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The #1 Inbound Marketing community

The #1 Inbound Marketing community

Related:  Content marketing e SEO

Sharing Buttons & Analytics by AddShoppers This free plugin installs smart social sharing buttons that allow your visitors to easily share content on your WordPress site. These sharing buttons are tied to powerful analytics that allow you to track sharing activity and identify the influencers that are sending you traffic. The most popular social networks are included: Facebook, Twitter, Pinterest, Google Plus, Wanelo, StumbleUpon, Tumblr, Polyvore, and Kaboodle. NEW! Increase Traffic & Recover Lost Sales With New Retargeting Apps The rise of omni-channel retail: definition and 5 tips Consumers increasingly embrace digital technologies and devices in all stages of their buying journey. Digital is integrated with off-line shopping behaviour and retailers are being advised they should look at omni-channel retailing. In his recent blog post on Econsultancy, Darren Hitchcock defines omni-channel retailing as "an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping". It's, among others, about building bridges between online and offline. While omni-channel retailing is still relatively new for most retailers, it gets more attention as consumer behaviour keeps changing and retailers gain a single customer view, integrating customer and shopping data with behavioural profiling, preferences, etc. To see what possibilities it offers, exploring the possibilities and doing some tests might be a good idea, as long as it's relevant.

How to make your link building profitable Wil Reynolds told us at MozCon that we as SEOs are the ‘ugly fish of marketing’. The room laughed as we mocked those fancy traditional marketers… Wil likened us SEOs to those fish that eat shit off the bottom of the tank all day and still thrive.. The fact remains though that traditional marketers are eating our lunches and laughing at us ‘SEOs’ because we are perhaps not really doing ourselves any favours. SWOT Analysis for Ecommerce Companies How to conduct a SWOT analysis — strengths, weaknesses, opportunities, threats — is something many MBA students learn. Unfortunately, businesses frequently treat SWOT analysis like geometry — one of those things you have to learn but will never use again. But SWOT analysis offers a concrete, real-world audit of a company and a scan of its relative standing within an industry. While strengths and weaknesses are internal, they are measured on a comparative benchmark.

How To Make Your Clients Love You What does it take to be a great SEO? In these days where we’re told ‘SEO is dead’ and in difficult times where various nasty zoo animals from Google seem out to ruin our clients’ search rankings and traffic, what do we need to get ahead? Well certainly there’s a whole range of knowledge and skills we need in order to get results – on-page, off-page, technical, the list goes on. Often overlooked though are the ‘soft’ skills that we need to get things happening and to manage our clients and keep them happy punters. These can sometimes be easy to forget as we’re busy, heads-down, deep into some hardcore analytics, or link-building like an absolute boss. Much of what we do is about numbers and statistics – rankings, search volumes, PPC costs, metrics, time management…you get the idea.

How Much Should You Budget for Content Marketing in 2016? If you’re like most Chief Marketing Officers around the country, you’re likely boosting your overall marketing budget over the next couple years. An IBM and CMO Club study reports that nearly 60% of CMOs are increasing their budget next year across almost every area. But the real question for many is, how much should you put toward traditional advertising, PPC, SEO, social media, email, inbound, budget for content marketing, PR, mobile, etc.? There’s a simple solution to help make that decision: Understand your customer journey. Yelp SEO Campaign Highlights 8 Local SEO Best Practices Are you missing an opportunity to fully understand and take advantage of the impact of local on search engine rankings? A new whitepaper from BrightEdge shares insights into how optimizes for local and highlights best practices for marketers. Yelp is a local review site with more than 30 million user-generated reviews and active communities in 15 different countries. Their reviews range over a number of verticals, including restaurants, retail, hotels and travel, real estate, education, and more. In the second quarter of 2012, they averaged 78 million unique visitors per month. BrightEdge recently looked into search results across the travel, retail, auto rentals and other verticals, across five major cities.

Google Analytics Remarketing Lists Beta: Quick Start Guide Google AdWords (AW) Remarketing has been a brilliant tool from the outset, but let’s not kid ourselves – it’s a bit of a chore to set up. You have to generate yet another tracking code, tag various pages on your site with it and wait for those pixels to gather precious user cookies. Google – knowing we all hate continually adding new tracking pixels to our webpages and waiting for things – created a better way to do Remarketing: tapping into your Google Analytics (GA) cookie base! The code’s already on your site, so why not use that?! What is the Remarketing Lists Beta? I will try to do as little re-hashing as possible, as our friends at PPC Hero have already given us a nice little look at how to enable it from the GA side.

Content Marketing Framework: Plan Plan the work. Work the plan. Planning can take a number of forms, depending on where you lie in your content marketing journey. Could Google be Doing More to Protect the Music Industry? A big topic of conversation in recent weeks has concerned the ongoing debate between search engine giants Google and the British music industry’s trade association. The issue lies in illegal downloading sites and how easy it is to access these within Google’s search engine results pages. The knock-on effect of this means that thousands of people have the ability to download pirated music within just a few clicks on their computer.