SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided. Obviously, this data is imperfect - SEOmoz is not a professional data surveying firm and our only tool was a basic list of questions on SurveyMonkey. That said, I'd be surprised if a professional surveyor found dramatically different data - there was enough participation to receive a trustworthy sample size and firms provided their personal/contact information (many of which I recognized while digging through the responses, but obviously will not be sharing identities publicly), which means we likely did not receive intentionally manipulative/misleading information. (via AYTM's infographic) Top 9 Takeaways
How to Leverage PPC to Discover High-Converting Keywords for SEO When starting out with a new search effort or performing a keyword refresh for an existing website, the options for discovering new keywords are limited only by the SEO’s imagination. From the Google Adwords Keyword Tool, to digging through analytics, to leveraging sites like Soovle that discover ‘suggest’ keywords across multiple search engines, keyword discovery options abound. Building a pool of potential keywords to optimize for, however, is only half the battle.
Small Businesses, Stop Worrying About Your Google Ranking Trying to beat the web search giant's mysterious algorithm is a massive time-sink for any small business. July 30, 2012 Everyone knows that a high rank on Google for your small business can mean loads of potential customers. Link Assistant Rank Tracker vs Pro Rank Tracker vs Moz The views of contributors are their own, and not necessarily those of SEOBlog.com When it comes to SEO trackers, there’s a lot you need to watch out for, from features to price. How it’s used.
Google Jumbling Rankings to throw Off SEO Strategies Aug 29 SEO is difficult work and it just may have gotten a little harder. Google has recently filed a new patent for technology related to jumbling search engine results. The 2015 SEO Checklist - ClickMinded Every time I start a new website, I typically find myself doing the same things over and over, in order to lay the foundation for solid on page-optimization, and decided to write this checklist for the ClickMinded SEO training course. Funny enough, I first learned SEO by Googling ‘seo checklist’ and applying everything I could find. Now, this page is ranking very well for the same query, ‘seo checklist’. Mind = blown. This list covers the top 30 things you should consider when it comes to getting a new site live and into the search index.
7 RSS Feeds That Can Help You Discover Great Content Ideas When it comes to figuring out great topics to write about, there are tons of resources you can turn to. One great resource is an RSS feed. By subscribing to RSS feeds, you can collect a vast array of information in one place. The following are RSS feeds that you can use to discover content ideas that are not only interesting, but even hot, trending topics. Choosing an RSS Reader How Much Money is a Top Google Ranking Worth to Your Business? Find this article useful? Please add this to del.icio.us for your future reference This article is also available in German. Rock Your SEO with Structured Social Sharing - #MozCon Presentation The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. During my MozCon 2012 talk, attendees learned about the Structured Social Sharing Formula (SSSF) - 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter. The formula includes use of microdata and best practices for controlling the snippet that displays on Facebook and Google+ as well as how to automatically tag URLs with campaign variables for analytics. PRO TIP: This structured markup makes a difference for SEO! I'm sharing the process, my MozCon presentation, and a free worksheet with you below.
Google Click Distribution – How Important is Number One? We know that the better we rank in Google or other search engines, the more clicks we’re going to get, and the goal is to be ranked number one. This is intuitive and logical. But there’s a lot of debate about exactly how much better higher rankings are.
Is Social Media the New SEO? “SEO is Dead” – was the the trending topic in one of my LinkedIn groups last month. This discussion was in response to a Forbes article, “The Death Of SEO: The Rise of Social, PR, And Real Content.” The author, Ken Krogue, makes the case for social media being the new seo: “Google used to think if you linked to someone on the Internet they must have valuable content. Top Google Result Gets 36.4% of Clicks [Study] It's critical for websites to appear on Page 1 of Google, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users, according to a new study from Optify. Websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. Being number one in Google, according to Optify, is the equivalent of all the traffic going to the sites appearing in the second through fifth positions. Here's Optify's look at CTRs on the top 20 sites:
Structured Social Sharing Formula - Whiteboard Friday Sharing content via social media is simply the next step after hitting the "Publish" button. How do you ensure your shares on Facebook, Google+, and Twitter are optimized? With a little planning and coding, you can make them look their best so that they go viral and track effectiveness in analytics.
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