17 Battle-Tested Resources for Marketers Who Stink at Design You’re a smart marketer. You can do it too. Image made with Canva. Design is my arch nemesis. As a content and data person, I know that cruddy design just doesn’t cut it. From what I hear through the grapevine, I’m not the only marketer who suffers from this pain point. That’s why I’ve spent hours putting together this roundup – so you and I can pull up our sleeves and learn how to create awesome design assets that please the eye and (most importantly) convert. Here are 17 battle-tested, vetted and hand-curated resources for marketers who stink at design. Design Resources to Help You Build Things The following seven resources will help you master the art of execution so you can bring your idea to life without having to fumble with complicated design software. 1. I literally leapt for joy the first time I saw this service. Canva makes it easy for non-designers to create awesome blog images, social media snackables, logos, presentations – virtually any visual asset you’ll ever need. 2. 3. 4.
6 Simple Photo Tools for Creating Social Media Visuals Are you including images in your social media content? Looking for easy-to-use tools to help you create images for your content strategy? If the idea of using Photoshop makes your head spin or hiring a graphic designer isn’t an option, there are many easy-to-use, low-cost alternatives available to you to create social media graphics. In this article, I’ll show you 6 easy tools that will help you create compelling graphics for social media. #1: Use PicMonkey’s Online Photo Editor to Take Your Images From Good to Glorious PicMonkey‘s free option has a wide variety of frames, special effects and font types to choose from. With a touch of a button, you can crop and resize your photo, and add text to your images. Choose from a wide variety of free fonts on PicMonkey to create appealing images like this one with PicMonkey. The paid option offers additional features that include more frames and photo effects. PicMonkey is a great solution for all types of social media images. Final Thoughts
14 Social Media Tools Used by Marketing Pros Are you looking for social media tools to get more out of your marketing? Are you wondering what tools marketing pros are using successfully? We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your social media marketing. #1: Mention Todd Wheatland Mention was developed as a user-friendly replacement for Google Alerts. As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool. There are many clever things behind the way Mention is set up. Mention provides clean and simple functionality. Apart from doing a fantastic job of identifying online mentions, some of my favorite features are: You can see how many online mentions you have in the left-hand column. Todd Wheatland, head of thought leadership at Kelly Services. #2: Addvocate Jay Baer #3: Swayy Jamie Turner 1.
Top 100 Facebook Fan Pages 29 free Internet tools to improve your marketing starting today 4.7K Flares Filament.io 4.7K Flares × Aren’t shortcuts just the best? While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it. Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day. That’s why I went hunting for the top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Research Tools We’ll start at the beginning: researching topics, sites and ideas. 1. I don’t know why more people don’t talk about Google Scholar, but I love this tool for researching science-heavy articles and digging into emerging studies. 2. Described as a search engine for links, Open Site Explorer allows you to see a list of the sites that are linking to you – or another site. 3. Ideation Tools 4. Stumped for ideas? Not bad, huh?
How to use the New Flickr for Search Within hours of the announcement of Yahoo!'s blockbuster purchase of Tumblr for $1.1 billion, they made another bold announcement that probably made a lot more users happy. Flickr, one of the most popular web services for sharing, storing and organizing photos, just got bigger and better. What's New First, the entire site has received a beautiful overhaul. Second, every user has received an upgraded account to a full terabyte of storage space, and images are stored in full resolution. There are also some changes to paid accounts, namely, a new structure and pricing for Pro accounts. Using Flickr The new Flickr Home features the most recent images from your contacts in a large left column. Click on You in the top menu, and you'll see your new profile page and photostream. Just above your photos, to the right, there is a Slideshow button that will automatically go into full screen mode for a beautiful presentation of your most recent images. Photo Search Image courtesy of Rocorocks, Flickr.
10 Top Google Plus Tools for Digital Marketers Google+ is the love child of search and social. When Google realized that Facebook wasn’t an aberration, anomaly or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms. That glue cost them over half a billion dollars to design and develop. Google+ emerged from the Google lab womb with serious intentions. To stop Facebook having all the fun, fame and fortune. It collected demographic data that would allow them to target users with search ads that were user relevant. It’s the synergy of social networks and search engines that makes users salivate with information that informs and inspires them. Google+ is about data To create a Google plus account you needed to tell them your age, location, email account and other data that revealed your likes and dislikes. Nothing is for free. Social networks need a supporting ecosystem Social media management platforms #1. #2. #3. #4.
The ExactTarget Blog How to Predict Trends with Social Media Monitoring Social media monitoring enables you to hear conversations in real time in order to engage, measure, track, and learn from brand and industry mentions. But what if you took that a step further and used social media monitoring to share predictions for your community? Sickweather provides predictions of illnesses based on public Tweets and Facebook mentions of sickness or illness. I was inspired by the concept of helping your community by providing predictions and insight based on real social data. Great to meet you, Graham. Since then, flu season calculated a 730% growth in site visits over 2011. Why is social media monitoring important for predictions? What tips can you share about how to make predictions? Look at historical data against real-time data to make predictions. How can brands find unique ways to create great content from social media monitoring insight? Do you have a great story to share from your community? Thanks for your time today, Graham! The Audience Growth Survey Google+
A marketer's guide to collecting and analyzing data By Kristin Piombino | Posted: January 13, 2014 Do you use data to support your marketing campaigns? How much data do you collect about your customers? Does thinking about data make you nervous? If so, you're not alone. One hundred percent of chief marketing officers say successful brands use customer data to drive marketing decisions, but 45 percent of companies don't use data to personalize their marketing campaigns. Employees don't have the right skills or training (32 percent). To master data in your organization, the graphic recommends following these steps: 1. Collect information from social media, website analytics, ads, email promotions-everything you can get your hands on. 2. Select one person to manage how the company collects, stores and analyzes the data. 3. Share the data across departments so the right people can review, analyze and use the information. 4. Keep an open mind and be willing to make changes to better fit your customers' needs. (View a larger image.)
Web Eustat. Descargas de programas informáticos En esta página dispone de los enlaces para la descarga de software adicional requerido para la visualización de ciertas informaciones disponibles en la web de EUSTAT. Adobe Acrobat Reader Software gratuito que permite visualizar e imprimir archivos en formato de documento portátil de Adobe (pdf) Software gratuito desarrollado por el Instituto de Estadística Sueco que permite describir y explotar grandes cantidades de datos estadísticos. En Pc-Axis es posible organizar tablas, establecer bases de datos estadísticas locales, exportar tablas a una amplia variedad de formatos (excel, dbase, html, etc.) y elaborar gráficos. NOTA: El procedimiento de instalación está en idioma inglés. Software gratuito desarrollado por el Instituto de Estadística Noruego que permite presentar estadísticas mediante mapas temáticos. NOTA: El proceso de instalación está en idioma inglés. Ayuda PX-MAP NOTA: El proceso de instalación está en idioma castellano. Plantillas de mapas del País Vasco
10 Important Google URLs That Every Google User Should Know Which websites and apps have background access to my Google account? What does Google know about me? Where can I see all the ads that I’ve clicked on Google search? What does Google know about the places I’ve visited recently? Where should I go if I have forgotten the administrator password for Google Apps? What are my interests as determined by Google? Here are some of the most important links that every Google user should know about. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Bonus: For Google Apps Administrators
13 Ethical Ways to Increase Your Site's Search Traffic If you have a product you're really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you're running an e-commerce operation. We asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites. Here's what they had to say: 1. If you are a new site, it can be difficult to go after popular keywords right away. - Lawrence Watkins, Great Black Speakers 2. The longer you are in business and producing quality online content, the more likely you are to pop up in search results for all related keywords. - Alexandra Levit, Inspiration at Work 3. There are three main ingredients to a successfully optimized web page or article: your meta title, description and keywords. - Nathalie Lussier, The Website Checkup Tool 4. Keyword-embedded links are the foundation of off-page search engine optimization. 5. 6. 7. 8. 9. 10.
Social Media Monitoring Tool - How to use mention 119 Flares Twitter 69 Facebook 0 Google+ 25 LinkedIn 17 inShare17 Buffer 8 119 Flares × Monitoring what people say about you or your business online is crucial. It helps build relationships, generate leads and protect your reputation. Using a Social Media Monitoring Tool is really an essential tool that should be part of your social media tool box. In this article we outline how to use ‘Mention App’ to monitor the web and social media. My personal experience with mention is very positive. About Mention App Mention monitors the web, including the major social media channels, to keep you informed every time somebody mentions your name, brand or target keywords, and its user-friendly interface makes it very easy to use. When Mention spots that somebody talks about you or your brand you can instantly see this through one of their apps (Web, Desktop, iPhone or Android). It is so important to track what people say about you or your business online. Key Features How to set up Mention Summary