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COLOR PSYCHOLOGY

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Purkinje effect - Wikipedia. Simulated appearance of a red geranium and foliage in normal bright-light (photopic) vision, dusk (mesopic) vision, and night (scotopic) vision The sensitivity to light in scotopic vision varies with wavelength, though the perception is essentially black-and-white. The Purkinje shift is the relation between the absorption maximum of rhodopsin, reaching a maximum at about 500 nm, and that of the opsins in the long-wavelength and medium-wavelength cones that dominate in photopic vision, about 555 nm.[3] In visual astronomy, the Purkinje shift can affect visual estimates of variable stars when using comparison stars of different colors, especially if one of the stars is red. Physiology[edit] The Purkinje effect occurs at the transition between primary use of the photopic (cone-based) and scotopic (rod-based) systems, that is, in the mesopic state: as intensity dims, the rods take over, and before color disappears completely, it shifts towards the rods' top sensitivity.[5] History[edit]

Warning: art that will blow your mind | Art and design. I am writing this in a state of immense wellbeing. If I was asked to take a happiness survey right now, the results would make Britons look like the most blissful nation on earth. Outside, the London sunshine is cool and the trees finally look wintry, but in here, in my head, it is California. And I did not have to drop acid in the Mojave desert to break on through to this other side.

I have just experienced the artist James Turrell's work Bindu Shards. In the Gagosian Gallery near King's Cross stands a white-painted metal sphere that looks like a deep-sea submersible. Which, in a sense, it is: both take you on a mind-boggling journey. Opting for the hard version, I am placed on a sliding medical bed, counselled some more and locked in the sphere. Then I see a cityscape of vertiginous skyscrapers, with no earth below. But the most important part of the experience is that you do not know what is inside and outside your head. The Surprisingly Recent Time Period When Boys Wore Pink, Girls Wore Blue, and Both Wore Dresses. PANTONE Color, products and guides for accurate color communication.

Symbolism Of Colors and Color Meanings Around The World. Have you ever had the blues, or felt green with envy, or been so angry you saw red? Or maybe you’ve been tickled pink by a golden opportunity that came out of the blue? Color plays such an integral role in our lives, it even shapes the way we describe our moods. Around the world, the way different cultures see and describe the meaning of color varies dramatically. For instance, the Bassa people in Liberia only have two words for classifying colors (ziza for red/orange/yellow and hui for green/blue/purple), while the Inuit reportedly have 17 different words for white alone (which are modified by different snow conditions).

Here’s a more in-depth look at what different colors mean and the symbolism of colors across the globe. Blue In general, blue is considered the safest color choice around the world, since it has many positive associations. In some countries, blue symbolizes healing and evil repellence. In India, red is associated with purity, sensuality, and spirituality. Orange Purple. 3 Things to Consider for Culturally Relevant Web Design - The Shutterstock Blog. While most people understand that the Internet is universally accessible around the globe, there’s often a belief that there are also universally accepted best practices for web design.

In fact, there are many different design components that should be considered for different cultures. Below are three questions to think about as you’re evaluating your global design choices. How much information does this audience want? Take a look at the following two homepages: first the CNN UK edition, and then Sohu, a Chinese news and gaming portal. The CNN website will provide a familiar look and feel for most viewers from Western Europe and North America. Oversized photography, simple navigation, and a limited number of visible stories on any given page are all hallmarks of Western design. Conversely, users in Asian markets expect websites to use all real estate to showcase extra bits of text or images. The root of Eastern vs. How will colors be interpreted? Case Study: McGlobal Design China Spain. 5 Strategies for Marketing with Color Trends - The Shutterstock Blog. It may seem to come out of the blue each year, but once again Pantone’s color of the year announcement has some marketers worried they’re missing out on 2016’s big color trends.

Rose Quartz and Serenity are popping up everywhere in fashion, tech, music, and more. But rather than going green with envy for other brands’ amazing on-trend designs, follow the strategies below to keep your marketing color scheme up-to-date. 1. Stay True Blue to Your Brand Just because Pantone, Benjamin Moore, or other color heavyweights declare that it’s the year of Rose Quartz and Serenity doesn’t mean that your brand can drop everything and slap a new coat of paint over your online presence. That said, there are plenty of subtle ways to add a splash of fresh color into your marketing efforts. 2. If you’re lucky enough to offer products that match or coordinate with the new color of the year, now is the perfect time to tell your customers all about it. 3. 4. But be careful!

5. Need help getting started? What Colors Mean in Other Cultures | The Huffington Post. For a color that makes many of us feel cheery and warm, yellow has some surprisingly dark meanings in other cultures. Take France, for example, where yellow signifies jealously, betrayal, weakness, and contradiction. In the 10th century, the French painted the doors of traitors and criminals yellow. And in Germany, yellow symbolizes jealousy. In China, yellow is associated with pornography. When the Chinese term for “yellow picture” or “yellow book” is used to discuss any type of publication or media, it’s in reference to pornographic images and websites. Yellow is reserved only to people of high rank in many African nations, because of its close resemblance to gold, which is universally associated with money, quality, and success.

In Japanese culture, yellow has represented bravery, wealth, and refinement since the War of Dynasties in 1357. (Photo: William Murphy via flickr/CC Attribution) TranslatingColours. Papel pintado - Servicolor.