Can companies do better by doing less? In mainstream economics and politics, “growth” is a largely unquestioned good, generally associated with positive attributes like “progress” or “innovation”. “Degrowth”, on the other hand, connotes negative trends like recession, decline, unemployment and social disruption. Viewed from this angle, the idea of voluntary degrowth seems bizarre. Or, as British economist Tim Jackson puts it, “Questioning growth is deemed to be the act of lunatics, idealists and revolutionaries.” Not surprisingly, when policymakers and business leaders look for solutions to environmental and social crises, they usually focus on technology-based “growth” strategies like “green growth”, geo-engineering and carbon capture. However, a growing number of scientists have argued that growth-based technology solutions alone will not be able to stop the dramatic human overuse of nature, or eradicate poverty.
10 TRENDS FOR 2015 Jeff Bezos recently told shareholders that Amazon would have 10,000 Kiva robots by the end of 2014 (from just 1,400 in 2013), and that this could cut fulfillment costs for an average order by 20-40% (BCG, August 2014). And while lower costs will be central to the robot narrative told in boardrooms during 2015, smart business will be planning not just how robots might decrease their costs, but how they can also increase customer satisfaction, too. Draw inspiration from the examples below around how to use robots to initiate better customer service: more reliable, faster, richer, more personal, more convenient … the list goes on.
How Uber and the Sharing Economy Can Win Over Regulators - Sarah Cannon, and Lawrence H. Summers Sharing economy firms are disrupting traditional industries across the globe. For proof, look no further than Airbnb which, at $10 billion, can boast a higher valuation than the Hyatt hotel chain. Uber is currently valued at $18.2 billion relative to Hertz at $12.5 billion and Avis at $5.2 billion. Beyond individual firms, there are now more than 1,000 cities across four continents where people can share cars. The global sharing economy market was valued at $26 billion in 2013 and some predict it will grow to become a $110 billion revenue market in the coming years, making it larger than the U.S. chain restaurant industry. The revenue flowing through the sharing economy directly into people’s wallets will surpass $3.5 billion this year, with growth exceeding 25%, according to Forbes.
A value shift in status: from passive consumption to mastering skills First published: September 2006 | It’s September, which for many of you means the start of the busiest business quarter and even more pressure to come up with smart strategies and plans for 2007. So, as a professional, it never hurts to remind yourself of the business you’re really in: providing your customers and clients with status, directly or indirectly, in whatever form or shape. After all, there is little that consumers do that isn't consciously or subconsciously influenced by a desire for recognition from family, friends, and any fellow consumers they come into contact with. Luckily, shifts in what constitutes status in our Great Consumer Society hardly ever occur overnight. And even if they do, status shifts won't entirely replace the tried and tested.
And what about the money? On September 15, 2008, six years ago, Lehman Brothers collapsed. Despite a “tsunami” of reforms, the financial system has not been transformed. To change finance, there might be a need to change our basic understanding of the financial system. The ExactTarget Blog The State of Marketing Leadership: New Research & #Infographic This fall, Salesforce Marketing Cloud and LinkedIn partnered to survey 900+ senior-level marketers on the LinkedIn platform. The research sought to discover: How marketing leaders are implementing the customer journeyTop ways they're preparing and training for the futureToday's differences between B2B, B2C, small, mid-sized, and enterprise businessesHow mobile factors in to their strategy At Salesforce Marketing Cloud’s Connections event in September 2014, Beth Comstock, SVP and CMO of GE, said, “You have to put your customer in the middle, no matter what industry you’re in — and that is changing with digital tools.”
Bitcoin: Fact. Fiction. Future. Introduction Despite an explosion in media coverage, virtual currencies such as Bitcoin are misunderstood. Every day, news articles describe exchange meltdowns, price volatility, and government crackdowns. This focus on Bitcoin as a volatile and even renegade currency may be distracting governments and businesses from its potential long-term significance as a disruptive new money technology. Bitcoin is more than just a new way to make purchases. It is a protocol for exchanging value over the Internet without an intermediary.
The ExactTarget Blog The 30 Most Brilliant Social Media Campaigns of 2014 (So Far) In 2014, social media campaigns seem to have hit their stride. With so many channels available for brands, from the obvious Facebook and Twitter to the more niche-serving Pinterest and LinkedIn, we're seeing brands do some special things. Take a look at this list of the best campaigns so far this year, organized by channel, and consider what you can learn from the innovative companies behind these initiatives.