How to Leverage PPC to Discover High-Converting Keywords for SEO When starting out with a new search effort or performing a keyword refresh for an existing website, the options for discovering new keywords are limited only by the SEO’s imagination. From the Google Adwords Keyword Tool, to digging through analytics, to leveraging sites like Soovle that discover ‘suggest’ keywords across multiple search engines, keyword discovery options abound. Building a pool of potential keywords to optimize for, however, is only half the battle. For those websites driving visitors to a ‘conversion event’ (e-commerce, asset download, form completion, etc.), different keywords will convert at different rates. Finding out a keyword converts poorly after spending the effort to work your way up the organic search rankings can be a time consuming and frustrating process, but there is a way to shortcut the process and discover high converting keywords: Paid Search (PPC) data. Set Up Paid Search Ads To Generate Conversion Rates Increase Your Odds By Leveraging PPC
Small Businesses, Stop Worrying About Your Google Ranking Trying to beat the web search giant's mysterious algorithm is a massive time-sink for any small business. July 30, 2012 Everyone knows that a high rank on Google for your small business can mean loads of potential customers. But achieving those rankings can be difficult, and the rankings can change in the blink of an eye. Web Access Has Changed It used to be that using Google meant heading to your computer and doing a search from within a browser. Results are tailored geographically, making them more localizedResults are listed differently, giving you one-click features to call businesses and get directions Also, Google has "personalized" search, which takes into account whom your friends are and tailors search results based on your social profile. How Google Has Changed It used to be relatively simple to appear high in Google results, as the ranking algorithm was much simpler. Unfortunately, how Google ranks sites now is much more complicated than it used to be. How Google Hasn't Changed
Enable XML Sitemaps in the Yoast SEO plugin - Yoast Knowledge Base If you have a sitemap that is located on example.com/sitemap.xml, your sitemap is not being generated by our Yoast SEO plugin. It is probably generated by Google XML Sitemaps or another XML sitemaps plugin. Please disable other sitemap plugins and remove any sitemap files via FTP before enabling the sitemaps in our plugin. Log in to your WordPress website. The 'SEO' settings will expand providing you additional options. Check the following box to enable sitemaps. The screen automatically expands with additional options for the sitemaps. Click 'Save Changes' to activate XML Sitemaps. View your new XML Sitemap by clicking the 'XML Sitemap' button. If the sitemap doesn't work, it may be due to one of these common sitemap errors.
Who Are You Writing For? SEO Copywriting vs. Social Media Writing We often think of SEO copywriting and social media writing as two separate ways of creating online content, each requiring a different skill set. But are they? Social media and SEO are becoming more closely related, so your writing techniques should reflect this shift towards a hybrid "social-SEO" writing strategy. SEO Copywriting Keyword-based copywriting for search engines requires you to constantly consider how your content is being "read" by Google and other search engines. The key is to find a balance between writing for consumers and making the page SEO-friendly. The title of your content page or blog post is the first thing to consider, both to optimize your page and attract readers. Encourage action in your headline to create a sense of urgency so your readers will click on it to read more. What you are writing about on your content pages should be focused in scope. Limiting the focus of your pages also makes it easier to insert keywords into your writing. Writing for Social Media
Инструменты прототипирования и создания wireframes / Интерфейсы 11 ноября 2011 в 17:54 Навеяно долгими поисками различных систем прототипирования и желанием поделиться этим опытом. В данном посте отсутсвуют сложные системы типа iRise или IBM Rational Rose, ввиду того что они являются не столько и далеко не только системами простого прототипирования, да и стоимость этих решений подходит предприятиям немалого маштаба. Этот пост о чем-то более земном. Немного теории. Каждый проект имеет своего заказчика. Количество прототипов и очевидность ( по клику, визуально-схематично ) переходов между ними Наличие состояний одного протипа ( пример: блок контактов, который выглядит по разному в зависимости от того, владелец этого списка на него смотрит или гость )Наличие комментариев к элементамБанальные «красивости» в прототипе — красивые формы, иконочки, картинки и прочее. Усилия на каждый проект/задачу должны отвечать их сложности. Ниже я приведу список инструментов, которые я так или иначе нашел, и, частью из них, попользовался. Online-инструменты Cacoo iPlotz Axure
Google Jumbling Rankings to throw Off SEO Strategies Aug 29 SEO is difficult work and it just may have gotten a little harder. Google has recently filed a new patent for technology related to jumbling search engine results. Let’s not beat around the bush, at this time let’s take a look at the patent filing directly. This is the abstract filed with the United States patent office. Google Patent Abstract A system determines a first rank associated with a document and determines a second rank associated with the document, where the second rank is different from the first rank. What does this Mean for Search Results? So what doe this mean? Google Search Patent Jumbles Rankings Now this is not necessarily new news. Insight from the Web SEO Book comments on this further… During the transition from the old rank to the target rank, the transition rank might cause: a time-based delay response,a negative responsea random response, and/oran unexpected response Let’s say that you’re building links to a site, and the site moves up in the rankings.
info.thewholebraingroup.com/Portals/167787/docs/WBG_EnhanceYourInternetPrescence_SocialMedia.pdf How to add a custom filter in functions.php SEO Copywriting Tips for Improved Link Building Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which post earned more links? Try 378 to 6. The “secrets” of copywriting have existed since before the ancient Greeks. So why don’t more authors take advantage? Here’s the takeaway. 1. Steve Krug’s words of wisdom for website usability in his book Don’t Make Me Think ring true for all elements of SEO copywriting. "We don’t read pages. Krug advocates for a billboard style of design. To be fair, prettying up mediocre content won’t make it any better. Unless you are Wikipedia, don’t look like Wikipedia. 2. Headlines organize your content by making a promise to the reader. Check out this recent cover for Wired Magazine. Using the “who-what-why” formula isn’t the only way to format your headlines, but it works. Don't be scared of headline formulas. 3. I made that number up. Numbers grab our attention. 4. Words are magic. 5. 6. 7.
Predictive Targeting | LiveEngage Platform LiveEngage provides uniquely powerful visitor-targeting capabilities that have proven to increase conversions by 20 to 25%. By leveraging a patented, self-learning algorithm that examines complex sets of visitor behavioral patterns, interaction records, outcome data, and other variables, Predictive Intelligent Targeting is able to identify whom to engage, when, and how. Through Predictive Intelligent Targeting, LiveEngage uses its vast resources of collected data to: Create a predictive statistical model—of whom to engage, when, and how—based on historic data about visitor interactions, real-time behavior, and available customer intelligence Score and filter current visitors against the model Engage them when the model detects a “high-stakes” situation and predicts they are likely to want and accept help (and subsequently convert) Tune the model to align with ROI objectives
7 RSS Feeds That Can Help You Discover Great Content Ideas When it comes to figuring out great topics to write about, there are tons of resources you can turn to. One great resource is an RSS feed. By subscribing to RSS feeds, you can collect a vast array of information in one place. The following are RSS feeds that you can use to discover content ideas that are not only interesting, but even hot, trending topics. Choosing an RSS Reader Before you get started subscribing to RSS feeds, you need a good RSS reader. I like it because you can easily organize your RSS subscriptions into groups by topic, source, and any other grouping you choose. Also, if you’re using Google Chrome, I would suggest getting the RSS Subscription Extension by Google. If you’re not a fan of Google Chrome, Firefox has a similar RSS icon built into their browser’s address bar that will do something similar. RSS Feeds for Content Idea Discovery Now, let’s look at some RSS feeds you can subscribe to for content inspiration. Top Industry Blog RSS Feeds Need a quick content idea?
SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided. Obviously, this data is imperfect - SEOmoz is not a professional data surveying firm and our only tool was a basic list of questions on SurveyMonkey. (via AYTM's infographic) Do note that while 600+ responses were received, we've elected to share data only from those regions with 10+ responses (490 total), which include: United States - 287 respondents United Kingdom - 76 respondents Canada - 34 respondents Australia/New Zealand - 28 respondents Germany/France/Italy/Netherlands - 34 respondents India - 31 respondents Top 9 Takeaways These are my personal takeaways from the data: Infographic from AYTM Data Dump Files
The Marketer's Guide to Search Engine Optimizing Non-Written Content We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Heck, we’ve even created a free crash course (with templates) for non-designers to create visual content to react to this trend. With all these content types, aren’t we forgetting something? Oh right. SEO. Best Practices for Image SEO To explain this concept, let's take a step back and imagine we're proprietors of a tasty ice cream shop. 1) Pick an image that's in a Google-supported format. Before uploading your beautiful ice cream infographic, make sure it’s in the right format. 2) Name the file using keywords that describe the image. Raise your hand if you have uploaded an image with a name like "IMG12934.jpg." 3) Add in helpful alt text. Bad: alt=””Better: alt=”Ice cream”Best : alt=”Popular ice cream flavors”Avoid: alt= “ice cream flavor yummy vanilla chocolate Delicious" 4) Provide context for the image within content. 5) Submit an image sitemap.
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