Helen Mirren for L’Oréal: has the beauty industry finally wised up? Have we reached a point where beauty is ageless, as opposed to underage?
Where old is the new young? It’s just that with 69-year-old Helen Mirren as the new UK ambassador for L’Oréal and 68-year-old Charlotte Rampling representing Nars this autumn (handing the baton over to 53-year-old Tilda Swinton for spring 2015) the over-50s have taken centre stage. That shouldn’t be surprising, considering the beauty market for women in this age bracket is estimated to be about £2bn a year. But, judging by the fevered media reaction to the Mirren announcement, it still is. In the 1990s, Isabella Rosselini was dropped from Lancome at 40, she has claimed, for being too old.
Whether she’s acting, twerking or telling rowdy buskers to shut the fuck up, Helen Mirren is incredibly popular. “I hope I can inspire other women towards greater confidence by making the most of their natural good looks. Definition of “brand awareness” Burberry’s Big-Time Bet on Beauty - The Business of Fashion. LONDON, United Kingdom — Today, in its biggest beauty launch to date, Burberry is set to debut its newest women’s fragrance, My Burberry.
Developed by chief executive and chief creative officer Christopher Bailey in collaboration with the famous perfumer Francis Kurkdjian, the scent is inspired by “a London garden after the rain” and named after the “affectionate way in which people refer to their Burberry trench coat,” according to the company. To accompany the launch of My Burberry, the brand is also unveiling a trench-inspired colour makeup collection, developed in conjunction with makeup artist Wendy Rowe. “Fragrance is driven by image, makeup is driven by improvement, and skincare is driven by loyalty. We know that we need all three.” The multi-pronged launch will incorporate several of the brand’s key marketing pillars, including iconic British models and British music.
But nothing has been ballyhooed more than the company’s expected 2015 entrance into skincare. The Importance of Brand Awareness. The Effect of Brand Awareness on Consumer Buying Behavior. How an American woman rescued Burberry, a classic British label. New Palestine, Indiana, (population 2,000) is as far removed from the runways of London, Paris, Milan or New York as it is possible to imagine.
But it was here, in a house so crowded she carved out a refuge for herself in the cupboard under the stairs, that Angela Ahrendts first set her sights on a career in fashion. Now as chief executive of Burberry, she's one of the most powerful figures in the big-ticket world of luxury labels – and one of Britain's best paid bosses: taking home £17m in 2012 (more than any man working for a FTSE-100 blue-chip company that year) and another £7m this year. "It was always fashion," she says. "If you read my high school yearbook, I was [someone] who at 16 knew exactly what I was going to do. " What she has done, in the past seven years, is turn Burberry from a label that had become associated with baseball caps worn in nightclubs to the biggest British high-fashion brand, which ranks alongside anything the ateliers of Paris and Milan have to offer.
Burberry versus The Chavs. For a top luxury fashion company like Burberry it is the ultimate nightmare.
Their distinctive beige check, once associated with A-listers, has now become the uniform of a rather different social group: the so-called Chav. With UK sales falling, Burberry cannot afford to become a laughing stock in their own backyard. But just how does a top designer label shrug off a damaged image? Only five years ago, Burberry was the darling of the fashion world after undergoing one of the most envied brand reinventions of recent years. "It really tapped into a sense of the early years of the millennia," says Andrea Cockram of Verdict Research. But all too quickly, the brand became a victim of its own success. Label-conscious football hooligans started to adopt the distinctive check. "It was associated with people who did bad stuff, who went wild on the terraces," says Peter York. Explicit cookie consent. A long way from the football terraces FOR Britons wondering how their country will earn its keep in a world that is tilting eastward, some sectors offer cause for optimism.
Newly prosperous foreigners will probably want at least a few things that Britain supplies better than most: higher education, financial services, popular culture. Another, sometimes underestimated strength is fashion: the country boasts influential street stylists and vibrant chain-stores (such as Top Shop), plus some coveted luxury brands, such as Burberry. On January 18th the 155-year-old label announced a 27% jump in revenue to £480m ($770m) for the last quarter of 2010.
Burgeoning sales in Asia (amounting to £150m, up 68% on the same quarter a year earlier) accounted for much of this. On the face of it, none of this is surprising. The problem dates back to the 1980s, when football fans travelling to European cities for matches took a liking to the snazzy clothes sported by the locals. Kate Moss & Cara Delevingne: My Burberry Perfume Advert.
02 September 2014 Lisa Niven BURBERRY's brand new My Burberry fragrance is not just an everyday launch - created as the brand's signature scent it also boasts a campaign starring both Cara Delevingne and Kate Moss - the first time the two have joined forces.
"For me it was so amazing to work with Kate, this was my first time. Although I've known her for a while I've never seen her at work," Delevingne told us. "On set she is just amazing and even more magnetic, everybody watched her. " "I was so excited when I heard I would be shooting with Cara - I had met her a few times, but never worked with her, so I knew we were going to have a brilliant time, and have a real laugh on set," Moss said. Burberry: From chavvy to royalty as Kate Middleton wears it in Belfast.
Kate Middleton and Emma Watson have made Burberry classy again [] WHEN it comes to Burberry, Danniella Westbrook has a lot to answer for.
Many will remember the occasion in 2004 when the ex soap actress - then best known for her nose-eroding cocaine addiction - was photographed on the streets with her daughter dressed head-to-toe in the label. We're talking everything from matching skirts and bag down to baby buggy covers. At the time it had become almost a byword for "chav" and Danniella's overdosing of the trademark check exemplified all that had gone wrong with the British brand. Anyone deciding to don its outfits feared for their sartorial credibility. Its chequered past is a dim and distant memory and the name is a beacon of cool. Think English rose Emma Watson (Hermione in the Harry Potter films). Romeo Beckham Modelling: Burberry Christmas advert. Romeo Beckham - son of David and Victoria Beckham - stars in Burberry's new festive ad campaign, and he is SO adorable.
Would you look at how cute he is… Last night, at an exclusive screening of the new campaign video, GLAMOUR Editor Jo Elvin had the joy of watching it alongside Romeo, his mum Victoria Beckham, and his dad David. Talk about a stylish gang! Christopher Bailey, Burberry Chief Creative and Chief Executive Officer, said: "It continues to be an utter joy working with Romeo - he has charm, style and great energy!
I'm delighted that he's the lead role in our festive campaign. " ‘Instagirl’ Jenner Brings 30 Million Fans as New Face of Lauder - The Business of Fashion. NEW YORK, United States — Estee Lauder Cos., seeking to ride on Kendall Jenner’s ever-growing coattails and 30 million social-media followers, hired the model to represent its flagship cosmetics brand worldwide.
Jenner, the half-sister of reality-television star Kim Kardashian, will appear in digital-, TV- and print-advertising campaigns as well as create social-media content for the New York-based cosmetics maker. Terms of her contract weren’t disclosed. Kendall Jenner Estee Lauder Campaign Face. 17 November 2014 Lauren Milligan ESTEE LAUDER has announced that Kendall Jenner is its latest campaign star.
The beauty giant - which described the model as " fashion's new breakout star and a social media sensation" - revealed that Jenner will grace digital, television and print advertising without yet confirming which products she will be the face of. "It honestly feels like a dream to represent such an iconic beauty brand - it is an incredible honour and quite humbling," said Kendall Jenner. "I found out when I was backstage at Paris Fashion Week, and all this time I've had to keep the news top secret.