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10 Insights on Social Media and Blogging Influence: New Research

Blogging started as personal online diaries, Twitter popped up first as an internal podcasting platform and Facebook was born out of a frustrated date. The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and marketing personal and business brands. A decade later the internet landscape is unrecognizable. We are all still learning about what works and what doesn’t. A recent report on “Digital Influence” by Technorati Media provides some insights into the fast evolving landscape that provides some metrics on the digital landscape. Technorati Media has a reach of of approximately 130 million US unique visitors per month and has published reports in the past on the state of the blogsosphere. Social media is a small part of digital advertising 1. 2. 3. The top 3 include: 4. 5. 6. 7. 8. 9. 10. Conclusions Related:  Module 4 Blogs, Webinars & Podcasts: Reading MaterialChapter 4: What's next?social media marketing

Since the TED Talk: The Guardian’s Paul Lewis talks citizen journalism With more and more regular Joes snapping photos in the street, live tweeting breaking news from the ground, and acting as free sources of political, economic and cultural analysis, not everyone is confident about the future of professional journalism. But according to TED speaker Paul Lewis, who shared two dramatic examples of citizen journalism at work at TEDxThessaloniki in 2011, the pros aren’t going anywhere. As he says this week in an interview with the TED Blog, “there are far more benefits from a collaborative approach working in an engaged way with citizens than there are disadvantages. So I think it’s actually quite a good new news story.” Now the Washington correspondent at The Guardian, Lewis is still an advocate of citizen journalism, describing a hybrid world in which professionals can take advantage of all that the crowd has to offer. For Lewis, technology is just another tool.

Blogs Outrank Social Networks for Consumer Influence: New Research Are you wondering how to influence potential customers and prospects? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence. Here are some interesting findings from the Technorati report. #1: Blogs Influence Consumers’ Purchasing Decisions The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%). Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions. Consumers consider blogs to be trusted sources of information. Why are blogs so influential? You may have heard that recently Robert Scoble (a very influential blogger in the tech industry) announced he was switching to Android because “Apple has slipped.” Consumers understand this.

3 Reasons Why Facebook Should NOT Be Your Brand's Only Social Network Bloggers Reshaping PR and Digital Marketing Strategies With outbound tactics peeling away and word of mouth dominating “what works,” brands are itching to get product placement and reviews on the best blogs. Let's take a look at a few ways bloggers have reshaped the way we do things. Their Role in Word of Mouth Marketing Consumers no longer want to hear from brands anymore, they want to hear from other consumers for a recommendation and bloggers are a key part in B2I2C. (Business to Influencer to Consumer) Just take a look at some of the stats: Influencers are most active on blogs—86% have a blog81% of the online population trusts information and advice they get from bloggers61% of the online population has made a purchase based on a recommendation from bloggers Targets are Niche Based not Genre When PR pros reached out to traditional journalists, they were reaching out to people who covered a much broader area whereas bloggers write about very specific topics. Amplified Messaging More Personalization Mid-Level works It’s a Gray World Connect:

Actually, Bloggers DO Influence People to Buy Sometimes getting feedback on the impact of blogging can be tough. I keep thinking about how Mickey Drexler once said, “I have yet to see a correlation in my industry between great social media and great numbers. You’ve got to be there, but on the other hand, it’s a very hyped-up thing right now.” For a few months, it seemed that bloggers might be delusional about influence, even as traffic and (engaged) social media presences had grown. In our particular vertical, bloggers have particularly begun to do well with affiliate marketing campaigns which are 100% based on converted consumers. It turns out, it when you ask consumers, according to the Technorati Digital Influence Report 2013, a study that surveyed 6,000 influencers, 1,200 consumers and 150 top brand marketers, the numbers are compelling: We came in third at 31.1%. Blogger Campaigns Make a Sliver of Digital Budgets “Where brands are spending is not fully aligned with how and where consumers are seeing value and being influenced.”

Crucial Tweets for Twitter Marketing Twitter provides you with a great opportunity for marketing and promoting your brand. If you aren’t using twitter to promote your brand, you should be. This guide will show you some very simple steps you can take to make twitter benefit your brand and your customer. These are great for getting more people to follow your brands and to increase engagement when they do. Here are a few crucial tweet types you should be making to get the most out of twitter. 1. 2. 3. 4. 5. The Pros: supplementing your customer support via twitter allows speedy and limited character interactions, which work best for brief, quick fixes. The Cons: supplementing your customer support via twitter puts your customer services interactions out in the open, visible to all. For a limited time, AdStation is offering a 50% bonus for brand new publishers on their first 2k of earned revenue. Written by Andi Hudgens There are two comments.

26 Tips for Overcoming Bloggers Block Do you create written content? Have you struggled getting that blog idea written? While most of us aren’t immune to writer’s block, there are ways to work through the block until the words flow again. In this article, we’ll discuss 26 Tips, an A-Z guide for bloggers to overcome writer’s block and generate new ideas. #1: Add Alerts to Find Fresh Content Google indexes thousands of articles every day and it’s a safe bet that at least one of them has information relevant to your business. Sign up for Google Alerts and you can add and delete alert topics at any time based on projects you’re working on. Include keywords relevant to your blogging goals in your alerts and the updates you receive will point you to content you might not otherwise come across on your own. Google Alerts help you find articles that spark ideas for your own content. Google Alerts deliver great content ideas. #2: Backtrack Your Blog History You’re not a newbie blogger. Revisit your first blog post. A first Instagram post.

Sainsbury’s abandons celebrity endorsements in favour of real people Supermarket chain Sainsbury’s is looking for the common touch this New Year by foregoing celebrity endorsements in favour of a young single mum and a great grandmother. The unconventional recruits will front a six-week campaign from January called ‘Make Your Roast Go Further’ which features four ‘real’ food lovers. Sainsbury’s is best known for hiring celebrity chef Jamie Oliver to champion its wares but it will now use Jack Monroe, a 25 year old single mother who documents attempts to feed her son on a £10 a week food allowance via her own blog – a decision Sainsbury’s hopes will boost its popularity amongst penny pinched families. Bryan Roberts, a retail analyst at Kantar, said: “They have been focusing on real shoppers over celebrities over a while. “They have been the most successful major supermarket over the last two years, that has been through broadening their appeal.

How to Use Twitter As A Marketing Tool In most social media predictions, was told that the role of Twitter which will play in the landscape of online communication will increase both in terms of paid tweets and related to the involvement of the social networks in complex promoting actions. Before we talk about how can Twitter be used in communication campaigns for improving your business should be noted that it is important to first check if your target use the network or not. Only if the answer is positive, it is recommended to integrate Twitter into your communication strategy. How do we do this? Step I: Register as a company or employee? There are two distinct possibilities in the use of Twitter by companies: either to create a company account to represent the organization as a whole or to create an account for one of the employees, which is a slightly more personalized account and may include varied content. See, for example, Jet Blue Airwaves account, or PR account from Honda. Step II: Networking. What is wrong? Seller:

Ten reasons to blog even if nobody reads it Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community” or comments at all. There must be some good business reason they do it, right? There better be. 1) Search engine benefits — This may be the most obvious business benefit of blogging. 2) Marketing differentiation — Finding a way to stand-out may be the most difficult chore a business faces. 3) Infinite search life — A few weeks ago I received a call from a potential new customer in the Middle East looking to me as a possible marketing consultant.I had to wonder how in the world they found me! 4) A cost-effective sales call — You might not be able to visit your customer every week or every month but a blog is an excellent way to provide a constant drip-drip-drip of communication to remind them of your products, services, and why you’re special.

The Line Blurs Between Bloggers and Celebrities inShare64 The coolest thing has been happening lately, and it’s making me feel really special. Suddenly I know people who are in ads. And not just any ad – major, national brands. I feel like I’m brushing with celebrity – and yet, these people aren’t traditional celebrities, they’re bloggers. And they happen to be friends of mine. There is an escalating trend for brands to feature bloggers, mainly parenting/lifestyle bloggers (formerly known as mom bloggers – a term you all know I hate), in print and even some television ads. You may ask, okay, but are these bloggers getting paid for their appearances and ads? For marketers, this trend is borne out of some actual research. BlogHer’s most recent research, the 2012 Social Media study, goes even further and compares consumer trust in other forms of social media – including Pinterest and Facebook – and found that a sponsored, disclosed review on a bloggers’ site earns more trust than a Facebook friends campaign or a celebrity endorsement.

Is Snapchat right for your brand? Snapchat, the equally popular and controversial photo-sharing site, has edged out Facebook in being the most frequently used platform to upload photos. Out of 809m daily photo uploads in November 2013 so far, Snapchat has a 49% share (accounting for approximately 400m daily uploads), with Facebook now at 43%. This 400m figure has grown from the reported 350m in September 2013 and a previous figure of 200m in June 2013. It should be noted that Facebook actually owns Instagram, which currently holds a separate 7% share of the pie, so combined they have a 50% share. What does this mean for brands? Our own David Moth reported a couple of months ago on seven brands that have jumped on the Snapchat bandwagon. Personally I think it’s a social network too far and that brands should leave it well alone, but marketers will always want to follow their consumers and jump on-board with trendy new apps. Controversy? Sure. There are some independent estimates though. In conclusion…

Top UK Online Marketing Bloggers in 2013 For the past 2 years we’ve been publishing a list of the top UK focused internet marketing blogs in advance of speaking at events. This year I’ll be presenting on Creative Content Marketing at SES London February 19th. Since bloggers do more than just write posts, I’ve shifted the focus of this list from blogs to individuals. As a result, the people on this list are recognized for their overall social sharing about “online marketing” related topics, not just blogging. Thanks to nominations made from some really helpful UK bloggers and the folks at Traackr we’ve created the Top 50 UK Online Marketing Influencers & Bloggers. Here’s more info about this year’s Top UK Online Marketing Influencers & Bloggers List and a few inevitable questions: How did you create the list? TopRank Online Marketing also partnered with Traackr to discover new influential bloggers, track their online content and measure their reach, resonance and relevance. How can I be included on this list? What is Traackr?

The Rise of Yoga Influencers on Instagram Social savvy fitness pros are creating content to feed the growing interest in health online. They’re creating videos on YouTube, sharing images and videos on Instagram, and experimenting with platforms like Periscope. What’s more, this growing crop of fitness influencers is delivering across a variety of modalities including yoga, which is one of the fastest growing fitness trends of the year. Indeed, social media has become an effective way for yoga teachers to share their expertise, their passion, and connection with the community. Influential yoga teachers have taken a particular liking to Instagram. Sadie Nardini is known for her rockstar style and instructional videos. While Nardini is the globetrotting transformer and Brathen is the far flung Insta-celebrity, other yogis like Jessamyn Stanley have become part of a movement for #curvyyoga, promoting positive self-image and busting the “yoga body” stereotype. Yoga teachers can now be found on other platforms as well.

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