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The Shocking Truth About How Web Graphics Affect Conversions

The Shocking Truth About How Web Graphics Affect Conversions
Does this situation feel familiar? — Your web designer reckons your site is outdated. It makes you look amateurish. The solution? A redesign, of course. It’ll have snazzy vector paths, cute cartoon scenes, jQuery carousels, full-page high-resolution background photos, the works. Why? Well, check out the reasons! 1. 2. 3. 4. 5. Wrong, wrong, wrong! Many years ago, advertising legend David Ogilvy commissioned research into the use of images. What he discovered from testing various kinds and placements of images was quite different to the popular opinion of designers—then and now: Images can reduce readership. Yes, they catch people’s attention. You might be wondering why you should care about research done in offline advertising. What Ogilvy Discovered Here are four principles Ogilvy’s research turned up. Of course, they are just best practices—a sensible place to start. 1. The natural sequence for reading involves a very specific order. 2. 3. “Oops”. 4. 1. 2. Images that turn readers off Related:  Conversion

Click Through Rate Increased 30 Percent With Rel Author Tag | SEObodybuilder Online Marketing One week after implementing Google authorship markup my bodybuilding blog’s click-through rate increased 38 percent! The Rel=Author tag was placed on all my blog posts but not all of them got the rich snippet next to their Google SERPs. Illustrated on the right is a single article on the first page of Google for an undisclosed keyword. Now for all of you analytical SEO’s and Marketing Managers. You’re not going to take my word that this rich snippet increased my click-through rate; I bet you want to see the numbers… Here’s the breakdown: Click Through Rate Increases Blue line – Week of authorship markup Orange line - 7 weeks before authorship markup Week1 Week2 Week3 Week4 Week5 Week6 Week7 Before Rel=Author Average of 39.14 unique visitors/week for 7 weeks. After Rel=Author 63 unique visitors or an increase of 38 percent. Author Stats in Google Webmaster Reports Google webmaster tools has a two day lag in reporting compared to live time, so it’s not in sync with the rest of my report.

Learn to Code for Free With These 10 Online Resources If Mark Zuckerberg and Bill Gates say so, it must be true: Understanding how to code is the new literacy. Take Zuck and Gates' advice — learn to code. Understanding computer programming will open doors to new jobs and opportunities. But you're probably thinking, where do I even begin? Will code classes drain my money and time? Fortunately for you, there are loads of ways to learn coding online, without paying a thing. We've rounded up 10 places on the web that teach coding through video tutorials, games and quizzes. Homepage image courtesy of iStockphoto, bmcent1

What Do The Best Website Pricing Pages Look Like? With so much attention spent on landing pages, it can be easy to forget about one of your most important pages – the pricing page! It’s not just your pricing strategy that matters, but also the design of the page. In this article I’ll go over some of the keys to a good pricing page. There’s not a one size fits all approach, so it’s important to test and see what works best for you. Highlighting One Option Go on almost any pricing page and you’ll see an option (usually in the middle or end) that highlights the most popular plan. Roughly five years ago, a case study was presented that showed: By highlighting the profit maximizing plan on your pricing page, you would attract more visitor click-throughs and therefore generate more revenue.If you “snuck” your most profitable plan in the middle of your pricing page, visitors would most likely pick the middle option because that’s where they generally click, on average. So where’s the link to this case study? Here’s what you should be doing:

Become a smarter digital marketer 5 Tips to Improve Email Open Rates - Email Marketing Essentials Is your message blending in or standing out in an inbox filled with emails? Email marketing has become an essential part of engaging and targeting prospects and clients online. In fact, eMarketer reports that 97% of small businesses use email marketing to connect with customers. There are many aspects that make up an effective email marketing program, but today I’ll focus on how marketers can increase their campaign open rates. Email content is essential, but getting people to actually open your email is a hurdle many marketers find hard to overcome. As marketers we must ask ourselves: If I received this email from another company, would I open it? #1 – Make a Good First Impression What are the two things that email recipients see before actually opening an email? The Sender: Recent studies have shown that adding a personalized feel to the email can be key in increasing open rates. The Subject Line: If ever there were an opportunity to convince your audience to read this is it.

Top 10 Pro Tips and Tools for Budding Web Developers and Designers | Life Hacker Web development and design are two great skills to have because they allow you to work from anywhere and create amazing, beautiful sites and apps. Nonetheless, it can be hard to get started when you don't know what to do. We can help you out with these ten great tips and tools. 10. Tips and tools are useless if you don't know the basics. 9. Picking the right font can make or break a great design. 8. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Text is not the only thing you might need to generate for your designs. 7. You know how there are no original ideas and everything is a remix? 6. For most web designers, Photoshop is an essential tool. Expanding your shape and brush collections can also provide you with new options. 5. The CSS3 Generator, the CSS3 Maker, and the CSS3 Border Radius Generator are all great examples of ways you can generate the more complex CSS code you often forget. 4. 3. 2. 1. So what frameworks should you use?

What Should You Test On Your Landing Pages For Maximum Conversions? Have you ever wondered why all your split testing is only bringing you small, incremental improvements in your conversion rate? Most website owners blindly slog along, testing tiny but noticeable changes like headlines, button color and so forth. You’ll get some results in your conversion rate, but you’ll feel as if you’re hitting a glass ceiling – that there’s really nothing else to tweak to bring about much of a difference. If that sounds like you, you’re experiencing what blogger Andrew Chen calls the local maximum. It’s the point at which your design is as effective as it’s ever going to be, and split testing different items doesn’t bring the kind of measurable results that they used to. It’s an unfortunate side effect of split testing – where designers get too bogged down in analytics and making changes that look good on a graph but do little to lift the conversion rate. What Types of Tests Can I Run? A/B Testing Multivariate Testing Choose the Strongest-Converting Pages First

8 Habits Of Conversion-Focused Copywriters Most people write copy by following their instincts, listening to advice and soaking up conventional wisdom. But this will only get you so far. To get the best results you must test ideas, both conventional and unconventional, and see what works. In this article, you will learn the one word that makes headlines convert, why you should go beyond your comfort zone, and other habits practiced by conversion-focused copywriters. 1. Long before the Web, marketers already had a pretty slick system for measuring response rates. On the Web, things are more complicated. Think about when your audience will be ready to act, and whether you have done enough persuading by then. Highrise holds off on its call to action until you’ve read the copy Sometimes an early call to action works best, especially when readers are already primed to act and when the cost of acting is minimal. 2. You can write copy that’s clever or copy that sells, but rarely both at once. Before After 3. 2A: Suggestion Number One 4. 5.

The Anatomy of a Perfect Landing Page Placement and Content 7. Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. Place the call-to-action button above the fold and in a location where the viewer's eye will scan to. Never have the button or form in a place where it has to be searched for. 8. Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages. 10. Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message!

How To Increase Your Conversions With Narrative Web Forms Ever had fun filling out a credit card application? Ever looked forward to doing paperwork for your bank or insurance company? Perhaps you’ve spent time delighting over the simple joy of entering your details into tiny boxes, and relish every opportunity to exercise your penmanship on their finely-crafted documents? Presumably not in this reality. Why would I even ask such a bizarre question? Well, I ask because I’m wondering—you obviously don’t like filling out credit card applications and the like. Online conversion forms like PayPal’s registration page (right) are invariably formatted exactly like printed forms such as this credit card application (left)—approximately as fun to complete as a hazing ritual, despite having exactly the opposite purpose. And it gets stranger still, because if you’re like most people reading this article you know a credit card-style form is a terrible way to make prospects interact with your site. If I may ask, as politely as I can: Are you nuts? Why? 1. 2. 3.

5 Email Marketing Lessons From The Obama Campaign Politics is a subject that often gets a lot of people riled up… Fortunately, we’re here to talk about email marketing! President Barack Obama has been noted as one of the most “connected” politicians of his age, embracing social media and email marketing like few before him. While he and Mitt Romney seem to email their subscribers at a similar volume, the President’s team has taken its email marketing efforts to the next level. Today, we’re going to take a look at some insightful lessons from President Barack Obama’s email marketing efforts. Let’s begin… 1. One of the most interesting strategies I’ve seen the Obama campaign team use is the implementation of personalized landing pages for different promotions. You might have heard about the incredibly popular Barack Obama “Ask Me Anything” thread on Reddit.com, where President Obama took about 30 minutes to answer questions from Reddit users. Even though he is the President, that’s still very much a landing page! 2. Check out some of these…

7 Useful Design Strategies for a Successful Pricing Table by anthony on 10/16/10 at 6:12 pm One of the most important and difficult pages to design for web applications is the pricing table. When users get to your pricing table, they likely have a basic understanding of your web application and what you offer. 1. Users who look at your pricing table want to know the price to each of your plans. When users are deciding which plan to sign up for, do you want them to focus on the pricing, or do you want them to focus on the great benefits and features you offer? To soften the pricing even more, avoid adding cents to your prices. 2. Despite softening the pricing, pricing is still a deciding factor for some people. 3. It’s a lot easier for users to move down on pricing than it is for them to move up. 4. Most users will often end up choosing a plan that’s not too expensive or cheap. 5. You might not offer all of your features on every plan. 6. Almost every web application will offer a free plan for users to try. 7. ***Bonus*** 8.

Analyzing Abandonment in Your Product Conversion rates and usage patterns will cause you many a sleepless night. Your team deploys a new feature or flow, posts the announcement, then sits back and waits for glory. Instead, you get nothing. The question you immediately ask is “Why aren’t people using it?”, but that’s not the right question. “How can I find out all the reasons why people are using it and prioritise them?” 5 Whys Can Help & Hurt Sakichi Toyoda created the 5 Whystechnique to stop people solving symptoms and instead tackle root causes. Jared Spool points out danger of assuming you know the answer to ‘Why’ without verifying. There are lots of potential answers to each why, and as you repeat the question, you extrapolate. Research Informs Improvements When your users aren’t doing something—whether it’s checking out, using a feature, or inviting a friend—it pays to understand the root cause. A/B tests help you tweak your way to a local maxima, but leave you without real understanding. Rank The Problems

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