Cause Marketing 101 Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes. Credits Designed by Modern Marketing Partners Liked by 1 Person Show More Conducting Data-Driven Content Marketing Since it’s routine to measure return-on-investment (ROI) for online marketing campaigns, marketers are regularly looking at specific metrics and evaluating success based on campaign goals. Through this regular measurement, data is gathered that can be used to craft future content marketing endeavors that are truly aligned with audience needs. However, many marketers aren’t using this data to drive content development and marketing, even though they’re collecting it day in and day out. Below are six types of data that can help you determine what an audience prefers, so you can focus your future efforts on the types of content most likely to be successful. 1. Though people typically check their site traffic daily, many do not reference their most-viewed pages or blog posts. For example, say a career website publishes blog posts offering tips and tricks for job seekers. 2. Other information to take into account when analyzing social data is who is digesting specific content. 3. 4. 5. 6.
The Expanding Role Of B2B Marketing Two years ago I wrote that Change is Coming To B2B Marketing . I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy. Along the way since then, studies indicated that Marketing leaders felt unprepared for the changes that had come. And we’ve seen the increasing level of discussions on how marketing was evolving into content marketing and employing social business strategy. And now the topic of conversation in B2B Marketing is change itself: our need to transform our organizations to be more customer-centric, agile marketing departments, with the technology and the talent required to meet demanding customer needs. This sentiment was also echoed last week at the Business Marketing Association’s annual conference titled the “ BMA Blaze .” The Expanding Role of B2B Marketing: 97% agreed that the pace of change is accelerating.
Advertising on Social Media Bumps Up Against Free Speech Evan Vucci/Associated Press Advertising on social media is also becoming a bigger piece of many digital advertising budgets. With the money, they are discovering, comes responsibility. learned that the hard way last week. As public pressure mounted, Facebook acknowledged that its systems to identify and remove such content had not worked effectively and promised to improve those processes. The episode underscored a conundrum for social media sites forged from the philosophy that free speech should thrive on the Internet: will they be able to control content created by their users, so that advertisers are not embarrassed by material beyond their control? “Certainly advertisers have a singular purpose, they want to reach consumers in a positive way,” said David Reuter, the vice president for corporate communications at Nissan Americas. Nissan immediately began working with Facebook to find a solution, Mr. Robert J.
This Is the Perfect Pinterest Picture, According to Science | Wired Business For the past year, a Philadelphia-based startup called Curalate has been stalking Pinterest, amassing a database of millions of images shared on the picture-collection hub, plus information on how often those images were shared, liked, or commented upon. The Curalate team, including a computer vision PhD and a dedicated in-house data scientist, recently did some intensive number crunching on that database, sampling 500,000 images and distilling from them half a dozen or so characteristics that seem to distinguish popular Pinterest images. Then, at our request, they identified one ideal picture that best combines these characteristics. And that image is at right. It’s from cooking show host Paula Deen, and it’s called “ Aunt Peggy’s Cucumber, Tomato, and Onion Salad .” Curalate, which helps companies optimize and monitor the images they post to Pinterest and Instagram, has a vested interesting in figuring out what Pinterest users like.
5 Mobile Social Media Marketing Ideas to Grow Your Business Your customers and prospects are using smart phones. Have you figured out how to connect with them using mobile social media marketing techniques? Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with. With that in mind, I’ll reveal 5 ways you can use social media to integrate mobile marketing into your business . #1: Connect With Prospects On LinkedIn Mobile The LinkedIn mobile app brings a streamlined version of the desktop site to your smartphone or other mobile device. An example of the LinkedIn home screen on a smartphone. From your LinkedIn home page , tap on your profile photo to access your profile screen to see who has viewed your profile recently. With the mobile app, you can reach out to them from your phone or tablet . Allowing the app to send you push notifications is a great way to stay in touch with your LinkedIn connections , even when you’re away from your desktop computer. What do you think?
How to Use the LinkedIn Contacts Feature Are you looking for a smarter way to stay in touch with your most important business relationships? What if you could store all of your contacts in one place? Well now you can with LinkedIn Contacts. In this article, you’ll discover how LinkedIn Contacts looks and take a tour through its features. What is LinkedIn Contacts? LinkedIn announced the new LinkedIn Contacts in April. This new feature brings together all your address books, emails and calendars, and keeps them up to date in one place. From these sources, LinkedIn will automatically pull in the details of your past conversations and meetings, and bring those details directly into your contact’s profile. Contacts hasn’t been rolled out to everyone yet, so you may have to check back later or join the waitlist. To see if you have this new feature, click on Contacts in the top navigation. The first screen in the new LinkedIn Contacts feature. Manage Your Network With LinkedIn Contacts Sync Your Contacts and Calendars New Search Functionality
How to Write the Worst Guest Blogging Pitch of All Time [Template] When you’re pitching a guest post to a blog for the first time, you have one chance to get noticed -- so you don’t want to blow it. At the risk of tooting our own horn, we frequently get hit up to feature guest blog contributions on this blog. And we're always thrilled to feature bloggers when they contribute thoughtful, original content that our amazing readers (ahem -- that's you) would love. But that’s not always what we get. So if you’re ramping up your guest blogging program, you want to make sure the managers of the blogs you're targeting get your pitches – and love them. The Worst Guest Blogging Pitch Ever How to Write the Worst Guest Blogging Pitch of All Time 1) Get the blog manager’s attention with a crazy subject line. Do whatever you need to get the blog manager to open your email. Instead : Be descriptive and specific, yet professional. 2) Don’t personalize the greeting. Feel free to use “blogger” “company name” or “INSERT NAME HERE” instead of the blog manager’s name.
The 5 Essential Steps to Effective Content Marketing in Share 42 It’s probably not possible to teach you everything you need to know about content marketing in a single post, but our goal is to get as close as possible without boring you to tears. Content marketing is the strategy for stomping your competition online this year, and we’re going to do everything we can to arm you to the teeth with the skills to make it work. There is no room for holding back if you want to win, so join us and let’s do this. 1. It All Starts With a Question This part is so basic it can be easy to forget. No matter how boring your niche is, it becomes interesting when you ask the write questions. For the quick and dirty on this: 2. These are activities you should be doing all the time, on some level, but this is probably where they should be emphasized the most. Researching Your Audience - Checking the AdWords keyword tool – This will let you know about how often a keyword is searched for, which will give you some idea of the level of interest in that subject. 3.
10 Pinterest Do's That’ll Make You a Better Marketer 15 Tips to Get and KEEP More Twitter Followers When it comes to Twitter, I don’t think I have met anyone who does not want to get more quality followers. There are some who claim that quality matters over quantity, but honestly – that’s just not true. (And the people who make that claim tend to have a smaller number of followers…just sayin’!) It’s not that quality doesn’t matter. Far from it! It’s that quality and quantity aren’t mutually exclusive. Now – the folks who argue against quantity at all costs do have some valid points. If you are just adding people without a reason, that isn’t going to help. But honestly – adding lots of Twitter followers who aren’t interested in your product or service is just wasting your time and theirs. 1. Except – there’s still a LOT of people on Twitter with incomplete bios! Not only does it make it harder for people looking for your product or service to find you, but it just plain looks bad because it looks like you do not care! 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
How to Use Pinterest Rich Pins: What Marketers Need to Know Do you use Pinterest for your business? Have you heard about Pinterest Rich Pins and how they can help your marketing? In today’s post, I’ll show you how businesses can get more from Pinterest Rich Pins. Get to Know the New Pins Pinterest is continuously expanding their functionality for businesses, from creating business accounts to marketing materials to help businesses get more from Pinterest. The latest additions to Pinterest are the introduction of rich pins to include more information about pinned images and the integration of the Pin It button with mobile apps. There are three types of pins that now allow you to share more information: products, recipes, and movies. For example, major brands whose product pins have extended information include Anthropologie, Home Depot, Nordstrom, Overstock, REI, Sephora, Sony, Target and Walmart. Product pin example from Home Depot. Links on regular pins only show up when you hover over the image. An enhanced product pin from Etsy. How to Get Rich Pins
13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR strategy from perception to reality. Not only did they use Twitter as part of its official news announcement strategy, but Rand Fishkin's Moz team orchestrated a smooth move with its Twitter following and branded handle. On the day of the announcement, @SEOmoz became @Moz with all 217,000+ followers neatly in place and transitioned over. The Tweet Goes on, Grows up The 140 character social networking and microblogging service launched in 2006 and is growing up and taking flight. Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. Twitter PR Tips to Increase Media Coverage Pick a card, any Twitter Card.