwords Keyword Tool, to digging through analytics, to leveraging sites like Soovle that discover ‘suggest’ keywords across multiple search engines, keyword discovery options abound. Building a pool of potential keywords to optimize for, however, is only half the battle. For those websites driving visitors to a ‘conversion event’ (e-commerce, asset download, form completion, etc.), different keywords will convert at different rates. Finding out a keyword converts poorly after spending the effort to work your way up the organic search rankings can be a time consuming and frustrating process, but there is a way to shortcut the process and discover high converting keywords: Paid Search (PPC) data. Set Up Paid Search Ads To Generate Conversion Rates Increase Your Odds By Leveraging PPC
Google Jumbling Rankings to throw Off SEO Strategies Aug 29 SEO is difficult work and it just may have gotten a little harder. Google has recently filed a new patent for technology related to jumbling search engine results. Let’s not beat around the bush, at this time let’s take a look at the patent filing directly. This is the abstract filed with the United States patent office. Google Patent Abstract A system determines a first rank associated with a document and determines a second rank associated with the document, where the second rank is different from the first rank. What does this Mean for Search Results? So what doe this mean? Google Search Patent Jumbles Rankings Now this is not necessarily new news. Insight from the Web SEO Book comments on this further… During the transition from the old rank to the target rank, the transition rank might cause: a time-based delay response,a negative responsea random response, and/oran unexpected response Let’s say that you’re building links to a site, and the site moves up in the rankings.
7 RSS Feeds That Can Help You Discover Great Content Ideas When it comes to figuring out great topics to write about, there are tons of resources you can turn to. One great resource is an RSS feed. By subscribing to RSS feeds, you can collect a vast array of information in one place. The following are RSS feeds that you can use to discover content ideas that are not only interesting, but even hot, trending topics. Choosing an RSS Reader Before you get started subscribing to RSS feeds, you need a good RSS reader. I like it because you can easily organize your RSS subscriptions into groups by topic, source, and any other grouping you choose. Also, if you’re using Google Chrome, I would suggest getting the RSS Subscription Extension by Google. If you’re not a fan of Google Chrome, Firefox has a similar RSS icon built into their browser’s address bar that will do something similar. RSS Feeds for Content Idea Discovery Now, let’s look at some RSS feeds you can subscribe to for content inspiration. Top Industry Blog RSS Feeds Need a quick content idea?
Rock Your SEO with Structured Social Sharing - #MozCon Presentation The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. During my MozCon 2012 talk, attendees learned about the Structured Social Sharing Formula (SSSF) - 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter. The formula includes use of microdata and best practices for controlling the snippet that displays on Facebook and Google+ as well as how to automatically tag URLs with campaign variables for analytics. PRO TIP: This structured markup makes a difference for SEO! I'm sharing the process, my MozCon presentation, and a free worksheet with you below. Oh! You can also view my Whiteboard Friday on SSSF where I give a bird's-eye view of through the process. Why are social snippets important? You put your heart and soul into creating a piece of great content or a killer blog post. If you don't optimize your page with the right code, your dreams of going viral may flop. 1. 2. 3.
Is Social Media the New SEO? “SEO is Dead” – was the the trending topic in one of my LinkedIn groups last month. This discussion was in response to a Forbes article, “The Death Of SEO: The Rise of Social, PR, And Real Content.” The author, Ken Krogue, makes the case for social media being the new seo: “Google used to think if you linked to someone on the Internet they must have valuable content. Now Google seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked. Does this argument hold true? To understand the rising importance of social media on search, let’s backtrack to two interesting developments to Search: The launch of Social Search (Content that is shared within your social networks is given priority) and The general inclusion of social signals in rankings (The amount of likes, shares, reddits etc. that an article receives has a direct impact on its rankings). According to this video, we know that: Here is the video:
Structured Social Sharing Formula - Whiteboard Friday Sharing content via social media is simply the next step after hitting the "Publish" button. How do you ensure your shares on Facebook, Google+, and Twitter are optimized? With a little planning and coding, you can make them look their best so that they go viral and track effectiveness in analytics. In this Whiteboard Friday, Dana Lookadoo unpacks the Structured Social Sharing Formula (SSSF): 10 steps for optimizing Web pages and social shares. Keep an eye on the blog next week for a supplemental post from Dana offering detailed steps from her Community Speaker presentation at Mozcon 2012. "Hi Mozzers.
The 30 Best June Search & Social Posts You Should Read June has been a busy month for the team at Apex Internet - a lot of good stuff in the pipelines. While not keeping busy with client work, we have been looking at a more holistic approach to the way we do search and currently in the process of rolling out some brand spanking new services. In addition to that we are working on the biggest update yet to our search engine friendly CMS; Orbit. Oh - we are looking for another search marketer too if you know one? We weren't the only ones who have been busy - there was some pretty epic content published around the web in June, including what I feel was the best SEO article published in 2012 so far. So without further ado (and in no particular order) here are 30 of the best Search and Social posts I came across last month. Enjoy. (P.S - if you only read a single post on this list, make it this one.) Google Penguin & Panda 1. - Greg Boser at SEOpen House: Your Post-Penguin Questions Answered Copywriting
Rel-Author Study: Approximately 17% of SERPs Showing Rel-Author Tag Everyone in the SEO space has been talking about the way Google handles authors and links. In the future, content could be evaluated by using the author as a ranking factor. SEOmoz published an interesting article recently focused on how the relationship between the social graph and real links from known, trusted authors could give specific documents a higher value. SEOmoz called that “AuthoredPageRank” from Author Rank and PageRank. Source: SEOmoz.org With the rel=author tag it is now possible to connect ordinary web content to an author. For me as an SEO, it will be more relevant in the future to get links, so recommendations, from established and topically relevant authors. That’s why I analyzed the author integrations in the SERPs for a million keywords in google.com. In the table you’ll find the Top 20 authors, ordered by count of page 1 integrations. Download spreadsheet: Top200-Google-author-integrations Who’s writing this stuff?
The Noob Guide to Link Building The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The Noob Guide to Online Marketing is arguably the greatest single post of all time. If you don’t agree, well, it’s at least my favorite. While savvy content marketers realize that many of Oli’s tactics will naturally attract links, fledgling link builders got to the 63rd page and were still wondering what to do. Following this guide in concert with Oli’s you will identify your audience, build a list of prospects, plan and execute four successful pieces of content and convince influencers to create content for your site. Since we last spoke I left Publicis Modem to become the Director of Inbound Marketing at iAcquire which is a technology-focused off page seo agency. For those keeping score at home this falls under both the Content Strategy/Development and Social Strategy phases of the New SEO Process. Anchor Text Distribution Link Equity Tools
Revealing the #1 Most Powerful SEO Trick Ever This is without doubt the most important article I have ever published. The big question at the core of SEO is: How can I get the maximum traffic for a given amount of effort? For a while, I’ve been transfixed by the Long Tail. “Head” terms, which have big numbers“Tail” terms, where the numbers of searches are much much lower. The Deceiving Long Tail Check out the image below. Only a fraction of this site's traffic is shown here (click to enlarge) I analysed the aggregate traffic delivered by all these top 500 terms, wondering where the 50% mark was. In fact, I didn’t find the balance point in the top 500! So, as the saying goes, “the best meat is in the tail.” But that could be misleading. The Key to More Traffic is Not More Content Thinking it’s all about Long Tail could lead you to think that the key to more traffic is more content. That’s what I thought. When I analysed my own site, I found that.. I then compared a few other sites, and got the same pattern. Well, both factors are real.