Content Curation Is Listening and Engaging
Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network. But finding and organizing the information is only half of the task. As Mari Smith points out in this video about why curation is important and some tools for doing it. By sharing the information and giving credit to the source where you found the link, you build relationships and a network. I used to describe this process as “Listening and Engaging” but really like focusing it the process around a content strategy – makes listening and engaging much more actionable. Last week, I helped launch a peer exchange for Packard Foundation for Children’s Health Insurance grantees with Spitfire Communications (creators of the SMART chart). Bruce Lesley is one of a growing number of nonprofit executive directors and senior leaders that use Twitter. What do the experts say?
On Digital Collection Curation - Digital Collection Curation - LibGuides at LibGuides
April 2011 Pathfinder Options My personal favorite wiki creation tool is Wikispaces for teachers. (I know that others prefer and swear by PB Works.) You can easily create a wiki index to keep track of your growing collection of wiki pathfinders. Wikis continue to be one of my own preferred platforms, but we now have so many choices, and in a world of remix, we are no longer limited to a single platform. Proponents of Wikis: When I polled my colleagues about their tools of choice, wikis were a clear favorite; they were the go-to platform. Elementary librarian Keisa Williams has placed several of her wiki-based pathfinders on our sharing portal, Pathfinder Swap ( Newton North (MA) High School uses Wetpaint as a wiki platform for the rich resources and media collected on its attractive Human Body pathfinder Lisa Perez wrote to share the work of Inter-American School (Chicago Public Schools) librarian, Francis Feeley. Blogs
The Seven Needs of Real-Time Curators
I keep hearing people throw around the word “curation” at various conferences, most recently at SXSW. The thing is most of the time when I dig into what they are saying they usually have no clue about what curation really is or how it could be applied to the real-time world. So, over the past few months I’ve been talking to tons of entrepreneurs about the tools that curators actually need and I’ve identified seven things. First, who does curation? Bloggers, of course, but blogging is curation for Web 1.0. But NONE of the real time tools/systems like Google Buzz, Facebook, Twitter, YouTube, Flickr, give curators the tools that they need to do their work efficiently. As you read these things they were ordered (curated) in this order for a reason. This is a guide for how we can build “info molecules” that have a lot more value than the atomic world we live in now. A curator is an information chemist. So, what are the seven needs of real time curators? 1. 2. 3. 4. 5. 6. 7. 1. 1.
Is Content Curation the New Community Builder?
Content curation has drawn my interest. I was at a tech conference last week and saw a couple of pretty cool applications for curating content. Setting a side the debate of right or wrong, these new content curation tools will make their mark. Over a year ago Mashable reported Why Content Curation Is Here To Stay; The debate pits creators against curators, asking big questions about the rules and ethical questions around content aggregation. Media Curation is the emerging trend toward integrating and pondering media content using a mix of machine and human resources. Media Curation is a complex subject among media professionals, with notable professionals both for and against the practice. But just as passionate are an emerging class of new publications and editors like Arianna Huffington of The Huffington Post and Michael Arrington of TechCrunch. The large and unwieldy volume of content being created and pushed to public space on the web overwhelm individual web browsers.
7 Easy Ways to Curate Content (& Drive Traffic)
Content curation involves using the unique taste and understanding of their your target audience that only people can provide to create new and value added content. The curator carefully selects from the mass of content available and presents it in an easy to consume format. This process highlights other people’s content as well as your organization’s older content in the context of your brand to support your marketing and business objectives. 7 Ways to curate other people’ content Here are seven ways to curate other people’s content presenting the information in a way that highlights your brand and point of view to attract your audience. Offer link love. Content marketing tip: Always ask permission to use other people’s content and to allow you to make any modifications. These curation options provide a variety of ways for spotlighting other people’s content. Have you used any of these seven forms of content curation? Happy Marketing, Heidi Cohen Content Curation-12 Ways to Add Value
A.nnotate.com: Upload, Annotate, Share. Online document review and collaboration - PDF, Word and HTML
Sharing Content to Show Thought Leadership
Creating, finding and sharing compelling content can prove to consumers that a company knows its territory, is a thought leader in its industry and wants to help customers keep up-to-date on important developments. Marketers are placing an ever-greater emphasis on content marketing’s ability to add value for targets and prospects. According to February 2011 research from content curation firm HiveFire, nearly half of US marketing professionals surveyed are now curating content as part of their strategy, and another 42% are familiar with the practice but not participating. The main objectives of content curation, according to the survey, were establishing thought leadership and improving brand buzz. Earlier research conducted by Junta42 and MarketingProfs in May 2010 found that brand awareness was the top goal of content marketing for business-to-business marketers in North America, cited by 78% of respondents. Keep your business ahead of the digital curve.
Content Curation: Copyright, Ethics & Fair Use
>>Click here to download the eBook. The most common and fundamental questions that come up whenever I talk about content curation (especially in the context of content marketing) is, “How can you use other people’s content? How does that work with copyright, fair use, and more generally ethics?” This is a topic that I have covered before in earlier blog posts, but since it’s central to curation, it is worth revisiting once again. Interests of the Three Parties Involved Before we dive into specific recommendations on best practices, let’s take a look at the interests of the three parties involved when it comes to content curation: The publisher – the individual, publication or other entity who has created original content. The curator – The curator is the person or organization who wants to curate the content of the publisher and promote to their audience. The audience – Lastly, we have the audience who wants to consume the best and most relevant content in a convenient manner. Fair Use
Headmagnet | Get stuff in your head and keep it there!
