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10 Insights on Social Media and Blogging Influence: New Research

Blogging started as personal online diaries, Twitter popped up first as an internal podcasting platform and Facebook was born out of a frustrated date. The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and marketing personal and business brands. A decade later the internet landscape is unrecognizable. We are all still learning about what works and what doesn’t. A recent report on “Digital Influence” by Technorati Media provides some insights into the fast evolving landscape that provides some metrics on the digital landscape. Technorati Media has a reach of of approximately 130 million US unique visitors per month and has published reports in the past on the state of the blogsosphere. Social media is a small part of digital advertising 1. 2. 3. The top 3 include: 4. 5. 6. 7. 8. 9. 10. Conclusions

The Anatomy of an Effective Google Plus Image You’ve just written this awesome article on your blog and you set out to promote it to your followers on Google Plus. It’s important to understand the keys to promotion on this platform because it can mean the difference between a ton of traffic and people passing you by. Most people would tell you that when you post to Google Plus, and you’re going to post with a link, then you need to use the “Link” option on Google Plus. Let me clarify. If you will notice, the link option, when it’s posted, only shows a small image in your update with the post title to the right. This is what I want to discuss today. If you’ve been in the business for too long, you’ve probably already heard the term “call to action”. You’ve all seen those updates on Google Plus where they write call to actions in their updates, and they prompt people to visit their site, pin the image, and ask to become part of their blog notification circles. The image is the very first thing that people see on Google Plus. Text

5 Social Media Statistics to Shape Your Apartment Marketing Strategy | Property Management Insider If you’re managing social media for your company or considering a social media strategy, it might be useful to know some of the most valuable stats we’ve found. Here are five that might make you reconsider the way you’re approaching social media for apartment marketing. 1. 93% of marketers use social media for business For businesses, the plus side of social media is not just customer engagement but cutting overall marketing budgets. (Source: Erik Qualman, 2013 [Author of Socialnomics]) 2. Get it out of your head that social media is just for Gen-Y. (Source: Jeff Bullas, 2013 [Ranked #11 on Forbes Top 50 Social Media Influencers List]) 3. 25% of consumers using social media expect complaint responses within 1 hour The good news is if consumers are taking the time to complain about your product, they’re giving you the opportunity to win them back. (Source: American Express, 2012) 4. 52% of shared content comes from Facebook Your residents are your best brand ambassadors—leverage them as fans.

Changes That Affect Social Media Marketing On Twitter As an investor or financial analyst, you may talk about a lot of things on the recent $18 billion Twitter IPO. If not, you most likely are a regular user or a social media marketer. Let’s focus on the latter. Social media marketers do not rely much on the financial standing of the social media platform they are in, at least compared to the effort they apply on content marketing. With a fast-paced online industry, content marketers consider social networking sites as tools to gain valuable insights – the new medium for exchange – and Twitter does help deliver clear, deep perceptions of a situation that are not readily accessible somewhere else. For Twitter users, the micro-blogging platform has turned from a mere communications channel to a social discovery tool. Changes That Affect Social Media Marketing On Twitter Twitter has made giant leaps since its inception, and it has become more than just a social network. (Flickr / thethreesisters) 2.Twitter is the leading source of breaking news.

Everything You Need to Know about Twitter and Tweeting Posted on 29. Aug, 2010 by hilzfuld in Web inShare114 UPDATED October 2013 By: Hillel Fuld This post is going to be a little different. I decided it was time to put all that Twitter material into one place, so if someone has a question or simply does not get it, I will be able to refer them to this post. The questions I have been asked and asked myself have been anything from “What is the point of Twitter?” I tried to make the titles of the posts clear and obvious enough so you know what to expect. The following is a list of Twitter articles (plus two bonus posts at the end) that should answer any question you have about the micro blogging service that has gone viral over the past few years: The Basics Following/Followers Advanced Tips/Updates Major No-No’s Apps Other Awesomeness Bonus Posts

Should Google+ Be a Digital Marketing Priority? In a recent study by Shareaholic, it was stated that traffic from Google+ is a fraction of that from Facebook, Pinterest and Twitter. Shareaholic is a social sharing widget, and the report was based on their sharing data from over 200,000 publishers between Sept., 2012 and Sept., 2013. Earlier this year, a similar report was issued from Gigya. Yet many publishers, myself included, would report that not only is Google+ driving significant amounts of traffic - it's often the top referral source for website traffic. And even more important, the author of the report states that, "there is a lot of conflicting data relating to Google+’s relevance as a social media platform. Let’s dig into why the data is saying that Google+ isn’t a good referral source, and then go over whether or not Google+ should even be a priority. Topics - What People Are Talking About on Google+ It's been said that Google+ is mostly for geeks and techies. But is there still a lot of truth here? Native Buttons 1. 1. 2. a.

21 Social Media Tool and Technology Tips that will Make your Day It’s hard to argue that social media tools and technology is not an important part of your social media strategy. It’s one of many ingredients you need to be successful but not the only ingredient. Clint Eastwood was, and still is a very successful actor and one of the areas he is well known for is his action movies such as Dirty Harry. We would like you to take some action to-day!!! So here are 21 actionable tool and technology tips that we hope will make your day… #1. Glyder is a social media tool for your smartphone specifically designed for small businesses. We know that on social media visual works best. If you’re on the move more than you are at your desk, then check out Glyder. #2. Do you know the difference between your conversion rates on traffic you are getting from Twitter, Facebook, LinkedIn, etc.? Goals in Google Analytics allow you to track when something is accomplished. You can now see the conversion rates across a range of sites. #3. #4. #5. #6. #7. #8. #9. #10. #11. #12.

Social Media Marketers Must Treat Twitter As A Social Discovery Tool Twitter started as a personal channel to publish our thoughts and comments in short messages about various topics, but it has become a vital platform for us to find and discover digital content from other websites, such as breaking news, upcoming events, and other updates. The micro-blogging, social networking platform now works similarly to online search engines but with a more definite purpose. For example, if you want to read thoughts or opinions about the rock concert you watched last night or to know deeper insights into each episode of your favorite science-fiction TV show, Twitter content is readily accessible for your consumption from any smartphone or tablet. Twitter’s effect has influenced more than just personal use. (Flickr / mkhmarketing) Twitter As A Social Discovery Tool For that reason, Internet marketers, especially those focusing on social media marketing, have to treat Twitter as a social discovery tool by doing the following things. 1. 2. 3.

4 Ways to Advance Your Social Media Marketing You cannot afford to neglect social media, since it is vital to the success of your inbound marketing. The business world has gone social, so it is high time to adopt social media best practices. Social media is continually evolving; companies need to be steadfast in their commitment to social media and continual learning in order to stay ahead of the curve. If you think social media is not for you, think again; any business or organization with a website can leverage content and social media to achieve higher rates of lead generation and conversion. Now, let us discuss four ways you can advance your social media marketing. 1. Successful social media marketing relies heavily on listening and fostering audience participation. 2. Without proper time and resources, social media will not do you any favors. 3. Being pushy or overly “salesy” in social media messaging and posting is a common faux pas. Frequently and consistently interact with your social audience. 4.

10 Surprising Twitter Statistics To Help You Reach More Followers Since social media is changing so often, it can be really hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now. In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed. In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers. 1. I guess not many people know about this one, because only 19% of brands tweet on the weekends. Social media scientist Dan Zarrella also found in one of his Twitter experiments that click-through rates were higher on Fridays, Saturdays and Sundays. 2. Just like on Facebook, photos are more engaging for Twitter users. Did you know you can Buffer images right from the web? 3. 4. 5.

Must-Have Tools for Social Media Marketers Social Media By Beth Phillips, Published November 27, 2013 Social media doesn’t sleep. There aren’t any days off. There aren’t even any minutes off. If your job is social media marketing, then your job is to be on top of your social presence 24/7. It can obviously be stressful. Here are a few tools that if you aren’t already using, you should add to your social media toolbox! The obvious: Analysis tracking: Google Analytics. The specific: For videos: Instagram. What tools do you use for your social media marketing? How To Run A Successful B2B Social Media Marketing Campaign Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they’ve favorited, liked, tweeted or pinned on various social networks. Yet, according to a recent study from MarketingProfs, 87% of B2B marketers use social media platforms in their content marketing efforts. In fact, of 13 tactics proposed from the content marketing arsenal, social media was the most popular. So the question stands: how can a B2B marketer ensure that his or her social media inbound campaigns are the most effective they can be? Here’s a closer look at some of the lessons I have learned consulting for social media on behalf of clients in the last few years. Nexus Of Social Media & The B2B Business Model Take a close look at the nexus of B2B business models and the primary function and benefits of social media. The B2B buying process is a demanding one. It’s within this context that the concept of the buying funnel really takes root. Conclusion

CapitalOneSparkVoice: Snapchat, Instagram And Vine For Social Media Marketing? (Photo Credit: iStock) By Natalie Burg Consider all the time, energy and money that goes into the average 30-second commercial or magazine ad. Now imagine those ads being cut down to 10 seconds or a couple of square inches. If all of this seems like an insane way to market a small business, welcome to the crazy times of social media. Know your audience There’s something to be said about being the first to arrive. “A lot of our social media fans are teenagers, and we noticed on Facebook and Twitter that they were using it,” Britten told Ad Age. Inspired by seeing his mother scratching Kohl's KSS +0.07% coupons for a mystery discount at checkout, Britten crafted a 16 Handles campaign that delivered a 10-second coupon to any customer who sent a snap of his or her purchase to the 16 Handles account. Give a personal touch in real time Snapchat images and video are available to users only for a short time, which is what makes marketing on the platform both risky and appealing.

Brilliant Social Media Marketing Ideas To Help Your Business Stand Out | Latest Info On Internet Marketing And SEO If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! At times you can become confused with all there is to do when it comes to social media marketing, but remember none of your efforts should be in vein. It may be tempting to simply flood your sites with useless content, but it is far better to take the time necessary to establish a credible brand. Social media can be a powerful marketing tool but the responsibility rest on your shoulders to use it effectively and appropriately. TIP! Put a share button near the header of your blog entries that allows users to put the information on Facebook. Make sure that your social media strategy links up with your target audience on the networking sites that they tend to favor. TIP! In order to maximize the benefits of your marketing efforts in social media, you have to provide responses to comments and reviews in a timely and professional fashion. Make sure you have a lot of interaction with your customers. TIP! TIP!

16 Free Tools That Make Content Creation Way Easier Creating content isn't always a walk in the park. (In fact, it can sometimes feel more like a sprint in a swamp.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. That being said, there are plenty of tools out there to make creating content much easier. Click here to download our full collection of content creation templates for blog posts, ebooks, infographics, and more. Below, you'll find a list of 28 fantastic tools and resources to help you research, write, edit, and design content more easily. Let's get started. 28 Free Tools & Resources to Make Content Creation Easier For Researchers 1) Google Drive Research Tool Google recently added a tool to Drive that allows you to conduct Google searches without ever leaving your Drive window. 2) Site:search This is a handy Google hack I use every day. 3) Google Webmaster Tools Doing SEO and keyword research? 4) Percentage Change Calculator 5) Search in a Giphy For Writers