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Social Media Monitoring & Marketing Tools - Salesforce Marketing Cloud

Social Media Monitoring & Marketing Tools - Salesforce Marketing Cloud

Unified Social | Looking for PageLever? Welcome to Unified! Looking for PageLever? Welcome to Unified! Unified acquired PageLever, a leading Facebook analytics company, in January 2013. Fill out the form to the right and learn how Unified can equip you with the most effective insights, content, and advertising for every major social network. Sign Up For a Free Demo Home - Social Media Monitoring and Engagement Synthesio accompagne Nissan depuis début 2011 afin de suivre et d'analyser les conversations des internautes dans 20 pays. Tous les quatre ans, un des rendez-vous majeurs du rugby mondial, le Lions Rugby Tour, rassemble les meilleurs joueurs anglais, écossais et irlandais pour une tournée en Australie, en Nouvelle-Zélande et en Afrique du Sud. Orange a conclu un partenariat avec Synthesio afin de suivre les avis de ses clients sur les médias sociaux. L'opérateur a ainsi pu identifier et résoudre des problèmes collectifs mentionnés sur les forums

Powering Trust in the Data Economy– TRUSTe Social Media Marketing Puts You Where Your Customers Are August 1st, 2011 This is a concept that we preach often at Dinkum, and most often we are referring to which social media channels might be best employed by the businesses we work with. There is no point in being on Twitter if all of your potential customers are on LinkedIn. This weekend, I was presented with a unique twist on this phrase. He then said that he could fix it while my gas was being pumped, and that it would be covered by my insurance company, with no problems. I mentioned to him when the transaction was completed, that his business model was a good one. Thinking about this later, I marveled at the simplicity of the idea. Social Media Monitoring, Reporting & Workshops | BuzzNumbers

Social Proof Is The New Marketing Editor’s note: This guest post is written by Aileen Lee, Partner at venture firm Kleiner Perkins Caufield & Byers, where she focuses on investing in consumer internet ventures. Full disclosure: some of the companies mentioned below are KPCB-backed companies, including One Kings Lane, Klout and Plum District (both of which count Lee as a board member). You can read more about Lee at and follow her on twitter at @aileenlee. As I’ve written about before, we’re in an amazing period of the consumer Internet. One challenge, which isn’t new, is the battle for consumer attention. What is social proof? Wikipedia describes social proof as “a psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation… driven by the assumption that the surrounding people possess more information about the situation.” Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. Five Types of Social Proof

A guide to developing a social media process Keeping it social: A 10-step guide to developing a social media process that can be applied to any organisation. Over the past couple of years, social media has emerged as a marketing game changer that puts customers back at the centre of the organisation and provides marketers with a new set of tools to listen to and converse with these consumers and to encourage them to engage with their brands. In their recently published book, Marketing Communications - Integrating Offline and Online With Social Media Today (Kogan Page,2011), PR Smith and Ze Zook point out that social media is not just a marketing tool, it's a new way of running a business that requires a new company culture. The following is a 10-step guide to help marketers get to grips with developing a social media process is reproduced from the book. Step 1: Start monitoring and listeningA social media audit establishes an organisation's reputation (and your competitors' reputations).

Social Media Monitoring Tools - Brandwatch