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The Anatomy of a Perfect Landing Page

The Anatomy of a Perfect Landing Page

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Online Web-design tools for the beginner If you're not an advanced Web designer, and you don't want to pay a company to create a Web site for you, there are services across the Web that can help you create the site you want. All of the tools listed below are designed specifically for beginners. If that's you, give them a whirl. Get your design on Having trouble finding the right color for a portion of your site? What Should You Test On Your Landing Pages For Maximum Conversions? Have you ever wondered why all your split testing is only bringing you small, incremental improvements in your conversion rate? Most website owners blindly slog along, testing tiny but noticeable changes like headlines, button color and so forth. You’ll get some results in your conversion rate, but you’ll feel as if you’re hitting a glass ceiling – that there’s really nothing else to tweak to bring about much of a difference. If that sounds like you, you’re experiencing what blogger Andrew Chen calls the local maximum. It’s the point at which your design is as effective as it’s ever going to be, and split testing different items doesn’t bring the kind of measurable results that they used to.

Four Things I Wish Every Chart Did Analytics tools are great for the collecting data that’s easy to measure, and visualising it in beautiful charts. Sadly, this usually leaves you with more questions than answers. Unlike other tools, analytics products are primarily read-only. You don’t go there to take action, you go there to get answers and insights so that you know to take action elsewhere.

How To Build A Facebook Landing Page With iFrames I know it has been on your mind lately: How do I build a landing tab on Facebook now that FBML is gone? What are iFrames anyways? Is this now in the hands of super-geek programmers only? Can Francisco from SocialMouths write another one of those spectacular posts like he did with the Facebook FBML Landing Tabs? Well, that post I mention has 44,405 pageviews in 4 months. It represents 10% of the total pageviews.

The Ultimate Mac Setup for Web Designers (60 Apps) – Mac.AppStor There’s little doubt that OS X is a popular platform for web designers – it offers an enormous range of software for designing, managing, developing and publishing websites. Whether you prefer to use an all-in-one environment for designing websites or a range of different applications, there’s a tool to suit you perfectly. This article will round up 60 different web design apps for every different conceivable need.

Introduction People often think it is extremely difficult to make a website. That is not the case! Everyone can learn how to make a website. And if you read on, you will have made one in just one hour. Others believe - just as mistakenly - that expensive and advanced software is needed to make websites.

5 Tips to Improve Email Open Rates - Email Marketing Essentials Is your message blending in or standing out in an inbox filled with emails? Email marketing has become an essential part of engaging and targeting prospects and clients online. In fact, eMarketer reports that 97% of small businesses use email marketing to connect with customers. Redesigning The Country Selector The country selector. It’s there when you create an account for a new Web service, check out of an e-commerce store or sign up for a conference. The normal design? A drop-down list with all of the available countries. However, when conducting a large session of user testing on check-out usability (which we wrote about2 here on Smashing Magazine back in April 2011), we consistently found usability issues with the massive country selector drop-downs.

10 Tips for Posting on Your Brand's Facebook Page Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. Once your brand is on Facebook, the question becomes: How you engage those fans and sustain a meaningful online dialogue with your customers. Facebook fans will only want to engage with us if we serve up relevant content and truly participate. We also forget about EdgeRank — Facebook’s News Feed algorithm that helps display “relevant” stories. The News Feed only displays a small subset of stories generated by the friends and brands users engage with the most.

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