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Social Media Guidelines

Social media case studies from IBM, JetBlue, Nokia, and 10 more These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right. Comcast, Zappos, Dell, and JetBlue are all featured in Brian Solis‘ Fast Company article on Twitter tips from socially savvy brands. >> Fast Company InterContental Hotels Group‘s Del Ross was featured in a recent USA Today article on how the hotel brand is using Gowalla this summer as part of their “Hit it Big” loyalty program. >> USA Today IBM‘s Adam Christensen says they avoid using a corporate Twitter account because they want their IBMers — all 400,000 of them — to be the aggregate online voice of the brand. >> Social Media Examiner

Technology@Intel · Intel's Social Media Story - just the beginni We introduced Intel’s blog program 2 years ago this month. I’d like to use this Intel anniversary as an opportunity to reflect and look back at some of our social media efforts over the past decade. Its not possible to go into every project and program in one blog post. Nor can I properly speak to all of the hard work from our various social media teams. So, I look to others to help fill in those gaps, but here’s a high-level overview of just some of the activities to date at Intel.

Using Social Media We are committed to aggressive journalism in all its forms, including in the field of computer-assisted reporting, but we draw the line at illegal behaviour. Internet reporting is nothing more than applying the principles of sound journalism to the sometimes unusual situations thrown up in the virtual world. The same standards of sourcing, identification and verification apply.

IBM In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice to protect both IBM bloggers and IBM. In 2008 and again in 2010 IBM turned to employees to re-examine our guidelines in light of ever-evolving technologies and online social tools to ensure they remain current to the needs of employees and the company. These efforts have broadened the scope of the existing guidelines to include all forms of social computing. Below are the current and official "IBM Social Computing Guidelines," which we review periodically so that they may evolve to reflect emerging technologies and online social tools. Introduction Answered: 10 Common Social Media Marketing Questions Can dipping your toe in the water be more detrimental than diving all the way in? Yes, when it comes to using social media for marketing your business. Dipping your toe in the water by launching a small social media experiment or hiring an intern to manage community engagement will deliver insignificant or vague results. It is not going to change the way you are doing business. As HubSpot’s VP of Marketing Mike Volpe explained in a recent webinar , social media needs to be part of a comprehensive inbound marketing strategy in order to yield visible results.

Fortune 500 Series: How Intel is listening, engaging with its co Simply said, Intel is doing great stuff. Much like the other companies I have profiled in this series (Cisco, Office Max, Texas Instruments and Newell Rubbermaid), this Fortune 500 company has implemented significant social business programs ranging from integrated marketing to internal communications, and even engaging with its technical community. I spoke with Kari Aakre, Intel's director of consumer and social media inside the company's Global Communications Group. She has a huge responsibility, from corporate branding and product awareness, all leveraging social media. Since her role is global, it's critical that she work collaboratively with other social media practitioners throughout the huge company to make sure that the company's social media strategies not only map to corporate business objectives, but are ubiquitous. Q.

Why Ideals are the New Business Models - Umair Haque by Umair Haque | 5:35 PM March 13, 2009 Take your pick: newspapers, autos, mobile, solar — across the zombieconomy, boardrooms are sweaty-browed with the task of business model redesign. It’s the worst downturn for the better part of a century: business model redesign — lower costs, greater efficiency, choosing the most profitable customers and revenue streams — should be every boardroom’s first priority, right? Nothing could be more wrong. In fact, today’s market leaders, from Google, to Apple, to Nintendo, are revolutionary for different reason altogether.

Why Intel's social media policy is a really big deal. Really.: T It’s rare that any corporate policy makes for a good read, but trust me when I tell you that Intel’s new Social Media Guidelines are barn-burning fare. Here’s why: Standard business model: No matter how many people work at a company, only a select few employees are allowed to speak to the public. All statements must be approved by the top brass, who will be sure to suck the life out of any comment until it sounds like good-old corporate PR dreck.