background preloader

What is Google Plus? A Complete User Guide. (Videos and Blog)

What is Google Plus? A Complete User Guide. (Videos and Blog)
If you think Google Plus is just another social site, you are in for a big surprise. What has been created is, put simply, a phenomenal tool for human communication, and much more. But it takes you to experience it, embrace it and ‘get it’ before this realisation really comes. The complete guide to Google Plus will give you everything you need to use it as an individual or for business, including a free 90 minute video course. Introduction Since its launch in 2011, Google Plus has been gradually moving towards being one of the most active social networks with hundreds of millions of people having active accounts. And if you are looking at business applications of Google+, then also check out my ‘Google Plus Marketing Guide’ here. So, let’s begin! Whilst referring to the image of the rabbit/duck which first appeared in Harper’s Weekly in 1892, he says “I suspect most of you see a duck.” Google+, however, is something different and as such needs new language to explain the experience. Related:  Google+ & Pinterest Reading Material

8 New and Underappreciated Marketing Resources from Google The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We have a bit of a complicated relationship with Google In the SEO/inbound community. We are often the first, and loudest, to call them out when they get their priorities messed up or hoard data for questionable reasons. But on the whole, we use more of Google's wares than probably any other industry. At Distilled, we use Google Apps for email, calendars, document collaboration, reporting, Google+ for internal sharing discussions, Hangouts for live video, chat, and webinars. While working with our Creative team to plan a data visualization project recently, I learned about a relatively new service from Google (Consumer Surveys — see below), and it got me thinking about other Google projects that have proven to be useful for our work and those that promise to be in the future. Analytics & Tagging 1. Uses & benefits of Universal Analytics: 2. 3. Market Research

Why Google+ is becoming a necessary social media channel for marketers | Media Network | Guardian Professional In January 2013, the Global Web Index announced that Google+ had overtaken Twitter to become the second largest social network. Six months prior, many marketers may have had their reservations about setting up a Google+ page, but the network has gained traction – and with good reason. Given the rise of social search, marketers and large brands are now aware that Google has pushed the integration of many of its services such as YouTube, Google Maps, Android and others with Google+, making the social network integral to social media and search marketing campaigns. Google+ boasts a sizeable 359m monthly active users and brand interaction has increased by 45.5% between Q2 2012 and Q1 2013. When logged into a Google account, searching for a brand terms allows a connected Google+ page to appear on the right-hand side of the search listings (see the search results for Expedia as an example). What this means is that Google+ has become a very serious player in a short period of time.

Bill Gassett - Google+ - PageRank, Link Juice & SEO for Google+ Communities. Can… PageRank, Link Juice & SEO for Google+ Communities. Can PageRank save G+ Communities becoming FB link farms? ① G+ Communities have PageRank, another Aha! Moment. ② Is PR in communities a good thing, or is it a bad thing? ③ Automated posts are the perfect recipe for ZERO PageRank. ④ Why didn't G make all links in Communities nofollow? ① G+ Communities have PR was another Aha! Quality & engagement is something I covered previously as important to acquiring good PageRank. While analyzing some Google search results -a favorite pass time of mine, or a bad habit, I don't know which-I noticed a link I had shared of the PageRank Part 3, article that outranked my own post and realized that was only possible if the community had PageRank. Turns out that was exactly right. You might wonder if they can give PR as well, or bleed it. ② Is PR in communities a good thing, or is it a bad thing? Won't it just attract more spammers and link dumpers? Now that would be just awful! "Hello? And why? Ready?

Les réseaux sociaux | Je vous présente Google Plus Au départ, Google+ a repris les fonctionnalités de Facebook en ajoutant quelques nouveautés comme les hangouts, les vidéos de groupe, ou le classement des contacts dans des cercles indépendants les uns des autres.Google ajoute régulièrement de nouvelles fonctionnalités à son réseau social. Sont récemment apparues, par exemple, la recherche locale et les communautés.Google intègre petit à petit ses principaux services à Google+. Malgré l’accroissement du nombre de fonctionnalités, Google a réussi à conserver une certaine simplicité d’utilisation.Il suffit de comprendre le fonctionnement de Google+ et de prendre quelques bonnes habitudes pour l’utiliser facilement et efficacement. Présentation du réseau Google+ est un réseau social. Vous choisissez qui peut voir les contenus que vous partagez. Les personnes qui voient vos contenus peuvent agir sur ces derniers. Elles ont également la possibilité de partager à leur tour votre publication. Créer votre profil Google + Modifiez votre profil

Google+: The Pros and Cons of Using it for Your Business | Touchpoint Digital In November 2011, Google unveiled their new social media venue, Google +. While it’s been clear from the beginning that Google + would be beneficial to large businesses and corporations, many have questioned whether or not it’s important for the small business owner. Similar to any social media venue, Google + has its advantages and disadvantages. If you’re a small-business owner who’s looking to expand your current social media marketing campaign, Google + might be beneficial to you. Likewise, if you’re just getting started with social media marketing, you may also gain exposure by using Google +. To determine how this venue might fit into your marketing plan, read on to learn about the pros and cons of using Google + for your business. The Advantages Enjoy a Rise in Search Results. The Disadvantages Administration Challenges. Making the Decision It’s not necessary to have a large business the size of Pepsi to benefit from using Google +.

Jaana Nyström - Google+ - Promote your Google+ Page Try these different strategies… Facts about Pinterest Allow this veteran Pinterest observer to get angry for just a moment: It really grinds my gears when people call Pinterest a “niche” social network. Sure, it’s old news that Pinterest is used predominantly by women. But since when is 50 percent of the human population considered a niche interest group? Conceived by three male co-founders, Pinterest’s visual platform was intended to lend itself just as well to stamp collections as shoe collections. Readwrite’s own Brian Hall discovered just how universal the network can be when he observed, “If Pinterest were a magazine, I suspect it would be kept very close to a toilet.” With 70 million users and climbing, Pinterest isn’t going to go away anytime soon. More E-commerce Than Facebook According to social login provider Gigya’s latest numbers, Pinterest grabs 41% of e-commerce traffic. More Lucrative E-commerce Than Anyone Pinners don’t just like to shop, they like to spend. Faster Growth Than Any Other Social Network Pinterest Rules The iPad

How to Add Google Author Tags to Your Blog for Improved Search Results Does Google know you’re the author of the content you publish online? If you answered “I don’t know,” chances are you haven’t heard of a very powerful piece of HTML markup code known as rel=”author”. When implemented correctly on websites or blogs with authored content, this small addition to your articles can have a dramatic impact on how your content appears in Google’s search results. This article will explain exactly what rel=”author” is, why you need to pay attention to it and most importantly, how to set it up on your website or blog. What is rel=”author”? Most of us are familiar with the HTML anchor tag as a way to link out to content as seen in this image: Standard anchor tag linking to Google+ account. In that traditional format, the “href” part of the markup is called an attribute of the anchor tag that references the location of the content being linked to. Now, if we add the attribute rel=”author” to the anchor tag, the link looks like this: How to Implement rel=”author”

Related: