eBay Brings Its Shoppable Windows To American Malls [Pics. Just in time for the holidays, Westfield Labs, an entity of the ubiquitous Westfield Group has partnered with eBay Inc. to bring touch-enabled digital storefronts to one of the busiest shopping malls in San Francisco.
Popular retailers Sony, TOMS, and Rebecca Minkoff are onboard as pilot partners. Each of the pilot retailers has a personalized digital shopping experience, which revolves around a branded “smart window.” Shoppers can simply walk up to a window, touch the glass, and navigate through products as if they were on a computer. SelfieCity Might Be The Ultimate Data-Driven Exploration Of The Selfie. While there have been countless thinkpieces, critical examinations, and conversations centered around 2013's word of the year, few have properly explored the selfie in such a rigorous way with insane statistics to back it up.
If you've ever wondered: Do more men or women take selfies? Do people who use Instagram in Berlin look older? Do people in one country tend to smile more, while selfie-takers in another consistently pose in a specific way? There has been no inviting (and even entertaining) systematic analysis of these kind of questions regarding a fairly recent cultural phenomenon. At least until now. This morning, selfiecity launched. When we explored the site, we were truly blown away by how complex the interactive aspect was.
We could then compare our selfie style to people in similar demographics in cities we've lived in, such as Berlin, as well as people from Bangkok, a city where we've never been and could detail very little about its relationship to social media. Dr. Dr. 'Selfie' iPads now in changing rooms: Karl Lagerfeld wants you to upload pics while getting dressed. Www.webcredible.co.uk/user-friendly-resources/white-papers/omni-channel-report-2012.pdf. Join The Smartphone Revolution - ProQuest. 7 in 10 People in the UK Now Own a Smartphone. The number of smartphone owners has reached 72 per cent in the UK, growing by 14 per cent in the last 10 months alone, according to research from Deloitte.
Generation Y – those aged around 25 to 30 – are the most likely to own a smartphone, at 89 per cent, and are considered a key target for mobile marketers. But Generation Z – those aged 16 to 24 – follow closely with 85 per cent smartphone ownership, and these people are the happiest group to use apps for shopping rather than going in store, at 48 per cent. More than half, 54 per cent, of 54 to 65-year olds now own a smartphone too.
Gen Z are also more likely to use their phone for search, 59 per cent compared to 34 per cent on average, and to prefer that their search is relevant to their location, at 52 per cent versus 40 per cent overall. Half of the 1,000 people surveryed said they have used their handset to make a purchase, while 57 per cent have checked product availability. Exponential rise in consumers’ adoption of the smartphone – can retailers keep pace? - News release. 24 June 2013 72% of UK consumers own a smartphone versus 58% just 10 months ago; In excess of 50% have used a smartphone to check product availability and to buy goods; 48% of Generation Z choose to shop via apps compared to 14% of 45-64 year olds; Only 21% of UK consumers are currently happy to receive tailored communications, but 40% welcome search results relevant to their location.
Seventy-two per cent of UK consumers now have a smartphone device, compared to only 58% 10 months ago, according to new research from Deloitte. The rapidly rising importance of mobile to retailers comes as a result of the smartphone emerging as the shopper’s favourite sales assistant. 57% of UK consumers have used a smartphone to check product availability and 50% to buy goods. The love affair with the device is particularly prevalent amongst Generation Y, with nearly 90% of consumers aged 25-34 now have a smartphone. Apps can deliver both personalised and location-based content. Ends. Www.webcredible.co.uk/user-friendly-resources/white-papers/omni-channel-report-2012.pdf. How are multichannel retailers using social media? STUDY. How are UK retailers using social media, and what does this activity look like at its best?
It’s a question relevant to online and multichannel businesses across the UK retail industry. Now a new IMGROUP-commissioned study considers how multichannel brands from Next to Superdrug are using four key social media platforms: Facebook, Twitter, Pinterest and Google+. The study ranked the retailers – finding that Next had the best overall use of social media, followed by Argos and then Marks & Spencer – according to their follower numbers, response time and rates, but it also analysed how the retailers were using the different platforms. All also had a Twitter presence, with seven out of the 10 having a specific account for online customer service. M&S and Ikea use their corporate Twitter handle for customer service and engagement, while Boots and Superdrug do not use Twitter for customer service or complaints. The findings Next Argos John Lewis Homebase Currys PC World Boots.
2013 Interactive Marketing Predictions.