Psychology of Color [Infographic] | WebpageFX Blog Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of color to consumers and characteristics of many individual colors, and it also helps show the connection between graphic design and psychology. The numbers are pretty fascinating! While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Embed This Graphic On Your Site <img src=” alt=”Psychology of Color Infographic” />Infographic by <a title=”WebpageFX” href=” Embed the Psychology of Color Infographic Marketing with Color Psychology
The Color Strata – Color Names, Common And Less So, Compared I’m an incorrigible data hound. So, once the tempting aroma of XKCD’s color name survey results tickled my nose, I had no choice – but to run to the dining room, stand up on my hind legs, and yank that statistical top sirloin off the table. Om nom nom yum yum yum! For those unfamiliar, XKCD is the popular webcomic, and on its sister blog, author Randall Munroe announced his survey as follows: I’d like your help for a color name survey! XKCD's Color Map During the next two months, over 200,000 people named more than 5,000,000 random hues. Now, deep in the cockles of my drama queen heart, there’s always been a little shrine for the colors with the charismatic, less-spoken names. Their Achilles’ heel? Egads! The Color Strata. The Color Strata includes the 200 most common color names (excluding black-white-grayish tones), organized by hue horizontally and relative usage vertically, stacked by overall popularity, shaded representatively, and labeled where possible. The Strata Smooved. Ahhhh.
The Most Powerful Colors in the World by COLOURlovers When we released our report on the colors of the social web, based on data analyzed by our Twitter theme tool, we were surprised that blue was such a dominant color in people's profile designs. Was Twitter's default color influencing their design decisions? Or is blue really THE most popular and dominant color online? ...We decided to look at the colors in the brands from the top 100 sites in the world to see if we could paint a more colorful picture. [click to view in full size] Turns out the blue-berry doesn't fall far from the bush. While the initial reasoning for the colors chosen may be trivial, the impact that these dominant players now have in the web world will surely influence the smaller startups that want to share in the positive color associations created by their bigger siblings... Would A Corporation By Any Other Color, Still Profit As Well? Color is an important part of any brand, but along with the actual name of a company... The Colors of 1 Million Brand Icons Uh-oh! Team
HSL Color Picker - by Brandon Mathis HSL (Hue, Saturation, Luminosity) allows us to describe meaningful relationships between colors. Give this brown color, hsl(36, 73%, 10%), it's clear that if we desaturate 40 steps and lighten 70 steps we get hsl(36, 33%, 80%), a cream color. Look at that in hex, #2C1D07 to #DDCFBB, or in rgb, rgb(44, 29, 7) to rgb(221, 207, 187), and the relationship between colors isn't evident in any meaningful way. In graphics software I pick colors in HSB (Hue, Saturation, Brightness) because it feels more natural to work with than RGB or CMYK. How to think in HSL Pick a Hue from 0 to 360 and with saturation at 100 and luminosity at 50 and you'll have the purest form of that color. His And Hers Colors – Men, Women, And Two Thousand Color Names Picture a happy couple – let’s call them Dick and Jane – out furniture shopping. They happen upon a comfy couch with pink upholstery, and Jane wants to buy it. Whether that puppy glides out the front door, or lingers on the showroom floor, could depend upon the words she uses to describe it. Right now, Jane needs a gender-color thesaurus… but in lieu of such exoticness, she might sample the cushy charms of the latest model in our fine line of well-built data visualizations, entitled His And Hers Colors: His And Hers Colors. Update, 18 Sep 2012: We’ve replaced the original visualization with a new-and-improved version. That’s a dot for each of the 2,000 most commonly-used color names as harvested from the 5,000,000-plus-sample results of XKCD’s color survey, sized by relative usage and positioned side-to-side by average hue and vertically by gender preference. Across the top, witness the nuanced verbal repertoire of feminine color differentiation. But don’t fret, dudes.
30+ Very Useful Color Tools For Designers Choosing the right colors and color combination for your web or print design is crucial when trying to invoke a certain feel, reaction or emotion from your viewers. In this post I have assembled an amazing collection of color selectors / color combination tools to make the selection process a little easier when trying to figure out what colors to use in your next design. All these tools are unique in their own way, so find the one that is right for your design needs and good luck with that next big project. Enjoy! kuler.adobe.com Adobe.com | Kuler colorschemedesigner.com colorschemedesigner.com | Color Scheme Designer 3 dasplankton.de dasplankton.de | Contrast-A colorotate.org colorotate.org | ColoRotate neteffect.dk neteffect.dk | Unsafe Colormatch colorjack.com colorjack.com | Color Sphere aviary.com aviary.com | Toucan colorexplorer.com ColorExplorer colourmod.com ColourMod checkmycolours.com Check my colours pictaculous.com Pictaculous colourgrab.com ColourGrab colorblender.com ColorBlender colorschemer.com
Perception de la couleur et colorimétrie Introduction La couleur est une des choses les plus physiquement intéressantes, car elle est indissociable de celui qui la regarde. Là où le platonisme tend à pousser les mathématiciens vers la notion d'une réalité objective des mathématiques, et les physiciens vers une réalité objective des lois physiques, la couleur est, elle, indissociable de l'observateur. Dans toute la suite, les valeurs que peuvent prendre les différentes variables (R, G, B, X, Y, Z, etc) sont comprises de façon continue entre 0 et 1, sauf mention contraire (comme dans le modèle Lab ou le modèle TSL). Enfin, pour visualiser correctement cette page, il est fortement conseillé de régler votre moniteur en mode sRGB s'il en possède un. Enfin, il serait souhaitable que votre navigateur prenne en compte la gestion des profils colorimétriques. Les versions récentes de Firefox et Internet Explorer prennent automatiquement en charge les profils colorimétriques. Couleurs monochromatiques [r] [l] [g] = Q * [m] [b] [s]
Beyond Pink and Blue: A Look at Gender Colors It goes beyond culture. There is science behind the gender-relationships when it comes to colors. A study by John Hallock compares the color preferences among various demographics and takes into account information collected from 22 countries. Our friends at KissMetrics put together this informative infographic that tears down the gender barriers to reveal what really goes on in visualizations. Click any portion to enlarge. Colors by Gender The Color Purple - The most notable gender difference can be seen in the color purple. Blue Reigns Supreme – Both males and females like the color blue, which receives favor with 35% of female respondents and more than half of the male respondents. A Closer Look In 2007, Doctor Anya Hurlbert and Yazhu Ling created an experiment to explore how men and women differ in their perceptions of color. Results of the Experiment The experiment showed that men and women both preferred blue out of the sets of colors. Color Naming: Men Keep It Simple
ColorSchemer Studio 2 for Mac (+COLOURlovers) by COLOURlovers Some people call them color palettes and some people call them color schemes... Now we're all part of one big family. We've known Aaron from ColorSchemer for a few years now and have talked on and off about how we could work together. The new release of ColorSchemer Studio 2 for Mac of is the first hint at what the future holds for that partnership with the integration of the 1,000,000 COLOURlovers palettes directly accessible via the software gallery browser. ColorSchemer Studio 2 for Mac OS X ColorSchemer Studio 2 is a professional color-matching application for your Mac that will help you build beautiful color schemes quickly and easily. Use ColorSchemer Studio to identify color harmonies for the web (RGB) or print (CMYK), create palettes from photos, search over a million existing color schemes, mix colors, create gradient blends, and much more! ColorSchemer Studio 2 takes color matching and management to a new level with a number of advanced new features and tools, including: Team
IN COLOR BALANCE | Подбор цвета The 5 best colour search tools for designers | Colour Have you ever felt the lack of a sophisticated and intuitive way to search for colour inspiration? If so, you'll find a remedy here. Whether you're looking for free or stock photos in a specific colour palette, or a CSS code shortcut for the perfect gradient, these five tools are the ultimate resources for searching, manipulating, and creating colour palettes on the web. You'll find all our colour-related articles here 01. Why it's great Colrd offers a unique way to search with colour by dividing its database into sections for solitary hues, multicoloured palettes, gradients, patterns and images, all of which are available for download. How it works After selecting the type of image you want to look for, you can scroll through popular examples or enter a search. 02. Color Explorer offers the tools for creating palettes and extracting hues from uploaded images. The Color Matching Tool allows you to make a palette using sliders that control RGB components, and hue, saturation, and lightness.
Charges incolores Charges transparentes contemporaines charge non liante cristalloïde L'hydrate d'alumine (lire l'article alumine du glossaire) est un produit brut contemporain qui ne peut être utilisé n'importe comment, sans précautions. Pourtant, c'est un "must", un "incontournable" qu'il faut vraiment essayer. Lire en premier de préférence l'article Pâtes, charges et agrégats . Inerte (testé dans différentes solutions neutres, cet élément laisse indifférent le papier tournesol ), il peut être combiné avec à peu près n'importe quel liant : huile, acrylique, etc., mais de manière différente en fonction du temps de séchage impliqué par la technique utilisée. Cette charge présente des points forts : sa très grande transparence et sa totale neutralité chromatique et chimique, mais par contre, elle ne recèle aucune propriété solidifiante - c'est un euphémisme : en fait, elle est fragilisante pour la peinture à l'huile, comme la poudre de marbre ou toute charge cristalloïde . charge non liante colloïdale
for Firefox - Eyedropper, Color Picker and much more Important - new version 3 Due to new Firefox add-on developer requirements and restrictions requiring all future add-on development to be done using WebExtensions technologies, ColorZilla for Firefox has been re-written from the ground up to comply with the new requirements. This new version retains all the functionality, but there might be minor UI/UX and other differences. Your history and favorites palettes should be backed up under <Firefox Profile Folder>/colorzilla after the update. ColorZilla v3.3 has many improvements and fixes. Please contact us to report any issues. ColorZilla for Firefox is an add-on that assists web developers and graphic designers with color related tasks - both basic and advanced. With ColorZilla you can get a color reading from any point in your browser, quickly adjust this color and paste it into another program. ColorZilla is also available as a Chrome extension. What's new New in ColorZilla 3.3 New in ColorZilla 3.0 New in ColorZilla 2.8 New in ColorZilla 2.7