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How to Convince Your Skeptical Boss That Facebook Marketing Works

How to Convince Your Skeptical Boss That Facebook Marketing Works
Is your business on Facebook? Do you need to convince your boss—or a client—that Facebook is a worthy marketing investment? In this article I’ll show you 7 things you can do to convince decision-makers of the value Facebook. #1: Assess Your Goals Before you can convince anyone that they need to be on Facebook, you’ll need to understand what they want to accomplish. Remember that not every business needs to be on Facebook. If you are in a B2B that sells concrete to two or three huge companies, LinkedIn might be a better fit. Not all businesses need to be on Facebook. Ask the following questions before you start planning a campaign to help you assess expectations and set goals. What are your expectations? For starters, explain that ROI for social media can be measured by getting better customer feedback, increasing word-of-mouth marketing and gaining a better understanding of customers’ wants and needs. You need to understand social media ROI and know your company’s expectations. inShare982

Analytics: don’t forget your mobile apps! The average person has around 41 apps on their phone; these range from social and gaming apps, to daily deals, retail and media apps. As mobile traffic continues to gain traction on web traffic, and as apps continue to be a vital channel for keeping the consumer engaged, it has never been more important for brands to monitor how their apps are performing to ensure they are delivering the experience users expect. With so many businesses investing in mobile apps, it’s clear that there is a requirement for businesses to measure and monitor the performance and usage of these apps, and yet we are discovering that a lot of organisations aren’t aware of the mobile analytics tools available to them. Would you own a website without tracking how users were moving around it, or would you run an AdWords campaign without analysing how it performs? There are a number of good app analytics tools available for measuring and evaluating the performance of apps. These include:

Social Media Monitoring Services - 5 Free or Low Cost Tools Social Media Monitoring Services When it comes to businesses leveraging the social web to communicate with customers and improve brand awareness, there’s some good news and there’s some bad news. The good news: 86% of professionals have adopted social media in some way, according to a recent survey by Mzinga and Babson Executive Education. The bad news: A whopping 84% of survey respondents who’ve adopted social media don’t measure their social media programs. Even worse: 40% weren’t even sure they could monitor social media ROI. Thankfully, there are a host of free or low cost tools available to help companies and organizations track social media success. 1. This social media monitoring tool from ORM expert Andy Beal tracks nearly every element of online media, from blogs, RSS feeds and Tweets, to images and video. 2. 3. This free tool from Google provides email updates of the latest relevant Google search results. 4. 5.

10 Ways to Use Your Personal Facebook Profile for Business Are you wondering how to use your personal Facebook profile for your business? One of the reasons Facebook is effective is the personal connection you can make with people. In this article I’ll show you 10 ways you can use your personal Facebook profile to impact your business. Why My Personal Facebook Profile? Your Facebook profile and Facebook business page can work together today. On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding. But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked. First remember that according to Facebook’s Terms of Service, you’re not allowed to use your personal profile strictly for business. You can't use your Facebook personal profile strictly for business. Here are 10 ways to leverage your personal Facebook profile for business. #2: Celebrate Moments Over to You

FB PAGE FEATURES (How to Audit Your Facebook Page Features) How long has it been since you’ve reviewed your Facebook Page? Are you taking advantage of the latest Facebook features? It’s critical that Facebook Page managers take time to regularly audit their Page and ensure that they are not missing out on new features. This Facebook Page audit guide outlines 11 key items to review to help maximize your Page’s potential. Facebook changes often—audit your Page to keep up! #1: Maximize Your Page Cover Image Facebook recently updated its guidelines and loosened the restrictions on what you can display on your main Page cover image. The key is that text cannot exceed 20% of the cover image area. Facebook now allows creative uses of the timeline cover image. If designed creatively, cover images now afford Pages a powerful new opportunity to communicate key pieces of information to visitors. #2: Evaluate Your Profile Image Your profile image is used whenever you post and it is the first thing users see when glancing through posts in their news feed.

Six ingredients of a great mobile app Having developed over 160 mobile apps across across a number of different industries, we’ve seen what works and what doesn’t when it comes to mobile apps. Here are a few of our top tips to help you on your way to creating a successful mobile app. Does not translate your existing offering The mobile context, or rather the situations users are in when using their mobile device, must be considered when it comes to mobile apps. Don’t just take your website (if you have one) and put it on mobile. When a user opens an app on a mobile device for example, they are more than likely going to have different requirements to a user visiting a desktop website, and because of this, it’s important to really take advantage of the native features that are available on mobile devices. Think about things like location services, NFC, maps and cameras; these mobile features are a great way enhance the user experience. It’s really important for businesses to consider the mobile context around their app.

48 Social Media KPIs (Key Performance Indicators) There are a lot of things you can measure about you social media efforts. I have compiled a list of KPIs (key performance indicators) that you can consider for you specific activities. One thing to remember is to remember that you should set at least some metrics that indicate if you are turning profit. Now, before you begin be sure to set the baseline. Concentrate on the rate of change of your chosen key performance indicators. You can combine several KPIs into one that is more meaningful for you. Distribution What social media channels are you using, how can people reach you, are you visible? FollowersFansNumber of mentionsReachSocial bookmarks (SumbleUpon, Delicious)Inbound linksBlog subscribers Interaction How likely are followers going to engage, spread your message and interact with eachother? Influence How do attitudes change due to the social media activities? Action and ROI How many sales and other real world result do you get from social media? Internal

9 Tips for Integrating Your Facebook Page With Your Facebook Profile Do you have a Facebook Page and a Facebook personal profile? Are you trying to figure out how to work your business life into your personal life on Facebook? Well, have no fear. I’m going to lay it all out for you and dive into some of the reasons the two sides of your Facebook life should be linked together. You may also want to review your Facebook privacy settings to help you understand what’s visible on your personal profile. Here are 9 tips for understanding how your Page and your profile work together. #1: Understand That Your Page and Your Profile Are Very Separate Even though you log into your profile to get to your Page and they look like they are linked together, no one else knows which Pages are attached to your profile. When you log in using the email address you use for your personal profile, you can then switch to use Facebook as your Page. You can switch to using Facebook as your Page by clicking the down arrow in the upper-right corner of Facebook. #9: Feature a Page Owner

SME: Facebook Strategy Are you looking for creative ways to use visual storytelling in your social media marketing? Do you have a great story to tell, but you’re not sure how to share it? Every company has a story to tell. It could be anything from brand history to internal innovation to fun customer feedback. In this article I’ll show you five imaginative ways brands are using pictures to tell compelling stories that generate engagement on Facebook. Why Tell a Visual Story? A picture is worth a thousand words. Posting images can help increase engagement and shares on Facebook. Are you using pictures to your advantage? #1: Use Clever Photo Collections The American Express Facebook page strives to give a strong visual representation of the brand.

Become a smarter digital marketer Benchmark your social media | In-Depth Analysis An exclusive report on how brands can put a value on their digital activity in 2012. Most marketers will spend more on social media this year than last, yet few claim to know what they really get for their money. In response, the CIM is creating a testing ground with benchmarks for the industry to measure and share campaign success. Here, brands kick off the dialogue with their own experiences. Many businesses are bullish in their commitment to digital marketing, convinced that it’s a cost-effective way of marketing their products and services. Three-quarters say they will spend more money on social media this year compared with 2011, according to The Chartered Institute of Marketing (CIM). Procter & Gamble is one of those dedicated to the digital approach, to the extent that it has restructured its marketing team in the belief that social media is a major force. Xbox is tracking data points across its YouTube pages and Facebook channels, setting targets and benchmarks for each. Instagram

How to Create Facebook Video Ads Do you use Facebook ads? Have you considering adding video to your ads? If you want to drive Facebook users to your website, videos on Facebook are worth a look. In this article I’ll explain how to create Facebook video ads through both the live advertising interface and Power Editor. Discover how to create Facebook video ads. Create Video Ads With the Live Interface The Facebook ad live interface process is relatively straightforward and it allows you to create video advertising campaigns in no time. 1. To create a video ad with Facebook ads live interface, log into your advertising manager and click Create Ad. 2. On the next screen, click on Get Video Views. 3. Select the page for which you want to do the video ad. 4. Set up the campaign for your video ad. 5. Upload a new video or select a video already on your page. 6. This is an extremely important step because you only will be able to set up a landing page if you pick one of the eligible calls to action. Create Video Ads With Power Editor 1.

FB ENGAGEMENT (9 Facebook Marketing Tips to Improve Engagement) Need some Facebook marketing inspiration? Here are nine Facebook pages using some great techniques for more engagement. Keep reading for some awesome tips from businesses of all sizes. #1: Get Personal Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. You can throw the old “don’t tell them what you had for lunch” advice right out the window with this tip. Your community wants to get to know you and wants to be able to relate to you and your company. You can tell them what you had for lunch. Personal cover photo with his podcast setup and a picture of his son. #2: Use Pictures No doubt you’ve heard the visual marketing drumbeat, and it’s all true. Home Depot uses pictures very well by engaging their fans with project ideas, posts featuring employees and a fun game to guess the product. Home Depot gets engagement with their fans by making them guess the product. Home Depot features their employees. #3: Run a Contest #4: Have Fun

Image ads - Advertising Policies Help What's the policy? Image ads are ads that appear with a picture. The rules that apply to text ads generally apply to image ads too. Technical requirements Bear in mind Some image ad sizes are not available in all regions. Here are more image ad sizes that you can use, depending on the region where you show your ad. Google doesn't allow Flash ads that don't support the clickTAG variable. On any click, Flash ads should redirect to the URL specified in the clickTAG argument; there should be no other redirection in between. ClickTAG parameter code for ActionScript 2: ClickTAG parameter code for ActionScript 3: import flash.events.MouseEvent; import flash.net.URLRequest; // ...... someButton_or_displayObject_to_receive_mouseClick.addEventListener( MouseEvent.CLICK, function(event: MouseEvent): void { flash.net.navigateToURL(new URLRequest( root.loaderInfo.parameters.clickTAG), "_blank"); } ); ClickTAG parameter code to check for the https: prefix: Google restricts the following coded behaviour:

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