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The Book by 37signals

The Book by 37signals

A History of the World The Easiest Way to Build, Publish & A/B Test Landing Pages Price per Month All prices in USD Pro 199 Agencies & Marketing Teams Pro 99 Consultants & Small Businesses Starter New Businesses & Entrepreneurs Landing Pages & A/B Split Tests unlimited Unique Visitors per Month Customizable Templates All Landing Page Templatesare Mobile Responsive Mobile Responsive Design Get More Leads & ConversionsAcross All Devices Lead Notifications Get emailed when leads come in Dynamic Text Replacement For improving your PPC marketing conversion rates Multi User Features Add Admins, Authors and Viewers Brandable Lead Notifications Professional Integrations Salesforce, Hubspot, Infusionsoft Unlimited Read-Only Users For clients and stakeholders Your credit card will not be charged until after your full access, risk-free 30-day trial. Just looking to kick the tires a bit? Not ready to start a trial? All Plans Include Integrations with Google Analytics, Mailchimp, AWeber, Campaign Monitor, Constant Contact, Zoho & more. WYSIWYG Landing Page Builder Mobile Responsive Templates

Can Flash be saved? UPDATE: for a good counterpoint to this blog, see my new post titled “Google +will+ save Flash.” Let’s go back a few years to when Firefox was just coming on the scene. Remember that? I remember that it didn’t work with a ton of websites. Things like banks, ecommerce sites, and others. Some people thought Firefox was going to fail because of these broken links. But just a few years later and have you seen a site that doesn’t work on Firefox? What happened? The same thing is happening now, based on my talks with developers: they are not including Flash in their future web plans any longer. This has Adobe freaked out. So, can Adobe save Flash? But Google can. The thing is, does Google want to? Google is widely seen as the only company right now that is challenging Apple at all (and even then, Google’s Android is clearly #2 in the race and doesn’t look like it will be able to challenge iPhone/iPad this year). Could Nokia help Adobe out? Could Microsoft help Adobe out? How about you?

The Future of Advertising Twenty creative directors, planners, media strategists, and account executives from agencies across the country are down on all fours on the floor of a 100-year-old tenement on Manhattan's Lower East Side. They are each staring down at a blank poster-size sheet of paper, contemplating their most abject fears about their careers, their livelihoods, and their future. They have reason to worry. They are, after all, in the business of advertising. This slight three-story brick building on the edge of Chinatown has been taken over by Hyper Island, a school based in Sweden renowned for producing the most coveted digital talent in the ad industry. Last summer, the Swedes at Hyper Island recognized that where there's panic, there's opportunity, and opened this New York branch. Most of the men and women here -- average age: 38 -- have worked at agencies for more than a decade. Step one of their therapy, of course, is admitting there is a problem. That was then. Nothing has come easy. St.

The Best of 2009 in Flash Web Design - Flash Web Design and Desi When it comes to web design, there is no doubt as a site owner or a designer you will run into flash. Flash websites are the “in” thing and if the bandwidth is there quite often the most amazing possible way to present your sites and clients. Adobe may have been the seed but flash has grown into its own over the years with no signs of slowing anytime soon. There are literally hundreds of flash apps, flash software’s, free website builders, and flash tools to test try win and fail at. A4Desk Flash site builder A4Desk (ver.6.35) is a professional, all-in-one flash design software suite to help users create websites, flash intros, and develop a flash presentation on Windows® 98/NT/XP/Vista instantly. A4 Flash Menu Builder is an all-in-one, easy-to-use, templates-based Flash Menu building software. ActiveSWF ActiveSWF generates Flash content dynamically and can be easily programmed to build Flash movies from XML. SWF Text Astro

How I Went From Writing 2,000 Words a Day to 10,000 Words a Day When I started writing The Spirit War (Eli novel #4), I had a bit of a problem. I had a brand new baby and my life (like every new mother's life) was constantly on the verge of shambles. I paid for a sitter four times a week so I could get some writing time, and I guarded these hours like a mama bear guards her cubs - with ferocity and hiker-mauling violence. To keep my schedule and make my deadlines, I needed to write 4000 words during each of these carefully arranged sessions. I thought this would be simple. After all, before I quit my job to write full time I'd been writing 2k a day in the three hours before work. But (of course), things didn't work out like that. Needless to say, I felt like a failure. When I told people at ConCarolinas that I'd gone from writing 2k to 10k per day, I got a huge response. So, once and for all, here's the story of how I went from writing 500 words an hour to over 1500, and (hopefully) how you can too: Update! As soon as I realized this, I stopped.

jQuery SWFObject Examples Using the jQuery SWFObject plugin is as easy as jQuery itself. Just write the name of flash document you want to use and where to put it. <script> $(document).ready( function() { $('#myFlash').flash('fireworks.swf'); } ); </script><div id="myFlash"> The "You don't have flash" message. You can write flashvars like objects with the jQuery SWFObject plugin. In this example I'm using a flash animation made by my friend Celerant. You can also prepare the Flash document before page load for even-better performance.

5 Psychological Studies on Pricing That You Absolutely MUST Read As marketers and business owners, you will most likely come to deal with the process of pricing your products or services. The thing is, many folks struggle with this process because although they understand their customer’s needs, they aren’t experienced with what to charge people for their work. Below I’ve analyzed a few recent research studies that dive into pricing of products and services in the hope that you might better understand how to price your own goods. 1. Comparative Pricing: Not Always Optimal One of the first techniques that many marketers attempt in forming a new pricing strategy is to directly compare their price with that of a competitor. “Hey, my software is 30% less than this popular option, why not buy mine?” The problem is, comparative pricing isn’t always as reliable as marketers think it is, and can effect costumer’s perceptions of the product in a few different ways. Consider this scenario: Buying Aspirin… What do you do? The first involved selling CDs on eBay. 2. 3.

Away3D Flash Engine Learn How-to Create Flash Components using Actionscript 3.0, XML and Flickr API - The Tech Labs This tutorial will allow you to learn to create custom Flash Components using Actionscript 3.0. I have opted an image gallery component where we would show thumbnails of various images and user could see respective enlarged image by clicking any of the thumbnail. I have used FlickR image search to show various images using this component. Requirements Flash CS 3 – Try/BuyAPI Key from FlickR – Apply Pre-Requisites This tutorial assumes that you have fair knowledge of OOPs, Flash, Actionscript 3 and flash authoring framework. Step1: Getting Started Before starting with the tutorial have a look what we are going to achieve from this tutorial, click on the View Demo button. Lets start with the creating basic movieclip which will be used for making the Image Gallery component. Figure 1.2: Linkage Properties Panel Click OK.Now lets start with the next step which is writing a class for this component and link this class to “CustomImageGallery” movieclip. Step3: Adding Metadata to the Class Conclusion

Dynamic PageFlip 3.6

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