Cause Marketing 101 Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes. Credits Designed by Modern Marketing Partners Liked by 1 Person Show More 10 Ways to Use Your Personal Facebook Profile for Business Are you wondering how to use your personal Facebook profile for your business? One of the reasons Facebook is effective is the personal connection you can make with people. In this article I’ll show you 10 ways you can use your personal Facebook profile to impact your business. Why My Personal Facebook Profile? Your Facebook profile and Facebook business page can work together today. On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding. But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked. First remember that according to Facebook’s Terms of Service, you’re not allowed to use your personal profile strictly for business. You can't use your Facebook personal profile strictly for business. Here are 10 ways to leverage your personal Facebook profile for business. #2: Celebrate Moments Over to You
Conducting Data-Driven Content Marketing Since it’s routine to measure return-on-investment (ROI) for online marketing campaigns, marketers are regularly looking at specific metrics and evaluating success based on campaign goals. Through this regular measurement, data is gathered that can be used to craft future content marketing endeavors that are truly aligned with audience needs. However, many marketers aren’t using this data to drive content development and marketing, even though they’re collecting it day in and day out. Below are six types of data that can help you determine what an audience prefers, so you can focus your future efforts on the types of content most likely to be successful. 1. Though people typically check their site traffic daily, many do not reference their most-viewed pages or blog posts. For example, say a career website publishes blog posts offering tips and tricks for job seekers. 2. Other information to take into account when analyzing social data is who is digesting specific content. 3. 4. 5. 6.
9 Tips for Integrating Your Facebook Page With Your Facebook Profile Do you have a Facebook Page and a Facebook personal profile? Are you trying to figure out how to work your business life into your personal life on Facebook? Well, have no fear. I’m going to lay it all out for you and dive into some of the reasons the two sides of your Facebook life should be linked together. You may also want to review your Facebook privacy settings to help you understand what’s visible on your personal profile. Here are 9 tips for understanding how your Page and your profile work together. #1: Understand That Your Page and Your Profile Are Very Separate Even though you log into your profile to get to your Page and they look like they are linked together, no one else knows which Pages are attached to your profile. When you log in using the email address you use for your personal profile, you can then switch to use Facebook as your Page. You can switch to using Facebook as your Page by clicking the down arrow in the upper-right corner of Facebook. #9: Feature a Page Owner
The Expanding Role Of B2B Marketing Two years ago I wrote that Change is Coming To B2B Marketing . I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy. Along the way since then, studies indicated that Marketing leaders felt unprepared for the changes that had come. And we’ve seen the increasing level of discussions on how marketing was evolving into content marketing and employing social business strategy. And now the topic of conversation in B2B Marketing is change itself: our need to transform our organizations to be more customer-centric, agile marketing departments, with the technology and the talent required to meet demanding customer needs. This sentiment was also echoed last week at the Business Marketing Association’s annual conference titled the “ BMA Blaze .” The Expanding Role of B2B Marketing: 97% agreed that the pace of change is accelerating.
How to Create Facebook Video Ads Do you use Facebook ads? Have you considering adding video to your ads? If you want to drive Facebook users to your website, videos on Facebook are worth a look. In this article I’ll explain how to create Facebook video ads through both the live advertising interface and Power Editor. Discover how to create Facebook video ads. Create Video Ads With the Live Interface The Facebook ad live interface process is relatively straightforward and it allows you to create video advertising campaigns in no time. 1. To create a video ad with Facebook ads live interface, log into your advertising manager and click Create Ad. 2. On the next screen, click on Get Video Views. 3. Select the page for which you want to do the video ad. 4. Set up the campaign for your video ad. 5. Upload a new video or select a video already on your page. 6. This is an extremely important step because you only will be able to set up a landing page if you pick one of the eligible calls to action. Create Video Ads With Power Editor 1.
Advertising on Social Media Bumps Up Against Free Speech Evan Vucci/Associated Press Advertising on social media is also becoming a bigger piece of many digital advertising budgets. With the money, they are discovering, comes responsibility. learned that the hard way last week. As public pressure mounted, Facebook acknowledged that its systems to identify and remove such content had not worked effectively and promised to improve those processes. The episode underscored a conundrum for social media sites forged from the philosophy that free speech should thrive on the Internet: will they be able to control content created by their users, so that advertisers are not embarrassed by material beyond their control? “Certainly advertisers have a singular purpose, they want to reach consumers in a positive way,” said David Reuter, the vice president for corporate communications at Nissan Americas. Nissan immediately began working with Facebook to find a solution, Mr. Robert J.
New Facebook Terms: What Marketers Need to Know Did you know new changes are coming to Facebook as of January 1, 2015? Want to know what it all means to marketers? If you’re like most people, you won’t want to sit down and compare line-by-line to find out the exact changes. In this article I’ll share the information you need to know about Facebook’s new terms and how the changes may impact how you use Facebook. Find out what’s new in Facebook’s terms of service. Changes Again! There are some misconceptions about what has actually changed with these updates when Facebook released their initial announcement in late November. We’ve done a line-by-line comparison. Make sure you know what’s relevant to you and review the terms yourself. What Hasn’t Changed Most of the policies are still the same. Sharing Your Content and InformationSafetyRegistration and Account SecurityProtecting Other People’s RightsPage TermsAdvertising Terms The Terms of Service policy is much shorter than it used to be. Summary of the Biggest Changes 1. 2. 3. 4. 1. 2.
This Is the Perfect Pinterest Picture, According to Science | Wired Business For the past year, a Philadelphia-based startup called Curalate has been stalking Pinterest, amassing a database of millions of images shared on the picture-collection hub, plus information on how often those images were shared, liked, or commented upon. The Curalate team, including a computer vision PhD and a dedicated in-house data scientist, recently did some intensive number crunching on that database, sampling 500,000 images and distilling from them half a dozen or so characteristics that seem to distinguish popular Pinterest images. Then, at our request, they identified one ideal picture that best combines these characteristics. And that image is at right. It’s from cooking show host Paula Deen, and it’s called “ Aunt Peggy’s Cucumber, Tomato, and Onion Salad .” Curalate, which helps companies optimize and monitor the images they post to Pinterest and Instagram, has a vested interesting in figuring out what Pinterest users like.
10 Successful Facebook Marketing Examples Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you. In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan. Discover ten brands successfully using Facebook. #1: Qatar Airways Qatar posts a number of pictures about football (soccer in America), which is what their fans care about. Post about things your fans care about. Qatar also changes their cover photo often, which is a great way to promote something new. Change your cover photo with a new message to your fans. Key Takeaways: Post what engages your audience and change your cover photo often. #2: Dove This inspiring video helped Dove get close to half a million views and thousands of likes, comments and shares. Create and share videos, since video gets more engagement on Facebook. #3: Oreo
5 Mobile Social Media Marketing Ideas to Grow Your Business Your customers and prospects are using smart phones. Have you figured out how to connect with them using mobile social media marketing techniques? Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with. With that in mind, I’ll reveal 5 ways you can use social media to integrate mobile marketing into your business . #1: Connect With Prospects On LinkedIn Mobile The LinkedIn mobile app brings a streamlined version of the desktop site to your smartphone or other mobile device. An example of the LinkedIn home screen on a smartphone. From your LinkedIn home page , tap on your profile photo to access your profile screen to see who has viewed your profile recently. With the mobile app, you can reach out to them from your phone or tablet . Allowing the app to send you push notifications is a great way to stay in touch with your LinkedIn connections , even when you’re away from your desktop computer. What do you think?
4 Ways Facebook Groups Can Improve Fan Relationships Would you like to create stronger ties with your customers? Have you thought about building a Facebook group? Today’s Facebook groups offer a way to create ties with thousands of members. In this article you’ll find four ways Facebook groups can help build stronger customer relationships. Find out how to improve fan relationships with Facebook groups #1: Get Real Customer Feedback Golden Tote, started by Sarah Becker and Sarah Sweeney, is a women’s fashion subscription tote service that lets subscribers decide whether they want to buy a specific tote each month. Along with an active Facebook page to help their existing customers get more value from their totes, the Sarahs started the private Golden Tote Trading Group on Facebook. The group now has over 2,400 members and experiences enormous engagement on a daily basis as members use the group to trade items from their monthly totes. This single post has over one hundred comments from actual customers. #2: Support Your Community Conclusion
How to Use the LinkedIn Contacts Feature Are you looking for a smarter way to stay in touch with your most important business relationships? What if you could store all of your contacts in one place? Well now you can with LinkedIn Contacts. In this article, you’ll discover how LinkedIn Contacts looks and take a tour through its features. What is LinkedIn Contacts? LinkedIn announced the new LinkedIn Contacts in April. This new feature brings together all your address books, emails and calendars, and keeps them up to date in one place. From these sources, LinkedIn will automatically pull in the details of your past conversations and meetings, and bring those details directly into your contact’s profile. Contacts hasn’t been rolled out to everyone yet, so you may have to check back later or join the waitlist. To see if you have this new feature, click on Contacts in the top navigation. The first screen in the new LinkedIn Contacts feature. Manage Your Network With LinkedIn Contacts Sync Your Contacts and Calendars New Search Functionality