Comment booster ses campagnes SEM grâce à l’étude du comportement de ses prospects ? Avez-vous déjà pensé à étudier le comportement de vos prospects amenés par vos campagnes SEM en fonction du moment de la journée ? Si ce n’est pas le cas, je vous conseille de le faire, vous pourriez avoir de bonnes surprises en optimisant ces dernières grâce à ces données. Voici une méthode étape par étape… Etape 1 : étudier les performances des campagnes selon les heures de la journée… 1.1 : Exporter les données depuis votre outil de statistiques… La première chose à faire va être de repérer les heures où vos campagnes transforment particulièrement bien. Rendez-vous dans votre outil de statistiques, je vais prendre Google Analytics comme exemple mais la démarche est similaire avec les autres outils (AT Internet…). Une fois connecté à la nouvelle version de Google Analytics, rendez-vous sur le rapport : “Advertising > Adwords > Day part”. Sélectionnez ensuite une période d’analyse assez longue, les trois derniers mois par exemple. 1.2 : Affiner l’analyse via Excel… Pour conclure…
Author Rank, SEO and Google Plus: What you need to know - Raven Internet Marketing Tools Google has given Internet marketers a new way to prove page quality and authority. It’s Author Rank, and you can still get in on the ground floor. The first I really heard about this approach was at Pubcon 2011 where none other than Google Senior Engineer Matt Cutts said during his keynote: “Social is a good way to create a reputation for authors. It is therefore with great interest that we see Google pushing Author Rank as they begin to highlight content creators within their search results. With Author Rank, Google wants to make it easier for users to find the work of specific writers, and leverage its ability to use authors as an element for ranking pages and sites. This is promising for a few reasons. Author Rank is also relatively new, which means the proactive amongst us have a great opportunity while the SERPs aren’t yet saturated with author profiles yet. How Author Rank works Here’s how Google describes the concept (writing in a patent for Agent Rank): How to implement Author Rank
The Death of Link Building and the Rebirth of Link Earning - Whiteboard Friday We've all known someone who got hit by Google's algoupdates. Whether you've personally been affected or you know someone who has, it's not fun to bounce back from and can can impact your SEO efforts if not addressed appropriately This week, Rand discusses the egress of old link building practices and the ingress of new (old) link earning strategies that will help your site stay relevant in the SERPs and drive your traffic with a better user experience. "Howdy, SEOmoz fans.
Miss Morrison Urban Dictionary, April 1: April Reals SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided. Obviously, this data is imperfect - SEOmoz is not a professional data surveying firm and our only tool was a basic list of questions on SurveyMonkey. (via AYTM's infographic) Do note that while 600+ responses were received, we've elected to share data only from those regions with 10+ responses (490 total), which include: United States - 287 respondents United Kingdom - 76 respondents Canada - 34 respondents Australia/New Zealand - 28 respondents Germany/France/Italy/Netherlands - 34 respondents India - 31 respondents Top 9 Takeaways These are my personal takeaways from the data: Infographic from AYTM Data Dump Files
indexation express de nouvelles URL dans Google Webmaster Tools Google vient d'ajouter une fonctionnalité intéressante dans Webmaster Tools, plus particulièrement dans la section "Analyser comme Googlebot" Désormais, si l'on demande l'analyse d'une nouvelle page, il est possible d'en demander l'indexation à Google par le biais d'un lien "envoyer pour indexation" Cette fonctionnalité d'indexation express fera des heureux : besoin de promouvoir un nouveau produit ou de diffuser rapidement une page d'actualité, il suffit de demander ! Cela peut également être utile pour faire modifier un contenu qui a été diffusé un peu trop hativement. Google a également mis à jour son outil public de soumission d'URL, disponible à La fonctionnalité d'indexation Express est limitée à 50 URL par semaine (ce qui est déjà pas mal). source : Publiez cette actualité sur Facebook Ajouter notre flux RSS à vos abonnements
The Omega Strat - Pro Linkbuilding Method Hey guys Becker here, Today I want to teach you somethings that has made me a lot of money You see by listening to you I have noticed that I have made a big mistake This is assuming that everyone here simply knows how to build good backlinks. I would sit around making crappy ezine articles for hours (with no results) I would hear about “link pyramids”, “Buffer sites” and “link wheels” It all sounded very cool, but no one ever showed me how to get started If only someone had put together a guide on all of this and explained in detail how to do it… Well guess what I decided to do… I am starting what I am calling the Omega SEO Guides. This is the first one and it is ALL about link strategies! (Short Name: Omega T-Rex SEO Guide) You laugh now but people will be searching for T-Rex SEO very soon What This Guide Is Why Do All This? 2 reasons… A) This stuff confused the hell out of me when I first got started. Long story short : I want you to have a resource that is just easy and trustworthy What It Is
SEO: The Free Beginner’s Guide From SEOmoz Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!) Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization Ever heard of Maslow's hierarchy of needs? Here's what it looks like:
Les Performances web, pour aller plus loin Principe du chargement d’une page Le graphique en cascade (waterfall en anglais) permet de mieux comprendre comment une page s’affiche. Voyons un exemple réalisé avec Web Page Test qui, dans ce cas, simule un chargement d’une page : Le vocabulaire Posons les bases du vocabulaire : ce graphique en cascade indique le chargement d’une page. La requête DNS (DNS Lookup) permet de connaître l’adresse IP correspondant au nom de domaine demandé, ce qui permettra de s’y connecter. La connexion initiale (Initial Connection) indique le temps pour effectuer la connexion TCP/IP afin de lancer le téléchargement de chaque fichier. Le début de rendu (Start Render) indique le moment où le navigateur commence à effectuer son travail de rendu, après avoir téléchargé les fichiers CSS (symbolisé par la barre verticale verte sur l’image ci-dessus). Une nuance importante : nous pourrions penser que le document est à la fin du téléchargement des éléments. Premières observations Mise en cache avancée <FilesMatch "\.
SEO Tips - Experts Share Strats Are you looking for fresh ideas to improve your rankings and hone your SEO skills? If so, this collection of SEO tips from the experts will help you. I was fortunate enough to recently interview 14 SEO experts and put together this article with a few of their top tips. Let’s get started. Adam Grunwerg Adam Grunwerg Managing Director of Searchable Online Marketing Thoughts on the Panda and Penguin algorithm updates: I think almost everyone’s strategies have changed since the Panda and Penguin updates were released in 2011 and 2012 respectively. First of all, Panda forced webmasters and SEOs to focus on publishing high quality, unique content on their websites, while digging around and removing low quality content. The Penguin update in particular reset previous SEO link building practices into the dark ages. Mistakes small businesses commonly make in regards to SEO? The big problem with SEO is that it’s heading in the direction of favoring big businesses and brands. Core philosophy on SEO:
Use Open Graph to Get Video Thumbnails into Search Results Joel Harvey is, among other things, the Video Scientist at Conversion Sciences. Over the past four years, he has developed video strategies for a large number of online retailers. We’ve found that video is great for drawing and converting qualified search traffic, so I asked Joel to tell us his tricks for getting video ranked on Google. He doesn’t disappoint. Search marketers are always looking for strategies to give them an edge. The Opportunity According to Joel, one of the most mysterious and difficult universal channels has been video, particularly getting video thumbnail images associated with the search results that you rank for with your domain. Notice how video thumbnails make search entries stand out. It’s important because these thumbnails capture searcher’s attention and can “make a number three ranking perform like a number one ranking” in terms of click through rates and traffic. The Problem In the beginning of Universal Search, Joel used a process that was relatively easy: eBags