Psychology of Color [Infographic]
Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of color to consumers and characteristics of many individual colors, and it also helps show the connection between graphic design and psychology. The numbers are pretty fascinating!
RGB to Color Name Mapping(Triplet and Hex)
This is a composite of MIT's Xconsortum red/green/blue (RGB) color specifications, Xconsortum version 10.41, 1994. See other credits below. Please click here for copyright and copying policy.
The Color Strata – Color Names, Common And Less So, Compared
I’m an incorrigible data hound. So, once the tempting aroma of XKCD’s color name survey results tickled my nose, I had no choice – but to run to the dining room, stand up on my hind legs, and yank that statistical top sirloin off the table. Om nom nom yum yum yum! For those unfamiliar, XKCD is the popular webcomic, and on its sister blog, author Randall Munroe announced his survey as follows: I’d like your help for a color name survey!
30+ Very Useful Color Tools For Designers
Choosing the right colors and color combination for your web or print design is crucial when trying to invoke a certain feel, reaction or emotion from your viewers. In this post I have assembled an amazing collection of color selectors / color combination tools to make the selection process a little easier when trying to figure out what colors to use in your next design. All these tools are unique in their own way, so find the one that is right for your design needs and good luck with that next big project. Enjoy! kuler.adobe.com Adobe.com | Kuler
modern color theory (concepts)
A Scientific Theory of Color Vision. For many centuries, the behavior of color mixtures was difficult to explain because material color, which seemed to be anchored in "real" objects of the external world, was conceptually distinguished from the "illusory" colors in rainbows or prisms. The two types of mixtures behaved differently, but the reason for the difference was unknown.
Web Help: Color Palette Generator
I use photoshop’s eyedropper tool to pull color profiles from images, but I know that not everyone has photoshop…and even if you do, you might just fall in love with this Color Palette Generator (found via Nicole Tattersall) because it will do all the work for you. Simply insert the direct image link and presto-change-o before your eyes will appear a lovely little color palette for you to use it whatever inspiring way you’d like. Have fun! Here’s how it works:
The 5 best colour search tools for designers
Have you ever felt the lack of a sophisticated and intuitive way to search for colour inspiration? If so, you'll find a remedy here. Whether you're looking for free or stock photos in a specific colour palette, or a CSS code shortcut for the perfect gradient, these five tools are the ultimate resources for searching, manipulating, and creating colour palettes on the web.
On Vision and Colors
On Vision and Colors (German: Über das Sehn und die Farben) is a treatise[1] by Arthur Schopenhauer that was published in May 1816 when the author was 28 years old. Schopenhauer had extensively discussed with Johann Wolfgang von Goethe about the poet's Theory of Colours of 1810, in the months around the turn of the years 1813 and 1814, and basically shared Goethe's views.[2] The initial basis for Schopenhauer's color theory comes from Goethe's chapter on physiological colors, which discusses three principal pairs of contrasting colors: red/green, orange/blue, and yellow/violet. This is in contrast to the customary emphasis on Newton's seven colors of the Newtonian spectrum. In accordance with Aristotle, Schopenhauer considered that colors arise by the mixture of shadowy, cloudy darkness with light. With white and black at each extreme of the scale, colors are arranged in a series according to the mathematical ratio between the proportions of light and darkness.
Why Facebook is blue: The science of colors in marketing
33.5K Flares Filament.io 33.5K Flares × Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best.
List of colors
The following is a list of colors. A number of the color swatches below are taken from domain-specific naming schemes such as X11 or HTML4. RGB values are given for each swatch because such standards are defined in terms of the sRGB color space.
Color Naming Experiment
To shake off the winter grey, Stacey and I ran an online color-naming experiment. Each user was shown a random color and asked to type in a name. We asked people provide the most generic name possible, dropping things like modifiers (blue instead of light blue). Instead of using the entire RGB spectrum (millions), we pruned the color set to 216 "web safe" colors. This helped ensure every color had many responses.
List of colors (compact)
The following list shows a compact version of the colors in the List of colors A–F, G–M, and N–Z articles. The list shows the color and its name. Hovering over the color box shows the HSV, RGB, and #hex values for the color in the tool tip. List of Colors
List of Crayola crayon colors
An assortment of crayon boxes produced by Binney & Smith between 1903 and 1920 Since the introduction of Crayola drawing crayons by Binney & Smith in 1903, more than two hundred distinctive colors have been produced in a wide variety of assortments. The table below represents all of the colors found in regular Crayola assortments from 1903 to the present.[a] Since the introduction of fluorescent crayons in the 1970s, the standard colors have been complemented by a number of specialty crayon assortments, represented in subsequent tables.
