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What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Start With A Movie About SEO! New to SEO? New to SEO? Search Engine Land worked with Common Craft to produce the video, and they have many more great explainer videos like this in the Common Craft video library, so check that out! More SEO Advice For Newbies For more basic but also in-depth advice, our Periodic Table Of SEO Success Factors, shown below, introduces you to all the key concepts you need to know: You can click on the table to view a larger version of it. Search Engine Land’s Guide To SEO More SEO Guides & Books

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HOW TO: Optimize Your Social Media Budget As marketers focus on optimizing their social media programs this year, return on investment is going to be a huge consideration. As a result, marketers will — and should — take a more calculated approach towards budgeting for social marketing initiatives. Prioritizing spending on particular social activities, though, is a task that hasn't quite been mastered by most companies. Analyst Jeremiah Owyang and Founder Charlene Li of digital strategy consulting firm Altimeter Group, released a report on Thursday about "How Corporations Should Prioritize Social Business Budgets." In short, the report concludes that budgets should be based on the maturity level of a corporation's social business programs.

5 Tips for Building Vibrant Branded Online Communities Justin Fogarty is the online community manager at Ariba, a leading provider of collaborative business commerce solutions. Follow Justin on Twitter @justacio or join the thousands interacting on his community, the Ariba Exchange. The goal of many companies is to facilitate a vibrant online community around a brand or product. "Engagement" is a refrain we’ve all heard time and again, but it is crucial if you want to gain traction on the social web. We can look to the undisputed champ of engagement, Facebook, to inform our own strategies, communities and web presence. This isn't just about creating better Facebook ads, or even in getting more “Likes.”

Cloud Office ThinkFree Office is an office program that enables you to create documents, spreadsheets and presentations. Organized as three programs - Write, Calc, and Show - ThinkFree Office is highly compatible with the office program provided by other competitors.ThinkFree Office also offers a friendly user interface. However, the strength of ThinkFree Office transcends these two points.It is different from ordinary office programs that must be installed in a PC before use.Using ThinkFree Online (web office), you can enjoy the office program through a web browser without installing a separate office program in your PC.ThinkFree Mobile allows you to view and edit office documents using your smartphone.ThinkFree Server connects to your company's business system to provide a cloud environment in which you and your coworkers can work on the same document together.In short,ThinkFree Products provide a perfect 'cloud office' environment, the keyword of today's IT.

How 7 Startups Are Building Their Online Communities This post originally appeared on, a world leader in managed DNS, powering the best brands on the web including Gowalla, Mashable, Twitter, Wikia and more. Follow @DynInc on Twitter. Community management is anything but a science. But, more and more startups are figuring out early on that defining what "community" means to their business, and then working to incorporate and respond to that community is an essential element in their growth and the maturation of their products. What follows is an in-depth look at how seven startups at various stages of development are approaching community management.

Over 100 Incredible Infographic Tools and Resources (Categorized) This post is #6 in DailyTekk’s famous Top 100 series which explores the best startups, gadgets, apps, websites and services in a given category. Total items listed: 112. Time to compile: 8+ hours. Follow @DailyTekk on Twitter to make sure you don’t miss a week! Update: Be sure to check out our latest post on infographics: Infographics Are Everywhere – Here’s How to Make Yours Go Viral. I love a good infographic!

8 Things to Avoid When Building a Community Simply having a presence on various online networking platforms won’t work in the social media sphere. The key is spending time to build relationships to not only engage with site users, but to get them to interact with each other. While a lot has been said about how to do it, there are also ways to kill off an online community effort. 10 New Google Analytics Features You Need to Start Using Rachael Gerson spearheads the Analytics division at SEER Interactive. Follow her on Twitter @rachaelgerson. Over the past eight months, Google has steadily released one revolutionary new feature after another. On March 17, the company announced a new version of Google Analytics. Up until this point, users could decide whether they preferred to stick with the old interface or switch to the new one.

Membership Qualifications Membership in our community is a special experience. You’re not joining an association or a networking group — you’re instantly adding a resource that will help you make more informed decisions and operate more efficiently. How to apply for membership: First, review our membership requirements (sidebar) and make sure our community is for you.Contact us and we’ll set up a brief interview. 6 Turnkey Tools for Content Distribution Shane Snow is a New York-based tech journalist and co-founder of, a marketplace for brand publishers and journalists. It’s never been easier to become a publisher, but being a publisher ain’t easy. Today, the scarce resource in the publishing world is not infrastructure; it’s audience. To compete for reader attention, bloggers are finding they not only have to produce better content, they also have to figure out a way to get it in front of people. Content discovery engine Outbrain composed a haiku on the subject, and though I hate cliches, this one rings true.

HOW TO: Deal With Negative Feedback in Social Media This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. We often say that social media is a conversation, and what we mean by that is unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel. Not only can businesses communicate with their customers, but their customers can communicate with them and with each other, as well.

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results Are you happy with how you are using LinkedIn? LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business? In this article I’ll show you five different ways to use LinkedIn to market your business. How do you do start? 12 Social Media Tools Recommended by the Pros Are you struggling to make social media work for your business? Sometimes a few well-chosen tools are all you need to get your social media marketing working for you. In our recent Social Media Success Summit, there were presentations that covered all the key topics you need to make your social media marketing easy. In this article, I’ll share 12 of those tools that were recommended by the pros. Tools to Refine Your Visibility and Engagement Here are three tools recommended by Mari Smith during her first presentation on increasing your visibility and engagement on Facebook.

Cet article en ligne est issu d’un site spécialiste des questions autour du SEO. Il contient une vidéo bien menée qu’on qualifiera d’outil de vulgarisation. Ensuite, un slideshare récapitule les grandes lignes du “Search Engine Land’s Guide to SEO”. Ce guide en question consacre les éléments qui entrent en jeu pour faire un bon SEO. C’est une bonne base pour les novices comme pour les plus avides de renseignements précis car tout y est décrit : l’importance du contenu, HTML, architecture des sites web, link building, réseaux sociaux, la personnalisation des recherches Google ou encore les mauvaises pratiques à ne pas suivre. Chaque chapitre a également vocation à approfondir le sujet plus amplement grâce aux nombreux liens vers des sources internes et externes au site. by cecile_melanie Dec 9