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About rich snippets and structured data - Webmaster Tools Help

About rich snippets and structured data - Webmaster Tools Help
Rich snippets (microdata, microformats, RDFa, and Data Highlighter) Snippets—the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page and why it’s relevant to their query. If Google understands the content on your pages, we can create rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages. Three steps to rich snippets: 1. Google suggests using microdata, but any of the three formats below are acceptable. 2. Google supports rich snippets for these content types: 3. That’s it! Use HTML markup if... Related:  Tips, How-to and Tutorials

Turnaround Tuesday RDF - Semantic Web Standards Overview RDF is a standard model for data interchange on the Web. RDF has features that facilitate data merging even if the underlying schemas differ, and it specifically supports the evolution of schemas over time without requiring all the data consumers to be changed. RDF extends the linking structure of the Web to use URIs to name the relationship between things as well as the two ends of the link (this is usually referred to as a “triple”). Using this simple model, it allows structured and semi-structured data to be mixed, exposed, and shared across different applications. This linking structure forms a directed, labeled graph, where the edges represent the named link between two resources, represented by the graph nodes. Recommended Reading The RDF 1.1 specification consists of a suite of W3C Recommendations and Working Group Notes, published in 2014. A number of textbooks have been published on RDF and on Semantic Web in general. Discussions on a possible next version of RDF

The Open Graph protocol How we make RWD sites load fast as heck Posted by Scott on 07/30/2014 There has been a lot of discussion about optimizing responsive layouts for performance lately, and I think that’s great. Speed broadens access and makes users happy, much like responsive design. In the past year I’ve spent a lot of time researching page loading performance, both for our ongoing client work here at FG and for my book Responsible Responsive Design. In the process, I’ve reaffirmed my belief that we don’t need to compromise the well-known benefits of a responsive layout in order to make our sites load as fast as heck. In this post, I’ll outline some recent observations and approaches to delivering sites for speed and broader access, and link out to various tools we are using to facilitate our approach. I’ll start with some high-level observations, then later I’ll dive into the more technical how-to. Page weight isn't the only measure; focus on perceived performance Shortening the critical path Going async <head> ... <head> ... <head> ... <head> ...

Linked Data | Linked Data - Connect Distributed Data across the Web ‘SEO Is Not a Unicorn’: 3 Crucial SEO Tips for Content Marketers The supposed effectiveness of keyword stuffing and manipulative linking are just a few of the myths about SEO roaming around the marketing world. Some people even think social media has made SEO irrelevant! Yet, search still drives nearly three times as much referral traffic as social, and given that 90 percent of all consumer purchasing decisions are made online, every marketers’ goal should still be to top the Google rankings for their relevant keywords. A few weeks ago, to separate fact from fiction in the complex world of SEO, I listened to Communication Week’s webinar “Unicorns, SEO, and Other Myths.” “SEO is not a unicorn. Below, you can read the webinar’s key takeaways about how to optimize your SEO and content so you can go from unicorn to cow. 1. Having unique content is important, but if what you’re publishing is not relevant to what your audience needs, you’re not going to get the results you want. 2. Here’s one example of a post without social media tags: 3. Related

How to Test Responsive Designs By Jacob Gube Testing your responsive web designs is crucial because the user experience on mobile devices is quite different from desktops. But actual testing on all the mobile devices in the market isn’t practical for most of us. So a simple responsive design testing technique some of us do is resizing our browser’s window size to kind of match the viewport sizes of smartphones and tablets. Mobile devices have unique touch interactions like swipes and pinch-to-zooms, and likewise desktops have interactions like hovering and right-clicking. This tutorial will discuss an effective and practical method for debugging and testing your responsive designs. Google Chrome’s DevTools has a feature called device mode that’s loaded with helpful tools for testing and debugging responsive designs. Device mode is unprecedented. Here’s a run down of device mode’s main features: To start using device mode, open up your web design in Google Chrome. Responsive Design Testing on a Specific Mobile Device

semanticweb.com - The Voice of Semantic Web Business Leverage coordination of SEM and Social Media ads campaigns Much has been reported about the new technology buying power of the CMO, and it appears that savvy CMOs have fully embraced the role that technology plays in effectively reaching and engaging their digital customers. But all too often, marketers are buying technology first without clearly thinking through their strategy, goals and processes. According to new research by the CMO Council, only 19 percent of senior marketers believe that their back-office systems and technologies enable their companies to live up to their marketing claims and customer experience promises. A new mindset is needed as CMOs become more seasoned marketing technologists. Join the CMO Council as we speak with Sheryl Pattek, Vice President and Principal Analyst with Forrester Research, and Tracy Hansen, Chief Marketing Officer of Tealium, as we debate and discuss the role that the CMO needs to play in selecting the best solutions to drive marketing and overall business success.

How to Find Affordable Expired Domains Hey, what’s up everybody. It’s Brian Dean from Quick Sprout. In this video, I’m going to show you how to buy affordable expired domains and how to evaluate the potential value that an expired domain could bring to your site. Now, expired domains is pretty gray hat, black hat type of thing because there’s basically two things you’re going to do in an expired domain. You can add it as part of a private blog network or you can 301 redirect an expired domain to your site to bring some trust and authority to your site. Now, in my experience, the best place to look for expired domains is this free website called expireddomains.net. The great thing about this is that it’s kind of like a metasearch engine for all the places that you can find expired domains around the web. As you can see just within expired domains they have over two million deleted .com domains. What I like to do is sort by DP which stands for domain pop, and this is basically the number of linking root domains.

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