Six examples of brilliant marketing creative to enjoy with your coffee Here on the Econsultancy blog, we’re going to start teasing you with details of the week-long siren of excellence and japes that is the Festival of Marketing (8-10th October in London). One of the many components of the Festival is PUNCH, the event where marketing meets the new creative. To quote our website, ‘in today’s increasingly saturated media landscape, creative power matters more than ever’. So, to celebrate this event, and to give you something pretty to look at while you let your mind wander, I’ve listed some of my favourites in the world of creative in marketing. Social
KWestions for Michael Staton of Inigral Yesterday evening, I was one lucky education blogger when Michael Staton, CEO and co-founder of Inigral made the time and agreed to do a KWestions interview. I’m happy to share the exciting news as one of the first with you. Inigral, sometimes called the Facebook of Higher Education, are now partner of the Bill and Melinda Gates foundation. Kids of the Internet Generation vs. Everybody Else [INFOGRAPHIC] They don’t make them like they used to, right? Kids these days have grown accustomed to many luxuries that just weren’t around a few decades ago, namely new tech gadgets. Are they better off for it? While kids used to head outdoors when they wanted to play, children today are 6 times more likely to be playing video games than riding bikes! In fact, cycling is down 31% since 1995.
ANSWERED: The 5 Biggest Early Childhood Education Questions You probably don’t need to be told that very young children today are quite adept at using technology – and perhaps more at ease with it than their parents are! While their elementary and secondary school counterparts are making moves towards BYOD and 1:1 classroom scenarios, what is happening with our youngest generation? This handy infographic takes a look at technology in the early childhood education classroom to see what’s happening there and attempts to answer the biggest early childhood questions.
WHY Is The Most Important Question in Social Media The question for most businesses leaders is not “if” they should be using social media. There are far more important questions to both ask and answer. Did you know that on average 98% of the people who “like” a business Facebook page will never visit the actual page again? They may only see it in their newsfeed “if” the brand is lucky and Facebook’s edgerank algorithm determines it is worthy of a view in the newsfeed of their fans.
The Evolution of Classroom Technology Classrooms have come a long way. There’s been an exponential growth in educational technology advancement over the past few years. From overhead projectors to iPads, it’s important to understand not only what’s coming next but also where it all started. Norway PM Jens Stoltenberg works as secret taxi driver 11 August 2013Last updated at 11:34 ET Mr Stoltenberg said it was the first time he had driven for eight years Norwegian PM Jens Stoltenberg spent an afternoon working incognito as a taxi driver in Oslo, he has revealed. Mr Stoltenberg said he had wanted to hear from real Norwegian voters and that taxis were one of the few places where people shared their true views. He wore sunglasses and an Oslo taxi driver's uniform for the shift in June, only revealing his identity once he was recognised by his passengers. His exchanges with his passengers were captured on a hidden camera.
Anyone Still Listening? Educators Consider Killing the Lecture Teaching Strategies Flickr: Sidewalk Flying Scott Aikin admits that he’s “a very conservative pedagogue.” That’s why the author and Associate Professor of Philosophy at Vanderbilt University says that, this fall, he’s asking his students to keep their laptops at home. Instead, he wants their full attention for his main method of teaching: lecturing. “I call it ‘the chalk and talk.’ Debranding: why Coca-Cola's decision to drop its name worked The success of Coca-Cola's Share a Coke campaign in which the brand name was replaced by 150 of Britain's most popular names has led to a lot of scratching of heads as to what it was about this campaign that meant it worked so well. Chris Deere, head of brand activation at Coca-Cola Great Britain explains that, beyond the obvious attempt at personalisation, the campaign is about sharing: "We wanted people not just to find bottles with their own names on, but to surprise a friend or someone they love by seeking out a bottle with their name on it," he explains, pointing out, too, that social media is one way that global brands can make local connections. Of course, Coke is fortunate in that, even with the removal of its traditional logo, its script is still iconic, the red and white immediately recognisable, the world over.
What Is A Flipped Classroom? (Updated For 2013) Flipped learning has been around for awhile. It’s a rethinking of the standard classroom model that puts students in the driver’s seat. With the influx of technology into education, the flipped classroom model has really taken off. In fact, it’s one of the hottest education trends we’ve been monitoring on Edudemic for the past 4 years.