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12 Social Media Tools Recommended by the Pros

12 Social Media Tools Recommended by the Pros
Are you struggling to make social media work for your business? Sometimes a few well-chosen tools are all you need to get your social media marketing working for you. In our recent Social Media Success Summit, there were presentations that covered all the key topics you need to make your social media marketing easy. In this article, I’ll share 12 of those tools that were recommended by the pros. Tools to Refine Your Visibility and Engagement Here are three tools recommended by Mari Smith during her first presentation on increasing your visibility and engagement on Facebook. #1: Socialbakers Get useful stats from Socialbakers. Check out the useful marketing data on Socialbakers. #2: Kurrently Find out what’s being shared on social media with Kurrently, a free, easy-to-use, real-time search engine for results from Twitter and Facebook. You can search through Facebook or Twitter or both. #3: Blekko Select the sites you want to search with Blekko. Tools to Measure Specific Social Media Goals

Related:  Monitoring tools

Social Media: You Might Be Doing it Wrong “So…Is that good?” This is a question I hear constantly from social media managers when they’re digging through their data. As the space becomes more competitive, and the level of sophistication around social data has grown, so has the need for greater context…but how do you get to that context? If you’re setting up bad benchmarks based on unreasonable or unreliable data, you’re doing more work, developing unsound tactical plans, and missing crucial components of your social business. Sometimes, you may even wind up with no clue where to go next: In the midst of confusion, we have a natural tendency to over-simplify:

22 Social Media Marketing Management Software & Services Reviewed With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement.

6 Turnkey Tools for Content Distribution Shane Snow is a New York-based tech journalist and co-founder of, a marketplace for brand publishers and journalists. It’s never been easier to become a publisher, but being a publisher ain’t easy. Today, the scarce resource in the publishing world is not infrastructure; it’s audience.

10 Free Social Media Tools Every PR Pro Should Master - Flock I'm always a bit hesitant when it comes to writing posts about social media tools. However, on this occasion I think the tools / resources I'm about to walk you through MUST be part of a modern communicator's arsenal, if not today, then by the end of 2010. For some of you, these might seem basic, for others, they might seem a little foreign, but no matter which camp you are in, they should be part of your daily excuses!! AllTop

19 Free Social Media Analytics Tools for Marketers We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post?

4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats Now is the time to be taking the measuring of Social Sentiment seriously. The old metrics of volume and instant digital results are no longer good enough. They only tell a part of the story, the tip of the iceberg. Influence, awareness and measurement of conversation are becoming more and more important with the rise of the social web. STAT 1. 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010) 10 New Google Analytics Features You Need to Start Using Rachael Gerson spearheads the Analytics division at SEER Interactive. Follow her on Twitter @rachaelgerson. Over the past eight months, Google has steadily released one revolutionary new feature after another.

Screw Focus Groups, Use Social Media Social media is not only great for building relationships, it is great for collecting feedback as well. But how many companies actually take feedback seriously? How many are like Starbucks and Dell, which actually turn feedback into change for the better? Which Stats Matter: A Definitive Guide to Social Media Metrics Among the many superpowers I wish I had, one that would be quite useful is the ability to understand social media metrics. I know enough to get by, and I love learning the new techniques to get more from these numbers—and to make sure I’m seeking the right numbers in the first place. In an effort to understand the little bits I can, I’ve done some research into all the many different social media stats you might track and which ones are worthwhile. Wouldn’t you know it, social media stats aren’t just as simple as looking at the right numbers! There’s a difference between knowing what the stats mean and knowing which stats are meaningful. With that in mind, I’d love to share with you some of the stats we value greatly here at Buffer and the reasons why, as well as some new social media metrics we’re excited to try.

How to build & manage a monitoring dashboard Download this one-page flyer to get set up in Google Reader or Netvibes. Settle on a favorite tool and then let info & updates come to you! Target audience: Small to mid-size nonprofits, cause organizations, agencies, brands, NGOs, Web publishers, individuals. 8 Things to Avoid When Building a Community Simply having a presence on various online networking platforms won’t work in the social media sphere. The key is spending time to build relationships to not only engage with site users, but to get them to interact with each other. While a lot has been said about how to do it, there are also ways to kill off an online community effort. Here are some pitfalls that online organizations should avoid when trying to foster engagement. 1.

The Value Of Online Buzz For The Top 20 Brands - Flock Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad campaigns. But buzz and social dialogue on the web is tough to quantify. General Sentiment has released a report that calculates the dollar value of the buzz, content, and conversation taking place online.

69 Free Social Media Monitoring Tools [UPDATE 2013] If you want to know what’s happening with your brands social networking sites you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services to monitoring social media. Social media monitoring definitionThe activity of tracking social media channels. Organizations measure and use social media analytics tools to find out what is being discussed about them, their competition and other topics of interest. Social media monitoring includes measuring opinions and sentiment of groups and influencers.

HOW TO: Get the Most Out of Twitter #Hashtags One of the most complex features of Twitter for new users to understand is the hashtag, a topic with a hash symbol ("#") at the start to identify it. Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it. The hashtag is a favorite tool of conferences and event organizers, but it's also a way for Twitter users to organize themselves: if everyone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in search, and more likely the topic will appear in Twitter's Trending Topics.