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How do colors affect purchases?

How do colors affect purchases?
For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more about color psychology and how it influences purchases, see our latest infographic. Click on the image below to see a larger view: View an enlarged version of this Infographic »

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Call to Action Buttons: Examples and Best Practices - Smashing Magazine Advertisement Call to action in web design — and in user experience (UX) in particular — is a term used for elements in a web page that solicit an action from the user. The most popular manifestation of call to action in web interfaces comes in the form of clickable buttons that when clicked, perform an action (e.g. "Buy this now!") His And Hers Colors – Men, Women, And Two Thousand Color Names Picture a happy couple – let’s call them Dick and Jane – out furniture shopping. They happen upon a comfy couch with pink upholstery, and Jane wants to buy it. Whether that puppy glides out the front door, or lingers on the showroom floor, could depend upon the words she uses to describe it.

Whimsical Watercolor Portraits by COLOURlovers Watercolors afford artists the ability to create whimsical portraits, where colors blend together and give the painting increased depth. I believe watercolor art is a powerful way to express emotions, thoughts, feelings, and perceptions. These watercolor portraits have a certain strength to them that shines beyond the paper. Best Coming Soon Pages: Psychologically-Driven Signups Like an itch, seeing something intriguing creates a need for answers: coming soon pages push a user to react; whether it’s by signing-up, bookmarking, sharing, or doing all of the above. Because these coming soon pages are a mere suggestion as to what’s hidden behind the sleek book jacket, people either instantly latch onto the idea, or move on. Not disclosing the secrets of what lies beneath the gorgeous exterior is a mystery-ploy that works psychologically in marketing. Which coming soon pages can you recall from memory? Here are a few of the best coming soon pages, which if you haven’t seen, you’ll surely add to that collection of ‘bests.’ If you enjoy these coming soon pages, check out these web design inspiration posts as well:

Playground Interactive activities, some used other places on Serendip for other reasons, and others just because ...? The idea, of course, is that there isn't a whole lot of difference between playing and learning ... exploring is the underpinnings and enjoyment inherent in both. If that idea makes you think of either play or education in new ways, so much the better. Regardless, the web provides not only information and pictures, but also the wherewithal to have experiences that you might not otherwise have a chance to have.

Could A Redesign Really Rescue USA Today? “Gannett’s 78 newspapers spread over 30 states and two island territories are textbook examples of how to succeed financially in the newspaper business. Most are small, with the average circulation about 34,000, and almost all are extremely profitable.” That’s Larry Kramer, now the president and publisher of USA Today, reporting for The Washington Post in 1979.

Colors of the Social World (Wide Web) [Infographic + Video] by COLOURlovers When a social network like Twitter allows a user to select a theme to represent themselves in the digital world, that user is choosing to identify their digital persona with colors... And we wanted to look at who chooses what colors... If the world is made up of people and those people have a color preference... what then is the color of Texas? What color are mothers?

Color Psychology of Logo Design by COLOURlovers Anything related to color and psychology tends to fascinate me. Why do certain colors have certain meanings? Why do certain companies choose certain colors to represent their brand? Developing Visual Rhythm in Web Design In design, rhythm is created by simply repeating elements in predictable patterns. This repetition is a natural thing that occurs everywhere in our world. As people, we are driven everyday by predictable, timed events. The sun comes up every day and sets every day, the seasons cycle in predictable patterns every year, and we all know that the World Cup happens every four years. Rhythm in design is just re-creating that, re-creating these predictable timed patterns, creating a sub-conscience rela Think about the driving, repeating intervals of drum beats in the song ‘When the Levee Breaks’ by Led Zeppelin — if you haven’t heard it… shame on you, now go listen to it so we can continue… Bonzo’s drum beat represents what a perfect rhythm is — where music notes follow each other in time, in an expected pattern of repetition.

Free will? Ambiguous figures, of which the Serendip logo (circa 1994-95) is one example, make possible some interesting observations bearing on the existence and meaning of "free will". In most people's minds, "free will" has two relatively distinct properties. The first is the idea that what one does is in some sense "free", that is "not determined by something else". The second is the idea that one can onself control what one does. Notice that the Serendip logo can sometimes be seen as consisting of green arrows pointing to the right, and at other times as yellow arrows pointing to the left, but is infrequently or never seen as both (unless one tries very hard).

10 Illustrations From The Dawn Of Graphic Design In August of 1922, William Addison Dwiggins, a book designer and the designer of Caledonia (a font you’ll likely find on the computer you’re using to read this), published an op-ed in The Boston Evening Herald. In his essay, "A New Kind of Printing Calls for New Design", Dwiggins proposed a new name for the commercial art that he and his contemporaries were doing: “graphic design.” Today we (maybe lazily) use that term as a catch-all to describe 2-D creative work. But before it was distinguished from fine art, “graphic design” was simply one aspect of the average printer’s job description. A typical printer was both a designer and a crafts-person, laying out and producing commercial jobs, like invitations, posters, and ad signage. According to British graphic designer David Jury, this was called “jobbing,” and by ignoring it, design historians are missing out on a fruitful era of visual culture that spans more than 300 years.

Beertone: A Beer Color Reference Guide by COLOURlovers What happens when a love of beer and a love of color come together in one awesome project? The answer is Beertone. Created by a two man team in Switzerland, Beertone wants to combine beautiful design and beer into a fun and useful resource for anyone that loves either.

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