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Web Marketing (SEO, conversion, etc.)

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5 Free Tools That Enhance and Uncomplicate Google Analytics. You’ve probably heard that you should track your marketing results.

5 Free Tools That Enhance and Uncomplicate Google Analytics

After all, how else would you know what’s working and what’s not? But… “tracking metrics” isn’t always as easy as it sounds. Especially when it comes to using Google Analytics! Allow me to make it a little easier for you. Before we get started, I’m going to make an assumption. By default, Google Analytics does a great job tracking your visitors as they traverse from page to page, but unless you know what you’re looking at, it can all get very confusing and pretty overwhelming.

Thankfully, there are some incredible analytics tools out there that can simplify that, and I’m going to show you 5 of my favorites. Most of these you’ve probably never heard of, but… a warning before you get started… Just because the tools are listed here, doesn’t mean they are the perfect fit for every situation. Let’s start with my favorite “hidden gem”: PadiTrack Tracking funnels just got easier. KISSmetrics Customer Intelligence & Web Analytics.

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5 Psychological Principles of High Converting Websites. You know the feeling when you pour your heart and soul into a promising new A/B test, only to have it flop like an entrepreneur’s first startup?

5 Psychological Principles of High Converting Websites

I certainly do. Last year, I ran all product and brand marketing for an edutech company. For the first few months, things were amazing. I improved the CTA button, optimized the headline, and removed distracting links. The conversion rate just kept growing. In fact, our conversion rate doubled in less than a year. That’s when I realized I needed a way to predict which experiments could have the largest effect before I ran them. Studying behavioral psychology, I started evaluating and ranking potential tests based on informed predictions, and my experiments again began returning significant boosts in conversion. With websites like Optimizely and Visual Website Optimizer, the actual experiment setup isn’t too difficult. By applying the following five psychological principles to your testing plans, you can uncover the big gains, too. 1. 2. But wait! 3. Transparency Report.

Programme de Certification Google AdWords. Programme de Certification Google AdWords. 1 manière simple d'améliorer votre référencement sans perdre de temps. Ne des bonnes manières d’améliorer le référencement de son blog est de faire ce qu’on appelle un bon “maillage interne”.

1 manière simple d'améliorer votre référencement sans perdre de temps

Vous l’avez sûrement déjà lu quelque part. De quoi s’agit-il ? Il s’agit de lier certains mots-clefs ou expressions avec des articles que vous avez déjà écrits. Les avantages du maillage interne Par exemple, lorsque je parle de méthode de copywriting, vous pouvez voir que cette expression est liée vers la table des matières de la méthode de ce blog, et si vous cliquez dessus, vous y arrivez directement. Cela améliore votre référencement, puisqu’ainsi, vous dites à Google que cette expression compte beaucoup pour ce blog, puisque vous vous êtes déjà fendu d’un article dessus. En plus, cela a un impact positif sur vos lecteurs, qui peuvent ainsi, s’ils le souhaitent, aller voir ce que vous avez à dire sur tel ou tel sujet. Tout ceci est excellent, mais cela comporte un inconvénient majeur : Un plugin pour gagner un temps fou Que fait-il exactement ? Et ajoutez-le à votre base.

La publicité sur Facebook a du mal à convaincre. Trafic moteur de recherche: 5 Tâches SEO pour les sites Web WordPress Nouveaux. Search Engine Optimisation (SEO) is an ever-changing, fluid environment.

Trafic moteur de recherche: 5 Tâches SEO pour les sites Web WordPress Nouveaux

In their attempts to continually improve the quality of results presented to searchers, all the search engines are continually updating the algorithms they use to rank web pages. Google, alone, makes between 400 and 500 algorithm updates a year. The major ones, like Panda, we hear about. The ongoing tweaks we don’t. I constantly read threads in forums from people trying to analyse keyword density, understand whereabouts in their headings they should place their primary keyword and how many times they should repeat it. Every algorithm update is designed to improve the search engines’ ability to understand the content of your articles – which is why some META tags, such as keywords, are of little use these days.

However, there are some basic SEO principles which have, to date, held true through all those updates. Pourquoi les visiteurs quittent un site ? 30 (New) Google Ranking Factors You May Over- or Underestimate. SEO is a fast changing discipline.

30 (New) Google Ranking Factors You May Over- or Underestimate

What worked 5 or 10 years ago might be completely unnecessary these days or even bad for your site’s ranking. Thus leading search industry publications publish the most probable Google ranking factors each year. Nonetheless many webmasters prefer to stick to the past or follow wrong advice from bloggers who just repeat SEO myths. In recent years, Google has not only included lots of new media types into Universal search results; it has also added numerous ranking factors while rethinking many old ones. I made a list of new or current ranking factors that get underestimated by webmasters and neglected because of this. These ranking factors are gaining importance or haven’t been as popularly accepted as they deserve Site Speed – site speed is an official ranking factor that Google has been pushing quite hard for a while. Google +1 – with the launch of Google +1 it has been announced that +1 votes will count as a ranking factor.

. * Image by Peter Gerdes. Pourquoi le référencement coûte cher. Email Il n’est pas rare que des prospects me demande pourquoi les prestations de référencement sont si chères. Cela est particulièrement vrai si le client a déjà fait le tour des prestataires et est tombé sur des offres très alléchantes (via email ou plus simplement de la part de son agence web ou depuis Google directement). Conseils et techniques SEO pour améliorer le référencement naturel.