Social Media: You Might Be Doing it Wrong “So…Is that good?” This is a question I hear constantly from social media managers when they’re digging through their data. As the space becomes more competitive, and the level of sophistication around social data has grown, so has the need for greater context…but how do you get to that context? If you’re setting up bad benchmarks based on unreasonable or unreliable data, you’re doing more work, developing unsound tactical plans, and missing crucial components of your social business. Sometimes, you may even wind up with no clue where to go next: In the midst of confusion, we have a natural tendency to over-simplify: “My competitor has XX number of fans, so that’s my benchmark.” or “Last month I hit XX visits, so that’s my benchmark.” This may be an easy shortcut to take, but it misses the entire value of benchmarking: gaining actionable context and insight around your owned and earned social activity. One of the main places we see this is with competitive benchmarking. 1. 2. 3. 4.
19 Free Social Media Analytics Tools for Marketers We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. ? Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them. Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid). Chapters in This Article As a little bonus, we have included more than 19 free social media analytics tools in this post! Feel free to jump to your favorite chapter by using the quick links. Chapter 1: 19 Free Social Media Analytics Tools Chapter 2: 7 Social Media Analytics Dashboards from the Social Networks Themselves Chapter 3: 5 Paid Social Media Analytics Tools 1. 2. 3. 4. 5. 6. 7. 8.
Which Stats Matter: A Definitive Guide to Social Media Metrics Among the many superpowers I wish I had, one that would be quite useful is the ability to understand social media metrics. I know enough to get by, and I love learning the new techniques to get more from these numbers—and to make sure I’m seeking the right numbers in the first place. In an effort to understand the little bits I can, I’ve done some research into all the many different social media stats you might track and which ones are worthwhile. Wouldn’t you know it, social media stats aren’t just as simple as looking at the right numbers! There’s a difference between knowing what the stats mean and knowing which stats are meaningful. With that in mind, I’d love to share with you some of the stats we value greatly here at Buffer and the reasons why, as well as some new social media metrics we’re excited to try. Why it’s important to know what you’re tracking What are you hoping to get from your social media marketing? That’s question No. 1 as you consider which stats to track. P.S.
69 Free Social Media Monitoring Tools [UPDATE 2013] If you want to know what’s happening with your brand’s social networking sites you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services to monitoring social media. Social media monitoring definitionThe activity of tracking social media channels. Organizations measure and use social media analytics tools to find out where are the discussions about them, their competition and other topics of interest. Social media monitoring includes measuring opinions and sentiment of groups and influencers. This time we have collected a lot of free social media monitoring tools. Group A HootSuite Twitter account: HootSuite Monitor and post to multiple social networks, including Facebook and Twitter. SocialPilot.co Twitter account: socialpilot_co One tool for all social media sites. TwitterCounter Social Mention Cyfe
The Top 4 Rated Social Media Management Tools of 2015 | Seriously Social with Ian Anderson Gray I’m excited to say I’ve partnered with G2Crowd to provide a really helpful infographic on the top 4 Rated Social Media Management Tools for 2015. The results come from detailed customer reviews from G2Crowd, and cover a variety of information including user satisfaction, product direction, how easy it is to learn to use the platform, level of support, usability and more. I’ll discuss the findings below as well as looking at alternative tools, what a social media management tool is, the struggle to find the perfect tool and finally more information G2Crowd. Infographic brought to you by Seriously Social and G2 Crowd Share and Embed If you’d like to share or embed this on your website, you can use the following HTML code: The Tools Hootsuite Hootsuite was founded by Ryan Holmes, back in 2008. Hootsuite scored #1 for market presence since it has the largest market share, company size and social presence. AgoraPulse SproutSocial Sprout Social was founded back in 2010 and has a popular user base.
7 Ways to Track Your Social Media Marketing Activities Social Media Examiner Are you tracking your social media marketing results? Do you know where to find metrics to help you improve? Tracking social activity helps you attract a higher-quality following, communicate more effectively and provide content that resonates with your audience. In this article you’ll discover seven ways to track metrics and improve your social media marketing. Discover seven ways to track your social media marketing activities. Listen to this article: Listen now: Play in new window | Download | Embed Subscribe: iTunes | Android | #1: Discover Optimal Times to Post Use a tool like SumAll to track metrics such as what times of the day you get the most engagement and which content types work best for your social posts. Find out when your social media posts get the most engagement. As you gather these insights, start scheduling your posts at optimal times. #2: Examine the Reach of a Keyword on Twitter To track the reach of a specific keyword or hashtag on Twitter, use a tool like TweetReach.
4 Tools to Replace Topsy (Which is Gone. Time to Move On) Dear Topsy users, We get that you’re sad. Apple shut down Topsy and the world might be over. It’s always hard to lose a loved one, especially when it made your searching binges so much easier. In case you still don’t understand why Apple even bought Topsy to begin with, here’s the jist. This move was the beginning of a war against Google. With users increasingly using their mobile devices to run searches (as opposed to desktop), it became clear that this was an opportunity to disrupt the way that users search and shift their attention away from the traditional search engine. Although there are still many additional theories on why Apple acquired Topsy, the truth is that it’s time to move on (tough love, we know). Ever since its downfall, we've been on the search for new and free alternatives that provide the same quality of analytics, insights and content to replaced your beloved tools. Renoun The same functionality works with publishers and authors. TweetReach Social Mention KeyHole
22 Tools and Applications Used by Social Media Professionals - Social Media Week There are a lot of tasks and tools to choose from when you work in social media. These tasks can come in the form of content, visuals, strategy, analytics, or any combination of these. Not only is there great variety in the types of responsibilities, there’s also variety in the needs of each. The laundry list of things to do may include coordination, collaboration, analytics, research, scheduling, social listening, content production, data insights, learning, and organization. One method is to streamline collaboration and daily tasks, and automate data and listening. While there isn’t one magical tool or solution, below are some tricks, tips, and tools I’ve picked up over the years that allow you to focus on the stuff that matters most. Collaboration 1. Slack is a messaging tool you can use to collaborate and coordinate with individuals and teams. 2. Asana is a great project management tool to get multiple teams and people on the same page when working on projects. 3. Data and Listening
Social Searcher - Free Social Media Search Engine 61 Social Media Metrics, Defined Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say. But when you get down to it, it’s really quite simple. KPI is just a way of saying “This is the stuff that’s important enough to me to focus on and measure.” Basically, social media KPIs, or social media metrics, are whatever is most important for your business. These are the goals and benchmarks that help you determine how well your campaigns and strategies are performing. Social media KPIs could be the amount of engagement or shares you’re receiving on your social media networks. In fact, there are so many different KPIs that it can be tough to keep them straight sometimes. First, a quick view of the social media funnel There are measurement opportunities at every stage of this journey. Don’t forget…
7 Social Media Metrics that Really Matter—and How to Track Them When your boss asks you for the ROI of your latest social media campaign, how do you respond? Too many social media managers fall back on the easy answers: we gained this many new Twitter followers, this many Retweets, this many Facebook shares, and so on. Sure, these social media metrics offer surface insights into how a campaign or piece of content performed, but they don’t really show executives how your efforts are helping boost the bottom line. It’s time to step things up a notch so that your social media analytics better reflect how all your hard work is paying off. Here’s a list of social media metrics you may already be tracking and how to take them to the next level. Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. 1. Bounce rate refers to the percentage of page visitors who leave your website after only viewing one page. 2. 3. 4. 5. 6.
20 Free Social Media Analytics Tools for Marketers - NetBase May 2017 Update: We’ve added even more tools for 2017, check out our updated list of social media analytics tools below. When it comes to measuring and reporting social media analytics, finding the right tool for the job is incredibly important. Luckily, for most social professionals, the industry is overflowing with a variety of analytics platforms ranging in price, user experience, effectiveness and niche.With options abounding, we have compiled a comprehensive list of social media analytics tools to help you determine what’s the best fit for you, your team and your clients. Before you review the list, we wanted to take a moment to define social media analytics if you’re a little green. (Experts, feel free to skip directly to the tools section) What is Social Media Analytics? At NetBase, we define social media analytics as gathering data from social media platforms and online content to guide business decisions. 1. 2. 3. Sections in this Article 5 Built-in Social Media Analytics Dashboards
Listen First!: Turning Social Media Conversations Into Business Advantage - Stephen D. Rappaport