Your Facebook Account has Three Passwords What Do The Best Website Pricing Pages Look Like? With so much attention spent on landing pages, it can be easy to forget about one of your most important pages – the pricing page! It’s not just your pricing strategy that matters, but also the design of the page. In this article I’ll go over some of the keys to a good pricing page. There’s not a one size fits all approach, so it’s important to test and see what works best for you. Highlighting One Option Go on almost any pricing page and you’ll see an option (usually in the middle or end) that highlights the most popular plan. Roughly five years ago, a case study was presented that showed: By highlighting the profit maximizing plan on your pricing page, you would attract more visitor click-throughs and therefore generate more revenue.If you “snuck” your most profitable plan in the middle of your pricing page, visitors would most likely pick the middle option because that’s where they generally click, on average. So where’s the link to this case study? Here’s what you should be doing:
How to Build the Case for a Gamification Program in a Fortune 1000 Organization | Gamified Enterprise Gamification is powerful. It is fresh, it is new, and it is revolutionary. Sound like the first line of sales pitch? Selling to the Salesmen One of the least-discussed questions related to gamification is a simple one: how can an individual gather support for it within an organization? A gamification evangelist has a huge responsibility–he or she can be the sole person that drives adoption across the organization. (If you like Tarantino, you can skip to the end of our story by checking out In my experience, there are four steps to take in order to drive acceptance, endorsement, and sponsorship of an enterprise gamification program. 1. In my case, this was Halo. Curious what that might look like? EMC Levels Up While I do not expect other evangelists to use Halo as their muse, I would expect others to match their organizational goals with a concrete example of existing gamification. 2. 3. Every organization has execution-minded personnel and vision-minded personnel.
The Science Behind Foldit | Foldit Foldit is a revolutionary new computer game enabling you to contribute to important scientific research. This page describes the science behind Foldit and how your playing can help. What is a protein? Proteins are the workhorses in every cell of every living thing. What are amino acids? What shape will a protein fold into? Why is shape important? What do proteins do? Proteins are present in all living things, even plants, bacteria, and viruses. Photosystem I is a collection of proteins in plants that captures sunlight for photosynthesis.Luciferase catalyzes the chemical reaction that makes fireflies glow.Hemagglutinin helps the influenza virus invade our cells. You can find more information on the rules of protein folding in our FAQ. What big problems is this game tackling? Protein structure prediction: As described above, knowing the structure of a protein is key to understanding how it works and to targeting it with drugs. How does my game playing contribute to curing diseases?
Do It Yourself A/B Testing I always start marketing interviews with a phone screen of some variant of the following question: “Let’s say this is your first day at Urbanspoon and I show you the following data. We’ve just launched an A/B test of that I’d like you to evaluate. [The example can be almost anything you want to test different results for – from almost any search element, PPC campaigns, email subject lines etc. In this case, I’m using a PPC example.] I’m looking for an answer that goes beyond demonstration of pre-algebra skills and rudimentary familiarity with a calculator. Obvious answers include splitting up 50 keywords into different groups, looking down stream to see differences in conversion rates, and technical answers around quality score. Answers to the above theoretical question usually fall into one of three buckets: I’d run as more Ad B’s so our impressions are equal and then compare the click through rates. All of this can be calculated with innumerable free online tools.
10 UI Ideas to Learn from Gumroad) 10 UI Ideas to Learn from Gumroad Gumroad is an exciting new startup that lets anyone sell digital content with just a link. It was founded by the prolific Sahil Lavingia. Sahil has designed a number of useful apps, ranging from Pinterest in the early days, to Turntable, to Crate, to Caltrainer, etc. This is how the Gumroad home page looks, un-dissected. And here is the dissected version, with the 10 things we’ll learn - Let’s get started - 1. This top bar has become increasingly common. When we visit sites, a split second is used to subconsciously say “Oh, these are the colors we’re using here. Note that Sahil has picked energetic colors. 2. A lot of logos have very little to do with the name or product of a company. But others have plenty to do with the name of the company/product. Until you have a brand and you own blue birds the way that Twitter does, ensuring your logo and the favicon are as good as possible at reminding a user of your company name is key. 3. 4. 5. 6. 7. 8. 9. 10.
The Shocking Truth About How Web Graphics Affect Conversions Does this situation feel familiar? — Your web designer reckons your site is outdated. It makes you look amateurish. If we’re being honest, we might even say it’s downright ugly and you should be ashamed of attaching it to your brand. The solution? A redesign, of course. It’ll have snazzy vector paths, cute cartoon scenes, jQuery carousels, full-page high-resolution background photos, the works. Why? Well, check out the reasons! 1. 2. 3. 4. 5. Wrong, wrong, wrong! Many years ago, advertising legend David Ogilvy commissioned research into the use of images. What he discovered from testing various kinds and placements of images was quite different to the popular opinion of designers—then and now: Images can reduce readership. Yes, they catch people’s attention. You might be wondering why you should care about research done in offline advertising. What Ogilvy Discovered Here are four principles Ogilvy’s research turned up. Of course, they are just best practices—a sensible place to start. 1. 2. 3.
Product Managers, turn a weakness into a strength | The Recovering MBA Much to my chagrin I do not code. Somewhere in the archives of my brain is some C++ I learned back in the stone age (late 90's) but that's about it. I certainly understand the value in knowing how to code at least at a basic level as a Product Manager I just haven’t taken the time to learn yet.& Well I should say I’m trying to learn and so far I’m pleased with the process on Codecademy . While it’s debatable in many circles I personally think this is a huge weakness of mine. Here’s the rub. Developers do not think like marketers. Me: “Customers are struggling to understand how to make X work” Dev: “They just need to click that link and configure their settings the first time they log in and it will work fine. ” Marketers unlike developers are generally not problem solvers (yes, yes I know this is a gross stereotype that doesn't always apply). That's a marketer. Developers aren’t scared to screw something up because they know they can fix it. That said … boy do I need to learn to code.
Baby Birth Announcements & Baby Photo Announcements by Tiny Prints Your special delivery is finally here and this one has ten chubby toes and a tiny little nose. Now it's time to introduce your brand new bundle of joy to everyone who has been anxiously waiting to hear the good news. And there's no better way to present your precious newborn to friends and relatives than sending a personalized birth announcement from Tiny Prints. Designing Your Birth Announcements At Tiny Prints, each baby announcement is chock-full of charming themes including argyle elephants, mischievous monkeys, lovely ladybugs, frilly flowers and tiny toy planes. Sending Baby Announcements If your baby is almost here and you're wondering when to send birth announcements, there's no better time to mail them than right after your child is born. Birth Announcement Wording Whether you're expecting your first child or your kids are just so much fun that you decided to have another one, birth announcements are the perfect way to share your excitement with friends and family.