Topman Generation – Think Insights – Google. Whilst Topman had an iconic presence on the UK high street, they needed to find more meaningful ways to connect and drive engagement with their fashion- and tech-savvy customers online.
The solution was to create the first social and interactive men's fashion magazine for a retail store. Topman Generation was born out of this and lives on every digital platform, exemplifying the best parts of a magazine – beautiful imagery, great storytelling and interviews with some of the biggest international stars.
How do you make beautiful content stand out but have it work technically like great tablet apps across all platforms (desktop, tablet and mobile web)? You use HTML5 and JavaScript (JQuery, AJAX, Canvas) and device detection to create a dynamic front-end that works for each device. Then back it with a heavily customized Concrete5 Open-Source CMS. The decimation of UK magazines: Print magazines fell 10 percent since 2011. The UK's magazine is in a long, slow decline - at least when it comes to print.
The total number of print magazines has shrunk from 2,929 in August 2011 to 2,639 today, a 10 percent net decline in the number of titles, after accounting for a significant number of launches in the last two years. Even though small and major magazine houses have added new titles to the newsstands, the industry is shutting them faster than it can launch them. And while mags tentatively invest in digital platforms - some with considerable success, as we have reported - there are still just 139 digital editions listed in the last ABC magazine report, for the second half of 2012.
This is still an industry dominated by print. Some more key stats, all provided by media and marketing intelligence firm BRAD Insight: -- 432 UK print magazines closed between August 2011 and July 2013. -- That means for every 100 magazines published in August 2011, 15 were closed within two years. Men are still buying mags, women less so. 5 charts describe the digital state of fashion magazines.
Vogue relaunched its website yesterday.
And while this is the biggest effort to date by Vogue to translate its lush print experience to the fast-moving pace of the Web, it still has a long way to go in catching up to fashion upstarts that were way ahead in amassing online audiences. For years, fashion magazines pretty much ignored the Web. After all, they could afford to; they continued to have a strong business in print while their newsweekly and service brethren were displaced by the Web.
Here, then, are five charts that tell the state of women’s fashion magazines online: Vogue was late to introduce an eponymous Web site, and the first version of the site, launched in 2010, did little more than replicate the print magazine online. Why so many digital publishers are flocking back to print. With circulation numbers sinking and print ad rates dipping just as fast, now seems like a really bad time to start a magazine.
But digital publishers like Politico, Pitchfork and Pando are doing just that: backwards-engineering their online publications for the physical page. Digital Growth to Hold Magazine Revenue Flat, PwC Forecasts. The halcyon days of print-based media are not returning in the near future, a new report said, as flat or declining revenues are expected at magazines and newspapers over the next five years.
But digital growth will help hold the line, at least at magazines. Consumer magazine revenue will be essentially flat this year at $24.6 billion compared with 2013, according to the annual Global Entertainment and Media Outlook from PricewaterhouseCoopers, which was released on Tuesday. It will remain at approximately $24.6 billion through 2018, PricewaterhouseCoopers predicted. During that time, overall ad sales are expected to climb at a combined annual growth rate of just a half percent; circulation is forecasted to inch up 0.1%.
"Flat looks pretty good now," said Greg Boyer, partner at PwC's entertainment, media and communications practice. The good news is that consumer magazines' digital ad revenue is projected to climb 22.4% to $3.9 billion this year and reach $7.6 billion by 2018. Fears rise that tablets won't save magazines as digital sales fall - Online - Media - The Independent. Hopes that the tablet was the saviour of magazines have been undermined by official figures showing a fall-off in sales of digital editions of iconic publications including the fashion titles Harper’s Bazaar, Elle and Vogue.
Media industry analysts suggested the disappointing digital sales were partly due to young people preferring smart phones to larger mobile devices currently better-suited to reading magazine apps. Six-monthly figures from the Audit Bureau of Circulations showed digital sales of many well-known titles had stalled after hopes that digital apps would offset the long-term decline in print circulations. Digital sales of Harper’s fell by 19.4 per cent, Elle was down 10 per cent and Vogue by 4.4 per cent. The society bible Tatler was down 8.3 per cent in its digital edition and the men’s magazine GQ, which has been a digital front-runner in the industry, saw a dip from 12,173 sales to 11,361 (down 6.7 per cent) in the half-year to June 2014. Digital magazines: how popular are they? Magazine circulation figures based on ABC-audited data published last week may show a surge towards digital editions of popular titles such as GQ and Esquire, but how large a chunk of a magazine's circulation is down to the copy you download?
At first glance some of the figures in the combined circulation chart by the Professional Publishers Association (PPA) look very promising.