Since the TED Talk: The Guardian’s Paul Lewis talks citizen journalism With more and more regular Joes snapping photos in the street, live tweeting breaking news from the ground, and acting as free sources of political, economic and cultural analysis, not everyone is confident about the future of professional journalism. But according to TED speaker Paul Lewis, who shared two dramatic examples of citizen journalism at work at TEDxThessaloniki in 2011, the pros aren’t going anywhere. As he says this week in an interview with the TED Blog, “there are far more benefits from a collaborative approach working in an engaged way with citizens than there are disadvantages. So I think it’s actually quite a good new news story.” Now the Washington correspondent at The Guardian, Lewis is still an advocate of citizen journalism, describing a hybrid world in which professionals can take advantage of all that the crowd has to offer. For Lewis, technology is just another tool.
Blogs Outrank Social Networks for Consumer Influence: New Research Are you wondering how to influence potential customers and prospects? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence. Here are some interesting findings from the Technorati report. #1: Blogs Influence Consumers’ Purchasing Decisions The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%). Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions. Consumers consider blogs to be trusted sources of information. Why are blogs so influential? You may have heard that recently Robert Scoble (a very influential blogger in the tech industry) announced he was switching to Android because “Apple has slipped.” Consumers understand this.
3 Reasons Why Facebook Should NOT Be Your Brand's Only Social Network 8 Great Twitter Tools That Will Get You Tweeting Like A Pro The reasons to join Twitter are plentiful. In fact, Jeff recently wrote a wonderful post on why it is often misunderstood and people aren’t jumping onto it earlier. The experiences I have had with Twitter were amazing and it was by far the most valuable Social Network for me to use. What I like best about Twitter is it’s open structure, not only for users, but also for developers. It has grown to an ecosystem of over 1.5 million Apps and continues to register a new Tool every second. With this massive amount of Apps it can often be quite overwhelming to know which Tools to use. Here are the tools I use daily to make me more efficient and get you Tweeting like a Pro: 1. Whenever I am reading an article, I wasn’t quite sure, whether Tweeting it right now was a good idea. Pro Tip: What helps me a great deal is that Buffer provides me with analytics for each Tweet that I post. 2. As a matter of fact, a Tweet’s life is only very limited. 3. 4. 5. 6. 7. 8. Over to you now. More Reading:
Cómo usar foursquare para hacer Marketing mar27 74inShare Foursquare es actualmente una de las plataformas con más posibilidades para pequeños comercios locales, especialmente para restaurantes, bares, clubs, discotecas, hoteles, tiendas y retail y similares. Esto no quiere decir que esta plataforma social de geo-localización no sea válida para PYMES, agencias y marcas, por supuesto que sí, lo único que necesitaremos aquí es un poco más de creatividad, trabajo e intento. Particularmente usamos mucho Foursquare en diferentes proyectos y clientes con los que trabajamos directa, e indirectamente también en mis funciones como consejero y analista. El amplio abanico de posibilidades que ofrece Foursquare – mitad herramienta, mitad plataforma – hace que sea un aliado al que prestar atención en nuestros esfuerzos de alcance, captación, fidelización y promoción. A continuación hablo sobre algunas prácticas que podrían darte ideas para usar Foursquare en tu negocio o marca: Photo credit: teamstickergiant. Author: Isra García
Bloggers Reshaping PR and Digital Marketing Strategies With outbound tactics peeling away and word of mouth dominating “what works,” brands are itching to get product placement and reviews on the best blogs. Let's take a look at a few ways bloggers have reshaped the way we do things. Their Role in Word of Mouth Marketing Consumers no longer want to hear from brands anymore, they want to hear from other consumers for a recommendation and bloggers are a key part in B2I2C. (Business to Influencer to Consumer) Just take a look at some of the stats: Influencers are most active on blogs—86% have a blog81% of the online population trusts information and advice they get from bloggers61% of the online population has made a purchase based on a recommendation from bloggers Targets are Niche Based not Genre When PR pros reached out to traditional journalists, they were reaching out to people who covered a much broader area whereas bloggers write about very specific topics. Amplified Messaging More Personalization Mid-Level works It’s a Gray World Connect:
Actually, Bloggers DO Influence People to Buy Sometimes getting feedback on the impact of blogging can be tough. I keep thinking about how Mickey Drexler once said, “I have yet to see a correlation in my industry between great social media and great numbers. You’ve got to be there, but on the other hand, it’s a very hyped-up thing right now.” For a few months, it seemed that bloggers might be delusional about influence, even as traffic and (engaged) social media presences had grown. In our particular vertical, bloggers have particularly begun to do well with affiliate marketing campaigns which are 100% based on converted consumers. It turns out, it when you ask consumers, according to the Technorati Digital Influence Report 2013, a study that surveyed 6,000 influencers, 1,200 consumers and 150 top brand marketers, the numbers are compelling: We came in third at 31.1%. Blogger Campaigns Make a Sliver of Digital Budgets “Where brands are spending is not fully aligned with how and where consumers are seeing value and being influenced.”
Crucial Tweets for Twitter Marketing Twitter provides you with a great opportunity for marketing and promoting your brand. If you aren’t using twitter to promote your brand, you should be. This guide will show you some very simple steps you can take to make twitter benefit your brand and your customer. These are great for getting more people to follow your brands and to increase engagement when they do. Here are a few crucial tweet types you should be making to get the most out of twitter. 1. 2. 3. 4. 5. The Pros: supplementing your customer support via twitter allows speedy and limited character interactions, which work best for brief, quick fixes. The Cons: supplementing your customer support via twitter puts your customer services interactions out in the open, visible to all. For a limited time, AdStation is offering a 50% bonus for brand new publishers on their first 2k of earned revenue. Written by Andi Hudgens There are two comments.
www.marketingprofs.com/articles/2013/10428/social-media-for-customer-service-just-do-it At work or play, social media is how we stay connected to our larger personal and professional communities throughout the day. We use social media for PR and marketing, for news and sports updates, for recruitment, for team-building and much more. Now companies, too, are using social media. From campaign launches to senior executive videos, from positive product news to greater transparency about industry issues, social media is changing how companies approach all facets of business. More and more, it's all in the name of better, more transparent customer service. Social media tools offer far greater customer insight than we could've imagined even five years ago. In short, social media is quickly changing what's expected in today's customer service world. Generally, small-to-midsize businesses are open to using social media for customer service engagement processes. Socially Shy Companies Also see... What About Your Business? Are you battling similar sensitivities?
11 Rules of Twitter Etiquette You Need to Know Twitter sometimes feels like a spectator sport. You sit on the sidelines and watch the passing parade with bemusement, interest and often amazement. The torrent of tweets and interactions vary from hard sell, links to valuable content and humor all the way to inspirational quotes. It is nothing more than a snapshot of humanity in 140 characters. It is the good, the bad and the ugly. Despite its simplicity it has nuanced customs that people new to Twitter need to understand. Twitter and dating When on a date, one should have proper etiquette! So how does one have awesome Twitiquette? Follow these simple rules and you will get more followers and better engagement. Rule #1 Don’t start a tweet with a hashtag. Rule #2 Please, please don’t use more than 3 hashtags in a tweet. Rule #3 This rule is going to go against what most “tweeps” believe! Rule #4 Some people just don’t follow back. Rule #5 Even though you have a maximum of 140 characters, you don’t have to use all 140 characters. Rule #6 Rule #7
26 Tips for Overcoming Bloggers Block Do you create written content? Have you struggled getting that blog idea written? While most of us aren’t immune to writer’s block, there are ways to work through the block until the words flow again. In this article, we’ll discuss 26 Tips, an A-Z guide for bloggers to overcome writer’s block and generate new ideas. #1: Add Alerts to Find Fresh Content Google indexes thousands of articles every day and it’s a safe bet that at least one of them has information relevant to your business. Sign up for Google Alerts and you can add and delete alert topics at any time based on projects you’re working on. Include keywords relevant to your blogging goals in your alerts and the updates you receive will point you to content you might not otherwise come across on your own. Google Alerts help you find articles that spark ideas for your own content. Google Alerts deliver great content ideas. #2: Backtrack Your Blog History You’re not a newbie blogger. Revisit your first blog post. A first Instagram post.
Sainsbury’s abandons celebrity endorsements in favour of real people Supermarket chain Sainsbury’s is looking for the common touch this New Year by foregoing celebrity endorsements in favour of a young single mum and a great grandmother. The unconventional recruits will front a six-week campaign from January called ‘Make Your Roast Go Further’ which features four ‘real’ food lovers. Sainsbury’s is best known for hiring celebrity chef Jamie Oliver to champion its wares but it will now use Jack Monroe, a 25 year old single mother who documents attempts to feed her son on a £10 a week food allowance via her own blog – a decision Sainsbury’s hopes will boost its popularity amongst penny pinched families. Bryan Roberts, a retail analyst at Kantar, said: “They have been focusing on real shoppers over celebrities over a while. “They have been the most successful major supermarket over the last two years, that has been through broadening their appeal.
How to Use Twitter As A Marketing Tool In most social media predictions, was told that the role of Twitter which will play in the landscape of online communication will increase both in terms of paid tweets and related to the involvement of the social networks in complex promoting actions. Before we talk about how can Twitter be used in communication campaigns for improving your business should be noted that it is important to first check if your target use the network or not. Only if the answer is positive, it is recommended to integrate Twitter into your communication strategy. How do we do this? Step I: Register as a company or employee? There are two distinct possibilities in the use of Twitter by companies: either to create a company account to represent the organization as a whole or to create an account for one of the employees, which is a slightly more personalized account and may include varied content. See, for example, Jet Blue Airwaves account, or PR account from Honda. Step II: Networking. What is wrong? Seller:
www.socialmediaexaminer.com/5-social-media-monitoring-tools-to-simplify-your-marketing/ Are you measuring your social media efforts? Do you know what’s working? Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal. In this article I’ll show you five platforms that may work for your business. Social Media Monitoring 101 Before taking a closer look at these platforms, here are a few questions you’ll want to answer first. What Does Your Business Need to Measure? The most important thing to establish before selecting a monitoring tool is what you’re actually going to measure. It's important to determine what you want to measure. These measurable outcomes, or key performance indicators (KPIs), are agreed-upon metrics that will help you determine whether your social media marketing efforts are successful. Some of the more popular metrics are outlined below: Reach. What’s Your Budget? Do you have the internal resources to sort, monitor and manage all of that data? Ask More Key Questions Spredfast