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The LEGO® Story

The LEGO® Story

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Graduation Project Into a Mesmerizing Nubian Hotel Via Ahmed Hayman It was only three years ago when the Egyptian Fine Arts graduate, Mai Badr, presented her life dream as a graduation project: an authentic Nubian hotel by the Nile that channeled her roots being transformed from a blueprint to reality. Ashari Narty is a craftsman and cultural center and hotel in Gharb-Soheil village in Aswan. This move came from a group of young Egyptians, who dare to dream in a country where nothing come easy. Via Tahrir News Via Yasser Ayman 25 Elf on the Shelf Quick and Easy ideas that take UNDER 5 Mins! - Over the Big Moon I know that Elf Season can be a bit exhausting, so I’ve rounded up 25 Elf on the Shelf QUICK & EASY Ideas that take UNDER 5 Minutes! I love our Elf on the Shelf, Jasper! I realized pretty quick into our 1st year of his arrival that lots of the ideas out there for the Elf on the Shelf were just very unrealistic for my families situation. First off, I didn’t have 15 minutes every night to figure out where I was going to hide him (or I’d be half asleep in bed and remember). Second, so many of the ideas had the Elf down low or in areas that my kids would have been tempted ALL day to touch him.

History of Marketing Channels Revisited In October of 2009, we ran the first version of this very popular infographic which has been used in a lot of innovative ways by different companies! From a very cool analysis of the transition we are all seeing in customer engagement strategies (see Razorfish’s Liminal) to a cool poster that was given away as swag to marketing geeks. As I said back in 2009, the most fascinating aspect of this graphic is the explosion of marketing tactics available to businesses since the onset of Al Gore’s invention the Internet. That said, three years have passed and countless new marketing opportunities have arisen including absolute game changing technologies (hello iPad) and websites (yes we are talking about you Pinterest) that definitely deserve a mention. We hope you all enjoy this version of The Timeline of Marketing Channels as much as you did three years ago! Would you like to use this infographic on your site or blog?

Inspiring Egyptian Women From fixing motors, to protecting men, to flashing red and yellow cards, these Egyptian women refuse to let anything hold them back. Society in Egypt has always expected a lot from women but not in the right ways; a century ago, society expected women to not get an education, dedicate their lives to housework in service of their families, and never peak out of the window with an uncovered face. 50 years later, women mostly dressed as they pleased and were permitted to work in careers that society viewed as suitable for them (nurses, public employees, domestic labour etc). From that point on, and due to the rising numbers in female literacy and education, women ventured into fields that have traditionally been inaccessible to them. More Egyptian women started becoming engineers, doctors, and scientists.

Why school librarians matter: What years of research tell us When schools have high-quality library programs and librarians who share their expertise with the entire school community, student achievement gets a boost. Since 1992, a growing body of research known as the school library impact studies has consistently shown positive correlations between high-quality library programs and student achievement (Gretes, 2013; Scholastic, 2016). Data from more than 34 statewide studies suggest that students tend to earn better standardized test scores in schools that have strong library programs. Further, when administrators, teachers, and librarians themselves rated the importance and frequency of various library practices associated with student learning, their ratings correlated with student test scores, further substantiating claims of libraries’ benefits. Skeptics might assume that these benefits are associated mainly with wealthier schools, where well-resourced libraries serve affluent students.

What Can Brandable Phrase Domains Do For You? Marketing minds everywhere are always trying to come up with the new “edge”. Simple tactics can make huge gains in returns from marketing efforts. One tactic that has been used by many huge companies but is never focused on much is the brandable phrase domain. What is a brandable phrase domain? A brandable phrase domain uses a phrase intended to be catchy to draw interest or intrigue to a promotion or advertisement to entice people to visit it.

How Do You Know You're Ready To Get Married “I do, do I?” was the title Carrie Bradshaw (Sarah Jessica Parker) from ‘Sex & the City 2’chose for her book when she decided to discuss marriage. While watching the movie last night, this title got me thinking, how do you really know you’re ready to get married? Is it love? The importance of school libraries in the Google Age A qualified teacher librarian and a well-resourced library increases student achievement Overwhelmingly in local, national, and international studies, a positive correlation is found between the presence of a qualified teacher librarian and student achievement. Extensive research also finds that administration — most specifically principal — support for the teacher librarian role and the school library significantly enhances the positive impact the library has on student achievement (Haycock 1999; Oberg 1995; Oberg, Hay & Henri, 2000 cited in Hartzell 2002). Scholastic's publication 'School Libraries Work!'

Marketing Is Dead - Bill Lee Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. Elisa Sednaoui Foundation “Children and young people should have the opportunity to follow their dreams and imaginations—to freely express feelings, thoughts, and experiences in open and creative ways. We created the ESF to help give children and young people these opportunities.” – Elisa Sednaoui. Inspired by her experiences growing up between the culturally diverse environments of Egypt, Italy, and France,Elisa Sednaoui launched ESF to provide creative learning programs for children and youth.

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