19 Tools for Pinterest Pros By Bliss Hanlin, Community Manager at eModeration (and Pinner extraordinaire) As Pinterest growth skyrockets, so follows the number of tools available to help us manage our content, understand our metrics, and be better pinners. Below are just a few of the tools and services now available for use with Pinterest that are especially handy for brands, marketers, and Pinterest devotees. (Are we crazy for Pinterest? General Use Tools Official "Pin It" Pinterest Bookmarklet - sometimes the simplest answer is the best one. Pin a Quote - a bookmarklet that turns a text quote into something pinable, although for a more alluring visual, you'll need to PayPal the creator for an upgrade to the Pro version. SpinPicks - for the curating weary, SpinPicks finds topical eye-candy across the web for your Pinning pleasure, and does its best to do so in a responsible digital citizen way by bypassing search link and aiming for original source material linking. Enlarge Pin Images Tools Snapito! Curation
Why Pinterest is 2012's hottest website Pinterest, the web-based "pinboard", which launched almost two years ago, barely got a mention until 6 months ago. Unique visitors to Pinterest grew 400% from September to December 2011Pinterest drives more visitors to third-party websites than Google+, YouTube and LinkedInIt's a visual social network that organizes by topic and lets you reshare with one click Editor's note: Pete Cashmore is founder and CEO of Mashable, a popular blog about tech news and digital culture. He writes regular columns about social media and tech for CNN.com. (CNN) -- Pinterest is the breakout social network of 2012, but even technology addicts could be excused for missing its rise to success. The web-based "pinboard," which launched almost two years ago, barely got a mention on Silicon Valley news sites until six months ago, when early adopters suddenly realized that a site with millions of monthly users had sprung up almost unnoticed by the tech press. Pete Cashmore is the founder and CEO of Mashable.com.
How Google Search Really Works Last week, I talked to Google Search lead designer Jon Wiley about the process of designing Google's iconic interface. What goes on behind that white box? For the second part of my interview series with the people who make Google Search, I talked to Google Fellow Ben Gomes. He's one of the elite engineers addressing the never-ending array of challenges we users pose by asking ever-more-complicated questions of Google. The first time I spoke to Ben, he was introducing me to a brand new Google concept called Search, plus Your World. The Index ReadWriteWeb: Where does search begin? Ben Gomes: The journey of a query begins well before the user has typed in the query or even thought about the query. We fetch tens to hundreds of billions of pages. We're really quickly crawling the content that's changing fast. When I joined Google, it would take us about a month to crawl and build an index of about 50 million pages. Building an index is kind of like that. The Query Understanding The Query
14 Tools Every Entrepreneur Needs for Managing Social Media Smart businesses know that social media is a power to be reckoned with, as it creates a direct line of communication between your company and consumers and allows anyone with an internet connection instant access to the latest buzz around your products or services. Not to mention, it can help you to generate revenue, while building your brand presence. Let that marinate for a second. The 14 tools below will help you and your social media manager take on the complexity of the job. 1. While Google analytics can provide a plethora of information, the data can often be daunting and complicated. Related: Going Beyond Facebook Paid Posts to Reach Customers Pricing: Free 2. This free, easy-to-use Twitter-management tool allows you to oversee all aspects of your Twitter account(s) in one interface. 3. HootSuite takes it a step further and allows you to manage multiple social streams like Twitter, Facebook, LinkedIn, Google+ and Foursquare, among others. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.
Facebook + Twitter's Influence on Google's Search Rankings The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Since last December's admission from Google + Bing's search teams regarding the direct impact of Twitter + Facebook on search rankings, marketers have been asking two questions: What signals are Google + Bing counting? Over the last few weeks, we've been collecting data and running calculations in an attempt to provide more insight into these answers. The data we're sharing below examines the top 30 ranking results for 10,217 searches performed on Google in late March (after the Panda/Farmer update, using top suggested keywords in each category from Google's AdWords data). However, this does not mean we can be confident that what we're measuring are actually ranking factors having a direct influence. image credit: alfonsator on Flickr With those out of the way, let's look at some data! Correlation of Link Metrics vs. Naturally, this data shocked us.
Pinterest e content curation: 19 tool per pinnare meglio e diversamente Ogni giorno spunta una novità collegata a Pinterest. Questo social, cresce giorno dopo giorno, integrando nuove dinamiche, strumenti e metriche per utenti e brand. L’ultima novità è quella delle copertine sulle board, che si possono impostare in modo molto semplice scegliendo tra le immagini all’interno della cartella. Assieme alle novità grafiche nascono esigenze di misurazione e personalizzazione connesse a questo social. Tool generali Pin It. Tool per le immagini Immagine Expander Pinterest. Tool per catturare screenshot url2pin.it. Curation Tool Di seguito due strumenti molto interessanti per la content curation, in particolar modo per aziende e agenzie che devono gestire una quantità considerevole di contenuti. Curalate. Tool di analisi PinReach (ex PinClout).
The Future of Social Media At the beginning of the month I was asked to speak at a panel that discussed Social media, Social Networks and “What’s Coming Up Next”. In research for this discussion, I came up with a few insights on what I foresee coming up next in the world of social media. Here are my top 10 insights: 1) The physical and digital worlds will be more highly connected than ever before – already today we are able to run in the park and track our progress online while sharing it with our friends or track our weight loss, or even our ovulation (well, some of us, that is) with iPhone apps that connect to our Facebook and twitter profiles and enable us to keep track of our progress as well as share the data with our friends. 2) Facebook, Twitter and other major social networks will become increasingly what Fred Wilson coins “Social Dashboards”. 3) Until now, brands have been very concerned with bringing as many people as possible to their pages. 7) We will no longer be passive media consumers.
14 Tips To Source and Create Great Content For Social Media A question I often hear is how do you create great unique content? What most people and companies don’t realise is that they have great content it just happens to be offline in Silos, files on computers that are waiting to be repurposed for online. It can be interviews or press releases that can be edited, summarized or combined. There are presentations you have used for clients, articles you have sent to clients, information from your suppliers that is sitting on your computer, there are training videos that could be edited for YouTube, videos taken at conferences. The core foundation for your content should be initially a blog as part of your own website’s domain, this will help with creating links that will improve your SEO (Search Engine Optimization) to help you “get found online”. A good part of this article is devoted to the best ways to utilize your content from outside your website. 5 Tips For Repurposing Off-line Content To On-line Content 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. 6. 7.
An Entrepreneur's Social-Media Plan for Success Social media can give entrepreneurs the same opportunity to build community and engage customers as their better funded competitors. But when time and resources are limited, it’s crucial to laser focus social-media efforts to achieve goals: Do you want to drive sales, generate qualified leads, build relationships with current customers and bloggers in your industry? And of course figure out how you can measure it. For entrepreneurs needing a little help developing their social-media plan, here are a few tips. Be crystal clear on who your target audience is. Related: 21 Simple Ways to Get More Followers for Your Google Plus Business Page Which social-media sites are they on? Plan your messaging strategy. Don’t use social media to just talk about your business or product. Mix it up. Related: A Guide to the Best Times to Post on Social Media (Infographic) Keep your website as your home base. Listen first. Engage and interact. Prioritize. Keep your eye on the big picture.
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