How to protect corporate data from angry ex-employees Network World - The vast majority of employees who leave a company are honest, upstanding corporate citizens. But you never know when someone might leave on bad terms and then attempt to hack back into your corporate systems. Protecting company assets from former employees is more difficult in today’s world where corporate data can live in so many places, from the cloud to the employee’s BYOD smartphone. Here are steps to protect corporate data from former employees. Content Marketing Strategy Stats: 2015 [Infographic] Some great stats on the state of content marketing from the folks over at wyzowl, so I thought I’d create this custom infographic to show the information off. I really wish the folks at wysowl spent some time talking about the respondents and how the data was collected so readers could understand the data better. For instance, data coming from small businesses looks a lot different from enterprise respondents.
The Future of Content Marketing Isn't in Marketing Content As content continues to become an ever-important staple for businesses of all shapes and sizes, I thought it’d be interesting to share some thoughts on what the future of content might look like. However, instead of sharing just my own thoughts, I wanted to bring you what the future of content looks like for some of the folks I look up to and respect in this space. This mini-series will bring you some of the web’s most critical thinkers when it comes to content – hopefully you’ll enjoy reading as much as I did, and these thoughts will spark ideas of your own on what the future of this thing we call content looks like. Today’s thoughts come from Richard Becker, president of Copywrite, Ink.
Yahoo Updates Answers For Social And SEO Value It’s amazing to me that it took Yahoo so long to update its Answers property. Once a thriving Q&A network and social search site, Yahoo really let Answers go to seed. However the company announced yesterday that it was rolling out a new user-experience including mobile optimization. This Year, Forget Links and Build Connections via Content Marketing Less than two years ago, we wrote a post called Link Building and Content: The Right Combination for Getting Found Online. Since then, Google’s algorithm has become more refined and SEO tactics even more complex, but the advice we offered then has yet to go out of style. Good content, it seems, continues to withstand the test of time. In fact, content marketing is now one of the biggest buzzwords in the industry. Curata reports that 77% of B2B marketers plan to increase content production in the next 12 months. 55% plan to increase their content marketing spend during those same 12 months. And 38% are already publishing new content on a weekly basis – if not more!
B2B Marketers: Think More Like Brand Marketers You’d think there would’ve been more people like me at the Brand Innovators "mega-trends" in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at leading consumer brands and agencies. So what was a B2B marketer like me doing there? Get Best Internet Marketing Services By Techmagnate Be seen: If you want to be seen on the Internet, you need to get the best Internet Marketing Services. And Techmagnate is one of the leading providers of Internet Marketing Services in India - favorite destination with global clients for seo marketing services. With everybody getting an online presence these days, the Internet is cluttered. To prevent your website from getting lost in the clutter you need to position it intelligently. That's where we, the leading company for Internet Marketing India, come in. Our Local SEO, Link Building, SEO marketing services etc. will help you increase traffic to your website which in turn drives sales.
Copywriting for Hotels & Travel half a year of interesting, inspiring blog content Whether you’re a hotel, travel agency, tour operator, or other hospitality vendor, your travel business blog should always be engaging. Your goal is to nourish relationships with past clients and to build new connections with potentials. And to do that, you have to produce what’s known as “evergreen content.” Like a cypress tree, evergreen content stays fresh and interesting year-round. It’s timeless. Mixing Video With Email Marketing: Four Inspiring Examples and Three Quick Tips Video can be key to conversions and sales, a recent study confirms. For email marketers, using video should be a no-brainer, but the email-video combo still feels like a rare pairing. Only 25% of marketers surveyed last year reported that they used video in their marketing, and a quick look at my own inbox supports that statistic. But the emails with video are the ones that I (and many others) find most memorable, so why aren't more marketers using them?