5 Digital Marketing Commandments for Luxury Brands Duke Greenhill is the founder and CEO of Greenhill+Partners, a premiere New York-based creative marketing agency specializing in luxury brands and engaging the emerging affluent. You can reach them at TheFutureOfBranding.com. Lately people are talking about luxury brands and digital marketing. I can't count the number of times this week I've seen tweets asking, "Is Digital Killing the Luxury Brand?"
More Thoughts On Curation And Rescuing Content From The Obscurity Of The Timeline... Posted by Tom Foremski - April 29, 2011 Last week I wrote about the tyranny of the timeline and how good content disappears once it is pushed off the home page and into the archives. [How Curation Can Rescue Great Content From The Tyranny Of The Timeline - SVW] Of course, the content is still there in the archives, it is reachable, and it is searchable; but only if you know it is there. Search is an awkward instrument for retrieving content in an archive, simply because you often don't know what is in the archive.
Six tools content marketers should be using daily Journalists and news creators, who by nature are at the top of the social news cycle, as well as content creators for brands that offer value to their communities should be aware of these six great tools. As part of my role here at Econsultancy as Content Marketing Executive, I was immediately immersed in product demos and in-person meetings for new products in the burgeoning social web discovery space. Here are six immediate standouts from the pack that I feel other content marketers should be using and why. Little Bird Who: Marshall Kirkpatrick.
News curation: finally, social media's killer app? FORTUNE -- Even the most casual social network user will admit that the Facebook or Twitter experience can be overwhelming -- that merciless stream of status updates and shared content, which sometimes feels less like a stream and more like a deluge, waits for no man, woman, or Web crawler. Of course, there's good reason to feel that way: Facebookers share 30-billion plus pieces of information each month, and Twitter users output 1 billion tweets weekly. There's a tremendous amount of digital information floating around and few great solutions for filtering it, making sense of it, and consuming it. That's changing.
15 Key Facts about Content Curation « Content Curation For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content, and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. The average B2B marketer is using 12 different content marketing tactics, and a curation strategy can boost the volume of information shared without dramatically increasing the workload. We’ve compiled some of the most fascinating stats and facts on the state of content curation: A Basic (yet essential) Pre & Post Content Launch Checklist (with guidelines) So you’re ready to launch some content. Stop. Right.
3 Reasons Curation is Here to Stay Perhaps you won't believe me since it's my job to spread the gospel of curation as the Chief Evangelist of Pearltrees, but I think curation is here to stay. These are the reasons why I believe this is the case. This year there has been a tremendous amount of buzz in Silicon Valley about curation.
11 Tips I Gave to Marketers this Morning Date / / Category / Events, Marketing Today finds me blogging from Australia, where I had the privilege of keynoting SMX Sydney and participating in a site clinic (wearing an SMX lab coat, which is always fun). While looking through the show’s program guide, I discovered that I was also supposed to be on a panel today! The description read something like this: Bill Hunt and Rand Fishkin will give away their best tips for advanced marketers, and take questions from the audience. 60 minutes Well, crap. MediaWatch: Curation and Verification In Journalism - New Methods In News Gathering Posted by Tom Foremski - May 23, 2011 Last week I wrote about the Oriella survey of journalists that found that the majority do not use social media or blogs for verifying and sourcing stories. [Oriella Survey: Most Journalists Shun Social Media And Blogs - SVW] No one is asking journalists to throw away the tried and true ways of researching and verifying stories but to add new skills that will improve their reporting. Those new skills include curation and the use of media technologies to tell stories in ways that haven't been told.
How to Know If Your Blog Is Producing Quality Content or Not? You might have heard that - Content is King. So you may ask yourself a question- What this king looks like? We often hear that we should be writing Quality content instead of focusing on Quantity because Google loves Quality not Quantity. I always heard this during the starting days of my Blogging journey and believe me I was like – What the hell is quality content? This happens with most of the newbies; i.e. they can’t determine the quality of the content. But why should we bother about the quality of our content? Myrstad's Blog » Blog Archive » Content Curation – Growing Up and Coming of Age The impetus to this blog post (developed via curation and creation), was my fascination when I came across the following story that broke in the middle of May: ”Man tracks stolen laptop hundreds of miles away, calls thief”. – A very real example of what is going on in the content curation space today. @seanpower (Sean Power), an Ottawa, Canada native living in New York, was on a visit to Canada (without his laptop), when he discovered, through his Prey software, that his laptop was in the hands’ of a stranger back in New York. Immediately, the tweeting began. As the story evolved, Sean Power managed to follow his travelling laptop as a victim, as a private person, with an alias, eventually identifying the person who had stolen it and moving a potential criminal case to its conclusion and positive solution – all through communication via social media and with the help of various different stakeholders.
26 Social Media Marketing Tips from the Pros Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days? This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out. The number of conference takeaways and buzz was immense. For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles. 5 Ways Curation and Content Automation Increases Engagement Guest blogger Chase McMichael is founder, president and CEO of social intelligence company InfiniGraph. A veteran of realtime collaboration technologies at companies such as Oracle, Sprint and Chase Manhattan Bank. McMichael has been awarded numerous patents and is a frequent speaker on social media technologies.
Mobile Marketing, How to Get Started Do you use mobile marketing for business? Are you wondering how to get started? To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast .