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Tracking Social Media Events and Logged-In Users in Google Analytics with Universal Analytics There was a great post on Technical Marketing about tracking social media events and logged-in users in Google Analytics using the new Universal Analytics. I would like to elaborate on the instructions to make it even easier to set up and get tracking. The following examples use a combination of JavaScript and jQuery. It is possible for these techniques to be used without jQuery, but some code re-factoring would need to be done.
How to Create a Perfect Facebook Promoted Post that Doesn't Break the Rules If you’re a social media marketer or advertiser, the odds are that you have run into trouble with getting your company’s ad approved on Facebook’s self serve advertising service. This is due to Facebook’s 20% rule, which means that any promoted page posts through their services will need to include no more than 20% text. The promoted page post feature on Facebook wants all of its advertisements to have more focus on the images themselves versus the words on them. With advertiser’s energy sliding away from generating page “likes,” if you can capture the attention of the news feed browser, you’ll be well on your way to generating clicks and business. So you need to work out how to stay within the rules. If your text takes up more than 20% of the overall image for a promoted page post, you’ll receive a notification from Facebook in your ads manager stating that your ad has been disapproved.
8 advanced Segments for Google Analytics from 8 experts. Check it out When you need insights from your analytics data, some of the most powerful is to segment the data. Advanced segments in Google Analytics gives you all you need. I have the impression that just a small percentage of the Google Analytics users actually uses this strong feature, so I want to show all of you how it can be used. France Bleu France Bleu is a network of local and regional radio stations in France, and a part of the national public broadcasting group Radio France. The network has a public-service mission to serve local audiences, and provides local news and content from each of its forty-four stations. France Bleu was created in 2000 by a fusion of two older Radio France networks, Les locales de Radio France and Radio Bleue. The flagship station in Paris goes by the name of France Bleu 107.1, while the individual stations are each named for their respective coverage areas, usually a département, région, or city. Claude Perrier has been director of the France Bleu network since June 2013. His predecessors include Philippe Chaffanjon (2012–13) and Anne Brucy (2010–12).
Video Walkthrough Of An Excel Dashboard Using Google Analytics Data I hesitate including this video in a blog post because it’s primarily promotional and was created for my seminar landing page. But I decided to blog about it because, promotional intent aside, it gives a good overview of how you can use the Google Analytics API to pull together a reporting dashboard. A Tale Of Two Dashboards The Top 4 Most Effective Calls to Action on Twitter It seems that for brands, Twitter followers are growing faster than Facebook likes when compared on a percentage basis. Some recent numbers from an advertising and analytics start up Optimal show that when tracking the numbers from 4,330 brands, that Twitter followers grew at a 55% faster rate than Facebook likes. This doesn’t mean that Twitter is overtaking Facebook anytime soon but the trend is strong and the numbers are looking good for the social media network that has made being short cool. It is also the social media network that marketers know how to set up and brand but when it comes to effectiveness, the car is still in the garage. Many brands know what to do with Facebook and marketing strategies are well planned and executed. With Twitter the lack of self service ads until recently has made it a playmate you took out for a fun date rather than asked to marry.
Linking Google Analytics to Adwords - A permissions sanity check This is a quick Friday post to clarify a common misunderstood problem I come often come across when setting permissions to enable the linking of your Google Analytics account with your AdWords account. The Requirement From the AdWords or GA documentation: Agenda: Social Media Marketing World Imagine this: A conference that offers outstanding content infused with a truly social experience. In a few words, that explains Social Media Marketing World. You’ll experience a unique event that brings you carefully recruited experts who live and breathe social media marketing every day. Only the best. Your presenters include many of the top social media marketers you’ve come to admire online.
Visualizing Google Analytics Data With Fusion Tables Have you ever secretly wished to do crazy visualizations with your Google Analytics data? I am sure you have! Well, there are several ways to do that, the most powerful being the Google Analytics API in conjunction with powerful visualization tools. However, sometimes visualization tools may require technical knowledge or are just too expensive. That's why I thought about using Google Fusion Tables to provide a few complementary visualizations to Google Analytics - it is a great tool, very user friendly, and free.
Google+ Local Dashboards Get Google Analytics Widget Daniel Waisberg, the Analytics Advocate at Google, posted on his Google+ page a new feature that rolled out within the Google+ Local Admin Dashboard screens. Now, if you link your Google+ Local listing with your Google Analytics, in the Google+ Local Dashboard, it will show a snap shot of Google Analytics data. The data will include a 30 day snapshot of your web site's traffic, showing new visits, unique visits and pageviews and the percentage change from the previous 30-days. Here is a picture, you can click to enlarge:
How To Use Relative Standing For Online Analytics I was recently taking a fresh look at some old statistics school books of mine, and I realized how useful many of those basic statistical concepts can be when applied to online marketing analytics. In this post, I’ll share a couple of ways you can delve into your data in a simple way by using relative standing — that is, how individual data values compare to the rest of the group, as opposed to straight absolute values, which are typically hard to put into perspective. Getting Started: Mean Vs. 17 Real-World Examles Of Concatenating Marketing Data In Excel #functionfriday Hey! Welcome to another edition of #FunctionFriday! One of Excel’s Swiss army knives for marketers is the ability to concatenate things and stuff. Oh, and if you’re new to marketing geek speak, concatenate just means to stitch together. We just make words multi-syllabic so we can charge more for our services. Two Approaches