KLM social media strategy - Part 1 Part 1 : Early Efforts and the Ash Cloud KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. KinectShop: The Next Generation Of Shopping [Exclusive Video] Virtual reality shopping just got a lot more real--and could soon become a lot more mainstream. "KinectShop" (working title), an augmented reality shopping platform for the Xbox Kinect, exploits the system's new finger-recognition technology to allow shoppers to grab items from an unlimited shelf of clothes, see how accessories look at multiple angles, and share the photos with friends on Twitter and Facebook for a quick thumbs-up or down. "The customer can visually see what an object looks like on them without even entering a retail store," Steve Dawson, Technology Director for the Emerging Experiences group at Razorfish tells Fast Company.
L’Oréal Paris Launches Makeup Vending Machines in NYC Subway Doing your makeup on the subway is a time-honored, daily ritual for many women, and L'Oréal Paris will soon make the process a little bit easier for New York City commuters. From Monday through the end of December, those passing through the 42nd Street/Bryant Park subway station will come across L'Oréal's "Intelligent Color Experience," an interactive vending machine system featuring a full-length mirror and a high-tech vending machine full of beauty products. Step in front of the mirror, and digital animations featuring potential makeup combinations will pop up next to your image and offer products -- which you can buy on the spot -- that either "Match" or "Clash" with whatever you're wearing.
innovation strategy Starting an Innovation Program? A Strategic Approach to Create Success February 4, 2015 | By: Anthony Ferrier | In: Strategies Many innovation leaders tend to be tactically driven, but their corporate leadership is looking for more strategic planning and analysis. This tension often contributes to high turnover in innovation management roles, based on a misalignment around leadership’s expectations. In this article Anthony Ferrier suggests perspectives and actions that should be considered part of your innovation strategy plan. Five Ways to Make Your Innovation Culture Smell Better December 17, 2014 | By: Braden Kelley | In: Organization & Culture When it comes to fostering continuous innovation, most organizational cultures stink at it.
Inbound Marketing with Owned, Earned and Paid Media [Infographic] Apply your inbound marketing with owned, earned and paid media model presented in this infographic by Smartinsights and see how it works. Owned Media: This is what you’ve got, from your website, blog and social networks that you control such as Facebook Page, Twitter account, Pinterest, Google+ and more. Paid Media: The positive publicity you can get from paid advertising. Earned Media: The positive publicity you’ve earned from your promotional efforts other than advertising, it can be from search engine, other blogs of industry influencers, portals or via social networks of your fan. In reality, earned media works pretty good to increase your exposure. Keep updated with latest cool infographics in B2B marketing and technology services/products by subscribing to our RSS feed:
The Web Is Dead. Long Live the Internet Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services — think apps — are less about the searching and more about the getting. Chris Anderson explains how this new paradigm reflects the inevitable course of capitalism. And Michael Wolff explains why the new breed of media titan is forsaking the Web for more promising (and profitable) pastures. Who’s to Blame: Us As much as we love the open, unfettered Web, we’re abandoning it for simpler, sleeker services that just work. by Chris Anderson L'Oréal Paris Heads Underground in NYC with Intelligent Vending Machine retail watch Posted by Sheila Shayon on October 31, 2013 11:22 AM L'Oréal Paris has found an unlikely partner in the pursuit of beauty—the Metropolitan Transit Authority. The pair have teamed up to host L'Oréal Paris' Intelligent Color Experience vending machines inside a New York City subway station that allows any straphanger to stock up on beauty items on-the-go.
The Innovation Strategy Big Companies Should Pursue The inability of established firms to come up with breakthrough innovations is a truism today. It wasn’t always so. Joseph Schumpeter, the 20th century economist known for heralding the role of innovation in the evolution of society, argued that established firms were best positioned to innovate because of the resources available to them. Edith Penrose, one of the most prominent management thinkers of the 20th century, agreed. It was the modern combination of internet and venture capital that changed people’s minds, by opening up a new source of breakthrough innovation: high-growth startup companies. 3 Innovative Ways Startups Are Driving Results Over Social Media Some small businesses are getting creative and earning their social media followers' trust -- and their dollars -- by ditching the one-way hard sell that's all too common on Facebook and Twitter. They understand that social-media platforms are fertile ground for potentially lucrative two-way conversations with their target customers. To these companies, there's much more to social marketing than peddling their brand story as bait for hollow likes, re-pins and re-tweets.
The History of eCommerce – Timeline Infographic If you ever wondered how the electronic commerce started, now we’ll answer all your questions! Today’s awesome infographic that was diligently created by TemplateMonster provides you with a quick glimpse of how eCommerce has evolved over the years. Basically, the way it has been developing depends heavily on the technologies that have been contrived. With that said, the past several decades gave birth to absolutely essential inventions that have rapidly changed the way retailers push their businesses online.
Touch-up Before Takeoff: Beauty Vending Machines Are in Your Airport Swimsuits, purses, even shoes. It seems you can get a lot more than just tampons and a Snickers bar in vending machines nowadays. The latest dispensing craze just so happens to be beauty products, which is not such a bad idea—especially for that person who took a nap on the plane and smeared makeup all over her face right before her boss picked her up from the airport. No? Just me? Articles About Managing Innovation Harvard Business School Browse By: Topic Industry Geography How to Create Your Social Media Strategy When it comes to building a solid social media strategy, there are many things to consider. From goals, to content, branding and audience engagement, it can feel complex. But the good news? Designing a winning strategy doesn’t have to be hard.
Global e-commerce sales will top $1.25 trillion by 2013 Global business-to-consumer e-commerce sales will pass the 1 trillion euro ($1.25 trillion) mark by 2013, and the total number of Internet users will increase to approximately 3.5 billion from around 2.2 billion at the end of 2011, according to a new report by the Interactive Media in Retail Group (IMRG), a U.K. online retail trade organization. The study estimates that business-to-consumer e-commerce sales in 2011 increased to 690 billion euros ($961 billion), an increase of close to 20% from a year earlier. The United States remains the world’s single biggest e-commerce market, IMRG says, followed by the United Kingdom and Japan.