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What is Google Plus? A Complete User Guide. (Videos and Blog)

What is Google Plus? A Complete User Guide. (Videos and Blog)
If you think Google Plus is just another social site, you are in for a big surprise. What has been created is, put simply, a phenomenal tool for human communication, and much more. But it takes you to experience it, embrace it and ‘get it’ before this realisation really comes. The complete guide to Google Plus will give you everything you need to use it as an individual or for business, including a free 90 minute video course. Introduction Since its launch in 2011, Google Plus has been gradually moving towards being one of the most active social networks with hundreds of millions of people having active accounts. And if you are looking at business applications of Google+, then also check out my ‘Google Plus Marketing Guide’ here. So, let’s begin! Whilst referring to the image of the rabbit/duck which first appeared in Harper’s Weekly in 1892, he says “I suspect most of you see a duck.” Google+, however, is something different and as such needs new language to explain the experience. Related:  Google+ & Pinterest Reading Material

8 New and Underappreciated Marketing Resources from Google The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We have a bit of a complicated relationship with Google In the SEO/inbound community. We are often the first, and loudest, to call them out when they get their priorities messed up or hoard data for questionable reasons. But on the whole, we use more of Google's wares than probably any other industry. At Distilled, we use Google Apps for email, calendars, document collaboration, reporting, Google+ for internal sharing discussions, Hangouts for live video, chat, and webinars. While working with our Creative team to plan a data visualization project recently, I learned about a relatively new service from Google (Consumer Surveys — see below), and it got me thinking about other Google projects that have proven to be useful for our work and those that promise to be in the future. Analytics & Tagging 1. Uses & benefits of Universal Analytics: 2. 3. Market Research

Why Google+ is becoming a necessary social media channel for marketers | Media Network | Guardian Professional In January 2013, the Global Web Index announced that Google+ had overtaken Twitter to become the second largest social network. Six months prior, many marketers may have had their reservations about setting up a Google+ page, but the network has gained traction – and with good reason. Given the rise of social search, marketers and large brands are now aware that Google has pushed the integration of many of its services such as YouTube, Google Maps, Android and others with Google+, making the social network integral to social media and search marketing campaigns. Google+ boasts a sizeable 359m monthly active users and brand interaction has increased by 45.5% between Q2 2012 and Q1 2013. When logged into a Google account, searching for a brand terms allows a connected Google+ page to appear on the right-hand side of the search listings (see the search results for Expedia as an example). What this means is that Google+ has become a very serious player in a short period of time.

The best way to use Gmail and Google Calendar on your iPhone Android users can take advantage of Google’s major services right out of the box, but setting Gmail, Google Contacts, and Google Calendar up on your iPhone isn’t quite so clear. It’s worth doing right, though: with a little elbow grease you can have a setup that’s every bit as good. It’ll let you use the new Gmail app, which is a big improvement over the iPhone’s standard mail app and most other third-party options, and you’ll also get a better, simpler calendar and contacts setup — goodbye, weird duplicated events and endless birthday notifications. Plus, we’d swear that our battery life got a lot better as soon as we left Exchange and turned to our new setup. The trick here is combining the Gmail app with two syncing protocols called CardDAV and CalDAV (don’t worry, you’ll never actually need to know what these are to get them to work). Part 1: Setup Gmail and Mail If you haven’t already, download or update to the latest version of Google’s iOS Gmail app.

Bill Gassett - Google+ - PageRank, Link Juice & SEO for Google+ Communities. Can… PageRank, Link Juice & SEO for Google+ Communities. Can PageRank save G+ Communities becoming FB link farms? ① G+ Communities have PageRank, another Aha! Moment. ② Is PR in communities a good thing, or is it a bad thing? ③ Automated posts are the perfect recipe for ZERO PageRank. ④ Why didn't G make all links in Communities nofollow? ① G+ Communities have PR was another Aha! Quality & engagement is something I covered previously as important to acquiring good PageRank. While analyzing some Google search results -a favorite pass time of mine, or a bad habit, I don't know which-I noticed a link I had shared of the PageRank Part 3, article that outranked my own post and realized that was only possible if the community had PageRank. Turns out that was exactly right. You might wonder if they can give PR as well, or bleed it. ② Is PR in communities a good thing, or is it a bad thing? Won't it just attract more spammers and link dumpers? Now that would be just awful! "Hello? And why? Ready?

How to Create a Social Media Strategy By Spying Your Competitors Are you struggling to create a social media strategy for your business? Lacking insight into the social behaviors of your customers? No data, no problem! Chances are your competitors have done all the hard work and all you need to do is look for it. In this post, I’ll show you how to research the competition’s social game plan so you can build a solid social media strategy of your own. Finding the Fundamentals When it comes to social media marketing, you need to answer a few fundamental questions: Should your business be on social media? Everyone must answer these questions, including business owners who want to create a strategy for their own business, marketing managers who need to convince their CEO to invest in social media and consultants who create strategies for clients in a wide variety of industries. Fortunately, you can find answers through the process of competitor research. Keep reading to discover how to get insight on your competitors. #1: Comparing Audience Size 1. 2. 3. Wildfire

Jaana Nyström - Google+ - Promote your Google+ Page Try these different strategies… Facts about Pinterest Allow this veteran Pinterest observer to get angry for just a moment: It really grinds my gears when people call Pinterest a “niche” social network. Sure, it’s old news that Pinterest is used predominantly by women. But since when is 50 percent of the human population considered a niche interest group? Conceived by three male co-founders, Pinterest’s visual platform was intended to lend itself just as well to stamp collections as shoe collections. Readwrite’s own Brian Hall discovered just how universal the network can be when he observed, “If Pinterest were a magazine, I suspect it would be kept very close to a toilet.” With 70 million users and climbing, Pinterest isn’t going to go away anytime soon. More E-commerce Than Facebook According to social login provider Gigya’s latest numbers, Pinterest grabs 41% of e-commerce traffic. More Lucrative E-commerce Than Anyone Pinners don’t just like to shop, they like to spend. Faster Growth Than Any Other Social Network Pinterest Rules The iPad

Video Editing Techniques | Discover Time-Saving Project Archiving! You are here: Home » Articles » Archiving/Storage » Organizing and Archiving Your Projects Posted: May 15, 2011 [ This article was first published in the February, 2004, issue of Larry's Final Cut Pro newsletter -- Click here to subscribe.Updated 6/112004, 2/13/05, 11/16/08 and 5/31/10. ] Your project is done. The client is happy and their check has cleared the bank. It’s time to trash that old project and get ready to tackle something new. Except… Flash forward six months. Great. The process of storing project data so you can get access to it later is called archiving. That’s where this article can help; because organizing your project can be broken down into some fairly easy steps: There are lots of different ways to organize a project. If you are serious about your editing, you’ll have at least two hard drives: one for the operating system and Final Cut Pro (called the “Boot Disk”) and a second hard disk to hold all your media. CRITICAL NOTE: Video files are gigantic. Why? No muss.

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