background preloader

50 Top Tools for Social Media Monitoring, Analytics, and Management

50 Top Tools for Social Media Monitoring, Analytics, and Management
Use these platforms to manage, measure, and analyze your social media marketing initiatives. To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Determining which tools are right for you requires a clear definition of your objectives. Connect: Authored by: Pam Dyer See complete profile Related:  Module 9 SEO & Social Media Monitoring: Reading Material

Resources So you don’t have any idea where to start, right? Guess what—neither did I. I was clueless. A quick note before you read the rest of the resources section. But good news: it’s easier than you think. The blog is hosted by Bluehost Web Hosting. The first thing you can do is to go to Bluehost and register your domain. Launching your blog is one thing but making it visible to the world is another. Step 1: Social Media Marketing So you have your WordPress blog setup now. Let’s get started with social media marketing Twitter Twitter is often underestimated and you need to use tools to help you reach its potential. Twitter Tools Twitter needs tools to help you manage and control the tweets. Facebook Facebook is the largest social network on the planet. Facebook Tools Heyo’s free contest builder helps you capture emails from Facebook with drag and drop contests you can customize without coding. Facebook Training Facebook Influence by Amy Porterfield. LinkedIn LinkedIn Training Pinterest 1.

17 Battle-Tested Resources for Marketers Who Stink at Design You’re a smart marketer. You can do it too. Image made with Canva. Design is my arch nemesis. As a content and data person, I know that cruddy design just doesn’t cut it. From what I hear through the grapevine, I’m not the only marketer who suffers from this pain point. That’s why I’ve spent hours putting together this roundup – so you and I can pull up our sleeves and learn how to create awesome design assets that please the eye and (most importantly) convert. Here are 17 battle-tested, vetted and hand-curated resources for marketers who stink at design. Design Resources to Help You Build Things The following seven resources will help you master the art of execution so you can bring your idea to life without having to fumble with complicated design software. 1. I literally leapt for joy the first time I saw this service. Canva makes it easy for non-designers to create awesome blog images, social media snackables, logos, presentations – virtually any visual asset you’ll ever need. 2. 3. 4.

14 Social Media Tools Used by Marketing Pros Are you looking for social media tools to get more out of your marketing? Are you wondering what tools marketing pros are using successfully? We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your social media marketing. #1: Mention Todd Wheatland Mention was developed as a user-friendly replacement for Google Alerts. As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool. There are many clever things behind the way Mention is set up. Mention provides clean and simple functionality. Apart from doing a fantastic job of identifying online mentions, some of my favorite features are: You can see how many online mentions you have in the left-hand column. Todd Wheatland, head of thought leadership at Kelly Services. #2: Addvocate Jay Baer #3: Swayy Jamie Turner 1.

How to Create a Custom Twitter Background [With Video!] Face it -- a company Twitter profile is incomplete without a custom Twitter background. Users who stumble across your profile will expect to see some basic branding such as company name, logo, and URLs to lead them to other useful information. Chances are, you have access to some design software somewhere in the office, and trust me, you don’t need a creative team to execute this simple task. Don’t shy away from creating a background for your individual, personal Twitter account either! Step 1: Setting the Right Measurements Open your design software, and create your new background using the following measurements: It’s important to note that Twitter backgrounds will not scroll down as users scroll down a profile page. Step 2: Define Your Design Space A blank canvas should now appear on your desktop. Step 3: Choose a Background Color/Image Color in the entire canvas with one color. Step 4: Add Your Text Step 5: Save Your File Correctly

Free Link Building Tools from BuzzStream Use our free tools to find link opportunities, conduct link research or automate link building tasks. Free Tools Email Research ToolEnter a name, company and website and this tool will generate Google searches to find their email address. Link Building Query GeneratorAutomatically creates link building search queries to help you find link opportunities. Extract Descriptive Text from a URLTakes a list of URLs, extracts the descriptive text at the end of the URL and saves the list as a CSV file (e.g., turns into "programs"). Tools for BuzzStream Subscribers Link BuzzmarkerTurn a web page into a link contact for link building campaigns. Influence Evaluation ToolImport a list of domains and BuzzStream collects key metrics for all of them (e.g., PageRank, mozRank, unique visitors, cache date, site age, inbound links, etc.) List BuilderFilter contacts to build outreach lists.

29 free Internet tools to improve your marketing starting today 4.7K Flares 4.7K Flares × Aren’t shortcuts just the best? While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it. Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day. That’s why I went hunting for the top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Research Tools We’ll start at the beginning: researching topics, sites and ideas. 1. I don’t know why more people don’t talk about Google Scholar, but I love this tool for researching science-heavy articles and digging into emerging studies. 2. Described as a search engine for links, Open Site Explorer allows you to see a list of the sites that are linking to you – or another site. 3. Ideation Tools 4. Stumped for ideas? Not bad, huh?

10 Top Google Plus Tools for Digital Marketers Google+ is the love child of search and social. When Google realized that Facebook wasn’t an aberration, anomaly or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms. That glue cost them over half a billion dollars to design and develop. Google+ emerged from the Google lab womb with serious intentions. To stop Facebook having all the fun, fame and fortune. It collected demographic data that would allow them to target users with search ads that were user relevant. It’s the synergy of social networks and search engines that makes users salivate with information that informs and inspires them. Google+ is about data To create a Google plus account you needed to tell them your age, location, email account and other data that revealed your likes and dislikes. Nothing is for free. Social networks need a supporting ecosystem Social media management platforms #1. #2. #3. #4.

Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on, Android, and iOS applications. Fast forward to today: Twitter released the Lead Generation Card, a new type of Twitter Card that will allow marketers to collect leads directly within the tweet. Users don’t even have to fill out a form -- their information (Name, email, and username) is already pulled into the card. They literally just have to hit "Submit" on the Card's call-to-action. The Lead Generation Card is exclusively available as a feature of Promoted Tweets (a paid feature of Twitter Ads). Here’s what it looks like, courtesy of the Twitter Advertising Blog: So cool, right? How to Create Twitter Lead Generation Cards Want to get set up a Lead Generation Card for one of your Promoted Tweets?

Top 10 Logo Design Software To Help You To Design Logo By Yourself Nowadays the importance of custom logo design cannot be really underestimated. It is one of the best ways that can help in marketing a brand and so a lot of companies have started indulging in logo designing. Once your company has a great logo, it creates a good impact on the consumers. Logo is a good way of creating an identity as customers can relate to a particular brand. People recognize a brand through their logos all over the world. While designing a logo, there are two essential things that should be kept in mind. There are a number of logo design software that will give you lot of prepared icons to use. 1. Page Plus X6 creates logos (including custom logo design) that look great in print and digital publishing. 2. It is considered as one of the best among logo design software. 3. With this software, the process of logo creation becomes very simple. 4. 5. 6. 7. 8. Do you want to create a free custom logo availing the option of about 20,000 design elements? 9. 10.

Web Eustat. Descargas de programas informáticos En esta página dispone de los enlaces para la descarga de software adicional requerido para la visualización de ciertas informaciones disponibles en la web de EUSTAT. Adobe Acrobat Reader Software gratuito que permite visualizar e imprimir archivos en formato de documento portátil de Adobe (pdf) Software gratuito desarrollado por el Instituto de Estadística Sueco que permite describir y explotar grandes cantidades de datos estadísticos. En Pc-Axis es posible organizar tablas, establecer bases de datos estadísticas locales, exportar tablas a una amplia variedad de formatos (excel, dbase, html, etc.) y elaborar gráficos. NOTA: El procedimiento de instalación está en idioma inglés. Software gratuito desarrollado por el Instituto de Estadística Noruego que permite presentar estadísticas mediante mapas temáticos. NOTA: El proceso de instalación está en idioma inglés. Ayuda PX-MAP NOTA: El proceso de instalación está en idioma castellano. Plantillas de mapas del País Vasco

13 Ethical Ways to Increase Your Site's Search Traffic If you have a product you're really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you're running an e-commerce operation. We asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites. Here's what they had to say: 1. If you are a new site, it can be difficult to go after popular keywords right away. - Lawrence Watkins, Great Black Speakers 2. The longer you are in business and producing quality online content, the more likely you are to pop up in search results for all related keywords. - Alexandra Levit, Inspiration at Work 3. There are three main ingredients to a successfully optimized web page or article: your meta title, description and keywords. - Nathalie Lussier, The Website Checkup Tool 4. Keyword-embedded links are the foundation of off-page search engine optimization. 5. 6. 7. 8. 9. 10.

Your Simple Guide to Launching a Twitter Advertising Campaign So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons, and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. Whether you're just looking for more followers or you want to increase leads and customers, Twitter has some great paid options that can help you complement your organic Twitter marketing efforts. How Do Twitter's Advertising Options Work? Promoted Accounts, Promoted Tweets, and Promoted Trends are Twitter's advertising features, pay-per-click style. On the other hand, Twitter's ad interface also leaves something to be desired (remember how we mentioned pros and cons?). That being said, setting up a campaign is easy, as long as you know what you are looking for. Decide What You Want to Promote I want to promote my account! I want to promote my tweets!

Social Media Tools, How to Simplify Your Social Media Marketing Are you looking for a better way to manage your social activities? Are you wondering what tools can help your social media marketing? To discover free or low-cost tools to simplify your social media marketing, I interview Ian Cleary for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Ian Cleary, the founder of Razor Social—a blog dedicated to social media tools. Ian shares why as a marketer you should look beyond Google Analytics and Facebook Insights data. You’ll learn the services available to keep up to date with relevant content and the tools to use to monitor your overall activities across all social channels. Listen Now Podcast: Play in new window | Download | Embed Social Media Tools

The Internet map