background preloader

Chapter 2

Facebook Twitter

FREE Culture and Fashion Dissertation Topics. The relationship between culture and fashion is intrinsic and dynamic. Cultures across the world use clothing to make statements on the nature of power relations, personal relationships and hierarchies within communities. The links are diverse and often complex, involving sociological and psychological research. It is therefore important to find a good dissertation topic that reflects these concerns, one that is flexible and dynamic, while allowing room to focus on specific research questions. Your chosen topic simply must reflect your own interests and concerns, as well as the trends of contemporary research.

Choose something that is comparable, not too remote, and something that might interest, or even entertain, your examiner. A good dissertation topic will already have a substantial amount written about it, but will also offer you the chance to put your own individual thoughts and ideas across. Children’s Clothing Children’s fashion has an incredibly imaginative and diverse market. Bachelor Dissertation – Exploring Celebrity Culture | bijanmartin.

Exploring the concept of ‘Celebrity’ – A closer look Table of Contents Abstract Chapter 1: The appeal of Celebrity Culture 1.0 – Introduction 1.1 – The ‘Getaway’ 1.2 – The ‘public persona’ 1.3 – Celebrity ‘endorsement’ 1.4 – Fans and ‘Heroism’ Chapter 2: The link to paparazzi culture 2.0 – Introduction 2.1 – The appeal of ‘paparazzi culture’ 2.2 – A ‘new breed’ of paparazzi and their technology 2.3 – Celebrity ‘stalking’: Princess Diana Conclusion: A ‘fuelled machine’ Bibliogrpahy The aim of this research paper is to explore the two concepts of celebrity –and paparazzi culture and in fact highlight the ‘inter-linked’ relationship between the two industries, creating a ‘mutually dependant’ connection or ‘fuelled machine’, that is able to prevail in contemporary society despite its clearly negative aspects. This paper has carried our 6 interviews, with candidates from age groups 16-51, in order to get a spectrum of opinion on the subject. 1.0 – Introduction 1.1 – The ‘Getaway’ 1.2 – Public Persona.

How Do You Effectively Use Social Media For Branding? Ask Me Now. No One Cares About Celebrity Endorsements, Says Study Likely To Freak Kim Kardashian Out. Celebrities make plenty of money from their day jobs, be it starring in a movie or a recurring, major role on TV. But many of them make an impressive buck endorsing products -- anything from soft drinks to jewelry, from electronics to cars. But, as it turns out, having a celebrity face attached to a product is as ineffective as trying to make sense of the "Real Housewives" franchise. You might as well just give up. In a survey of 1,000 Americans conducted by "industrial-strength Word Press hosting platform" WP Engine quoted in Media Bistro this week, 96 percent of participants said they don't want to read celebrities blogging about products. Which is quite the blow to the Kardashian clan, who often promote the clothes and makeup they wear on their blogging platform. A similar study published in February, conducted by Ace Metrix, an advertising analytics agency, found that "TV ads containing celebrities underperformed those without.

" Exactly. Consumer Magazines 2014. Mens and Womens Fragrences UK August 2014. How brands should use celebrities to build their business. What Are Five Advantages to Using Celebrities in Advertising? Celebrity endorsements, reality TV and how we judge success. According to a recent survey by Unruly, not only do celebrity endorsements leave your audience blind-sighted and oblivious to your marketing message – they also leave them with no recollection of your brand, or the product. Have we become immune to the influence of the celebrity and more interested in reality?

With the world of reality TV becoming ever more popular – from Gogglebox to Big Brother, Don’t Tell the Bride to Masterchef – it’s certainly creeping into our television sets. Take this entirely random snap of a peak time slot on a Friday evening – 8pm-10pm. Four of the programmes scheduled are reality-based TV of some description – not a huge percentage, but a significant number none-the-less. Reality TV isn’t anything new – it’s been going since the ‘40s – but in the last few years we’ve seen a switch in format.

In a lot of ways reality TV has some positive aspects. Could it be our voyeuristic nature that’s to blame? Sainsbury’s abandons celebrity endorsements in favour of real people. Supermarket chain Sainsbury’s is looking for the common touch this New Year by foregoing celebrity endorsements in favour of a young single mum and a great grandmother. The unconventional recruits will front a six-week campaign from January called ‘Make Your Roast Go Further’ which features four ‘real’ food lovers. Sainsbury’s is best known for hiring celebrity chef Jamie Oliver to champion its wares but it will now use Jack Monroe, a 25 year old single mother who documents attempts to feed her son on a £10 a week food allowance via her own blog – a decision Sainsbury’s hopes will boost its popularity amongst penny pinched families.

Bryan Roberts, a retail analyst at Kantar, said: “They have been focusing on real shoppers over celebrities over a while. They are trying to connect with families who may otherwise have felt that Sainsbury’s is too expensive. “They have been the most successful major supermarket over the last two years, that has been through broadening their appeal. Why Celebrities in Ads Don't Always Lead to Greater Sales | CMO Strategy - Advertising Age. As the most significant event in advertising grows nearer, it will be interesting to see how many brands enlist the endorsement services of celebrities during the Super Bowl. After all, popular wisdom asserts that getting a celebrity endorsement is a tried-and-true, simple-to-implement way to maximize advertising effectiveness. Sure, it's expensive, but celebrities always yield stronger ties with viewers and, ultimately, greater sales, right?

Wrong. Over the course of last year, time and time again we observed incredibly low effectiveness scores of TV ads starring celebrities. From Tiger Woods to Donald Trump, we found that with rare exception, celebrity endorsements were largely ineffective and failed to yield the benefits popular wisdom promises. We set out to understand whether celebrities today are really worth the significant investment that brands were making. Why was this? In fact, yes. Lance Armstrong's "No Emoticons" ad for Radio Shack is another example of this. Rihanna Gets Paid More For Attending A Fashion Show Than You Probably Make In One Year. You can hardly call the relationship between celebrities and endorsements news. When Michelle Obama or Kate Middleton so much as step out in a certain dress, it's sold out within minutes. And even though studies suggest that people don't actually care about endorsements, that doesn't stop companies from going to great lengths to secure their relationships with the rich and famous.

So, it's not a surprise that the same rules apply to things like Fashion Week, too. The Sun (and consequently The Telegraph) reported Wednesday that stars like Rihanna are paid £60,000 (about $100,000) by designers EVERY TIME they sit in their front row. That is, of course, more than one person even needs to live for a full year. And when you consider how many shows Ri goes to over the course of a given fashion week, as well as the other celebrities that brands are shelling out money to for appearances (we're looking at you, Miu Miu) well, the numbers are pretty shocking.

But is it worth the hefty price tag? Fulltext.pdf. How To Boost Your Personal Brand with Social Media. Ten things you need to know about Snapchat | Tech. What is Snapchat? It's the social app that's currently seeing more than 350m photos shared every day. The startup with no revenues that's received nearly $94m of funding so far, and which reportedly recently turned down a $3bn acquisition offer from Facebook. It's the service that may be pulling millions of teenagers away from that social network, but which is also giving parents headaches over sexting and cyberbullying.

It's making VC firms giddy with excitement, but is being sued by one of its own co-founders. Snapchat is one of the hottest mobile apps in the world, but also one of the most controversial. Here's a 10-point primer on its past, present and future. 1. Snapchat's co-founders Evan Spiegel and Bobby Murphy started working together at Stanford University, initially on a website for students called Future Freshman, among other projects. When sending a photo to a contact, the sender could decide how many seconds it would be viewable for before self-deleting. 2.

Actual users? 3. Has celebrity activism gone too far? 4 February 2011Last updated at 16:00 Sir Roger Moore, Cat Deeley and Naomi Campbell have all used their fame to help good causes Save the Children is the latest charity to launch a star-studded campaign. But have good causes become too dependent on showbiz, asks Giles Edwards. Not all of it is organised, but celebrities are now more important than ever to charities of all sizes and causes.

The idea is not a new one. The American comedian Danny Kaye became a Unicef ambassador way back in 1954 and the charity continues to this day working with celebrities as diverse as Sir Roger Moore and Cat Deeley. But the idea has spread. Their backgrounds vary, as do their job titles and routes to the job. And the ways in which they can help are similar too - fundraising, public relations and ultimately lobbying. These relationships can be complex to build and maintain, and can easily fall apart if not properly managed. John Hilary, chief executive of War on Want, is amongst them. Should-charities-chase-celebrity-endorsements. Angelina Jolie breaks the mould for celebrity endorsements - Pitch & Presentation Blog. Angelina Jolie is on a historic and hugely important campaign to wipe out rape as a weapon of war.

Jolie is unquestionably passionate, driven and committed to her campaign. She has succeeded in pushing the issue to the forefront of global politics while so many other campaign celebrity endorsements fail. When she speaks, world leaders, politicians, charities and the press hang on her every word. In the Evening Standard this week over 5 pages were dedicated to the campaign – you can’t buy that sort of coverage.

Why does Jolie’s celebrity endorsement work when so many others fail? What is different about her role in a campaign when so many celebrity endorsements are unhelpful and dangerous for campaigns? Jolie has not been dragged out by a politician to make an unenthusiastic written-for-her-speech or to give a few worthy, but plastic, quotes. This is what makes Jolie different. Other stars have waded into, or been recruited for, the independence debate. Fund Comms - Sean Kelly. 19 November 2013 Star Power: The Impact of Celebrity Endorsement on Charitable Events and Campaigns The presentation will look at the pros and cons of working with celebrity volunteers and uses real life case studies to emphasise the importance of strategic partnerships.

It will draw on Sparks’ practical experience of working with a wide variety of celebrity patrons over a 12 year period and also draw on the findings of their celebrity volunteer motivation study. The presentation will appeal to charities looking to enlist or retain the support of celebrity volunteers as it outlines the strategies needed to maximize the celebrity endorsement effect. Sean Kelly, Director of Fundraising, Sparks Your download should start automatically. Adobe Reader (formerly Acrobat Reader) is available as a no-charge download from Adobe's web site, and allows the viewing and printing of PDF files. Download viewer for file. Charity Funding 2013. Lessons marketers can learn from the One Direction brand phenomenon. Exclusive: One Direction Teams With Nabisco For Multi-Brand Tour Sponsorship, Marketing Blitz. One Direction’s 2013 North American tour has been sold out for nearly a year, ever since tickets went on sale just months after the British boy band’s American breakthrough in March 2012 when “Up All Night” debuted at No. 1 on the Billboard 200.

But when the group hits the road June 13, it will have an equally huge brand partner in tow in the form of Mondelez International’s Nabisco, whose brands Chips Ahoy, Oreo, Trident, Ritz, Stride, Cheese Nips, Dentyne and Honey Maid are all sponsors of the One Direction North American Tour. The sponsorship follows in a tradition that Nabisco brands have in aligning with major pop stars, from early tours with N Sync and Britney Spears to more recent outings with “Glee” in 2011 and “American Idol” in 2012. “We want to be laser-focused in who we work with,” says Stephen Chriss, senior director of U.S. media and consumer engagement at Mondelez International. The initial discussions between One Direction, the band’s management Modest! The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC] Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers have had to change their game.

At one time, cutting edge technology was limited to just a small segment of the population – and these advancements were slowly rolled out to the masses over decades (and even centuries!). Now, adoption rates are faster than the speed of light and more widespread than ever – and it’s putting control back in the hands of consumers. It’s up to marketers to keep pace in this cluttered, fast-paced world if they want their message heard. Through the lens of marketing history, watch how marketers are succeeding. What do you think the future of marketing holds? Advertising Timeline: How we got to 2012. Throwback Thursdays: The Social Media Advertising Timeline. Advertising on social media has grown astronomically in a very short period of time. Considering it didn't even exist ten years ago (the first social media ad was released on Facebook in 2004) the estimated $12 billion of revenue it will generate by 2017 is indeed impressive.

But I would argue it's not all that surprising. In its current iteration, social media advertising allows unprecedented audience segmentation and user targeting capabilities, with online messaging distributed to the right people, at the right time. The targeting is granular and the platforms intuitive, leveraging data advertisers of past eras could only dream of. And judging by how quickly social media advertising has been developing, we can expect that it will only become more essential, particularly as networks like LinkedIn and Twitter try and match Facebook's advertising capabilities (they're not quite there yet).

Facebook Flyers (2003) Linkedin Advertising Introduced (2006) Youtube Ads (2007) Under-30 rich list: young, famous and seriously wealthy - BBC Newsbeat. Not only are these stars young, good-looking and famous - they're also incredibly wealthy. Heat magazine has published its rich list of stars under 30, with Cara Delevingne the highest new entry at 21. With her £7.49m she could afford the most expensive car in the world - the Lamborghini Veneno Roadster, valued at $4.5m (£2.8) - in a couple of colours. Meanwhile One Direction, who are said to have a combined fortune of £77.52m, have topped the list for a second year. If they all clubbed together, they still couldn't afford to buy one of the most expensive properties in London - a penthouse in the centre of the city recently sold for £140m. It's an all male top three, with actors Daniel Radcliffe (£63.56m) and Robert Pattinson (£51.41) in second and third.

Pattinson is just a few hundred thousand away from being able to afford the world's most expensive diamond - the Pink Star - which was sold last year for £51.7m. For example, One Direction have gained another £18.19m in the last 12 months. The 25 Most Influential Style Icons in Music | Celebrity Fashion and Style Pictures. The 16 Ultimate Beauty Icons We Still Can't Stop Staring At | Marie Claire. Top Celebrity Fashion Icons of All Time | List of Celeb Icons (Page 58)

40 Style Icons for the Modern Man. Milestones. UK Social Media Statistics for 2014. The Brief History of Social Media. A Historical Timeline of Media. Miley Cyrus on VMA Backlash: I Don't Pay Attention to the Negative. Miley Cyrus' Vogue Cover Axed by Anna Wintour After VMAs Backlash. One Direction's 'Best Song Ever' Breaks One-Day Vevo Record.

One Direction « HJPR.