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Rich snippets (microdata, microformats, and RDFa) - Webmaster Tools Help

Rich snippets (microdata, microformats, and RDFa) - Webmaster Tools Help
Rich snippets (microdata, microformats, RDFa, and Data Highlighter) Snippets—the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page and why it’s relevant to their query. If Google understands the content on your pages, we can create rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages. Three steps to rich snippets: 1. Google suggests using microdata, but any of the three formats below are acceptable. 2. Google supports rich snippets for these content types: 3. That’s it! Use HTML markup if... Related:  Tips, How-to and Tutorials

GoodRelations Snippet Generator GoodRelations is a powerful yet simple technique for putting rich data snippets about your business into your Web pages. This makes the unique features of your products and services more accessible for the latest generation of search engines (e.g. Google or Yahoo SearchMonkey), novel mobile applications, and browser plug-ins. Plus, it brings positive effects on existing search engines. With this tool, you can create such snippets using the W3C RDFa format for simple copy-and-paste. It will pay out. Step 1: Create rich snippet for your company Step 2: Create rich snippet for your shop or store This step is necessary only if you maintain a shop or store location. If you would like to provide a more granular description of your opening hours, then you should consider customizing the gr:OpeningHoursSpecification code section according to your needs. Step 3: Create rich snippet for an individual product or service a) Set DOCTYPE to XHTML+RDFa 1.0: b) Set html version attribute to XHTML+RDFa1.0: or

Turnaround Tuesday Clicky Web Analytics Value Class Pattern The value-class-pattern solves two of the three most challenging issues that microformats have encountered in their entire history: accessibility and localization. After many long months of focused iterating (repeatedly researching, brainstorming, testing, documenting) led by Ben Ward, the value-class-pattern alpha draft is ready to use and support. Publish and implement Several publishers have already started using the value-class-pattern, including this blog, and some implementations have already started supporting it as well. Everyone who publishes content marked up with microformats or develops microformats implementations such as parsers and authoring tools should take a close look at supporting the value-class-pattern in the content they are publishing and the tools they are implementing. If and when you encounter any issues or have feedback regarding the value-class-pattern, please add them to the value-class-pattern-issues and value-class-pattern-feedback pages respectively. Related

Verifying a Blogger blog in Webmaster Tools Webmaster Level: All You may have seen our recent announcement of changes to the verification system in Webmaster Tools. One side effect of this change is that blogs hosted on Blogger (that haven't yet been verified) will have to use the meta tag verification method rather than the "one-click" integration from the Blogger dashboard. Step-By-Step Instructions: In Webmaster Tools1. In Blogger4. In Webmaster Tools8. Your blog should now be verified.

Integrating Google Rich Snippets Into a WordPress Theme We're all familiar with the way Google presents search results – with a page title and a little snippet of text for each result. With Google Rich Snippets we can add useful information to the web search result snippet to make it stand out from other results and ultimately attract more visitors. While there are already plugins that provide this kind of functionality in WordPress, there are situations when relaying on a third party plugin is not advisable. In this tutorial, we are going to integrate the microdata format into WordPress theme markup to display a culinary recipe, and make it compatible with Google Rich Snippets' requirements. Introduction to Google Rich Snippets Let's take a look at an example of a rich snippet: I've highlighted for you the snippets of additional information that Google "reads" from the page. The snippets for each content type look slightly different and provide information relevant to the specific content type. How to Enable Rich Snippets? The Setup That's it!

How we make RWD sites load fast as heck Posted by Scott on 07/30/2014 There has been a lot of discussion about optimizing responsive layouts for performance lately, and I think that’s great. Speed broadens access and makes users happy, much like responsive design. In the past year I’ve spent a lot of time researching page loading performance, both for our ongoing client work here at FG and for my book Responsible Responsive Design. In the process, I’ve reaffirmed my belief that we don’t need to compromise the well-known benefits of a responsive layout in order to make our sites load as fast as heck. In this post, I’ll outline some recent observations and approaches to delivering sites for speed and broader access, and link out to various tools we are using to facilitate our approach. I’ll start with some high-level observations, then later I’ll dive into the more technical how-to. Page weight isn't the only measure; focus on perceived performance Shortening the critical path Going async <head> ... <head> ... <head> ... <head> ...

Google Implements Social Graph API and hCard in Profiles - ReadW this February, Google released its Social Graph API, which allows developers to give users the option to easily find data on their social connections around the web. Google itself, however, hasn't really implemented any of this technology yet. Starting today, however, it seems Google is starting to surface some of this information from your Social Graph in your Google Profile, which might be a first sign that Google is planning to do more with these profiles than it has done so far. Google has also started implementing the hCard microformat there. Google's Social Graph API harnesses this information from XFN and FOAF data that is published by Wordpress, Twitter, or any other social network or blog that wants to implement these open standards. Once you open your Google Profile, you might start seeing some suggested links at the bottom of the page (as usual, it seems Google is rolling this out slowly) and, as far as we can see, these links are pulled from your Social Graph. hCard Privacy

Use hreflang for language and regional URLs - Webmaster Tools Help Many websites serve users from around the world with content translated or targeted to users in a certain region. Google uses the rel="alternate" hreflang="x" attributes to serve the correct language or regional URL in Search results. Some example scenarios where rel="alternate" hreflang="x" is recommended: You keep the main content in a single language and translate only the template, such as the navigation and footer. Pages that feature user-generated content like a forums typically do this. Your content has small regional variations with similar content in a single language. Using language annotations Imagine you have an English language page hosted at with a Spanish alternative at HTML link element in header. If you have multiple language versions of a URL, each language page must identify all language versions, including itself. You can specify multi-language URLs in the same domain as a given URL, or use URLs from a different domain.

FAQ: Rich Snippets - Google Webmaster Help Q: Why doesn't my site show rich snippets? I added everything and the test tool shows it's ok. A: Google does not guarantee that Rich Snippets will show up for search results from a particular site even if structured data is marked up and can be extracted successfully according to the testing tool. Here are some reasons that marked-up pages might not be shown with Rich Snippets: The marked-up structured data is not representative of the main content of the page or potentially misleading.Marked-up data is incorrect in a way that the testing tool was not able to catch.Marked-up content is hidden from the user.The site has very few pages (or very few pages with marked-up structured data) and may not be picked up by Google's Rich Snippets system.Q: Does using rich snippets affect my site's ranking? A: No. Q: How long does it take for rich snippets to be visible? Q: My site has a very specific design and the information that I would like to display in the rich snippets will ruin it.