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Chapter 3

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Helen Mirren for L’Oréal: has the beauty industry finally wised up? Have we reached a point where beauty is ageless, as opposed to underage?

Helen Mirren for L’Oréal: has the beauty industry finally wised up?

Where old is the new young? Definition of “brand awareness” Burberry’s Big-Time Bet on Beauty - The Business of Fashion. LONDON, United Kingdom — Today, in its biggest beauty launch to date, Burberry is set to debut its newest women’s fragrance, My Burberry.

Burberry’s Big-Time Bet on Beauty - The Business of Fashion

Developed by chief executive and chief creative officer Christopher Bailey in collaboration with the famous perfumer Francis Kurkdjian, the scent is inspired by “a London garden after the rain” and named after the “affectionate way in which people refer to their Burberry trench coat,” according to the company. To accompany the launch of My Burberry, the brand is also unveiling a trench-inspired colour makeup collection, developed in conjunction with makeup artist Wendy Rowe. “Fragrance is driven by image, makeup is driven by improvement, and skincare is driven by loyalty. We know that we need all three.” The multi-pronged launch will incorporate several of the brand’s key marketing pillars, including iconic British models and British music.

But nothing has been ballyhooed more than the company’s expected 2015 entrance into skincare. The Importance of Brand Awareness. The Effect of Brand Awareness on Consumer Buying Behavior. How an American woman rescued Burberry, a classic British label. New Palestine, Indiana, (population 2,000) is as far removed from the runways of London, Paris, Milan or New York as it is possible to imagine.

How an American woman rescued Burberry, a classic British label

But it was here, in a house so crowded she carved out a refuge for herself in the cupboard under the stairs, that Angela Ahrendts first set her sights on a career in fashion. Now as chief executive of Burberry, she's one of the most powerful figures in the big-ticket world of luxury labels – and one of Britain's best paid bosses: taking home £17m in 2012 (more than any man working for a FTSE-100 blue-chip company that year) and another £7m this year. "It was always fashion," she says. "If you read my high school yearbook, I was [someone] who at 16 knew exactly what I was going to do. " What she has done, in the past seven years, is turn Burberry from a label that had become associated with baseball caps worn in nightclubs to the biggest British high-fashion brand, which ranks alongside anything the ateliers of Paris and Milan have to offer.

Burberry versus The Chavs. For a top luxury fashion company like Burberry it is the ultimate nightmare.

Burberry versus The Chavs

Explicit cookie consent. Kate Moss & Cara Delevingne: My Burberry Perfume Advert. 02 September 2014 Lisa Niven BURBERRY's brand new My Burberry fragrance is not just an everyday launch - created as the brand's signature scent it also boasts a campaign starring both Cara Delevingne and Kate Moss - the first time the two have joined forces.

Kate Moss & Cara Delevingne: My Burberry Perfume Advert

"For me it was so amazing to work with Kate, this was my first time. Although I've known her for a while I've never seen her at work," Delevingne told us. "On set she is just amazing and even more magnetic, everybody watched her. " Burberry: From chavvy to royalty as Kate Middleton wears it in Belfast.

Kate Middleton and Emma Watson have made Burberry classy again []

Burberry: From chavvy to royalty as Kate Middleton wears it in Belfast

Romeo Beckham Modelling: Burberry Christmas advert. Romeo Beckham - son of David and Victoria Beckham - stars in Burberry's new festive ad campaign, and he is SO adorable.

Romeo Beckham Modelling: Burberry Christmas advert

Would you look at how cute he is… Last night, at an exclusive screening of the new campaign video, GLAMOUR Editor Jo Elvin had the joy of watching it alongside Romeo, his mum Victoria Beckham, and his dad David. Talk about a stylish gang! Christopher Bailey, Burberry Chief Creative and Chief Executive Officer, said: "It continues to be an utter joy working with Romeo - he has charm, style and great energy!

I'm delighted that he's the lead role in our festive campaign. " The story captures a boy (Romeo) delivering the gift of love to a young couple, taking him on a journey of wonder, romance and festive enchantment through the snowy streets of London, whilst celebrating iconic Burberry products throughout. ‘Instagirl’ Jenner Brings 30 Million Fans as New Face of Lauder - The Business of Fashion. NEW YORK, United States — Estee Lauder Cos., seeking to ride on Kendall Jenner’s ever-growing coattails and 30 million social-media followers, hired the model to represent its flagship cosmetics brand worldwide.

‘Instagirl’ Jenner Brings 30 Million Fans as New Face of Lauder - The Business of Fashion

Jenner, the half-sister of reality-television star Kim Kardashian, will appear in digital-, TV- and print-advertising campaigns as well as create social-media content for the New York-based cosmetics maker. Terms of her contract weren’t disclosed. The 19-year-old “ultimate instagirl” is the No. 1 model on social media with fans spanning across Instagram, Twitter and Facebook, Lauder said in a statement yesterday. This year, Jenner appeared on runways in New York, Paris and Milan and is the subject of a 13-page spread in the December issue of Vogue.

“Although perhaps not a ‘prestige’ move, the company needs to attract a younger audience,” said Sanford C. Kendall Jenner Estee Lauder Campaign Face. 17 November 2014 Lauren Milligan ESTEE LAUDER has announced that Kendall Jenner is its latest campaign star.

Kendall Jenner Estee Lauder Campaign Face

The beauty giant - which described the model as " fashion's new breakout star and a social media sensation" - revealed that Jenner will grace digital, television and print advertising without yet confirming which products she will be the face of. "It honestly feels like a dream to represent such an iconic beauty brand - it is an incredible honour and quite humbling," said Kendall Jenner. "I found out when I was backstage at Paris Fashion Week, and all this time I've had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder. " Related Gallery.