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Inbound Marketing Community - Hacker News for Marketers

Inbound Marketing Community - Hacker News for Marketers

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5 Tools to Curate Content like a Pro Have you noticed more content curation sites popping up in the last few months? Would you like to learn a content curation strategy that can help you share valuable content and generate social media engagement? In this article I will teach you how to use 5 of the most popular content curation platforms and how to integrate these into a daily content curation campaign. Sharing Buttons & Analytics by AddShoppers This free plugin installs smart social sharing buttons that allow your visitors to easily share content on your WordPress site. These sharing buttons are tied to powerful analytics that allow you to track sharing activity and identify the influencers that are sending you traffic. The most popular social networks are included: Facebook, Twitter, Pinterest, Google Plus, Wanelo, StumbleUpon, Tumblr, Polyvore, and Kaboodle. NEW! Increase Traffic & Recover Lost Sales With New Retargeting Apps

BlueGlass LA Interview with Chris Winfield In the last in our series of conference interviews (for now at least), I’m talking to Chris Winfield ahead of the BlueGlass LA conference later this month. Personally I find it incredibly useful attending US conferences in order to keep up with how the industry is developing in the States – this has included SMX Advanced in Seattle and Pubcon Las Vegas in the past – and this year I’m heading over to the BlueGlass LA event. Image credit: Dana Lookadoo The rise of omni-channel retail: definition and 5 tips Consumers increasingly embrace digital technologies and devices in all stages of their buying journey. Digital is integrated with off-line shopping behaviour and retailers are being advised they should look at omni-channel retailing. In his recent blog post on Econsultancy, Darren Hitchcock defines omni-channel retailing as "an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping". It's, among others, about building bridges between online and offline. While omni-channel retailing is still relatively new for most retailers, it gets more attention as consumer behaviour keeps changing and retailers gain a single customer view, integrating customer and shopping data with behavioural profiling, preferences, etc. To see what possibilities it offers, exploring the possibilities and doing some tests might be a good idea, as long as it's relevant.

How to do an SEO site audit like a boss The No. 1 rule in SEO is to check your site for on-site search engine optimization problems. The reality is that no matter how amazing your webmaster is, there’s a 99.9% chance your site will still have some problems. Visibility is usually at the top of the list, followed by missing, incomplete or broken copy, links and images. Ignoring a site audit can mean leaving a lot of money on the table when it comes to site traffic and conversions.

Digesting the EU Cookie Legislation Perhaps it’s been the way in which the new legislation has been communicated, but there certainly seems to be an air of confusion. At SEOgadget we’ve been doing quite a lot of work recently to better understand the directive ourselves, and also to work out how best to advise clients on the most appropriate action to take. Rather than writing a definitive ‘how to comply’ type post, I thought it would be pretty interesting to put down some thoughts on the matter, and discuss some of the more confusing aspects of the legislation. The challenge here is that we’re advising on a legal document, and whilst we understand cookies and the part they play in websites, we’re definitely not qualified lawyers. If your clients are seriously worried about the possibility of picking up a fine it’s probably best that they seek proper legal advice. A Brief Intro…

SWOT Analysis for Ecommerce Companies How to conduct a SWOT analysis — strengths, weaknesses, opportunities, threats — is something many MBA students learn. Unfortunately, businesses frequently treat SWOT analysis like geometry — one of those things you have to learn but will never use again. But SWOT analysis offers a concrete, real-world audit of a company and a scan of its relative standing within an industry. While strengths and weaknesses are internal, they are measured on a comparative benchmark.

Yelp Optimization: How to Claim & Optimize Your Business Listing Yelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the most present on the site, other businesses are beginning to take advantage. With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement. If your page is optimized correctly, you should start seeing reviews and clicks without having to do much managing to start.

How Much Should You Budget for Content Marketing in 2016? If you’re like most Chief Marketing Officers around the country, you’re likely boosting your overall marketing budget over the next couple years. An IBM and CMO Club study reports that nearly 60% of CMOs are increasing their budget next year across almost every area. But the real question for many is, how much should you put toward traditional advertising, PPC, SEO, social media, email, inbound, budget for content marketing, PR, mobile, etc.? There’s a simple solution to help make that decision: Understand your customer journey. How to Leverage the Social CEO Have you read the latest survey making the rounds? The one from KRC Research and Weber Shandwick that proves what everyone but your CEO already knows? If you haven't seen it, it's worth a read, outlining why your CEO should be on social media and what you're missing if he or she isn't using it. Read it. And then maybe forward it to your boss.

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