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12 Social Media Tools Recommended by the Pros

12 Social Media Tools Recommended by the Pros
Are you struggling to make social media work for your business? Sometimes a few well-chosen tools are all you need to get your social media marketing working for you. In our recent Social Media Success Summit, there were presentations that covered all the key topics you need to make your social media marketing easy. In this article, I’ll share 12 of those tools that were recommended by the pros. Tools to Refine Your Visibility and Engagement Here are three tools recommended by Mari Smith during her first presentation on increasing your visibility and engagement on Facebook. #1: Socialbakers Get useful stats from Socialbakers. Check out the useful marketing data on Socialbakers. #2: Kurrently Find out what’s being shared on social media with Kurrently, a free, easy-to-use, real-time search engine for results from Twitter and Facebook. You can search through Facebook or Twitter or both. #3: Blekko Select the sites you want to search with Blekko. Tools to Measure Specific Social Media Goals

6 Turnkey Tools for Content Distribution Shane Snow is a New York-based tech journalist and co-founder of, a marketplace for brand publishers and journalists. It’s never been easier to become a publisher, but being a publisher ain’t easy. Today, the scarce resource in the publishing world is not infrastructure; it’s audience.

Lifelong Learning Resources The following is a guest post from Katie Wilson. It’s an understatement to say that the human brain is a complicated mass of neurons and connections that is hard to comprehend. What we can understand though is the concept of plasticity, the fact that the brain can be taught nearly anything with the right amount of effort and the right kind of motivation. Your brain changes its wiring to adapt to new situations, new knowledge and new information. This makes learning a pretty easy concept. And since the brain retains plasticity even as we age, here’s how you can use it to enhance your lifelong learning practices:

10 New Google Analytics Features You Need to Start Using Rachael Gerson spearheads the Analytics division at SEER Interactive. Follow her on Twitter @rachaelgerson. Over the past eight months, Google has steadily released one revolutionary new feature after another. Who Should You Follow on Social Media? Proliphiq Knows The Answer The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Proliphiq Quick Pitch: Proliphiq filters social media clutter and focuses on what’s important to you. Genius Idea: Social media search tool that lets people see who is credible in the areas that interest them. “Who should I follow?”

8 Things to Avoid When Building a Community Simply having a presence on various online networking platforms won’t work in the social media sphere. The key is spending time to build relationships to not only engage with site users, but to get them to interact with each other. While a lot has been said about how to do it, there are also ways to kill off an online community effort. Here are some pitfalls that online organizations should avoid when trying to foster engagement. 1. Google+: The Complete Guide Using Google+? Add Mashable to your circles. You'll get the latest about new Google+ features and tips and tricks for using the platform as well as top social media and technology news. Guide updated January 18, 2012

How 7 Startups Are Building Their Online Communities This post originally appeared on, a world leader in managed DNS, powering the best brands on the web including Gowalla, Mashable, Twitter, Wikia and more. Follow @DynInc on Twitter. Community management is anything but a science. 5 Tips for Building Vibrant Branded Online Communities Justin Fogarty is the online community manager at Ariba, a leading provider of collaborative business commerce solutions. Follow Justin on Twitter @justacio or join the thousands interacting on his community, the Ariba Exchange. The goal of many companies is to facilitate a vibrant online community around a brand or product. "Engagement" is a refrain we’ve all heard time and again, but it is crucial if you want to gain traction on the social web.

HOW TO: Optimize Your Social Media Budget As marketers focus on optimizing their social media programs this year, return on investment is going to be a huge consideration. As a result, marketers will — and should — take a more calculated approach towards budgeting for social marketing initiatives. Prioritizing spending on particular social activities, though, is a task that hasn't quite been mastered by most companies.

Membership Qualifications Membership in our community is a special experience. You’re not joining an association or a networking group — you’re instantly adding a resource that will help you make more informed decisions and operate more efficiently. How to apply for membership: First, review our membership requirements (sidebar) and make sure our community is for you.Contact us and we’ll set up a brief interview. We’ll answer any questions you have and discuss your social media program. (Note: Only companies active in social media are allowed to participate. HOW TO: Deal With Negative Feedback in Social Media This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. We often say that social media is a conversation, and what we mean by that is unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel. Not only can businesses communicate with their customers, but their customers can communicate with them and with each other, as well. By and large, this type of communication is a good thing — businesses can form more personal relationships with customers and customers can become part of a community around the brands and businesses they want to support. However, when you open the conversation up to anyone, you can also potentially invite negative criticism that you need to be prepared to deal with.

Social Media Strategy Framework Intersection Digital Marketing Digital Marketing and Communication Strategy, Implementation & Education Vancouver Marketing Consultant You are here: Home / Social Media / Social Media Strategy Framework Social Media Strategy Framework October 20, 2009 By Mark Smiciklas 16 Comments The Future of the Social Media Strategist The Social Media Strategist Series is supported by StrongMail, which helps marketers forge meaningful, profitable and long-lasting connections with customers through e-mail marketing and social media. Learn more here. With evolving corporate social needs comes ever-changing roles for those who identify "social media" as a core part of their job titles. While the social media strategist role is currently a burgeoning career choice across varying industries, some debate the career's longevity.

7 Tips for Succeeding as a Social Media Strategist This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward.