Site title and description - Webmaster Tools Help Google's generation of page titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user's query. We use a number of different sources for this information, including descriptive information in the title and meta tags for each page. We may also use publicly available information, or create rich results based on markup on the page. While we can't manually change titles or snippets for individual sites, we're always working to make them as relevant as possible. Create descriptive page titles Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. Here are a few tips for managing your titles: As explained above, make sure every page on your site has a title specified in the <title> tag. How snippets are created
Dozens of Content, SEO and Social Tools From #Mozcon 2012 | Thomas Høgenhaven: Online Marketing From A Research Perspective Here is a resource with all tools talked about at Mozcon 2012. Hope it’s a useful resource for mozcon attendees and non-attendees alike. It will be updated through out the three days (real time if wifi allows it). Content Tools - Infogram is good at creating quick inforgraphics – especially if you aren’t a designer. Roger at MozCon SEO Tools Outreach Tools - SEOmoz directory list offers, as the name suggest, a list of directories that are still useful today, recommended by @randfish - BlogDash, Blogger Linkup and Guestr find guest post opportunities, recommended by @paddymoogan. UX Tools Marty Weintraub performing at Mozcon. Community & Social Media Tools - Meetup to search for [bloggers] – good way to find out where to actually meet people. Management Tools - Inbound Jobs is a job board for the online marketing industry. User Research Tools - Nielsen Prizm has an amazing list of personas for all types in america. Analytics Tools - Google Analytics can be used for attribution modelling.
Référencement WordPress : la checklist pour améliorer le SEO de votre site WordPress est un excellent outil pour développer votre présence en ligne, mais il demande tout de même quelques efforts d’optimisation pour un meilleur référencement de votre contenu. Même si vous investissez dans des campagnes payantes, de l’email marketing et une présence active sur les réseaux sociaux, il est important de penser au SEO (Search Engine Optimization) pour augmenter le trafic « naturel » vers votre site Internet. Vous ne savez pas par où commencer ? Suivez le guide pour améliorer votre référencement WordPress ! Un plugin très utile : WordPress SEO by Yoast C’est le leader incontesté des plugins WordPress dédiés à une meilleure gestion de l’optimisation du référencement sur les moteurs de recherche (SEO). Gratuit et facile à prendre en main, il vous permettra de mettre en place plusieurs des astuces présentées dans cet article, et vous donnera aussi des indications d’optimisations possibles : Vous pouvez le télécharger ici. Comment optimiser vos articles ? Source : Serpiq.com
4 SEO Tasks Small Businesses Must Do Every Month On-site SEO discussions are typically dominated by technical debates about how search engines analyze and store HTML. For small business owners, the discussion is much more practical and alarming. Specifically, small business websites do on-site SEO poorly or not at all, leaving large amounts of search traffic and potential customers on the table. The lack of small business on-site SEO is more about discipline, time management, repetition, and know-how. Here is a simple four-step approach to building high-value traffic through on-site SEO that should be repeated twice per month (minimum) on every small business website. 1. Every website page should be positioned to catch existing demand as SEO (generally) doesn't create demand. When a small business is just starting, it's important to pick keywords that are easy to rank on until you see some results. 2. Regardless of the medium, the content needs to be compelling. 3. 4. Conclusions
Improve Search Engine Rankings - Top 10 Tips to Improve Search Engine Rankings Search engine ranking factors are some of the most closely guarded secrets in online business. Google and other search engines don't publish exactly how they rank webpages in search results, because that would lead to massive gaming of the system and produce non-useful results. Fortunately, you don't have to figure out how Google determines search engine rankings all by yourself. There's an entire industry of professionals who have a good handle on how search engine placement works based on their cumulative experiences. Better still, their collective wisdom has been collected and published by SEOmoz, a SEO consultancy and website. Here are the top 10 factors that positively affect your search engine rankings: (We go over each one in detail below.) Here's each of the top 10 search engine ranking factors, with easy-to-understand explanations and actionable tasks you can apply today. 1. In Laymen's Terms: Include the search keywords you are targeting in your webpage's title tag. 2. 3. 4.
6 SEO Tools to Analyze Your Site Like Google Does There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It's like they wait for you to get all of your ducks in a row and then unleash an update that changes everything. Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. Click here to quickly analyze your site's SEO with HubSpot's free Website Grader tool. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. 10 Website Checker Tools to Audit Your SEO
Comment optimiser vos images dans WordPress pour le référencement et Google Oui, c’est facile ajouter une image (photo) dans WordPress. On clique sur insérer et c’est fait. Toutefois, afin d’optimiser vos images pour Google et le Web, il y a quelques consignes à respecter. Si vous ne les suivez pas, vos chances d’apparaître dans les résultats Google seront moindres. Pas de façon drastique ni significative, mais vous voulez mettre toutes les chances de votre côté quand les gens recherchent votre contenu dans Google. Google place la valeur des images au même niveau (ou presque) que votre contenu. Dans cet article, je vous parle du Nom, du Texte alternatif, de la Taille et du Type de vos images et de l’importance de ces éléments dans Google. 1. Le nom de votre image est le nom de votre image comme elle apparaît dans votre ordinateur. Les images mal nommées est l’erreur la plus commune et la plus fatale dans Google. – C’EST NUL ! Donc, plein de mot-clés dans le URL – on aime ça! 2. 3. 1. 2. 4.
SEO Basics: 8 Essentials When Optimizing Your Site Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the following analogy: "Skipping the basics and spending all your time and money on social and 'fancy stuff' is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne," Shelby said. What is SEO, Exactly? The goal of foundational SEO isn't to cheat or "game" the search engines. 1. 2. 3. 4. What defines a conversion for you? 5.
11 DIY SEO Tips (Part 1) - Link Building and SEO Friendly Web Design Editor note: This is part 1/2 of a series about do-it-yourself SEO from Scott Fox, author of Internet Riches and the E-Commerce Success Blog. (Part 2: 5 tips on using search keywords and phrases) Search engine optimization is a requirement for growing your business online just like a Yellow Pages listing was in the 20th century. Despite lots of hype by SEO consultants, the basics of SEO are actually pretty straightforward. Here are my Top Eleven Do-It-Yourself Search Engine Optimization Tips. A. 1. The most important factor in determining search engine rankings today is the number and quality of other sites that link to your site. To boost your site’s rankings, you need sites that are relevant to your topic area to link back to you. 2. Because the sites that link to you help determine your site’s ranking, it’s best if you get sites that are not only relevant but also already highly ranked to link. 3. B. 4. Don’t hide your web pages behind animated movies that play using Flash software.
Free SEO Software Tool & Text Browser, Search Engine Optimization Tools - SEO Browser Keyword Research Tool 10 Killer SEO Landing Page Tips When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages. My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with those topics – intent to content. We can now apply that mantra in a "first engagement" scenario, after a user clicks a search result, to ensure SEO landing pages: Connect with intent: Offering a user what they expect.Resolve (initial) user query: Answering their initial query.Engage the user: Sending user signals to search engines.Drive further user engagement (if necessary): Additional signals to both users and search engines. A searcher intent to site content engagement scenario I call "CRED". Connecting 1. The first thing users notice is content structure, headlines, headers, bolded elements, graphics etc. 2. Resolving 3.
How to Write Effective Social Media Headlines that Drive Traffic [With Examples Simply put, social media promotion is all about a headline and a link. So, what is the number one skill you’ll need to master if you want to get the most “bang for your buck” out of social media? Crafting a spectacular headline! (Harder than it sounds – so read on…) The Purpose of the Headline Caught your attention, right? The only purpose of any headline is to convince the user to read what comes next. If you’ve got a headline at the top of a long article, like in a newspaper, magazine, or on a website, it should compel the reader to glance downward to be successful; it’s up to the lead sentence to do the rest. When it comes to social media, the headline has more work to do. So, let’s take a few moments and see what you need to do to make your headlines effective on some of the major social networks. On Twitter Now that’s a tweet designed to stand out. The average active Twitter user has a ton of headlines passing through his feed every time he checks in. Bad Tweet: Rock and Roll! Good Tweet: