XangaPlaneShift - A 3D Fantasy MMORPG7 ways to fuel fandom on FacebookFour years ago, official brand pages on Facebook were quite rare. Today, not only are most major brands on Facebook, but their total fan numbers have skyrocketed. In fact, top brands now manage communities that reach upwards of 20 million members (also, the population of Australia). The challenge for marketers is to maintain the steady growth of their communities while still attracting valuable fans who remain eager to engage with your brand, long past that initial click of a "like" button. Here are seven ways for brands to grow their fan bases on Facebook. 1. Tagged photos (such as the Coca-Cola example above) can help marketers organically grow their pages. 2. Sponsored Event to promote USA Network's "Burn Notice: The Fall of Sam Axe." 3. Some ways that leading brands are driving engagement are commenting on fan posts, "liking" user-generated content, and providing customer service directly within the platform. Smirnoff U.S. connects with a fan who has shared a photo with the community.
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