background preloader

Inbound Marketing Community - Hacker News for Marketers

Inbound Marketing Community - Hacker News for Marketers
Related:  Content marketing e SEO

5 Tools to Curate Content like a Pro Have you noticed more content curation sites popping up in the last few months? Would you like to learn a content curation strategy that can help you share valuable content and generate social media engagement? In this article I will teach you how to use 5 of the most popular content curation platforms and how to integrate these into a daily content curation campaign. Trap.it More than a social platform, Trap.it is a discovery engine. You can also click on “Share” to get a shortened URL that you can then schedule through Buffer or Hootsuite to share with your networks. In Google Reader, you get articles from the same sources over and over again. RebelMouse.com Instead of searching the web for content to discover, RebelMouse is a social aggregator. RebelMouse will use a Pinterest type display for all of your social content. Using their “Stick” bookmarklet, you can share content as you surf the web. Overall there are many benefits for using RebelMouse: Scoop.it Paper.li Storify.com 1. 2. 3. 4.

Sharing Buttons & Analytics by AddShoppers This free plugin installs smart social sharing buttons that allow your visitors to easily share content on your WordPress site. These sharing buttons are tied to powerful analytics that allow you to track sharing activity and identify the influencers that are sending you traffic. The most popular social networks are included: Facebook, Twitter, Pinterest, Google Plus, Wanelo, StumbleUpon, Tumblr, Polyvore, and Kaboodle. NEW! Increase Traffic & Recover Lost Sales With New Retargeting Apps Win back customers that abandon your site with our brand new Social Retargeting and Facebook Retargeting apps (average ROI of 426%!). Smart Social Apps For Your WordPress Site AddShoppers.com powers the apps installed by this plugin. Social Login Our plugin integrates social login into WordPress, making it super easy for your visitors to register and login to your site! Increase User Engagement & Traffic Enable sharing through the most popular social networks and watch the increased sharing and traffic!

Inside Search How to do an SEO site audit like a boss The No. 1 rule in SEO is to check your site for on-site search engine optimization problems. The reality is that no matter how amazing your webmaster is, there’s a 99.9% chance your site will still have some problems. Visibility is usually at the top of the list, followed by missing, incomplete or broken copy, links and images. Ignoring a site audit can mean leaving a lot of money on the table when it comes to site traffic and conversions. That’s why we created our Site Auditor – so you can look like a hero when you find and fix significant site problems. Detect visibility problems The first thing our Site Auditor checks for are visibility problems – i.e., can a search engine crawl through your site and discover content? Optimize meta data Meta data is easy to miss because it’s invisible when viewing a page in a browser, but it’s very important to search engines because it directly affects visibility. Fix duplicate and shallow content Find broken and non-optimized internal and external links

Aiuto! La rete vendita pensa che i contatti “inbound” siano una rottura! Credo di aver avuto questa conversazione almeno 50 volte all’anno: “Mark, noi amiamo l’ “inbound marketing”. Abbiamo completamente ristrutturato il nostro marketing per allinearlo al modo in cui i potenziali clienti acquistano e stiamo ricevendo un numero di contatti 10 volte superiore al passato. E’ fantastico, ma la mia rete vendita non fa altro che lamentarsi di questi contatti. Dicono che rompono! "Pubblichiamo un articolo scrittto da Mark Roberge di HubSpot e gentilmente tradotto da Maria Angela Martoriello di Rossato Group". Ecco quello che succede: il vostro venditore tipo ha affinato per anni, se non per decenni, le sue abilità nell’attirare contatti “outbound”. I “problemi” che la vostra rete vendita sottolinea sono in realtà soltanto segni che evidenziano il modo in cui i contatti “inbound” agiscono, pensano e chiudono affari a differenza dei contatti “outbound”. Suggerimento #1: Non acquistare una lista di aziende nel tuo mercato target. Suggerimento #2: Non chiamare “in alto”

The rise of omni-channel retail: definition and 5 tips | Tips & practices | Blogs | Selligent | Interactive Marketing Solutions | Marketing software Consumers increasingly embrace digital technologies and devices in all stages of their buying journey. Digital is integrated with off-line shopping behaviour and retailers are being advised they should look at omni-channel retailing. In his recent blog post on Econsultancy, Darren Hitchcock defines omni-channel retailing as "an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping". While omni-channel retailing is still relatively new for most retailers, it gets more attention as consumer behaviour keeps changing and retailers gain a single customer view, integrating customer and shopping data with behavioural profiling, preferences, etc. There are many tactics and ways to provide a more integrated shopping experience. 5 omni-channel retailing trends and ideas 1) Making use of social media Peer-to-peer communication is one of the most effective ways to sell something. 2) Integrating customer reviews

Yelp Optimization: How to Claim & Optimize Your Business Listing Yelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the most present on the site, other businesses are beginning to take advantage. With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement. If your page is optimized correctly, you should start seeing reviews and clicks without having to do much managing to start. Here's how to get started with Yelp and how to optimize your business listing. Claiming a Yelp Listing Let's first go through the process of claiming a Yelp listing and filling out your basic business information. Step #1: Visit the Yelp for Business Owners page and click "claim my business." Step #2: You will then be taken to a page that asks you to find your business. Optimizing Your Yelp Listing Fill Out All Information Add Photos Utilize Keywords

How Much Should You Budget for Content Marketing in 2016? If you’re like most Chief Marketing Officers around the country, you’re likely boosting your overall marketing budget over the next couple years. An IBM and CMO Club study reports that nearly 60% of CMOs are increasing their budget next year across almost every area. But the real question for many is, how much should you put toward traditional advertising, PPC, SEO, social media, email, inbound, budget for content marketing, PR, mobile, etc.? There’s a simple solution to help make that decision: Understand your customer journey. “CMOs are really focused on investing across the customer journey,” said Jay Henderson, director of Strategy at IBM Commerce in an AdAge article. Once you truly understand the customer journey, you’ll have a better idea on where to invest money along the buying cycle. The IMB study reports that marketers will spend 20% on awareness or the “discover” phase when customers beginning to search for products or services. They are spending: Conclusion Your turn

Link Building Resources - A Curated List Never again will you have to point an SEO newbie to multiple pages on the Web to learn link building. Just point them here, tell them to read up, and they’ll be an expert in no time (OK, maybe not an expert, but they’ll know a ton more). Like my link building strategies post, this is a work in progress, and the reason I made it is because there isn’t any definitive list of link building resources on the Web that can stand the test of time. I’m here to change that. Link Building Blogs There are a few outstanding link building blogs that regularly publish great content. Outside of these, Search Engine Land, Search Engine Watch, Search Engine Journal, Distilled, Wordstream, White.net, Hobo Web, and Wordtracker all provide link building content, but not exclusively like the majority of the blogs listed above. Link Building for Beginners After spending hours upon hours searching for the best link building content for beginners, I only feel comfortable recommending these three. Link Building Tools

How to Leverage the Social CEO Have you read the latest survey making the rounds? The one from KRC Research and Weber Shandwick that proves what everyone but your CEO already knows? If you haven't seen it, it's worth a read, outlining why your CEO should be on social media and what you're missing if he or she isn't using it. Read it. And then maybe forward it to your boss. The study of 630 executives in 10 markets discovered the majority of executives want their CEO to be utilizing social channels. With the number of CEOs participating in social projected to increase 50 percent over the next five years, it seems the days of the elusive CEO hiding in the boardroom are over. Social CEOs have been shown to: Improve the company reputation.Demonstrate the brand's innovation.Humanize the company.Increase business results.Set a social example for employees. But you, the savvy marketing manager, probably already knew all of that. 1. For your CEO to care about social media he or she needs to understand why they should care. 2.

Related: