The Online Reputation Management Guide The following Online Reputation Management Guide will show small businesses how to assess, build, track and monitor their online reputation. In most cases, you can follow these simple steps to easily grow your personal brand and/or small business. If you’d prefer, you can also download the ORM Guide as a PDF. Introduction Alertbox: Jakob Nielsen's Newsletter on Web Usability 10 Usability Heuristics for User Interface Design April 24, 1994 | Article: 2 minutes to readJakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines. When to Use Which User-Experience Research Methods October 12, 2014 | Article: 8 minutes to readModern day UX research methods answer a wide range of questions.
Long List of Link Searches for SEO This is competitive intelligence - the kind that SEO firms shouldn't be sharing because it reveals a considerable portion of the value they (we) provides to clients. Thus, it's the perfect topic for an SEOmoz post. The best way to do this is by example. I've picked one lucky website - EvoGear.com (based here in Seattle) and one of their primary keyword phrases "snowboard equipment" (which they should really put in their title tag) to illustrate how you should perform searches that will result in high quality link acquisition targets. A Few Basic Rules:
Usability on the Web Usable Web sites are sites that work for your readers. A usable Web site encourages repeat visits. Find out what makes a usable Web site, and how to improve your own site. Learn how to do usability tests and create sites that your readers want to return to. What is broad match? - AdWords Help When you use broad match, your ads automatically run on relevant variations of your keywords, even if these terms aren't in your keyword lists. This helps you attract more visitors to your website, spend less time building keyword lists, and focus your spending on keywords that work. Broad match is the default match type that all your keywords are assigned if you don't specify another match type (exact match, phrase match, or negative match).
Date Arithmetic Adding Dates You can add some number of days to a date by simply using the =SUM function. Since Excel stores dates as a number of days, no further work is required. 10 Web Usability Tips - Just Fun 1. Motivate: Design your site to meet specific user needs and goals. Use motivators to draw different user "personae" into specific parts of your site. The Value of Google Result Positioning How much is the top spot on Google actually worth? According to data from the Chitika network, it’s worth a ton – double the traffic of the #2 spot, to be precise. In order to find out the value of SEO, we looked at a sample of traffic coming into our advertising network from Google and broke it down by Google results placement. The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together.